TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 77 of 82
China Food 2015 Annual Consumer Word-of-Mouth Index: Leading Baijiu, Instant Noodles, Beer, Liquid Milk, Beverages, and Edible Oil Consumer Word-of-Mouth...
On March 24, Xinhua Net and the National Sugar and Alcohol Commodities Fair Office jointly released the "2015 Annual Food Brand Word-of-Mouth Report," focusing on annual consumer evaluations of six major food categories: baijiu, instant noodles, beer, liquid milk, beverages, and edible oil, presenting authoritative national data to the public and showcasing the brand image of excellent food companies. The overall word-of-mouth index is a scientific set of indicators for analyzing and evaluating online word-of-mouth, composed of six sub-indices: brand awareness, consumer interaction, quality recognition, corporate reputation, product positive reviews, and brand health.
新华网Mengniu's First Annual Revenue Decline in 3 Years: Why Did It Fall Out of the 50 Billion Club?
Mengniu's annual revenue declined for the first time in three years in 2015, dropping below 50 billion yuan, while rival Yili is expected to exceed 60 billion. The decline is attributed to external factors like raw milk price fluctuations and competition, as well as internal issues such as channel reform and underperforming奶粉 business.
New DistributionIndustry: Plant-Based Protein Drinks Surge, with Coconut Juice Leading the Way
Chinese consumers are increasingly favoring plant-based protein drinks, with coconut juice being the most popular. According to Mintel's latest report, 87% of Chinese consumers have consumed such drinks in the past six months, and the market is expected to grow significantly by 2020.
New DistributionAs Weather Warms, How to Arrange Beverage and Food Displays? Remember These 9 Characters!
This article provides nine key principles for product display in retail stores, emphasizing quantity, concentration, ease, completeness, cleanliness, association, timeliness, brightness, and color coordination to enhance store image and boost sales.
New DistributionAnalyzing the Fast-Moving or Refined Management of Baijiu from Practical Experience
Facing industry changes, many baijiu companies are transforming, with the core goal of directly communicating with terminal outlets or consumers, abandoning the previous extensive marketing models. After the golden decade, the industry has entered a turbulent period, and most regional leading companies are shifting towards refined management, learning from brands like Jingjiu.
唐江华Who Will Tap China's 200 Million Youth Beverage Market? Can This Drink Break the Miracle of Shi Yuzhu's Naobaijin?
Shi Yuzhu is arguably China's top marketing genius. His product Naobaijin has been a bestseller for one to two decades since its launch in 1997, with the catchy slogan 'This year, no gifts; if you give gifts, give Naobaijin' becoming household. By 2014, Naobaijin had been the top-selling health product for 16 consecutive years. Known for improving sleep and digestion, its main consumers are middle-aged and elderly. However, in the second half of 2015, a new beverage targeting students and teenagers appeared on the market, attracting much attention.
New DistributionHaitian Flavor Industry Annual Report Review: Hidden Concerns of the Condiment Giant
On March 10, condiment giant Haitian Flavoring released its 2015 annual report, showing revenue of 11.29 billion yuan and net profit of 2.51 billion yuan, up 15.1% and 20.1% year-on-year respectively, with net margin reaching a record high of 22.2%. Despite the sluggish domestic economy, Haitian achieved considerable growth, but a closer look reveals that its core product, soy sauce, grew only 6.6%, significantly below the company's overall growth, and this has been the case for five consecutive years, raising concerns about the company's long-term strategy.
王超Preparing for the Peak Season: Is Your Beverage Strategy Keeping Up?
The traditional peak sales season for beverages runs from April to October, with explosive demand growth particularly from June to August. To gain a competitive edge in this battle, distributors must be well-prepared. As the saying goes, 'Build the market in the off-season, sell in the peak season.' Besides manpower and resources, it's crucial to grasp the rhythm of preparation and choose the right entry point to win the peak season market.
冯媛Webinar Registration | Common Issues in Beverage Market Operations for Grassroots Managers
Note: The "Manufacturer Beverage Operation Skills Series" is now open for registration. Click "Read Original" for course details! Below is the outline for Thursday's 8 PM class. Grassroots managers often face common issues in market operations. This article compiles and addresses frequently asked questions from frontline sales managers, branch heads, and directors to help these confident, passionate, and capable but method-less managers improve efficiency, boost performance, and work with ease. First, understand a principle: confidence + clear methods = success; confidence + unclear direction and methods = failure.
张宇Two Marketing Experts: Ten Trends and Four Major Changes in the Condiment Industry in 2016
This article presents insights from two marketing experts on the condiment industry in 2016. Zhang Feng, Chief Consultant of Musen Enterprise Management, outlines ten trends including industry consolidation, capital influx, brand concentration, and the rise of compound seasonings. Hou Junwei, General Manager of Shanghai Ruinong Enterprise Management Consulting, discusses four changes: a shift towards mid-to-high-end products, a return to natural and traditional methods, accelerated e-commerce adoption, and the importance of scenario planning.
New DistributionHow to Develop a Market That Has Been Ruined?
Developing a new market is something most regional managers know how to do, with their own 'Eight Steps' or 'Nine Yin Manual'. But when it comes to a market that has been ruined, many are at a loss. Every relatively mature company faces this issue, with some regions becoming half-cooked and even having historical problems. Re-entering such a market is far more difficult than entering a new one, requiring 5-10 times the effort. The author recently trained a beverage brand, where regional manager L was newly assigned to Yulin, where the local market had been ruined by multiple distributor changes, and the brand's reputation was poor. After efforts, L found interested clients, but they hesitated at the last moment due to lack of confidence in the brand. The key to reviving such a market is 'confidence'.
马坚行China Resources Beer Acquires SABMiller's 49% Stake in Snow Breweries for $1.6 Billion
China Resources Beer (Holdings) Company Limited (HK, 00291) announced this morning that it will acquire SABMiller Asia's 49% stake in China Resources Snow Breweries for $1.6 billion, giving it full control of China's largest beer company. The deal marks a significant step for China Resources Beer to streamline its business and for SABMiller to resolve competitive conflicts in China.
边长勇Review of 2015 | Annual Reports of Food and Beverage Companies: Rio, Master Kong, Chacha, Heinong...
This article reviews the 2015 annual performance reports of several major Chinese food and beverage companies, including Sanquan, Master Kong, Rio, Chacha, Jiajia, Huangshi, Shuangta, Kedi, and Heinong, highlighting key financial figures such as revenue, profit, and growth rates.
New DistributionJiang Xiaobai's Tao Shiquan: China's Baijiu Market Has Room for a Hundred-Billion-Dollar Growth
At the 16th Annual Meeting of the Yabuli China Entrepreneurs Forum, Tao Shiquan, chairman of Chongqing Jiang Xiaobai Liquor Co., Ltd., shared his entrepreneurial journey, emphasizing that even in a traditional industry like baijiu, he holds imagination and aims to validate it. He noted that the global distilled spirits market is $1.6 trillion, with Chinese companies only accounting for $80 billion (5%), and if China could reach 20% of the global market, it would represent $320 billion, a fourfold growth opportunity.
郭金霞Premixed Cocktail Market Bubble Bursts: The Myth of a 10-Billion-Yuan Mega Product Fades?
After a frenzy and a chill, the premixed cocktail market has finally seen its bubble burst. A securities analyst who has long tracked the sector and once championed this 10-billion-yuan market admitted to our reporter, "Premixed cocktails lack substantial technical content and are mainly driven by advertising effects, but with heavy ad spending, the marginal returns are diminishing." He believes "everyone overestimated this market." Behind this madness lies the "mega product" mindset that the domestic beverage industry has long relied on. Premixed cocktails are now...
陆琨倩2016 China Dairy Market Outlook
By Feng Weifang, Strategy Director of Shanghai Mingtai Mingguan Dairy Marketing Consulting Co., Ltd. Reviewing 2015, the Chinese dairy market experienced weak growth and companies sought breakthroughs. Market growth across all categories was lower than the same period in 2014, with some companies seeing declines; high-end white milk saw frequent cash rebates, gifts, and price cuts; low-end white milk sold at a loss; even the low-temperature fresh milk category, once a growth leader, saw negative growth; flavored milk, children's, and middle-aged/elderly categories also declined. Looking at breakthroughs: key categories grew for major companies like Yili, Mengniu, and Bright; yogurt innovation continued; giants invested heavily in entertainment programs; and the internet became a composite of promotion and channels. Grasp the trends, master the future! Where will China's dairy industry go in 2016? Based on the current domestic situation, this article proposes ten major market trends.
New DistributionEnrollment Open for Opening-Year Masterclass | Senior Frontline Marketers: 6 Lessons to Teach You Beverage Operations Skills for Manufacturers and Distributors
Senior frontline marketers share practical operational guidelines. 3,000 business school community students are eagerly awaiting. Employees from Coca-Cola, Pepsi, Master Kong, Nongfu Spring, C'estbon, JDB, Uni-President, Huiyuan, and Wahaha all want to take this course. The series covers topics such as how distributors choose beverage products in 2016, managing goods flow and cash flow, positioning the relationship between manufacturers and distributors, and creating impactful displays for the peak season.
New DistributionRethinking "Premium Water"
With the launch of a series of new bottled water products by Nongfu Spring in 2015, the previously vague "premium water" market has become increasingly clear with the entry of large enterprises. Taking the start of 2016 as an opportunity, let's discuss the so-called "premium water" market. Although I have some understanding of the beverage industry, "premium water" seems to be a rather unique market segment: its operating models, consumer purchase drivers, and other aspects form their own system; and the market size is often vaguely reported by the media as "expected to reach 10 billion"; its connection with ordinary beverages is probably only because it is "water".
张德昭7 Predictions for China's Dairy Industry in 2016!
In recent years, China's dairy industry has entered a period of low growth. Data from the first three quarters of 2015 show that domestic liquid milk grew by about 5%, ambient milk by only 2.7%, and imported dairy declined by over 10%; meanwhile, innovative dairy products grew significantly faster than the industry average, with ambient yogurt up 106.3%, fresh yogurt up 10.5%, and lactic acid bacteria drinks up 7.4%. These figures clearly indicate that the future development of the dairy industry will undergo major changes. Prediction 1: Fresh dairy products will continue to lead industry development. Currently...
侯军伟Who Leads the 20 Billion Yuan Jelly Market?
According to statistics, the domestic jelly market has reached a scale of 20 billion yuan, making it a category that cannot be ignored in the snack food industry. From its origins as a children's snack, it has transformed into a leisure dessert loved by children and consumers of all ages. Due to significant changes in the jelly market in recent years and the low entry barriers for production, the landscape of jelly manufacturers has shifted considerably, leading to a mix of brands rising and falling. However, the author still believes that 2016-2018 will be a period of major development for jelly, with equal opportunities for all. Which companies will ultimately dominate depends on who truly takes jelly seriously. This judgment is based on four reasons.
丁忠卫Knowledge | Do You Really Know What Two-Piece Cans and Three-Piece Cans Are?
Metal cans, commonly known as pop cans, have their lids and bodies produced separately and assembled at the end. They are made from either aluminum or tinplate. Due to aluminum's high recycling value and environmental considerations, aluminum is now widely used. Aluminum's main competitor in packaging is PET, which can be molded into various shapes, while aluminum is more challenging. However, their prices differ significantly: PET is affected by oil prices, whereas aluminum can be recycled to reduce material costs. In recent years, regions with active can consumption like Europe and America have increased aluminum recycling rates, further boosting aluminum can usage.
New DistributionBest Original Articles of 2015
In the second half of 2015, this platform published a total of 38 original articles, including several with over 100,000 reads. The quality and content of the articles have gained widespread support and recognition from readers, as reflected in readership and sharing numbers. In 2016, we will increase our original content efforts to provide more professional, higher-quality, and more in-depth articles. We also welcome readers to leave comments at the bottom to offer guidance and help us improve. Featured original articles from 2015: How FMCG distributors can introduce sales management software to improve their management level...
赵波Review of China's Dairy Market in 2015
As 2015 draws to a close, compared with 2014, China's dairy industry experienced a year of weak market growth. Sales data for January-September 2015 show that total dairy production reached 20.4031 million tons, up 3.86% year-on-year; liquid milk output was 18.5079 million tons, up 4.03%. Sales of liquid milk reached 102.4 billion yuan, up 5.0%, with room-temperature products holding 73.4% market share and low-temperature products 24.3%.
冯伟芳Why Is It Hard for Traditional Beer Companies (Including Giants) to Understand Craft Beer?
This article is a discussion among several teachers in the Chinese beer marketing group about "Why is it hard for traditional beer companies (including giants) to understand craft beer?" Background data: According to Huaxia Wine News, since 2002, China's beer production has been growing rapidly and has ranked first in the world for over a decade. However, after 2014, the growth rate of domestic beer production gradually slowed, even showing negative growth in production and sales. Meanwhile, imported beer has shown explosive growth in China in recent years. According to a report by the Beer Branch of the China Alcoholic Drinks Association, China's imported beer volume increased by 85.59% year-on-year in 2014, and from 2012 to 2014, imported beer accumulated a growth of 426.81%.
方刚