Five years ago, Zhuang Jianzhong, founder of Yunbao Shangmeng, pioneered the concept of 'cloud ecosystem services for the FMCG industry' and, through the interactive development of online SaaS cloud services and offline physical operations, efficiently connects the four main entities in the industry value chain—manufacturers, distributors, retailers, and consumers—empowering the entire FMCG industry and helping them become more competitive in the future market.
Founder's dual experience in FMCG and the Internet injects core genes into Yunbao Shangmeng
Before founding Yunbao Shangmeng, Zhuang Jianzhong was already a renowned expert in the management consulting industry. After studying at the National University of Singapore, he returned to China in 2002 and co-founded Kairui Management Consulting with friends. He provided management consulting and execution coaching services to over 50 industry enterprises, including China Tobacco Sales Corporation, Zhejiang Tobacco, Gansu Tobacco, Hong Kong First Natural, and Longyu Foods. He participated in and led large-scale management consulting projects such as the national cigarette sales network construction, modern terminal intelligent construction, and online ordering systems for China Tobacco. Additionally, he founded and successfully operated multiple internet industry websites and management software companies, becoming an authorized service provider for large enterprises like IBM and Alibaba. With years of experience in management consulting and the FMCG industry, he hopes to combine his FMCG industry expertise with the Internet to drive the transformation and upgrading of the traditional FMCG industry.
Eliminating information silos is the foundation for industry upgrading, and data standardization is the first step
"This is a systemic problem; services for any single link cannot meet the diverse needs of all industry stakeholders," Zhuang Jianzhong believes. "We must build a cloud platform that aggregates industry information as much as possible, breaking down information barriers between upstream and downstream enterprises to maximize the industry's energy."
When the project was initiated in 2010, Zhuang Jianzhong led his team to implement Yunbao Shangmeng's 'Project No. 1'—standardizing the core metadata of the FMCG industry. After formulating a series of data standards for "goods, stores, vehicles, warehouses, and people," Yunbao built an intelligent data collection system similar to Baidu's search engine, starting years of data collection and archiving. After more than four years of operation and maintenance, the Yunbao Shangmeng cloud platform has accumulated massive industry data. This data resource attracted the attention of IDC, a world-leading data analysis institution, and the two quickly established a strategic partnership to jointly develop the data treasury.
Based on standardized metadata, Yunbao Shangmeng has successively developed a series of software application systems around the four main entities: manufacturers, distributors, retailers, and consumers. These software products and services are marketed under the 'Duocai' brand. Among them are the 'Duocai Shangmaotong' cloud ERP system for manufacturers and distributors, the 'Duocai Dianwang' cloud cashier and inventory management system for retailers, the 'Duocai Shichang' and 'Duocai Youxuan' trading platforms for transactions, the 'Duocai Qianbao' payment platform for payments, and the 'Duocai Cangguanjia' and 'Duocai Suyunda' cloud warehouse and distribution management systems for warehousing and logistics—dozens of cloud computing software systems and platforms. In other words, as long as FMCG industry users activate the 'Duocai account' provided by Yunbao Shangmeng, they can use the relevant systems without barriers and achieve seamless data integration and connectivity.
Yunbao Shangmeng's 'FMCG Cloud' has completed the development of a cluster of software applications covering management information, transaction order information, logistics information, and capital flow information. These achievements once again caught the attention of HP, a Fortune 500 company, which incorporated Yunbao Shangmeng's 'FMCG Cloud' into its industry cloud strategic cooperation framework, making it one of HP's 17 industry cloud partners, including 'Medical Cloud' and 'Agricultural Cloud.'
Landing operations are key; creating value for all parties is the real test
Simply providing software systems is far from enough! It is necessary to promote the landing of the cloud to understand the industry, go deep into the industry, and grow with the industry.
In June 2013, to accelerate the rapid implementation of the industry cloud, Yunbao Shangmeng made Xiamen, its headquarters, a model market and launched the same-city FMCG wholesale trading platform—Duocai Market—a multifunctional trading platform linking FMCG distributors and retailers.
"We only provide services and publicly promise not to participate in trading or compete with distributors for market share," Zhuang Jianzhong said. When Duocai Market was launched, it was accompanied by third-party public logistics services, fund settlement services, and supply chain financial services. We hope to gather as many distributors and retailers as possible on the platform, providing distributors with 'order aggregation, inventory financing, unified warehousing, and joint distribution,' and retailers with 'one-stop procurement, unified distribution, and unified settlement' supply chain services, creating a new service experience for both parties.
"This is a systemic problem; services for any single link cannot meet the diverse needs of all industry stakeholders," Zhuang Jianzhong emphasized again. Thanks to the long-term accumulation of industry data and the systematic development of industry cloud applications, Yunbao Shangmeng can now meet the diverse needs of most distributors.
After distributors activate the 'Duocai account,' they can enter Duocai Market to collect orders submitted by retailers through the network platform, use Duocai Shangmaotong to manage their business, seamlessly integrate orders from KA systems, field sales orders from salesmen, and online orders from Duocai Market into the ERP, and then push them to Duocai Cangguanjia for in-warehouse picking operations.
After retailers activate the 'Duocai account,' they can go to Duocai Market to find suitable distributors and place orders independently, or they can place orders across multiple distributors in the 'Duocai No.1 Warehouse' (unified distribution warehouse), with unified delivery as long as the total order amount reaches 500 yuan. At the same time, retailers can also use Duocai Dianwang to manage in-store inventory and sales, or use 'WeChat Store' to publish products to WeChat, allowing nearby consumers to place orders via WeChat. Of course, all data here is also fully interconnected!
This user experience makes distributors and retailers fully appreciate the power of informatization and internet tools.
The open platform model of 'specialized division of labor and expert services' is the truly sustainable path
The FMCG industry is a long-standing, huge, and complex industry with many participants and intricate rules. Although the entry barrier is not high, it is extremely difficult to grow big and strong, and no single enterprise can fully understand and master everything from top to bottom. Therefore, it is necessary to fully respect industry rules and find the right entry point. Zhuang Jianzhong said that Yunbao Shangmeng hopes to play the role of a 'linker' , providing new momentum for the industry through IT technology combined with basic service operations.
Manufacturers and brand owners, as the upstream of the industry, invest resources in product R&D and manufacturing, brand building, and sales network construction to create value; distributors find their value points in capital, logistics, terminal development, and maintenance; retailers, at the end of the channel, are close to consumers and contribute their strength to the final realization of product value. Yunbao Shangmeng hopes to provide practitioners with basic IT services, brand communication, third-party warehousing and logistics solutions, and financial intermediary services, helping upgrade the industry, accelerate the circulation and sales realization of goods, and ensure that good products can 'flow smoothly.'
As a 'linker,' it is necessary to fully respect industry rules. For example, on the Duocai Market platform, to comply with manufacturers' requirements for regional exclusivity, regional exclusive functions are provided to prevent malicious cross-regional selling among distributors of the same brand; to meet the needs of distributors' multi-level pricing systems, functions for setting supply prices by customer group are provided; in third-party logistics solutions, dedicated storage location codes are set for different cargo owners, and real-time inventory dynamic data is provided for cargo owners to query. This series of flexible configuration capabilities allows various scenarios to be quickly met and responded to, allowing platform customers to take what they need.
As a 'linker,' it is necessary to explore potential value as much as possible. Zhuang Jianzhong believes that as a service provider, one should always pay attention to customer needs, even proactively explore customer needs and design solutions to meet them. He gave an example: "During the operation of Yunbao Shangmeng's third-party warehousing and logistics platform—'Duocai Cloud Warehouse'—we found that although many distributors' inventories are dynamic, the inventory level actually remains at a certain level. Therefore, we introduced supply chain financial institutions to provide financial services to distributors through dynamic inventory collateral, realizing value-added services."
As a 'linker,' it is necessary to remain open at all times. The healthy development of the industry requires the continuous introduction of more elements and tolerance of various trials and innovations to maximize the industry's energy. Yunbao Shangmeng's FMCG Cloud has open interfaces in all service links for potential partners to apply for access, develop more diverse products and services, and escort customers' business expansion.
Yunbao Shangmeng is willing to go out in various cooperation modes to empower the FMCG industry in various regions
After 5 years of accumulated R&D, the overall IT solution of 'FMCG Cloud' , and after 3 years of building the Xiamen model market and stepping on countless 'pits,' the landing operation plan has allowed Yunbao Shangmeng's system to withstand market tests. Zhuang Jianzhong believes that 'stepping on pits' and 'filling pits' is the mission of pioneers. Any growth process must accept the test of the law of the jungle; only the fittest can survive!
As the model market of Yunbao Shangmeng, Xiamen's Duocai Market, along with the supporting third-party public logistics services, fund settlement services, and supply chain financial services, has begun to take shape. Among the approximately 10,000 retail stores in Xiamen, more than 8,000 have registered as purchasing users of Duocai Market, and the main distributors in Xiamen's FMCG distribution channel market have basically settled in Duocai Market. In particular, the Duocai Cloud Warehouse third-party logistics service, which started only one year ago in Xiamen, achieved a development from zero to an annual throughput exceeding 200 million yuan in goods value as a 'newcomer.' This is a review of Yunbao Shangmeng's diversified comprehensive service capabilities and open cooperation philosophy.
Currently, Yunbao Shangmeng has identified suitable partners in Fujian Province, as well as in Heilongjiang, Shandong, Henan, Hubei, Gansu, Ningxia, and other provinces, and has begun its going-out plan.
2016 is a year of great challenges and opportunities for the FMCG industry. "Five years have passed, and we have continued to explore and accumulate along this direction. We have never left or disappeared. It is time for Yunbao Shangmeng's FMCG Cloud platform and Duocai series services to bloom!" Zhuang Jianzhong is full of gratitude for this experience.
At the right time, Yunbao Shangmeng is very willing to open up its entire service system and share the strategic partnerships established with many excellent enterprises. As long as you hold the same philosophy and have a certain industry background, Yunbao Shangmeng can provide overall output through various cooperation modes, working with partners across the country to create a colorful FMCG industry cloud ecosystem service.
In response to the requests of many distributor friends, the third B-end e-commerce inspection class of this public platform will visit three platforms—Wanshang Yizhan, Yunbao Shangmeng, and Weijie City Distribution—from July 9 to 12. Distributor friends interested in transformation can join us for on-site inspections:
Organization Form
- Company visit
- Actual market case visit
- On-site explanation
- One-on-one communication
Participating distributor friends only need to pay a registration fee of 200 yuan. Time: July 9-12, 2016. Location: Changsha, Xiamen.
Interested distributor friends can register by long-pressing the QR code below.
When adding friends, please reply 'Third Phase Registration'.
Previous inspection enterprise cases:
Yishang Logistics Model Inspection (Second Phase B-end E-commerce Inspection Group Yishang Logistics)
Caiba Model Inspection
Jinhuobao Model Inspection
Beiquan Model On-site Inspection
Piduoduo Model On-site Inspection
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