Text by Anonymous | Images from the Internet
Source: Sugar Tobacco Weekly
[Editor's Note] From the principle of simplified management, display is a meticulous task that requires care. If executed according to basic requirements, it can effectively enhance store image and promote sales. 1. "Quantity" As the primary principle of display, "quantity" naturally holds significant importance. As the saying goes, "Goods sell by the pile," meaning that product displays need to have a sense of volume to attract customers' attention and interest. At the same time, a voluminous display is also an important condition for a vivid store image. 2. "Concentration" Products of the same category should be displayed together on adjacent shelves or in nearby locations. Concentrated display is also a manifestation of "volume display," making it easier for customers to find the brands or varieties they need by category. 3. "Ease" Easy to pick up, easy to put back, and easy to restore is one of the conditions for good product display. Even if a display is beautiful and grand, if it is inconvenient for customers to take or put back, then no matter how attractive the display, it cannot achieve the purpose of promoting sales. 4. "Completeness" This means that when displaying products, try to ensure that a brand or series is fully matched and displayed together. This gives customers more choices and also achieves a neat and beautiful effect in the display. 5. "Cleanliness" Hygiene and cleanliness are requirements customers have for product displays and the entire store environment. Store staff should promptly clean the shelves or stacking areas while displaying products, wiping off dust to reflect the freshness of the products. 6. "Association" Many products are associated in customers' minds. When customers purchase a certain item, they may need related products to match, or through careful arrangement by store staff, they may discover that buying product A plus product B is a good combination. Thus, associated product displays are very necessary. 7. "Timeliness" Store staff need to pay attention to the arrival time of products when displaying. They should follow the "first in, first out" principle. When the front-row products on the shelf are taken by customers, the replenishment staff should first push the back-row products to the front, then place new products in the back. 8. "Brightness" This means that product display positions should be placed in areas with good lighting, good visual effects, and sufficient brightness to ensure products are easy to see and find. 9. "Color" Many customers make impulse purchases in stores. Besides price, variety, and volume, the beauty of the outer packaging and visual impact are also important factors that trigger impulse buying. Therefore, when displaying products, store staff should pay attention to color coordination, combining warm and cool tones appropriately, and avoid placing different products of the same color side by side to prevent visual confusion. Products with similar packaging should be distinguished.
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