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1957 articles · Page 76 of 82
2016 New Beverage Products: Who Are the Top 11 Breaking Through 400 Competitors?
This summer, over 450 new beverages hit the market. TopMarketing's annual ranking evaluates them on brand name, taste, packaging, and marketing. The top 11 include Tea π, Hong Cha Jun, Ji Huo π, Bao Qu Zhu, and others, with scores reflecting their market potential and promotional strategies.
TOP君Will the Supply Model of Grain, Oil, and Condiments in the Catering Channel Be Rewritten by B2B Platforms?
Recently, we visited three B2B platforms focused on the catering industry: Caiba, Tongying Tianxia, and Meicai. Although all are B2B, their models differ slightly. Through an introduction and analysis of these three models, we discuss whether the supply model for grain, oil, and condiments in the catering channel will be rewritten by B2B platforms.
赵波What's Nestlé Compared to This? An Internet Coffee Brand with Annual Sales of 100 Million and Full of Human Touch
Nestlé is hugely popular among the post-70s and post-80s generations, and its success has been widely analyzed. However, this article argues that Nestlé's success lies in advertising and distribution, not taste. It then presents the case of David's Choice, an internet coffee brand that achieved annual sales of 100 million yuan, and analyzes its success factors, including its IP 'Uncle Wei' and its strategy for going offline.
New DistributionEveryone Knows Bulk Products Are Profitable, But Do You Know How to Operate Them?
In recent years, with the economic rise of inland China and the continuous advancement of urbanization, the retail industry in mainland China has been provided with fertile soil and undergone earth-shaking changes. As a result, traditional and modern channels have flourished side by side. Especially the rapid development of modern channels has not only changed Chinese consumers' habits but also provided broader space and stage for the development of bulk food. Bulk food, due to its selectable and self-service characteristics, can satisfy the fun of participation in shopping and meet the demands of personalized consumption era. Therefore, it has increasingly become a new favorite among consumers and has created a number of comprehensive and distinctive brands.
朱丹蓬、饶壮Rapid Summer Beverage Market Positioning: How Master Kong and Jinmailang Do Their Displays
As the peak sales season approaches, beverage companies are boosting terminal sell-through by securing freezer space and optimizing case-cut and shelf displays. This article examines how frontline marketers for Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate achieve rapid summer market positioning.
New DistributionHow to Implement Fine Channel Management in the Beverage Industry?
In marketing practice, we often encounter questions such as how to determine the optimal number of sales staff, how to allocate promotional resources, how to accurately forecast sales, how to quickly obtain market information, how to effectively check the work of sales personnel, and how to understand the flow of products in the sales channel. By implementing a fine channel management strategy, we have achieved certain results, which we now discuss with peers.
New DistributionA Beer Salesman's 12-Month Tactics and Pitches for Pressuring Dealers to Stock Up
A beer salesman uses various tactics and persuasive pitches each month to convince a dealer to stock up on beer, leveraging seasonal events, promotions, and psychological tricks to meet sales targets.
陈波Alcohol B2B Cannot Change the Distribution Channel Landscape of Baijiu
Yijiu Pi, a leading alcohol B2B e-commerce company, recently announced the completion of a B+ round of financing of 200 million yuan. The round was led by Yuansheng Capital and Zhongding Chuangtou, with existing investors Source Code Capital and Lighthouse Capital participating. Lighthouse Capital continued to serve as the exclusive financial advisor. This has attracted widespread attention in the alcohol industry. Famous liquor manufacturers hold market power, and alcohol B2B cannot change the distribution channel landscape of baijiu.
New DistributionShelved, Loss-Making, Shuttered: What Has Carlsberg Done to Chongqing Brewery?
Chongqing Brewery, a 58-year-old beer company controlled by Carlsberg, has closed several plants and reported its first loss in 2015. The closures and rising related-party transactions with Carlsberg have raised concerns about the fate of its local brands.
New DistributionWhat Do You Read into the Strategic Cooperation between Mondelez Snacks and JD New Channel?
Today, JD's official account announced a strategic cooperation between Mondelez and JD New Channel. This article first presents the official report, then analyzes the implications for distributors, concluding that JD New Channel is capable of handling national sales for top brands and that distributors may gradually become marginalized as B2B platforms strengthen.
赵波Methods to Increase Beverage Sales in County-Level Markets
Recently, many peers have asked me the same question: how to increase beverage sales in local county-level markets. This is a representative issue in the industry, so I will share my experience and briefly discuss methods to boost beverage sales in county markets for reference. Any national beverage brand grows from a regional one; only by first succeeding regionally can it go national, except for Hengda Ice Spring. The most representative regional market is the county-level market.
胡伟May Day Product Promotion Planning Plan
The May Day Labor Day holiday is the first golden week of the new year after the Spring Festival. During this period, major merchants launch discount promotions, which is worrying. In fact, besides discounts, there are many other strategies to get consumers to buy. Simply lowering prices does not necessarily lead to good brand promotion and product sales; otherwise, many brands would not have failed in price wars. This article briefly discusses May Day product promotion plans, hoping to be helpful.
思翰China's Beverage Market Has Fully Entered a 'New Era of Consumption'
During the 2016 Chengdu Spring Sugar and Wine Fair, the author visited various beverage exhibition halls and observed that China's beverage market has entered a 'new era of consumption.' This is manifested in four aspects: the chaos at the fair with many new products but cautious buyers, the shift of the main battlefield from rural to urban markets, the younger generation of distributors with different preferences, and the polarization of consumer demands between health-conscious and trend-seeking groups.
胡伟Summer Peak Season: Complete Implementation Plan for Beverage Terminal Promotional Gift Packs
The beverage consumption peak season typically begins at the end of April, making in-store consumer promotion crucial for sales performance. To boost distribution sales, major companies usually launch corresponding gift pack promotions during this period. This article presents a brand's implementation plan for terminal promotions from April to June, covering policy details, operational procedures, precautions, costs, and verification, as well as additional guidelines for June sales activities.
张山Alcohol Confirmed as Carcinogen: Baijiu Industry Caught in the Crossfire
For a long time, few cancers were directly linked to alcohol, leading people to underestimate its carcinogenic effects. However, recent research has shown that alcohol can cause cancers not only in the liver but also in the digestive tract, respiratory tract, and skin. According to a 2014 World Cancer Report, 3.5% of cancers were caused by alcohol, and one in every 30 cancer deaths was alcohol-related.
New DistributionEven if you are Master Kong! Without product innovation, you are doomed!
Uni-President and Master Kong have been engaged in a prolonged price war. Ultimately, consumption upgrading helped Uni-President turn the tables with its rapid innovation capability.
New DistributionFrom Preserved Fruits to FMCG Aircraft Carrier: The Management Code of Tianwo International Chairman Lin Jianhua
The food industry is extremely challenging; the key is to excel in every detail and wholeheartedly consider consumers, ensuring every action meets their demands and dedicating full effort to work to achieve success. —— Lin Jianhua, Chairman of Tianwo International. This article is republished from the WeChat public account: Sales A.
小镇青年朱迪Lift, Cut, Stick, Move, Arrange, Stuff: Standard Actions for Beverage Display in Mom-and-Pop Stores
Every March and April, major beverage manufacturers launch their annual water war, and the daily basics for every frontline sales rep are to push inventory into stores, stock shelves, and fill coolers. But there's real skill in how to do this. The author summarizes six standard actions for terminal operations: lift, cut, stick, move, arrange, and stuff. These six words help sales reps know what to do and how to do it at the store level. Lift: as the name suggests, it means pulling our products out of the small store's warehouse, but where to lift them to? That's where the skill lies.
赵波Condiment Industry: How to Create a Big Flavor of Profit?
In the first half of 2015, while growth in most food and beverage sub-sectors slowed to single digits, the condiment industry maintained double-digit growth, leading the food industry. With consumption upgrading, rising living standards, and an increasing share of dining out, the condiment industry has broad growth space. Currently, per capita spending on condiments in China accounts for only about 0.4% of total consumption expenditure, leaving more than double the development space compared to countries like Japan.
小镇青年朱迪Five Ways to Keep Products Moving in the Off-Season
The off-season often makes many baijiu companies feel uncomfortable, like arthritis patients facing rainy days. In this long and helpless season, should we rest and recuperate, or strive to do something to save the market? Striving to do something is to make the 'off-season not off,' and almost all companies are aware of this issue, but many think more and do less, merely making some sales adjustments, holding insignificant meetings, or repeating annual new product development, waiting for the sales season; or formally doing some perfunctory training courses, just going through the motions.
孟跃Do You Understand Product Trends?
The annual Spring Sugar and Wine Fair concluded in Chengdu with total transactions reaching 23.02 billion yuan, including 11.87 billion for alcohol, 8.71 billion for food and beverages, 1.39 billion for condiments, and 1.05 billion for food machinery and packaging. The article analyzes trends across categories: liquor shifting to mid-low price bands targeting younger consumers, light beverages emerging as a hot category, and snacks trending towards multi-flavor fusion and convenience.
丁忠卫Who Profits? Who Loses? A Table Reveals Big Data from 50 Listed Food & Beverage Companies in 2015!
As of April 1, 2016, except for a few food companies like Bright Dairy, the 2015 annual reports of listed food companies on the Shanghai and Shenzhen stock exchanges, Hong Kong stock market, and the New Third Board have been basically released. Based on the 2015 performance announcements of listed food companies, the editor summarized their core revenue and net profit data, and arranged them in descending order of annual revenue. Here is the statistical table of 2015 annual report data for 50 listed companies compiled by the editor! It is definitely valuable and worth collecting for food traders!
New DistributionAnalysis of Development Trends in China's Baijiu Industry in 2016
Since 2012, the baijiu industry has entered an adjustment period. Although some enterprises are still in deep adjustment, most have completed adjustments, and the industry as a whole has begun to rebound from the bottom. This implies that mergers and acquisitions among enterprises will accelerate, increasing industry concentration, which will become a development trend in the coming years. Report data shows that in 2015, the year-on-year decline in the national baijiu wholesale price index narrowed month by month, with a cumulative decline of 2% for the year, narrowing by 1.84 percentage points compared to the same period last year, and the difference between monthly highs and lows was only...
New DistributionChina's 70,000 Tea Companies Can't Beat One Lipton: Is This a Success or Failure for Chinese Tea Companies?
The article challenges the common criticism that China's 70,000 tea companies are inferior to Lipton, arguing that the fragmentation of China's tea industry is a sign of success, not failure. It posits that national industries tend to be fragmented, while imported industries are concentrated, and that Chinese tea's diversity and cultural depth are its strengths, not weaknesses.
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