Shi Yuzhu is arguably China's top marketing genius. His product Naobaijin has been a bestseller for one to two decades since its launch in 1997, with the catchy slogan 'This year, no gifts; if you give gifts, give Naobaijin' becoming household. By 2014, Naobaijin had been the top-selling health product for 16 consecutive years. As is well known, Naobaijin's main functions are improving sleep and relieving constipation, with its consumer base mainly being middle-aged and elderly. However, in the second half of 2015, a new beverage targeting students and teenagers appeared on the market, attracting much attention—Shanlong Brain Gold Drink. With its brain-health concept centered on 'brain gold,' it astonished the beverage industry. Who stole Shi Yuzhu's idea?! Targeting Brain Health, Shanlong Locks onto the Youth Market First, let's understand what brain gold is: Brain gold, scientifically known as DHA, constitutes up to 20% of the human cerebral cortex. As one of the essential substances for brain development and growth, DHA is a necessary substance for human brain formation and IQ development. DHA deficiency can lead to a series of symptoms, including growth retardation and intellectual disability. Shanlong Brain Gold Drink not only contains DHA brain gold but is also rich in zinc gluconate and ferrous gluconate, which are beneficial for intellectual development and growth. These are extremely important for the brain and physical development of teenagers! Following Industry Trends, Shanlong Seizes Four Major Trends So under what circumstances was Shanlong Brain Gold Drink launched? According to the '2015 Annual Report on the Overall Operation of China's Beverage Industry,' the structure of China's beverage products is becoming more rational, with low-calorie and health-nutrition beverages showing promising prospects. The report indicated that in 2015, China's beverage industry continued steady growth, with enterprises achieving main business revenue of 615.733 billion yuan, a year-on-year increase of 6.21%; total profits reached 56.70 billion yuan, a year-on-year increase of 15.00%, demonstrating good growth potential. Many say 2015 was a difficult year for the beverage industry, but from the growth data above, we can see that in reality, only outdated products faced difficulties, while good products that align with beverage consumption trends are developing vigorously. According to analysis, in the past two years, China's beverage consumption has shown four most obvious trends: health, youthfulness, personalization, and functionality. Shanlong Brain Gold Drink was born under these trends as a new health and intelligence product targeting teenagers! Health Consumers are becoming increasingly picky about product taste, pursuing a healthier, more natural, and pure feeling. Therefore, light-flavored beverages have become popular in recent years. To improve product quality and taste, Shanlong sources most of its raw materials from abroad. All this is for the health of teenagers, because they know that Shanlong faces the flowers of the motherland; besides commercial profit, there is also a sentiment called conscience. Youthfulness Everyone knows that the student market has huge potential, and schools, internet cafes, and sports venues are golden channels coveted by all distributors. To enter this market, new products must have eye-catching and prominent packaging. Therefore, Shanlong introduced a fashionable sports cap developed and produced in the USA, which is cooler and more convenient than ordinary beverage caps. The unique dragon-claw bottle design goes beyond general industrial design, bringing Shanlong's appearance into a magical world! Personalization The 'Xiaoming Classmate' tea drink launched by Uni-President the year before last was just a tea beverage, but it became very popular due to personalization and triggered a trend of 'cute' marketing in FMCG. In fact, compared to the animated old man and woman who have been dancing on TV for nearly 20 years for Naobaijin, the true master of product personalization is Shi Yuzhu! Similarly, Shanlong has its own personality. It doesn't just act cute; just as Red Bull represents the daring spirit of adults, Shanlong will represent the daring spirit of young people in the future! Functionality Fashion may be temporary, but only functionality is the long-term core of a product. As a beverage product targeting teenagers, Shanlong Brain Gold Drink contains DHA brain gold, zinc gluconate, ferrous gluconate, and other ingredients that can help relieve stress and refresh the mind to a certain extent. It is not only good-looking, fun, and tasty but also supplements high-end brain nutrition and contributes to brain development! Who Is Behind Shanlong? Fengsheng Company's Powerful Recruitment! In fact, this eye-catching Shanlong Brain Gold Drink did not come from Shi Yuzhu but from Guangdong, a province with an innovative tradition: Heyuan Fengsheng Food & Beverage Co., Ltd.! Fengsheng Company was established in 2009. Years of ups and downs in China's beverage market have taught them one thing: If the product is not good, everything is zero! No matter how much advertising you invest, how many famous stars you endorse, or how much manpower and resources you put into promotion, if the product's competitiveness doesn't keep up, the result is bound to be failure! The market requires us to return to the basics—the product! Disruptive, pioneering products! Only such products can stand out in this era of product proliferation, and only such products have explosive potential. Look at the hot products in recent years—aren't they all like this?! Therefore, from the very beginning of the project, Shanlong was determined to create an innovative product that would amaze everyone upon its debut—a product with a new category, unique packaging, selling points, precise positioning, and generous profits, a product with strong self-selling power at the terminal! So, in the second half of 2015— DHA Brain Gold Drink was born (enterprise production standard: Q/FSSP 0008S-2014)! Patented dragon-claw bottle design (bottle design patent number: ZL 201430215511.6)! Advanced imported sports cap (cap design patent number: ZL 96199483.5) ! All this pursues uniqueness! As expected, since its launch in the second half of last year, Shanlong DHA Brain Gold Drink has attracted the attention of many distributor friends due to its distinctiveness. Since the New Year recruitment after the Spring Festival in 2016, it has received up to 300 consultation and agency calls in a single day! Shanlong is taking root in many regions across the country, and a giant dragon is rapidly creating wealth opportunities for distributors nationwide! Message from Fengsheng Company Our company has been established for nearly 8 years, always adhering to the basic concept of integrity. In the fast-spreading and extremely transparent internet era, integrity is worth more than any asset! Therefore, over the years, we are extremely grateful to our existing partners and the new partners who will join us. Innovation is not easy, but sticking to the old ways will only lead to elimination by the times! Shanlong is an innovative product with explosive potential. This year, the product grade has been greatly improved, and we have taken a solid step closer to our success! Shanlong is currently promoting and recruiting distributors nationwide. Shanlong's advantages are obvious: low initial threshold (supports small-batch trial sales), huge potential (unique category, vast audience), low risk (no competitors in the market). The company also has mature market operation guidance policies and various market support policies to help you quickly open the local market. Opportunities always belong to those with pioneering spirit. Fengsheng Company sincerely invites powerful distributors from blank regions across the country to jointly build Shanlong, this golden dragon! Recruitment Hotline WWW.FOODSUN.CN Long press the image below to scan the QR code and directly add Manager Lin's WeChat (As work is busy, please do not contact if you are advertising or have no experience and no channels. 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