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Browse 1957 New Distribution articles about Consumer & Categories.
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2016 Beverage Industry Predominantly 'Bearish'! Major Companies Like Uni-President and Coca-Cola See Declining Performance...
As half-year financial reports for 2016 are released, beverage industry players are sharing their results, with mixed fortunes. This year's beverage market is predominantly 'bearish,' with performance not optimistic. Against the backdrop of overall FMCG performance decline, combined with half-year report data from major companies, industry players and experts generally predict that the beverage industry will struggle to emerge from the downturn this year. According to the National Bureau of Statistics, China's soft drink production in May 2016 was 14.41 million tons, a year-on-year decrease of 9.20%, marking a rare negative growth.
毛鑫Deep Dive: Some Speculations on the Future of FMCG Channels
The consumer goods market has been in a downturn for two years, and the macro environment suggests more bad news ahead. In China's past 30 years, sales growth has relied on four forces: market base, category penetration, category upgrade, and market share expansion. Now, with growth stagnating, companies face challenges from e-commerce, which is disrupting traditional channels, and the rise of 'small but beautiful' brands. The article speculates on the evolution of distribution channels, predicting a trend toward flattening and scaling, the rise of B2B platforms, and changes in retail formats, with implications for brand manufacturers and distributors.
老王How Beverage Companies Can Win the Peak Season Sales Battle
Despite the saying that good wine needs no bush, it doesn't seem to hold true in today's beverage market. With overwhelming advertising, aggressive competition, and low brand loyalty, beverage distributors must not only rely on product strength but also employ every sales and promotion tactic to win the peak season battle. This article explores how beverage companies can effectively market during the summer season.
胡伟A Deep Dive into the Origins of Daliyuan
A few years ago, several Fortune 500 food giants sought to form joint ventures with the Dali Group, offering attractive terms, but Xu Shihui, committed to national economic development, remained steadfast in his belief in creating a first-class national brand with a century-long legacy. When a president of one of these companies provocatively asked if he had considered the competition, Xu cleverly replied that he focused on making his own company excellent, and then no one could compete with him.
New DistributionThe Truth About Industrial Beer: Do You Know What You're Drinking?
An article questioning whether industrial beer is actually 'beer water' sparked widespread discussion, highlighting public concern over food safety. This piece explains why industrial beer tastes watery, exposes the low quality of draft beer at night markets, and notes the growing demand for craft beer in China, which grew 20% last year compared to 0.5% globally.
New DistributionMarket Forces Push Beverage Industry into the 5-Yuan Mainstream Price Zone
Since 2015, China's beverage industry has bid farewell to the strong double-digit growth of the past and entered an adjustment period alongside economic transformation. According to the National Bureau of Statistics, soft drink sales volume grew only 4% year-on-year in 2015. In 2016, heavy rainstorms in both the north and south during the peak sales months of June and July further exacerbated the industry's woes. Despite challenges faced by leading companies like Wahaha, Master Kong, Coca-Cola, and Uni-President, Uni-President achieved a remarkable 192% profit growth in 2015, driven by premiumization and new product strategies. The success of products like Xiao Ming Tong Xue and Hai Zhi Yan has helped shift the mainstream price point from 3 yuan to 5 yuan, reflecting changing consumer preferences and market dynamics.
邹文武Yili's Helmsman Pan Gang: Steering into the Global Dairy Top Eight in a Decade
Under Pan Gang's leadership, Yili has surpassed Mengniu to become the leading dairy company in China over the past decade, and this year it entered the global dairy top eight for the first time. What is Pan Gang's secret? Let's listen.
潘亦纯Mosalilan, Where Is the Way Ahead?
Mosalilan, as Bright Dairy's innovative super single product, pioneered the domestic ambient yogurt market. Before 2015, it grew at a near-doubling rate annually, with revenue approaching 6 billion yuan. However, in 2015, its revenue unexpectedly declined by 1.44%, raising questions about its future.
伯乐斋Sun Jun of Zero Degree Fruit Workshop: The Unique Secret to Growing a Niche Market
As consumption upgrades and the era of personalized products arrives, the market still holds great enthusiasm for quality products. Through refined sales channel management, Zero Degree Fruit Workshop has tapped into the mass demand for niche products, carving out a unique market space.
中国经营网P&G, Johnson & Johnson, Unilever, and L'Oréal: Revenue and Profits Decline for All Four FMCG Giants
P&G, Johnson & Johnson, Unilever, and L'Oréal, as leading global FMCG companies, unsurprisingly made the Fortune 500 list, with P&G ranking first in the FMCG industry and 86th overall; Johnson & Johnson, Unilever, and L'Oréal ranked 103rd, 147th, and 378th respectively. Notably, despite negative revenue and profit growth for all four giants, their rankings all improved, possibly due to relatively resilient rigid demand factors.
New DistributionChina's Beverage Market Faces Another 'Off Year' – Is the Industry at a Turning Point?
The once-popular 'One More Bottle' promotion has disappeared this year, replaced by various fan-engagement tactics. Although beverage companies have realized that emotional resonance with consumers drives sales more than promotions, the fan economy has replaced price wars. However, this round of fan-engagement campaigns has not saved the industry from an 'off year,' as extreme weather, cumbersome marketing methods, overly similar new products, and self-deprecating positioning have further muddied the already unclear beverage market. Rainy weather has dampened industry enthusiasm...
New DistributionA Look at Those Mismatched Beverage Brands
Normally, a product's packaging design, theme slogan, and endorser should be consistent and mutually reinforcing, but some domestic brands or products are completely disjointed, especially in common beverages. Over time, this will cause great harm to the product, the company, and the brand they intend to build, having only negative effects and making it difficult for the enterprise to sustain itself. The reasons for this phenomenon, in the author's view, include: 1. Long-standing manufacturer mindset; 2. Company owners' personal preferences; 3. Neglect of brand marketing planning.
陈行军Zong Qinghou, Chen Hongdao, Xu Shihui: Three Tycoons Donate Over 100 Million Yuan! (2016 Hurun Rich List for Food & Beverage Entrepreneurs)
The Hurun Research Institute recently released the "2016 Hurun Charity List," featuring Zong Qinghou, Xu Shihui, and Chen Hongdao as the three food industry magnates who are not only excellent entrepreneurs but also generous philanthropists. Zong Qinghou's family donated 63.2 million yuan over the past year, ranking 32nd, the highest among food industry donors.
New DistributionMethods to Boost Beverage Sales in County-Level Markets
Many peers have asked how to increase beverage sales in local county-level markets. This article analyzes the issue from the perspective of marketing push and pull, addressing five key links: enthusiasm, coverage, display, willingness to buy, and buying more. It emphasizes the importance of team motivation, effective channel coverage, creative displays, promotional activities, and bulk purchasing strategies.
胡伟Selling Hundreds of Millions a Year, Xiaodao Yuanjiang -- The 'Dark Horse' of the Bottled Baijiu Industry
Xiaodao liquor, launched in 2003, achieved remarkable results in 2015 after 12 years of product upgrades, brand positioning, and structural adjustments: the single product Xiaodao Yuanjiang alone saw a 210% year-on-year increase. Building on this, Xiaodao liquor is expected to create even better performance in 2016. Produced by Hebei Sanjing Liquor Industry Co., Ltd., Xiaodao liquor is one of the earliest baijiu brands to use a minimalist 'white label with black characters' trademark, quickly capturing consumers' attention and earning the title of 'dark horse' in the industry upon its launch.
酒业第一财经媒体Beverage Industry Hits a 'Turning Point' After 'Golden Decade'
After visiting terminal supermarkets in Chengdu such as Wangfujing, Ito Yokado, and Hongqi Chain, reporters found that unlike previous years when beverage brands attracted consumers with quirky products and created buzz-worthy items, this summer's beverage market has seen no 'hit' products.
New DistributionSee It, Taste It, Buy It: Redefining the Snack Food Arena
Snack foods are defined as foods eaten for fun, to pass time, or to satisfy a craving, as opposed to meal replacements. The key to snack marketing lies in the intersection of 'eat anytime, anywhere' and 'optional consumption.' The main consumer group is a pseudo-question, as snacks are a broad industry concept rather than a specific category.
陈海超How Should the Beverage Industry Be Played?
Alcoholic and non-alcoholic beverages are collectively referred to as drinks. Plant-based protein beverages have a market structure of one dominant player and two strong contenders, but many跨界 companies face difficulties. Consumers buy beverages for four main reasons: quenching thirst, replenishing nutrients, removing discomfort, and leisure. Understanding consumption scenarios and following 15 rules are crucial for success in the beverage market.
陈海超The 'Apple' of Infant Formula Expands to 1,000 Counties, Sparking a Battle—How Will You Respond?
When it comes to the best smartphones, Apple comes to mind; who is the 'Apple' in infant formula? Most would think of Wyeth. Like Apple's stellar performance in China's smartphone market, Wyeth plays a leading role in the formula market. In 2015, Wyeth became the top-selling infant formula brand in China, with annual sales exceeding 11 billion RMB, surpassing all domestic and foreign brands. Apple phones are beautiful and user-friendly, typically sold through official websites, flagship stores, and authorized resellers, following a high-end strategy...
消费日曝Beer Industry Landscape Has Changed: From Five Giants to a Two-Headed Contest Between Snow and Budweiser!
The ownership of Snow Beer has long been a focus of industry attention. Recently, China Resources Beer announced a rights issue to raise HK$9.5 billion, partly to acquire the 49% stake in Snow Beer held by SABMiller Asia, thereby achieving full ownership. Industry insiders say that if the acquisition succeeds, it will further polarize the domestic beer industry, leading to a two-player contest between Snow and Budweiser.
New Distribution6 Rules from 23 Hit New Drinks This Summer!
With the heat unbearable, you're spoiled for choice at the convenience store: sparkling water vs. cold-brew tea, Hydra vs. Veedo—can't tell them apart? It's time to get you up to speed! Behind the scenes, the new drinks are still pushed by familiar players like Master Kong, Huiyuan, and Nongfu Spring, but they're innovating with new flavors, health claims, and premium positioning to win over young urban white-collar women.
New DistributionThe Era of Great Change in the Beverage Industry Is Coming
Recently, the editor of New Food magazine asked the author to write a commentary on new perspectives in the food industry. The author believes that the era of great change in China's beverage industry is coming, characterized by three features: polarization of consumer tastes, slow growth of traditional star products, and the return of core competitiveness to product strength.
胡伟（净泊子）In the Fresh Era, How Does Huishan Leverage Its Full Industry Chain Advantage Amid Dairy Consumption Upgrades?
Over the past 30 years, China's dairy industry has achieved remarkable success in solving the problem of 'difficulty in drinking milk.' Now, with economic development and rising living standards, the industry faces transformation and upgrading, shifting from 'difficulty in drinking milk' to 'drinking good milk.' Amid increasingly refined and personalized consumer demands, competition among dairy companies has evolved into a contest of comprehensive strength based on source construction and product innovation. In this market environment, Huishan Dairy adheres to its corporate philosophy of 'building China's most trusted dairy brand,' dedicating itself to exploring a full industry chain development model to address core food safety issues at the source. After years of strategic layout, Huishan has established one of the most complete full industry chains in China's dairy industry.
New DistributionThe Internet Destroyed Big FMCG Companies: How to Sell Products and to Whom? | From Tier 1 to Tier 5 Cities, What Happened (Part 1)
Over the past two months, we interviewed 11 industry practitioners related to the FMCG sector, covering various functional roles in big FMCG companies and channel-related positions. This series of reports consists of three articles attempting to answer the question: 'Why has the traditional channel system of big FMCG companies collapsed?' Everything is out of control. Big companies have begun to compromise.
李会娜 徐婧艾