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Over 60 New Beverages Launched in 2016: Which One Will Be a Hit?
As summer heats up, it's the season for beverage launches. This article compiles about 60 new drinks introduced by major companies in 2016, highlighting their creativity, health-focused formulas, and fresh designs targeting young consumers. From light and fruity drinks to vitamin beverages, these products showcase innovative packaging and marketing strategies.
New DistributionNice Group Leverages the Internet to Launch Hit New Products, Stirring Up the FMCG Industry!
Nice Group, a daily chemical brand, has long been a model for the FMCG industry. Its well-known brands such as Diao Pai, Chonergy, and Nice are household names. Recently, Nice launched a new toothpaste specifically for adolescents, called 'Jian Shuang Bai' (Healthy White), which quickly boosted sales through unique internet marketing, guiding consumption trends and causing a stir in the FMCG sector. Last June, the Jian Shuang Bai series began rolling out nationwide, with advantages like transparent tubes, visible quality, fresh nutrition, and visible whitening within 4 weeks, achieving better-than-expected market performance.
刘大贺Do You Really Understand the Market Space, Channel Positioning, and Category Characteristics of Imported Food?
Imported food is growing against the market downturn. In 2015, China's imported food imports reached $54.8 billion (about 350 billion RMB), a year-on-year increase of 6.6%, and are expected to reach 480 billion RMB in two years. Imported food has unique advantages, with successful brands focusing on mid-to-high-end positioning, and growth is fastest in second- and third-tier cities. Channels such as online and convenience stores are growing rapidly, and gift-giving is a significant sales driver, especially during Spring Festival and National Day. Categories like packaged water, cheese, and Western condiments are gaining acceptance.
New DistributionEight Misconceptions in the Marketing of Baijiu Trading Companies
The baijiu industry has entered a deep adjustment period, making survival difficult for many small and medium-sized baijiu trading companies. Based on his practical experience, the author identifies eight common misconceptions in their operations, including excessive credit sales, neglecting promotions during peak seasons, overpricing, and failing to build a reliable sales team.
孙中学Who Will Save the Derailed Tea Beverage Market? (4000-Word In-Depth Analysis)
Amid a sluggish beverage market, companies tend to blindly follow trends in product iteration, leading to a succession of so-called category trends that fail to sustain strong market momentum. In 2016, 'black water' emerged as a potential dark horse, prompting a wave of imitation and fierce competition among distributors for agency rights. However, the question remains whether these emerging categories will become the industry's profit centers, especially as established brands push 'old tea in new bottles' products.
食刊Uniting Industry Strength: Huishan Dairy Sounds the Rally for a Fresh Alliance!
Over the past 30 years, China's dairy industry has achieved remarkable success in solving the problem of 'difficulty in drinking milk.' Now, with economic development and rising living standards, the industry faces transformation and upgrading, shifting focus from 'difficulty in drinking milk' to 'drinking good milk.' What qualifies as good milk? How can dairy enterprises produce high-quality pasteurized milk? On June 30, the 3rd Shenyang International Fresh Milk Festival was grandly held, bringing together dairy leaders, industry experts, and foreign guests to discuss the development of China's dairy industry and pasteurized milk.
辉山优品Why Are Instant Noodles and Beer No Longer Selling Well?
For a long time, instant noodles and beer were consumers' favorites. However, even the 'ever-victorious generals' can fall into a quagmire. A recent report by Bain & Company and Kantar Worldpanel, 'The China Shopper Report', points out that in 2015, the sales growth of China's FMCG market was only 3.5%, the lowest in five years. Instant noodles and beer are no longer popular, partly due to a decline in the working population and changes in lifestyle and values.
New DistributionHigh-end Baijiu Prices Recover, Market Spring May Be Coming
In the past two years, due to policy and economic conditions, the baijiu industry has been in a downturn, especially high-end baijiu, with bottles once priced at over a thousand yuan now adjusted to several hundred yuan. Compared with the same period in previous years, the baijiu market has been unusually active this year. Some industry insiders believe that high-end baijiu, after two years of sluggish sales and halved prices, is showing signs of recovery, which may drive the overall market rebound.
窦虹艳A Practical Guide to Ground Promotion and Exhibition Sales (With Visuals and Actions)
This article provides a comprehensive guide to conducting ground promotion and exhibition sales (地推展销) for FMCG brands during the off-season, covering pre-event preparation, six promotional formats, and post-event follow-up steps, based on the author's market visits.
赵海永Nongfu Spring Beverage Visual Merchandising "6, 6, 8" Rule
Terminal visual merchandising refers to attracting consumers' attention and stimulating their purchase desire through excellent display locations, positions, and eye-catching display materials. In short, it is to make products "self-sell." When implementing terminal visual merchandising, efforts should be made in the following six elements: "correct product," "correct location," "correct timing," "correct quantity," "correct price," and "correct display form."
New DistributionWe Made a Review Report on the 'Worst-Tasting Drinks'
As Guangzhou issued its first high-temperature warning of the year on June 1, temperatures soared above 35°C for the first time on June 2, with the heat expected to persist for two more days. In the scorching summer, beverages are essential for relief, and netizens have been comparing bizarre drinks online, sparking a legend of the 'worst-tasting drinks.' Our reporter bravely tasted the top five 'divine waters' to provide a review report.
李在磊CIC Consulting: Analysis of China's Beer Industry
China's beer industry is experiencing declining sales volumes, while market size, revenue, and profits remain stable, and barley price declines are narrowing. By October 2015, main business revenue reached 166 billion yuan, up 1.39% year-on-year, with profit of 13.9 billion yuan, up 6.47%. The industry is consolidating as small breweries suffer losses under pressure from giants.
中国投资咨询网Tea Drinks Hard to Sell, Can Master Kong's "Confession Bottle" Help?
Master Kong is launching a "Confession Bottle" with three series, and consumers who buy all three can piece together a confession phrase. In addition to phrases like "I like you, from now on my tea is for you to drink," there are 36 variations. The company also introduced a "handwritten bottle" for personalized messages.
New DistributionHow Beverages Can Dominate the Best Point-of-Sale Spot: The Cooler
In the summer, the cooler is the ultimate point-of-sale location; whoever controls it controls the market. By using a clever combination of surprise inspections and water giveaways, a distributor successfully got retailers to voluntarily stock his product in the cooler, leading to explosive sales and market dominance.
快消小强Is Low-Temperature Lactic Acid Bacteria Declining? Room-Temperature Category Shouldn't Celebrate Too Soon; A Major Shake-Up Is on the Way!
At the 11th International Symposium on Lactic Acid Bacteria and Health, a Wei Chuan executive stated that while the low-temperature lactic acid bacteria beverage industry grew 5% last year, this year the market has begun to decline, with Wei Chuan also experiencing negative growth. This raises questions about what is eroding the low-temperature segment and what it means for the industry.
小新Speculations on the Future of the FMCG Market: Traditional Channels Won't Disappear, But...
The consumer goods market has been in a downturn for two years, and the macro environment suggests that bad news is far from over. In the past 30 years, a company's sales growth in China has relied on a combination of four forces: market base, category penetration, category upgrade, and market share expansion. However, with population growth slowing and penetration rates plateauing, companies face challenges. E-commerce is disrupting traditional channels, and the industry is undergoing a reshuffle. Distributors will see channel flattening and consolidation, leading to the rise of B2B platforms. Retail channels will also transform, with convenience stores becoming key, while hypermarkets decline. Brand owners must adapt to new dynamics, including the emergence of super KAs and platform companies.
王烈JDB Group, Known for Herbal Tea, to Venture into Sports and Real Estate
JDB Group, known for its herbal tea and mineral water, has signed a strategic cooperation framework agreement with Beijing Enterprises Group, covering food and beverage, cultural sports, real estate, health and elderly care, and investment in Beijing Enterprises Football Club. This partnership marks an attempt at mixed-ownership economy between a large state-owned enterprise and a private company.
New DistributionSales Not Improving? Look Beyond Symptoms to Root Causes
When all work is done but sales do not improve, the cause must lie in the work itself. To boost sales, focus on five key aspects: correct direction, thorough execution, proper timing, systematic approach, and sustained effort.
杨永华Trends in China's Beverage Category as Seen Through Japan's Functional Beverage Market
Japan's beverage market, with 2.5 million vending machines and annual sales of 2.2 trillion yen (about 176 billion RMB), is seeing a slight decline but still accounts for half of beverage sales. The market is shifting towards functional beverages, including zero-calorie, health, and beauty drinks, driven by an aging population and health consciousness.
王鹤松After Gaokao, How Can Baijiu Distributors Seize the Opportunity of Banquets?
With around 9 million students taking the 2016 Gaokao, many families will host banquets to celebrate college admissions or thank teachers, with an estimated half occurring in July and August. This article suggests three strategies for baijiu distributors to boost sales at these events: information collection and rewards, effective media promotion, and attractive promotional policies.
赵海永Annual Sales of 3.1 Billion: Lai Yifen Turns a Small Category into a Big Brand! President Yu Ruifen Talks About Two Crises for the First Time
Lai Yifen, born 17 years ago from a humble nut shop, has grown into a chain brand with about 2,300 sales outlets, annual sales exceeding 3.1 billion yuan, and cumulative consumption of over 450 million person-times. It is now a leader in leisure snack chain stores. Among top leisure snack food companies, Lai Yifen is the only one that has not introduced large-scale venture capital or burned money on e-commerce. Facing fierce competition, Lai Yifen insists on its own path. Curious about its development model, we interviewed President Yu Ruifen.
顾鑫、司玉佩The Shift in the Beer Market: From Grabbing Share to Prioritizing Profit
Why is the long-awaited shift beginning to emerge? On one hand, the development environment of the beer industry has changed. In 2014, China's beer industry output experienced its first negative growth in history, with a decline of 0.96%, and in 2015, the decline further widened to 5.06%. Meanwhile, imported beer has taken advantage of the situation, with annual import growth rates of 50-80% over the past four years, capturing a 1.3% market share. New categories such as premixed drinks are also encroaching on the beer market. For domestic producers, as the pie continuously shrinks and the high-end market is eroded, the decades-long strategy of grabbing share is increasingly losing its significance.
闻宏伟Diagnosing Nestlé's 30 Years in China: A Good Hand Played Mediocrely
Nestlé re-entered China in December 1986 and, with its coffee, built a strong reputation, becoming a significant force in China's FMCG industry. However, in 2015, Nestlé's revenue in Greater China grew less than 5% compared to 2014, reaching only RMB 46.338 billion, less than Mengniu, which only does dairy. Mengniu has a history of less than 16 years, while Nestlé has been in China for nearly 30 years, with products including chicken essence, milk powder, coffee, and even coffee machines, all competitive and in urgent demand by Chinese consumers at the time.
消费日曝Market Capitalization Ranking of 40 Major Listed Food and Beverage Companies!
Currently, there are 59 food and beverage companies listed on the main board, with an average market cap of 12.5 billion yuan, average net assets of 2.73 billion yuan, and net profit of 325 million yuan. Among them, Yili shares rank first with a total market cap of 86.1 billion yuan, followed by Haitian Flavoring with 78.2 billion yuan, and Shuanghui Development with 74.2 billion yuan. Baorun shares rank fifth with a market cap of 21.4 billion yuan.
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