In 2016, B2B is gaining momentum, with Alibaba and JD.com entering the FMCG distribution sector. Ping An Bank, a domestic capital giant, has also been quietly positioning itself in the traditional FMCG distribution field, having launched its own app, Ping An Steward, two years ago. However, unlike Alibaba and JD.com, which directly supply terminals, Ping An Steward does not 'revolutionize' distributors but instead helps them manage inventory while assisting distributors in internet transformation based on an acquaintance model. Of course, it also includes their core business, enabling distributors to manage loans and wealth efficiently.

What is the Ping An Steward App? Ping An Steward is a mobile business management program that helps clients manage and conduct business, and also provides financial services related to the Loan Card.

Conduct Business: Open an online store for free, putting your products into the pockets of end users. Manage Business: Manage purchasing, sales, inventory, and funds. Loan & Ping An: Asset inquiry, remittance and transfer, fund concentration, and investment and wealth management.

Core Functions of the Ping An Steward App

1. Acquaintance Mall Model: Unlike other B2B platforms, Ping An Steward is an online trading platform based on an acquaintance model. While maintaining the original supply relationships of distributors, stores can choose to cooperate with distributors with whom they have existing supply relationships and the products they represent, and settle orders and online payments in one go.

2. Synchronized Management of Purchase, Sale, and Inventory: Ping An Steward not only facilitates online transactions but also allows distributors to use its built-in inventory management functions to coordinate their purchasing, sales, inventory, and fund management. Actual sales are synchronized with their own inventory, avoiding conflicts between online sales and out-of-stock situations.

3. Financial Services: Payment and settlement are free, with real-time arrival, giving you a step ahead. Since Ping An Steward is backed by Ping An Bank, leveraging its financial advantages, it can help distributors quickly obtain low-interest loans, accelerate capital return for wealth management, and improve capital efficiency.

Advantages of Ping An Steward

1. Free Information Management: Free, simple, and convenient. Free assistance in achieving information management for clients—professional, simple, easy to learn, and no installation required.

2. Low-Cost, Fast Financing: Fast and low-cost. The online 'instant loan' financing model helps solve the problems of difficult and expensive financing for small and medium distributors.

3. Free, Efficient, and Secure Payment and Settlement: Free, convenient, and safe. Free payment and settlement, real-time arrival, integration of orders and settlement, and directed payments for enhanced security.

4. Free Custom B2B Platform: Exclusive and open. An exclusive portal area, free store opening (for familiar customers), online transactions, and online settlement.

Differences from General Inventory Management Software:

What Are Distributors Most Concerned About When Joining a B2B Platform? What Can Ping An Steward Solve?

1. Data Leakage Although a distributor's business may not be large, the security of sensitive information such as transaction data and outlet information is crucial. In the original model, all data is stored on the distributor's own computer, inaccessible to others. However, joining a B2B platform inevitably exposes data, making distributors feel insecure. Solution: Ping An Steward's data transactions are independently stored and independently accounted, and based on the acquaintance model, others cannot view your data without your authorization. This is fundamentally different from other B2B platforms.

2. Outlets Shared with Others Many outlets are exclusively supplied by one brand. Once on a platform, your transaction stores, product prices, and promotions are exposed to competitors and weaker brands, which is highly damaging to your brand. Solution: Ping An Steward is a trading platform based on acquaintance relationships, and outlet information is not shared with other suppliers. Without distributor authorization, competitors and anonymous users cannot view listed products, so there is no need to worry about competitors using prices to seize your outlets.

3. Conflict with the Original Model B2B platforms often charge transaction fees and banks may deduct withdrawal fees, leaving razor-thin profits that cannot support additional commissions or rewards for sales staff. However, the FMCG industry requires sales staff for terminal services, so one must choose the lesser of two evils. Abandoning B2B platforms also means giving up internet transformation. Solution: First, the Ping An Steward platform is permanently free, and online payments and receipts are free of handling fees, which not only saves usage costs but also eliminates concerns about future platform fees. Second, the acquaintance mall model of Ping An Steward not only does not conflict with offline sales staff taking orders on behalf of customers but also helps distributors solve the problem of delayed order processing due to sales staff not visiting, improving efficiency and product sales.

4. Being Held Hostage by the Platform If distributors move all sales online, the platform controls the transactions, which is like putting all eggs in one basket. Distributors would have no say over their own sales, which is unacceptable to any distributor. Solution: Based on acquaintance business, the original offline business model remains unchanged—no conflict, no hijacking, no traffic interception. You don't have to worry about your fate being in someone else's hands.

Ping An Bank actively embraces the development trend of industrial internet transformation and upgrading, exploring the integrated development path of 'supply chain finance + internet finance'. It has launched a free integrated solution for online ordering and inventory management for small and medium enterprises. Through the Ping An Bank Business Steward Platform, sellers can build an ordering management platform directly facing downstream customers, franchisees, and distributors, establishing a zero-distance communication bridge between sellers and downstream customers, creating a perfect production, supply, and sales ecosystem, and promoting industrial chain collaboration.

If you want to learn more about Ping An Steward, you can add the customer service QR code for in-depth understanding. To add, long-press the QR code below and click 'Recognize':

You can also long-press the QR code below to try the app:

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