Terminal visual merchandising refers to attracting consumers' attention and stimulating their purchase desire through excellent display locations, positions, and eye-catching display materials. In short, it is to make products "self-sell." When implementing terminal visual merchandising, efforts should be made in the following six elements: "Correct Product": The product category and specifications must meet the needs of the market, channels, and consumers, and have clear selling points and competitive advantages. If the displayed product is chosen incorrectly and consumers cannot find the product they need, the display's effect on sales improvement will not be realized. "Correct Location": Located in high-traffic areas, and the display position should conform to consumers' purchasing habits, effectively intercepting customers who intend to buy similar products from competing brands. "Correct Timing": Peak purchasing times, weekend shopping, or when coordinating with advertising and promotional activities. "Correct Quantity": When implementing terminal visual merchandising, it is important to note: first, consider the sales growth brought by the display, so sufficient inventory is needed to avoid stockouts; second, sufficient stock must be matched to achieve the display effect. Both are indispensable. "Correct Price": The price should be clearly competitive compared to similar products, and the price label should clearly tell consumers the benefits they can get in terms of price when purchasing. "Correct Display Form": There should be enough space to make the display easy to see, easy to pick up, easy to compare, and easy to choose. Six Standards for Terminal Visual Merchandising

  • Strive for the best display position and the largest display space;
  • Category horizontal display, item and taste vertical display, allocate display space according to a reasonable ratio;
  • Place the best-selling products and new products in the most visible and accessible places for consumers;
  • Display products facing forward, with corresponding clear and correct price tags;
  • First-in, first-out to ensure product freshness;
  • Use display materials and promotional items to effectively highlight product "selling points." Eight Basic Principles of Terminal Visual Merchandising Principle 1: Best Booth Position
  • Company products should be displayed in the area with the highest foot traffic and greatest influence;
  • Always display at the front of the traffic flow;
  • Occupy the best display locations: pallets, shelves, freezers. Principle 2: Maximized Centralized Display
  • Company products should be displayed as centrally as possible;
  • Company products should have a display area greater than or at least equal to that of competitors;
  • Sufficient display space ensures enough inventory, avoiding sales loss due to stockouts, thereby increasing single-point sales power. Principle 3: Category Horizontal Display
  • In stores that allow brand centralized display, company products should be displayed horizontally along the direction of customer flow;
  • In stores that do not allow brand centralized display, company products should be correctly displayed in the corresponding category shelf areas according to the characteristics of the company's different product categories. Principle 4: Item and Flavor Vertical Display
  • Where possible, all items should be displayed vertically; small packages should be placed in the upper middle, and large packages at the bottom for easy access.
  • Full boxes can be placed on the top shelf above head height for image display; they can also be placed on the bottom shelf for consumer convenience. Principle 5: Front-Facing Display
  • Whether in the first row or the back row, every product should face the customer. Principle 6: First-In, First-Out (FIFO) Principle
  • Pallets are the fastest turnover point; move products with lower freshness from warehouses, shelves, and other display points to the pallet to speed up sales and avoid near-expiry products.
  • Rotate products at display points, placing products with lower freshness closest to customers and fresher products behind; promptly remove expired products to maintain product quality and build customer and consumer loyalty. Principle 7: Correct and Obvious Price Tags
  • Price tags should clearly and correctly correspond to each product. Any product on discount or promotion should be highlighted with fresh colors. Use the company's professional price tags/cards as much as possible. Principle 8: Complete and Standard Display Materials, Effective Use of Promotional Items
  • Regularly check all display points and clean them to ensure cleanliness; promptly replace damaged products to ensure displayed products are always clean, presenting a good image of Nongfu.
  • Use any display materials and promotional items that effectively convey "selling points" to serve as in-store advertising, strengthening brand awareness, promotional information, or product selling points.
  • Regularly replace display materials and promotional items to keep them clean and tidy, and to convey the company's latest brand communication themes or promotional items in real time. -END- The best learning platform for FMCG distributors in China Focusing on providing professional, practical, and applicable tutorials for distributors and enterprises Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent Article Selection | 002 Distributor Market Operations | 003 Terminal Visit Management | 004 Sales Supervisor Skills | 005 Sales Improvement Techniques | 006 Channel Expansion | 007 Managing Distributors | 008 Distributor Development | 009 Distributor Internal Operations Management | 010 Team Management | 011 Efficient Distribution Techniques | 012 Sales Manager's Eighteen Skills | 013 KA Operation Methods and Strategies | 014 First Lesson for New Salespeople | 015 Internet, Brands | 016 Distributor B2B Transformation | [Long press QR code to follow]