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Browse 1957 New Distribution articles about Consumer & Categories.
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New Trends: Food and Beverage 2017
The article outlines ten key trends for China's food and beverage industry in 2017, including generational succession, boundaryless enterprises, industry restructuring, category champions, the rise of the middle class, the influence of young consumers, capital market activity, perseverance, B2B e-commerce, and soft power. It also highlights six global market trends from Mintel's report, emphasizing health, convenience, and trust.
New DistributionRed Bull with Annual Sales of 23 Billion Yuan Faces Disappearance
It is one of China's most successful beverage brands, dominating the energy drink market for 20 years. With over 3 million sales outlets nationwide, it has built one of the world's most powerful commercial networks. In 2015, its revenue exceeded Coca-Cola's, reaching 23.07 billion yuan, making it the best-selling beverage in China. However, recent rumors of downsizing, production halts, office closures, and trademark expiration have cast a shadow over its prosperity. What lies ahead for China Red Bull?
张禄桅Foreign Milk Powder Not Suitable for Chinese Babies, 40% Adulterated with 'Water'?
Are you still buying foreign milk powder online? You might think it's cheaper and better, but the truth is harsh: a random test found 63.3% of 30 samples failed to meet Chinese standards for whey protein content, and over 40% may be adulterated with hydrolyzed protein. Experts advise choosing domestic brands that are more suitable for Chinese babies.
五谷君The Most Complete | 2016 China Snack Food Industry Overall Analysis
This article provides a comprehensive analysis of China's traditional snack food industry in 2016, covering competitive landscape, market structure, barriers to entry, profit trends, and factors affecting industry development. It highlights the fragmented market, the rise of leading enterprises, and the shift towards healthier and higher-end products.
New Distribution2016 FMCG Industry Review: Where Should the Hesitant and Anxious FMCG Professionals Hold Their Ground?
In 2016, FMCG marketers faced a year of upheaval as traditional categories declined, leading to falling sales and profits, marketing fatigue, budget cuts, restructuring, and layoffs. Amidst this turmoil, the industry is being reshaped by changing consumer preferences for health and quality, prompting brands, retailers, and distributors to adapt and innovate.
陆兴元New Products, High Promotions, Deep Cooperation, and Large-Scale Logistics: These Four Strategies Helped Him Master the White Liquor Retail Channel (Painstaking Summary, For Reference Only)
This article interviews liquor industry manager Chu Xiaoping, who successfully operated the Anhui RT-Mart system within one year of starting his business. He shares his four key strategies: product optimization, price positioning, targeted promotions, and logistics optimization, providing insights into how to effectively operate supermarket channels in the current market.
张强Moutai Injects Major Positive Signal into High-End Baijiu Market
At the Moutai 2016 National Distributor Symposium on December 20, Li Baofang, Party Secretary, Vice Chairman, and General Manager of Moutai Group, explicitly stated that the high-end baijiu market would be better next year than this year. He explained his confidence from both macroeconomic and industry perspectives, citing favorable signals from recent central government meetings and industry recovery trends.
邹周High-end Baijiu Prices Surge Before Chinese New Year: Moutai Up Nearly 200 Yuan in Three Months, Feitian Moutai May Reach 1,500 Yuan
High-end baijiu prices are rising as the year-end consumption peak approaches. In Changsha, 53-degree Feitian Moutai has increased by nearly 200 yuan in just three months since the Mid-Autumn Festival, with Wuliangye and other high-end brands also raising prices. Industry insiders predict that the market will continue to improve next year, with Feitian Moutai potentially reaching 1,500 yuan per bottle.
李金Director Departs, War Horse Arrives, Red Bull China's Fate Uncertain
Twenty years later, China Red Bull's development has hit a bottleneck, and the trademark license may just be the 'last straw.' The difference lies in the outcome: survival or being 'crushed.'
淮纯菊Two Giants Built on Cola Dive into Premium Water: Are Consumers Turning Away from Carbonated Drinks?
In recent years, competition in China's bottled water market, especially in the premium segment, has been intense. Now even PepsiCo, known for its carbonated drinks, has joined the fray, announcing a premium bottled water brand called LIFEWTR for February next year. PepsiCo CEO Indra Nooyi told investors that the company's singular focus on carbonated drinks is a thing of the past, and non-carbonated beverages will become the new growth engine for the beverage market.
New DistributionNew Favorite: Plant-Based Protein Beverage Market Exceeds 10 Billion Yuan
As Chinese consumers become more health-conscious, plant-based protein beverages, traditionally positioned as nourishing, are gaining popularity. Mintel's latest report, "Plant-Based Protein Beverages 2016," shows that coconut juice is one of the fastest-growing subcategories, with 30% of Chinese consumers drinking more in the six months before October 2015, surpassing soy beverages (29%) and grain beverages (26%). Additionally, according to Mintel data, the majority of Chinese consumers (87%) have consumed plant-based protein beverages in the past six months.
New DistributionWhere Are the Category Boundaries for FMCG B2B Platforms?
There are nearly 2,000 B2B platforms in China, covering various industries and models, but many believe their platforms can solve all problems. However, after a year of visiting and studying various platforms, the author found that B2B, like B2C, has boundaries; not all categories are suitable for B2B, yet most B2B practitioners seem unaware of this.
赵波Doubling Down on Foodservice Channels: Which of the Eight Major Beverage Categories Can Stand Out?
The foodservice channel is highly valued by many beverage categories. From the 'old three' of cola, Sprite, and Minute Maid Pulpy Orange in the 1990s to the current rise of coconut juice and herbal tea, the variety of beverages sold in foodservice is expanding and diversifying. However, each category holds different consumption significance for consumers, so understanding its value is crucial to succeed in this channel. Which categories are suitable for strengthening their presence in foodservice and can secure a place in the current market?
顾鑫On Par with Laoganma, a Beverage Sold for 29 Years, Now Stagnant but Not Dead, How to Save Itself?
The success of Coconut Palm is a classic tale: a failing state-owned enterprise, a tough leader, a series of desperate reforms, and first-mover advantage made it the leading coconut juice brand. After 30 years of reform, Coconut Palm transformed from a small factory with five consecutive years of losses into a beverage company with an annual output value of over 5 billion yuan, with its coconut juice product selling well for 29 years both at home and abroad. The company insists on not going public, but now with fierce competition and giants surrounding it, how will the old brand Coconut Palm respond?
胡二伙Prices Rising Across the Board: Has the Baijiu Industry Emerged from the Shadows?
If one word could describe this year's baijiu market, it would be "rising." In the first half of the year, major distilleries held steady, but by the Mid-Autumn Festival, giants like Wuliangye, Moutai, Yanghe, and Guojiao suddenly raised prices on their flagship products. This has led many to wonder: after three years of decline, is the baijiu industry finally recovering? Moutai has been constraining its channels, and e-commerce platforms are showing goodwill.
尚青Why Is Your Store's Beverage Sales Lagging? Learn to Master the 'Cold' Business in Winter
Ready-to-drink beverages are hot sellers in summer, but what about winter? Most go quiet, except for those with warming properties, like coffee. Imagine holding a warm coffee while walking in the cold wind, taking a sip now and then—it feels more comforting and empowering than an iced drink in summer. However, finding ready-to-drink coffee in terminal warmers is rare; most beverages are still displayed at room temperature, as seen at a Haohaolin convenience store on Jinbao Street.
小镇青年朱迪FMCG Industry Faces New Round of Raw Material Price Hikes, More SMEs to Face Major Shakeout
The FMCG industry, specifically the food and beverage market, may be entering a new round of raw material price increases. In the past two months, many small and medium-sized enterprises (SMEs) are facing risks due to significant overall increases in raw material and freight costs over the past two years. The trend shows no signs of stabilizing or declining. Key raw material price increases include milk powder up 50%, white sugar up 30%, cardboard boxes up significantly, and freight up 33%.
New DistributionThe Turbulent Milk Powder Market and the Anxious 2016
At this time of year, many in the milk powder industry are making year-end summaries. In 2015, everyone was entangled; in 2016, they are no longer entangled but 'anxious'. This year, products are the most anxious: brand owners speculate on the registration system, channel partners analyze which brands will survive, stores ponder which products to promote, and consumers are confused about why their usual milk powder is unavailable.
牛奔Who Won More Chinese Consumers This Year?
P&G, Yili, and Mengniu hold the top three spots, with Nongfu Spring entering the list for the first time. According to the latest research, in the 52 weeks ending October 7, 2016, 22 FMCG companies had over 100 million urban buying households, 12 of which were Chinese companies. Kantar Worldpanel data shows that P&G remains the company with the most consumers in China, attracting 154 million urban households over the past year, followed by Yili and Mengniu (including Yashili). Their household penetration rates are 93.4%, 88.2%, and 88.1%, respectively.
凯度消费者指数Beverages | Career Development in FMCG - Choice Matters More Than Effort
For sales professionals, choosing the right company or product in the next three years is crucial. In the FMCG beverage sector, competition is fierce, and since 2015, major brands have seen declining sales due to economic slowdown, health awareness, channel diversification, and the rise of Gen Z. 2016-2018 is a period of industry reshuffling, making choice more important than effort.
兴明How to View China's Beer Industry under the New Normal?
China is the world's largest beer consumer market, and the rapid growth of imported beer has drawn widespread attention. How to objectively analyze this phenomenon? What trends will the beer industry show in the future under the new normal? What implications does the beer industry's development have for other FMCG sectors in China?
New DistributionWhy Traditional Companies Win the World but Lose Tomorrow: The Bitter Battle of Coffee
The long-running battle between Maxwell House and Nestlé has finally been decided. However, this fight had no clear victor—both former coffee oligarchs have tasted bitterness.
王剑冰These Four Food and Beverage Categories Are Said to Be the Most Profitable Next Year
On November 15, consulting firm Mintel released a report on '2017 Global Food and Beverage Market Trends.' We highlight four key trends: ancient techniques as a selling point, plant-based foods gaining global popularity, and beverages that soothe and calm at night. The report also notes a rise in vegetarian and vegan products, as well as a blend of convenience and slow food concepts.
赵晓娟A Thunderclap for Anhui's Baijiu Market
Many professionals in Anhui's baijiu industry often cite the saying 'East does not enter Anhui, West does not enter Sichuan,' reflecting the province's strong local demand and consumer loyalty to regional brands. With numerous and powerful local distilleries and distributors, it is challenging for outside brands to gain a foothold. However, the market is not impenetrable; evolving consumer lifestyles and economic growth are opening cracks, offering opportunities for brands that adapt to new consumption scenarios and upgrade their strategies.
陆兴元 魔利互通