TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 72 of 82
Uni-President's Lo Chih-hsien: No Summer for Mainland Beverages This Year, Implementing Zero-Inventory Strategy, Next Year's Target is No Growth in Shipment Cases!
Recently, Uni-President Group Chairman Lo Chih-hsien, accompanied by his wife Kao Hsiu-ling, attended the "Love·Sharing" Christmas lighting events in Taipei and Kaohsiung, where he responded to questions about the group's Q3 performance and next year's plans. The "zero-inventory" strategy is challenging, and next year's target is "no growth."
New DistributionNestlé: From Baby Food to the World's Largest Food Group | [Ten-Minute Company History]
This installment of the 'Company History' column introduces Nestlé, the world's largest food producer. Nearly 150 years ago, Henri Nestlé saved many infants' lives with his great invention. Through its 'glocalization' philosophy and continuous acquisitions, Nestlé has become one of the most efficient companies in business globalization.
全球君The Winter of the Beverage Industry Has Arrived: What Future for Wahaha?
Wahaha, once a miracle in the beverage industry thanks to its 'joint distribution model,' now faces a bleak future as its diversification efforts have tarnished its image. Founder Zong Qinghou must confront the challenge of avoiding becoming a 'peculiarity' in an era of transformation.
刘彦领 刘书艳In the Post-Depth-Distribution Era, FMCG Enterprises Think and Change
There are no successful enterprises, only those that keep pace with the times. In an era of rapid change and uncertainty, FMCG companies must embrace change and adopt lean marketing. This article reviews the three historical stages of China's FMCG marketing and proposes three system upgrades for the post-depth-distribution era.
陆兴元China Resources Beer, Now Fully Owned, Kicks Off M&A Spree with €5 Billion Bid for Eastern European Brands
According to Reuters, five bidders, including China Resources, have advanced to the second round of bidding for SABMiller's Central European beer brands, with offers exceeding €5 billion (approximately RMB 36.82 billion). The assets include Czech Pilsner Urquell and Polish Tyskie and Lech, and other bidders include Asahi Group Holdings, Bain Capital, Advent International, PPF Group, and Jacobs Holding AG.
界面新闻A 6-Yuan Donkey-Hide Gelatin Snack, Sold in Only 3 Cities in Shandong, Achieves Daily Sales of 100,000!
In 2016, the FMCG industry faced significant challenges, with major brands like Wahaha and JDB being hit by negative news. Amidst this, a donkey-hide gelatin snack from Shandong, priced at 6 yuan per stick, has become a phenomenon, selling 100,000 units daily in just three cities, driven by its appeal to young women and its value proposition.
New DistributionEveryone Knows Oishi, but Few Know Its Helmsman Carlos Chan
Carlos Chan, honorary chairman of Oishi Group and special envoy of the Philippine President to China, successfully introduced Oishi products to China and expanded into Southeast Asia. Known as 'Mr. Oishi' in the Philippines, he is also a philanthropist and advocate for Sino-Philippine relations.
张燕摄Huiwanghang: A Leader in the Regional FMCG Market - The Path of Shareholding Operation
Tangshan Huiwanghang Industry and Trade Co., Ltd. is a commercial distribution enterprise with 37 years of history, registered capital of 21 million yuan, and annual revenue of 250 million yuan. It was listed on the Shijiazhuang Equity Exchange in December 2015. Under the leadership of Chairman Li Guojie, the company has become a leading player in the FMCG distribution industry, with strong brand partnerships and a modern logistics center.
New DistributionOff-Season Marketing Weapon: These "Warm Drinks" Heat Up Beverage Consumption!
On cold winter days, a warm beverage often stimulates consumers' purchasing desire. Starting from "Lulu should be drunk hot in winter," selling heated beverages in winter has become an opportunity for many companies to boost sales, and the term "warm drinks" has gradually spread. What exactly are "warm drinks"? Industry insiders say that beverages that can be heated externally to reach a temperature of around 45-65 degrees Celsius without changing their state or nutritional content are called "warm drinks." From the terminal perspective, "warm drinks" are products that have been heated in warm cabinets or warm pots and can be directly consumed, which can promote winter beverage sales to a certain extent.
New DistributionThe Revelation of Jianlibao: How a Can of Magic Water Lost Its Magic
The decline of Jianlibao can be attributed to internal management chaos and blind diversification, ultimately leading to organizational failure and the end of its glory.
New DistributionAB InBev's Craft Beer Sales Slow: Product Problem or Brand Problem?
Craft beer, which has been very popular in recent years, seems to be selling less well now, at least according to AB InBev. Recently, AB InBev stated that over a period of more than three months, the sales growth of their craft beer division has been slowing. The third-quarter earnings report also showed that AB InBev's sales in the U.S. market declined as a result. Their CEO Carlos Brito explained: "There are only so many shelves for craft beer, and the abundance of choices can attract some consumers to other options."
李莉蓉In Defense of JDB: Is Industry 'Asking for Trouble' While Fighting Lawsuits?
A critique of a financial author's article claiming JDB's marketing myth has collapsed, arguing that the author lacks market and marketing experience and is gleefully ignorant. The piece defends JDB's innovations, its gold can rebranding, and its legal battles, while criticizing those who attribute its success solely to positioning.
蒋军Wen Dao Qi Wu: Everyone Knows Jing Jiu Tastes Good, But Do You Really Understand It?
After a decade of observing the health wine industry and a decade of pessimism about it, the author now offers an outsider's perspective on Jing Jiu. The article revisits the brand's rise from near-bankruptcy to over 8 billion yuan in annual sales, highlighting its strategic focus on a niche category, innovative health culture, and fast-moving consumer goods marketing tactics.
邹文武Bright Dairy: The Third-Place Player in a Tight Spot
In July 2015, Bright Dairy acquired high-quality assets and dairy cow breeding businesses of 13 enterprises under Bright Food Group through its subsidiary Holstein Farming. In early 2016, the Chinese women's national volleyball team signed a strategic partnership with Bright Dairy. During the September volleyball finals, daily sales of Bright's Mosilian increased by 42%, and on the day of the championship, Bright Dairy's stock nearly hit the daily limit. In September 2016, Bright Dairy launched a new low-temperature premium yogurt product "Zhida". On October 10, Bright Dairy announced plans to build a new factory and set up a wholly-owned subsidiary in Chaozhou, Guangdong Province.
New DistributionWhere Is the Way Out for E-Commerce in Food, Beverage, and Alcohol?
The mobile internet wave has swept across almost all industries, and we can see many sectors thriving in e-commerce. However, food, beverage, and alcohol (mainly beer), as essential FMCG products with huge sales volumes, seem to have limited affinity with e-commerce, with poor online performance and confusion about their e-commerce future. What should be done?
谭长春Bright Dairy, the Third-Place Player in the Dairy Industry, Struggles in the Gap: A Big Gap with Mengniu and Yili
On October 10, Bright Dairy and Food Co., Ltd. (hereinafter referred to as "Bright Dairy") announced that it will build a new factory and set up a wholly-owned subsidiary in Chaozhou, Guangdong Province, with a total investment of 349 million yuan. The new subsidiary will be named "Yuedong Bright Dairy Products Co., Ltd." The South China market has always been a battleground for dairy companies, and it is also one of Bright Dairy's main strongholds. However, maintaining a competitive edge in this fiercely contested market is not easy. Besides dairy giants Mengniu and Yili, Bright also faces challenges from local brands such as Yantang Dairy and Fengxing Milk.
New DistributionLate Autumn in Shanghai Welcomes the 'Spring' of Craft Beer
In October 2016, Shanghai experienced an unusually warm autumn, setting the stage for the grand China Craft Beer Exhibition co-hosted by Master Gao and BBC at the Shanghai New International Expo Center. The event, covering 16,000 square meters, featured nearly 50 craft beer exhibitors and over 80 equipment and ingredient suppliers, marking a feast for craft beer enthusiasts.
齐永刚Wang Chaocheng Explains: The Importance of Category in the Development of the Alcohol B2B Industry!
Amid the surging B2B industry, B2B companies on the same track show significant differences. What factors influence their development? At the '2016 China FMCG + Internet Summit' held on October 16, Wang Chaocheng, Chairman of Shengchu Consulting, provided answers. The core content of his speech is organized as follows: 1. What are the differences between B2B e-commerce and B2C e-commerce? In China, the most representative B2C platforms, JD and Alibaba, have many products online, but few customers buy beverages and shampoo. This is because the logistics cost of buying a bottle of water on JD is much higher than buying from a nearby store. So even though B2C e-commerce has many categories, the more such products are sold, the more losses are incurred.
王朝成A 20-Year Veteran of the Beverage Industry: The Contents Cost Only 50 Cents
A veteran beverage industry employee with 20 years of experience reveals that the production cost of a 600ml sports drink is less than 1.4 yuan, with the contents costing just 0.5 yuan. He analyzes the industry's high gross margins but thin net profits due to heavy sales expenses and taxes, and discusses challenges such as declining sales, inadequate advertising, and channel conflicts.
New DistributionLatest Trends in the Snack Food Industry: 900 Billion Yuan Market, 16.70% Annual Growth, 4 Major Trends
With over 30 industry experts, 100 B2B platform founders, and 800 manufacturer friends gathering in Fuzhou to discuss the internet transformation of the FMCG industry, this article analyzes the current situation of China's snack food industry from four perspectives: industry, channels, consumption, and competition. The market is expanding at an average annual growth rate of 16.70%, with the annual output value reaching 905.018 billion yuan in 2014 and projected to hit 1,992.528 billion yuan by 2019.
New DistributionEvergrande Spring "Flips the Table and Leaves"—What Are Old FMCG Hands Cheering About?
Evergrande has left, but there will be more like it; we are still in the game, so what are we cheering about? This article offers a completely different, unconventional critique of Evergrande Spring by Lao Miao.
苗庆显China Brand Power Index Released: Ranking of Food and Beverage Industry
The China Brand Power Index (C-BPI), China's first brand value evaluation system guided by the Ministry of Industry and Information Technology, released its 2015 rankings for various food and beverage categories. The rankings are based on consumer feedback and measure brand awareness and loyalty, helping consumers make informed choices and guiding companies in brand management.
New DistributionGlobal Beer Sales Decline for First Time in a Decade
Global beer sales fell for the first time in over ten years in 2015, driven by weak consumption in major markets like China. While standard lager sales declined, stout and other niche beers are growing rapidly, especially in China, where stout consumption is expected to surpass the US by 2020.
New DistributionGuangdong Sales Exceed 1 Billion: Unpacking Tiandi No.1's Vinegar Drink Business in the Restaurant Channel
Tiandi No.1 has achieved over 1 billion yuan in sales in Guangdong by positioning its vinegar drink as the 'fifth dish' for meals, leveraging its digestive benefits and the crackdown on drunk driving. The article analyzes the evolution of the restaurant beverage market, innovative cases like apple cider vinegar and tea fruit vinegar, and future growth strategies using Blue Ocean thinking.
New Distribution