Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry.

Master Kong Begins Selling China-Taste Frappuccino, Priced Between 15-20 Yuan

More than a year after signing a cooperation agreement, the partnership between Master Kong and Starbucks has finally come to fruition. A reporter learned from Starbucks China on September 18 that Starbucks bottled Frappuccino, produced by Master Kong, will gradually be available in supermarkets, convenience stores, and e-commerce channels across major cities nationwide. Compared to the previously imported bottled Frappuccino available in retail channels, the China-taste Frappuccino is more affordable.

Under the agreement, Starbucks is responsible for product R&D, innovation, and brand development, while Master Kong handles the production and sales of Starbucks ready-to-drink beverages in mainland China. The first product from this collaboration has now been officially launched. The bottled Frappuccino uses the same quality Arabica coffee beans as Starbucks handcrafted beverages in stores, and the four main flavors are coffee, mocha, vanilla, and caramel.

Previously, bottled Frappuccino sold in China's retail market was imported, priced at 20-25 yuan. The newly launched "China-taste" version is priced between 15-20 yuan.

Regarding why they chose to cooperate to develop China's ready-to-drink beverage market, both parties have stated that the current market size for ready-to-drink coffee and functional beverages in China is $6 billion, with expectations of further growth of 20% over the next three years. Meanwhile, China is Starbucks' fastest-growing market outside the United States. In fact, for Master Kong, which has seen significant declines in both instant noodle and beverage businesses, the hope is that through cooperation with Starbucks, coffee products can become a star product and future growth point.

After 17.5°, Nongfu Spring Launches Another NFC Juice New Product

At the end of January 2016, Nongfu Spring's NFC juice 17.5° was officially launched, debuting on JD.com. The product comes in orange juice and apple juice flavors, priced at 12.90 yuan for 330ml and 29.90 yuan for 950ml.

Nongfu Spring's layout in NFC juice has brought this small but beautiful segment back into the industry's spotlight. Recently, Food Board learned that after 17.5°, Nongfu Spring has launched another NFC juice new product!

There's a picture for proof! ↓↓↓

Our investigation revealed that the new NFC juice from Nongfu Spring comes in a 300ml size, priced above 10 yuan, and currently offers two flavors: orange juice and apple-banana juice.

It can be seen that this new juice product features a very prominent "NFC" label on its packaging, with a more distinct product positioning. The product claims to be cold-pressed from fresh fruit, 100% not-from-concentrate juice, with no additives, no added water, and no added sugar. The slogan emphasizes "Good juice, grown by ourselves."

Unlike 17.5°, this new juice product did not choose an online debut but has already started selling in some offline regions. It is understood that the product is currently mainly available in modern trade channels in first- and second-tier cities.

Sales Soar 10-Fold in One Year! Is Canned Wine the Future of Wine?

According to Nielsen data, in the 52 weeks ending June 18, canned wine sales increased by 125.2%.

▲ Union Wine Co.

Over the past year, canned wine sales reached approximately $6.4 million. When canned wine first emerged, sales were about $1.9 million (as of June 2012).

Before last year, the industry's main focus was on sparkling wines, such as Sofia Mini Champagne, which accounted for 90% of total canned wine sales in 2012.

▲ Source: Nielsen

Now, however, everything has changed.

Canned wine sales have increased tenfold, from $668,003 in June 2015 to $6.7 million in June 2016, with non-sparkling canned wine sales being twice those of sparkling wine.

Danelle Kosmal, Vice President of Nielsen's alcohol beverage category for North America, told reporters: "A large portion of the sales growth comes from an increase in the number of available brands. Clearly, this provides wine enthusiasts, especially millennials, with new opportunities to try something different."

▲ Infinite Monkey Theorem

When Whole Foods Market listed canned wine as one of the major trends for 2016, retailers began to pay attention to emerging wine brands, including Infinite Monkey Theorem (which began offering non-sparkling canned wine in 2011) and Presto sparkling wine.

Some major well-known wine brands have also followed the trend, such as Barefoot Wine & Bubbly, which launched canned wine in April, targeting consumers who drink outdoors during the day.

Union Wine Company, the maker of Underwood wines, is one of the fastest-growing canned wine companies. Since 2014, Underwood's canned and bottled wine sales have quadrupled.

Craft wine company Oregon launched a limited-edition canned wine product in 2013, initially to follow the rise of craft beer and to make wine culture more approachable. Today, the company sells its canned wine in major retail supermarkets such as Trader Joe's and independent wine shops across the United States. The company writes on its website: "Given wine's long history and constant innovation, craft wine has borrowed many of its excellent packaging ideas. We believe drinking wine should break the rules."

Underwood's strategy highlights two key factors driving the rapid growth of canned wine: convenience and millennials' changing perceptions of wine.

▲ Union Wine Co.

Convenience is an increasingly important factor in the food industry, as millennial consumers are gradually abandoning complex kitchen staples like grains. Instead, ready-to-eat snacks, meals, and beverages are becoming mainstream.

Nielsen data shows that 73% of respondents believe portable packaging is very important to them. Additionally, 49% of respondents consider small single-serving packaging important. Canned wine meets both requirements, being lighter than bottled wine and not requiring a corkscrew or glass.

▲ The Drop Rosé Wine canned wine, released in May 2016

Traditionally, wine represents maturity and restraint. Now, young consumers are becoming a new force in wine consumption. Data shows that in 2015, millennials consumed 15.96 million cases of wine, accounting for 42% of total U.S. wine consumption last year.

With millennials' growing demand for creative, cheaper wines, innovative products such as wine apps, wine slushies, and wine ice cream are emerging, as they seek more diverse ways to consume wine.

Kosmal noted that over the past 3-5 years, alternative packaging products such as boxed wine and freezable bagged wine have been growing.

Kosmal said, "People generally believe that bottled wine is of the best quality. However, when we asked millennial consumers aged 21-34 about their views on the quality of wine in alternative packaging, many millennials thought canned wine was better."

Kosmal pointed out that different brands will position canned wine differently, such as being more environmentally friendly, easier to distinguish between flavor lines, or more suitable for outdoor drinking. Additionally, it can be positioned as more suitable for millennial consumers.

Nielsen data shows that canned wine is only a very small part of the wine industry, accounting for just 0.1%. However, Kosmal believes that canned wine is not just a summer trend but represents a change in Americans' attitudes toward wine consumption.

Kosmal said, "I think it will be a long-term trend because, in a sense, canned wine opens up new occasions and opportunities for wine drinking, allowing consumers to enjoy wine in places where they previously couldn't."

Content source: Foodaily Daily Food Network

New Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum ——

This is an event focused on how the FMCG industry's channels will transform under the trend of Internet+ transformation

Conference Agenda

09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report — Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path — Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Transformation — Liu Zhao, CEO of Waiqin365 10:45-11:25 Alibaba Retail Link All-Around Empowerment — Guo Kunkun, Alibaba Retail Link 11:25-12:00 Roundtable Forum — Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Distributor Transformation: City Distribution Trends — Wang Qi, CEO of Weijie City Distribution 14:00-14:30 Roundtable Forum — Why Should Distributors Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy — Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy — Yang Lixiang, Zhanghe Tianxia (Content TBD) 15:30-16:00 Supply Chain Finance as a Lubricant for B2B to Drive Traditional Business — Chen Xian, CEO of 51 Order 16:00-16:30 2B Investment Principles and Approaches — Xu Xiaoping, Founder of ZhenFund (Guest TBD) 16:30-17:00 Small Retail, Big Business Opportunities: China Retail Transformation and Upgrade — Wang Jianfeng, General Manager of E-commerce Division, Yurun Group 17:00-17:30 Roundtable Forum — Who Is the King of FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner

For manufacturer and distributor friends who want to transform, this event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register.

Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]