Over the past 30 years, China's dairy industry has achieved remarkable accomplishments, successfully solving the problem of 'difficulty in drinking milk.' With economic development and continuous improvement in living standards, the industry now faces transformation and upgrading. The key has shifted from 'difficulty in drinking milk' to 'drinking good milk.' What kind of milk can be considered good? How can dairy enterprises produce high-quality pasteurized milk?
On June 30, the 3rd Shenyang International Fresh Milk Festival was grandly held, where dairy magnates, industry experts, and foreign guests gathered to discuss the development of China's dairy industry and pasteurized milk.
Industry leaders, experts, and guests jointly witnessed the establishment of the 'China Quality Milk Whole Industry Chain Fresh Alliance.'
To actively respond to the national call and implement the 'China Quality Milk Project,' Huishan Dairy, relying on its complete industry chain model and practical experience, took the lead in shouldering corporate responsibility and officially launched the establishment ceremony of the 'China Quality Milk Whole Industry Chain Fresh Alliance' at the meeting.
Gao Hongbin, President of the China Dairy Association; Gu Jicheng, Vice President and Secretary-General of the China Dairy Association; Wang Jiaqi, Director of the Ministry of Agriculture's Dairy and Dairy Product Quality Supervision, Inspection and Testing Center; Gu Jiasheng, Deputy Director of the Dairy Products Industry Committee of the China Dairy Association; Song Liang, senior dairy analyst and special economic analyst for Xinhua News Agency; Yang Kai, Chairman of Huishan Dairy Group; Yin Dongli, Vice President of Huishan Dairy; Dr. Dan Undersander, renowned professor and forage expert at the University of Wisconsin; Martin Karlsson, expert in fully automated milking robot systems; Shen Junhua, Marketing Director of Weir Packaging (Shanghai) Co., Ltd.; and Hao Dongxian, Deputy General Manager of Qingdao Haier Commercial Freezers, along with other industry leaders, experts, and guests, jointly witnessed this historic moment for China's dairy industry. The alliance aims to work with outstanding partners and experts across the entire dairy industry chain to improve the quality of pasteurized milk in China, establish reasonable, standardized, and higher-level safety standards for the entire industry chain, and continuously move towards the great vision of 'World-class milk made in China.'
Developing the 'Quality Milk Project' to Lead Industrial Structure Upgrading
In recent years, China's pasteurized milk has shown rapid growth. As a direction for the high-quality transformation of China's dairy industry, pasteurized fresh milk will become the core to lead the recovery of rapid growth in China's dairy industry. Establishing high-quality dairy standards and implementing the 'Quality Milk Project' will be of great significance for boosting consumer confidence and the future of China's dairy industry.
Wang Jiaqi, Director of the Ministry of Agriculture's Dairy and Dairy Product Quality Supervision, Inspection and Testing Center, gave a special speech on the 'Quality Milk Project.'
What is the 'Quality Milk Project'? Director Wang Jiaqi provided a comprehensive and systematic interpretation: 'The Quality Milk Project includes four main components: first, establishing a quality milk labeling system, marking quality milk on product packaging to protect consumers' right to know and choose, while also urging dairy enterprises to upgrade the quality of raw milk; second, ensuring stable production and supply of high-quality raw milk; third, fully implementing standardized supervision of dairy processing technology; and fourth, achieving sustained growth of high-quality dairy products. The Quality Milk Project is not a project or a campaign, but a systematic project and an industrial revolution that wins public support.'
In his speech, Director Wang Jiaqi called out to 'save fresh milk,' pointing out: 'Establishing the Quality Milk Project means building a new dairy system. It is the core link that can simultaneously solve the problems of low consumer confidence and imbalanced benefit distribution. It is a breakthrough in the innovation of the national dairy management system and a call for the development of China's dairy industry!'
Gu Jiasheng, Deputy Director of the Dairy Products Committee of the China Dairy Association, gave a keynote speech on 'Pasteurized Milk is the Best Choice.'
Currently, the domestic dairy industry still faces the contradiction between increasing consumer demand and the relatively backward dairy production and safety control systems. Vigorously upgrading dairy farming technology to ensure stable production and supply of high-quality raw milk, and vigorously developing high-quality pasteurized milk, are the foundation for promoting the 'Quality Milk Project.'
In his speech 'Pasteurized Milk is the Best Choice,' Gu Jiasheng pointed out: 'Low-temperature pasteurized fresh milk, which uses the gentlest production process to minimize damage to the active substances in milk, is our best choice. UHT milk (pure milk) uses ultra-high temperature sterilization, which extends shelf life and is convenient to store and carry, but it destroys many nutrients in milk. Pasteurized fresh milk aims to preserve milk nutrition, using pasteurization technology to maximize the preservation of active substances and natural nutrients.' Gu Jiasheng said: 'Pasteurized milk is being accepted by more and more consumers who pursue quality of life, and it is also the main force for new growth in China's dairy industry. With social progress, economic development, and improvement in people's living standards, pasteurized fresh milk will surely lead the fresh trend.'
360-Degree Whole Industry Chain Fresh Closed Loop Accelerates Pasteurized Milk Development
Pasteurized milk is valued for its freshness, and its production process places high demands on the quality of raw milk. 'Good milk is proven by numbers' is the product philosophy that Huishan Dairy has always believed in. After years of exploration and research, Huishan Dairy has developed a set of internal control standards for raw milk across the entire industry chain.
At this Fresh Milk Festival, Huishan Dairy Vice President Yin Dongli shared the 'mysterious' 'Huishan Whole Industry Chain Internal Control Practice and Results Standard Comparison.' It is reported that after 65 years of development and persistence, Huishan Dairy has formed a complete dairy industry chain development model integrating forage, breeding, processing, production, and transportation. At the same time, Huishan Dairy adheres to strict internal control standards for raw milk. The internal control standards stipulate that the total bacterial count of fresh milk used for pasteurized milk production must be below 100,000 per milliliter, somatic cell count below 300,000 per milliliter, and protein content in fresh milk averaging 3.2%. 'Good milk is proven by numbers.' Huishan Dairy's persistence in the whole industry chain model has resulted in fresh milk quality indicators that are superior to national standards and even ahead of developed dairy countries in the world.
Huishan Dairy Vice President Yin Dongli introduced the 'Huishan Whole Industry Chain Internal Control Practice and Results' and the 'O+O Community Fresh Direct Delivery Platform - Fresh to Home!'
High-quality raw milk as a guarantee has brought broader innovative thinking to Huishan Dairy. While upgrading products, it continuously promotes innovation in marketing channels to provide consumers with a 'better, faster, and fresher' consumption experience.
At the meeting, Huishan Dairy Vice President Yin Dongli unveiled the 'O+O Community Fresh Direct Delivery Platform - Fresh to Home!' As a new upgraded version of the 'O2O model,' 'Fresh to Home!' is centered on a 'direct distribution + cooperation' delivery model. Based on Huishan's own distribution system, it integrates cold chain resources of community convenience stores to create a mobile terminal-based 'O+O Community Fresh Direct Delivery Platform.' In first- and second-tier markets, it achieves operational upgrades from B2C to C2F through direct distribution. In third- and fourth-tier markets, it breaks through the constraints of cold chain transportation radius through cooperation with community convenience stores to meet daily fresh consumption needs. The 'O+O Fresh to Home' development platform expands the coverage of Huishan Dairy's low-temperature cold chain, accelerates the delivery speed of fresh dairy products, and enhances the depth of response to consumer demand. Through differentiated high-quality products and last-mile fresh delivery services, it creates a true 360-degree whole industry chain fresh closed loop.
Uniting the Strength of the Entire Industry to Make National Brands Resound Worldwide
Under the active advocacy of Huishan Dairy, dairy magnates, industry experts, and foreign guests responded to the call and joined the 'China Quality Milk Whole Industry Chain Fresh Alliance,' issuing an alliance declaration at the meeting. Members of the 'China Quality Milk Whole Industry Chain Fresh Alliance' include Dr. Dan Undersander, renowned professor and forage expert at the University of Wisconsin, who said: 'Cows eat well to produce good milk. We are willing to work with Huishan Dairy to cultivate and improve the world's best forage and contribute to China's high-quality raw milk.' Martin Karlsson, expert in fully automated milking robot systems, stated: 'Advanced technology and standardized operations ensure the safety of milk. I am honored to be a member of the whole industry chain alliance, and I am delighted to see that Huishan Dairy's product quality has always remained leading.' Representatives of alliance members, including Shen Junhua, Marketing Director of Weir Packaging (Shanghai) Co., Ltd.; Hao Dongxian, Deputy General Manager of Qingdao Haier Commercial Freezers; and Shen Baoren, General Manager of Anshan Shenyuan Trading Co., Ltd., successively issued declarations, promising to leverage their respective advantages to promote and guarantee the fresh upgrade of the entire industry chain.
It is reported that after the establishment of the 'Whole Industry Chain Fresh Alliance,' Huishan Dairy will conduct systematic research with other member enterprises on feed resource utilization, nutritional metabolism mechanisms of dairy cows, and nutritional allocation pathways for milk quality formation. It will also share Huishan Dairy's valuable experience in whole industry chain construction with member enterprises with a more open attitude, strengthen technological innovation and cooperation exchanges, and promote the improvement of the comprehensive strength of the 'Whole Industry Chain Fresh Alliance.'
Gao Hongbin, President of the China Dairy Association, highly praised the 'China Quality Milk Whole Industry Chain Fresh Alliance.'
Gao Hongbin, President of the China Dairy Association, highly affirmed the 'China Quality Milk Whole Industry Chain Fresh Alliance' and gave instructions: 'The initiation of the "China Quality Milk Whole Industry Chain Alliance" is a positive exploration. I hope the alliance will take communication, service, self-discipline, and development as its purpose, act as a link between enterprises and the government, a promoter of enterprise project cooperation, a leader in standardizing industry development, and an organizer for safeguarding the legitimate rights and interests of enterprises. I hope the alliance will strengthen its own construction, improve service levels, continuously enhance cohesion, continuously fulfill corporate social responsibility, continue to make fresh milk better and stronger, continuously strengthen communication with consumers, enhance consumers' understanding of domestic dairy enterprises, and increase consumer confidence in domestic dairy products. This is to promote the common sustainable development of the industry chain and the industry, and to achieve the mission of letting more Chinese people drink high-quality Chinese brand dairy products.' He believes that the 'China Quality Milk Whole Industry Chain Fresh Alliance' will be a new starting point. Under the construction of the 'whole industry chain ecosystem' and with the joint efforts of the entire industry, China's dairy industry will surely achieve a leap from a large dairy country to a strong dairy country, making national brands resound worldwide.
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