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1957 articles · Page 73 of 82
This Silly and Cheeky Snack: Marketing Deserves Full Marks!
The former 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The article highlights the marketing genius of Weilong Latiao, from its humorous online presence to its successful rebranding and global expansion.
New DistributionHow Did 3G Capital, Founded by Three Brazilians, Completely Disrupt the Global Beer Industry?
Before introducing today's story, let's introduce two old men. On the left is the founder of 3G Capital and Buffett's close friend: Brazil's richest man, Lehman. On the right is Buffett, whom everyone knows. Lehman is the founder of the famous 3G Capital and currently Brazil's richest man. Buffett and Lehman are old acquaintances, having met at a Gillette board meeting and become friends. Buffett once called Lehman "the best businessman in the world." Last year, after Buffett and Lehman jointly acquired Heinz, management control was given to 3G Capital.
强盗逻辑Not Just Master Kong: Beer, Cola Giants Are Disappearing!
The instant noodle industry's decline has entered its fifth year, and it's just a microcosm of the FMCG sector's struggles in China. Multinational giants like P&G, Unilever, and Coca-Cola are all feeling the pinch as consumer spending shifts toward health, travel, and education, forcing brands to pivot to premium products.
陈琼Ries Category Strategy: Why Are FMCG Giants Plunging Off a Cliff?
In 2008, traditional FMCG sectors like daily chemicals, food, and beverages maintained double-digit growth despite the financial crisis, earning the label of essential goods. By 2015, Chinese consumer incomes had tripled from a decade earlier and were expected to keep rising. Yet, a strange phenomenon emerged: once-thriving companies began a collective decline. In the first half of 2016, Master Kong's revenue fell 13.9% year-on-year to 27.99 billion yuan, with net profit down 64.8%. Wahaha's revenue dropped from 72 billion to 49.4 billion yuan, its worst performance in years. Procter & Gamble, a century-old giant, saw global sales fall 12% in Q1 2016, the steepest drop in seven quarters.
里斯品类战略Dongpeng Special Drink: A Decade of Growth, Reviewing a Capital 'Legend' in China's Functional Beverage Market!
Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation path of the FMCG industry. China's first vitamin functional beverage sprouted a decade ago. Dongpeng Beverage, founded in 1987, is a time-honored beverage manufacturer in Shenzhen, originally a state-owned beverage producer. In the mid-1990s, the wave of functional beverages swept into China, and in 1998, it gave birth to China's first vitamin functional beverage—Dongpeng Special Drink, thus establishing its historical position in the domestic vitamin energy beverage market.
New DistributionCountdown to Autumn Sugar Fair: What Wealth Opportunities Remain for Distributors? These Categories May Catch Fire—Take Them, No Thanks Needed!
With less than a month to go, the 2016 Autumn Sugar and Wine Fair is set to open in Fuzhou, where grasping future trends and selecting good products has become the focus for many distributors. Especially during the third adjustment period of baijiu, original perceptions of products have been completely disrupted by the internet and the new generation. Distributors face the choice of continuing to focus on high-end liquor or opting for mid-to-low-end, specialty, or customized products. This article summarizes several product categories that may present new wealth opportunities.
杨芊芊Is the Explosive Growth of Imported Beer Sustainable?
According to data from the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products, beer imports totaled 375 million liters in the first seven months of 2016, up 26.73% year-on-year, with a total value of $384 million, up 19.34%. Industry experts attribute the surge to the rise of novelty-seeking consumers and a perception that imported equals quality, but predict growth will moderate as domestic products adapt.
New Distribution2016 Fuzhou Autumn Sugar & Wine Fair Participation Guide
Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The 95th National Sugar and Wine Commodity Fair, a large-scale professional exhibition for the food and alcohol industry, will be held in Fuzhou in mid-October, attracting hundreds of thousands of visitors. This guide provides detailed exhibition information and activity arrangements to help distributors navigate the event efficiently.
New DistributionRevealed: P&G and Unilever's Five Hard-Fought Battles in China – Who Is the FMCG Champion?
This article compares the long-running rivalry between P&G and Unilever in the Chinese market, analyzing their competition across five key product categories: cosmetics, shampoo, toothpaste, laundry detergent, and soap. It concludes that P&G has generally outperformed Unilever in most areas, despite Unilever's earlier entry into China.
大哥陈龙10 Years, 117-Fold Growth: Lessons from US Energy Drink Monster
Monster Beverage, the US energy drink maker, saw its stock surge 117-fold from 2004 to 2016, outpacing all others. Its success offers lessons for Chinese consumer goods investors: focus on brand strength, pricing power, and adapting to new consumption trends.
朱昂News: Master Kong Launches China-Taste Frappuccino, Nongfu Spring Rolls Out New NFC Juice, Canned Wine Gains Popularity—FMCG Industry Busy Upgrading!
Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Master Kong begins selling China-taste Frappuccino priced between 15-20 yuan, while Nongfu Spring launches a new NFC juice product, and canned wine sales surge.
New DistributionRed Bull China Sales 21.6 Billion, Lehu Up 71.4%, Dongsheng Biggest Dark Horse, Wahaha Qili Stumbles... This Is the Big Picture of China's Functional Drinks!
Functional drinks, including energy drinks and sports drinks, saw strong global growth in 2015, with China leading energy drink sales growth at 25%. Red Bull dominates the Chinese market with a 75% share, while competitors like Dongsheng and Lehu are gaining ground, and new entrants like Monster are poised to enter.
New DistributionSanquan Food's 70 Million Yuan Trial and Error: Chen Nan's Choice Between Money and Survival
Sanquan Food's O2O project Sanquan Fresh Food has incurred losses of 74 million yuan, prompting a strategic reassessment. Chairman Chen Nan emphasizes the necessity of investing in innovation despite short-term profit declines, aiming to secure future market position.
New DistributionWhere Has Venture Capital Money in the Food and Beverage Industry Gone Over the Past Five Years? Where Should Future Bets Be Placed?
Over the past five years, venture capital investments in the food and beverage industry have concentrated on plant-based foods, protein, snacking, indulgent foods, and natural/organic products. These trends reflect consumer demand for health, convenience, and sustainability, and future investments are likely to continue in these areas, as well as in food technology and agri-tech.
FoodailyCraft Beer Arrives
This article from WeChat public account CBNweekly2008, republished with permission. Every evening at dinner time is the busiest period for 'Red Flame General', a Korean BBQ restaurant in Beijing's Chaoyang District. The restaurant's menu features over 20 imported beer brands but no traditional domestic ones, reflecting a shift in consumer preferences. As traditional domestic beer sales decline, imported and craft beers are gaining popularity among young, affluent consumers, driven by a desire for higher quality and novel experiences.
金牌布兰德The Changing Chinese Beer Industry: What's Next?
The Budweiser 'store-buying' conflict itself is not our main concern; through this incident, we discover that the Chinese beer industry is facing four major dilemmas: terminal, channel, brand, and market. Recently, the dispute between Budweiser and its distributors over 'store-buying' fees and subsequent verification issues has become a focal point. 'Store-buying' has a long history, dating back over a decade, and while its originator is hard to trace, I personally believe that buying out nightclubs and terminals is not advisable for several reasons.
蒋军Room-Temperature Lactic Acid Bacteria Drinks That Treat Consumers as Fools Are Doomed: Decoding the Key Person Law in Marketing
Why do some products that fool the majority still fail? Why do others thrive despite widespread criticism? Marketing should target not the majority but a few key individuals. This article explains the Key Person Law using the innovation diffusion theory and the example of room-temperature lactic acid bacteria drinks.
苗庆显Uni-President Chairman Lo Chih-hsien: China Beverage Market Will Be 'Very Miserable' in H2; Q3 'Temporarily Closed'
At an analyst meeting following Uni-President's interim results, Chairman Lo Chih-hsien discussed the mainland beverage market, predicting a 'very miserable' second half and explaining the company's decision to 'temporarily close' its beverage business in Q3 to manage inventory and prepare for winter products.
小食代Snack Industry Hits Historic Low, 'Alternative Snacks' Become Hot Topic in 2016!
In developed countries, market saturation has led to shrinking growth; in emerging markets, socio-economic issues have dampened expected growth. This is the reality facing the snack industry, with retail sales growing only 1.7% in 2015, the lowest since 2008. Confectionery & chocolate, the largest segment, saw the smallest growth at just 1%, with chocolate maintaining 2% growth while candy sales showed no positive performance. As chewing habits disappear, gum continues to decline. In recent years, North America and Western Europe have seen declines...
New DistributionLow-Temperature Probiotic Drinks Cool Down: Is Low-Sugar the Way Out?
After a boom following 2010, low-temperature probiotic drinks are now cooling down due to competition from yogurt and ambient probiotic drinks. Data shows that per-household purchases of low-temperature probiotic drinks in 2015 fell to near 2011 levels, prompting brands to introduce low-sugar versions to revive the market.
栾立Can Vending Machines Become a Gold Mine for FMCG Transformation?
By 2020, the total number of vending machines in China will approach 1.38 million, an increase of more than 8 times compared to 2015. Based on research on the global retail market, Kantar Retail Consulting found that when per capita GDP reaches $10,000, consumer demand for vending machines will explode. As of 2015, regions covering 390 million people in China had reached this level, but the development of the vending machine channel lags behind the overall retail environment, leaving a huge market gap. In the next five years, China's vending machine channel will experience explosive growth, becoming a new channel for FMCG retail.
凯度After Instant Noodles, Beer, and Coffee, the Jelly Industry Faces a Cliff-Like Decline!
Crayon Shin-chan Foods issued a profit warning, expecting a loss of 84 million yuan in the first half of the year, a sharp drop from the same period last year's sales of about 571 million yuan and net profit of 13.9 million yuan. The jelly industry, including its second-largest player, is experiencing declining sales due to factors such as weak consumer sentiment, economic downturn, and the lingering effects of the 'toxic gelatin' scandal.
钱宇阳Craft Beer Is About to Take Off!
Craft beer, originating in the US, is gaining popularity in China and other Asian countries as consumption upgrades. Brands like Panda Brew have attracted tens of millions of yuan in investment, and the industry is heating up with more breweries, associations, and sales channels.
New DistributionBig Changes in the Beverage Market: Arctic Ocean, Tianfu Cola... Old Brands Return to the Fray—How to Tackle the New Market?
On August 8, Beijing Yiqing Food Group held a celebration for the 80th anniversary of its famous brand Arctic Ocean and the 110th anniversary of Yili. After 15 years of silence, Arctic Ocean is back, aiming to become a first-tier brand within five years. On June 25, China Tianfu Cola Group held a launch event, marking another strategic move in its return to the market. Food industry professionals, have you noticed? In recent years, some once-disappeared beverage brands have re-emerged to compete in the fiercely competitive beverage market. After years of absence, they are back—do you think they will succeed?
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