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Browse 1957 New Distribution articles about Consumer & Categories.
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Australian Milk Powder Massively Counterfeited! China's 'Bonded Zone' Is So Deep It Has Become a 'Laundering Zone' for Fakes
This article exposes the rampant counterfeiting of Australian milk powder sold on Taobao, revealing that some sellers offer Devondale milk powder for as little as 9 RMB, far below the genuine cost. It explains how fake products are laundered through China's bonded zones and warns consumers to be wary of low prices.
New DistributionLatest Rankings in China's Beverage Industry
The China Brand Power Index (C-BPI), launched by Chnbrand in 2011, is China's first brand value evaluation system based on consumer feedback. This article presents the rankings of various beverage subcategories, including bottled water, tea drinks, herbal tea, functional drinks, juices, yogurt, and more.
New DistributionFour Thoughts at the Turning Point of China's Beer Industry
The beer industry is struggling in a downturn. We observe potential changes in volume and price dynamics and catalysts. Four questions: 1) Is there a possibility of breaking the co-opetition pattern? 2) Is the sales recovery sustainable? 3) What are the endogenous trends? 4) What to buy under long-term trends and short-term catalysts?
戴佳娴，陈梦瑶From Sparkling Wine to Flavored Milk: Who Are the Most Eye-Catching New Beverages of 2017?
This article, reposted with permission from Foodaily Daily Food, highlights some of the most innovative new beverage products from around the world in 2017, ranging from sparkling wine to flavored milk.
FoodailyWhat Happens to Milk Powder Cans Recycled for 60 Yuan?
Recently, mothers are again discussing how to dispose of empty milk powder cans, advising to damage them before discarding and avoid high-price recycling to prevent counterfeiters. Industry insiders say some physical stores recycle cans as a marketing tactic.
New DistributionThe Succession Suspense of Zong Qinghou and Zong Fuli: Why One Hasn't Let Go and the Other Hasn't Sprinted?
At 72, Zong Qinghou remains the helm of Wahaha Group, while his daughter Zong Fuli, the sole heir, responds to succession questions by starting her own venture. The baton has been held by both for 13 years, with the former not letting go and the latter not sprinting.
无冕财经Nice vs Liby: Alibaba vs Tencent in the Daily Chemical Industry
In the daily chemical industry, P&G, Unilever, and L'Oréal dominate all market segments, but two Chinese companies, Nice and Liby, have managed to stand firm and counterattack, each with annual sales exceeding 15 billion yuan in 2016. This article analyzes their strategies in product segmentation, channel management, and brand marketing, highlighting their different approaches and outcomes.
纳兰醉天Enough Jokes About Six Walnuts, Let's Talk Seriously!
In the two months before the Spring Festival, jokes about Six Walnuts were everywhere, focusing on its annual sales and counterfeit products. The company's first official disclosure estimated 2016 sales at 9-10 billion yuan, but the real challenge lies in sustaining growth and building brand equity.
浩波How Should Baijiu Distributors Arrange Their Work at the Start of the Year?
The Chinese liquor industry is in a turbulent period of transformation, and distributors face severe challenges. However, some frontline distributors believe that selling baijiu is not difficult if done properly. This article uses two case studies to analyze how small and large distributors can effectively plan their work at the beginning of the year, emphasizing the importance of setting clear goals, allocating resources, and executing plans.
邹凌远Dairy Industry Deep Report: Policy Dividends Highlighted, Turning Point for Milk Powder Industry Has Arrived
This report from GF Securities' Food & Beverage team, authorized for distribution by New Distribution, analyzes the infant formula market. It highlights the policy dividends from the new registration system and cross-border e-commerce regulations, which are expected to consolidate the market and benefit domestic leading brands. The report recommends leading domestic players such as Biostime, Beingmate, and Yili.
王永锋2017 Global Brand Value 500 Full List: Only Yili, Moutai, and Yanghe from China's Food & Beverage Sector Make the Cut
Brand Finance, a UK-based brand valuation consultancy, released its 2017 Global 500 list, with Google overtaking Apple for the top spot. Among Chinese food and beverage brands, only Yili, Moutai, and Yanghe made the list, with Moutai ranking 118th and Yanghe 398th.
New DistributionDeep Dive | Japan's Kao with 90 Billion RMB Revenue: Diapers in High Demand Only Account for 7%!
Kao, Japan's largest daily chemical producer and second-largest cosmetics maker, founded in 1887, operates in 33 countries and regions with subsidiaries in 18 countries. Its main business spans beauty care, health care, fabric and home care, and industrial chemicals. In 2015, Kao Group's revenue was 88.3 billion RMB (at end-2016 exchange rates), with a market cap of 167.1 billion RMB at end-2016, and a TEV/2015 Total Revenue of 1.8.
New DistributionWhat Should Maxwell House Coffee Do Next After Falling to the Point of Suspending Production and Closing Factories?
In 1984, Mondelez International (formerly Kraft Foods) officially started its development in China and began producing Maxwell House instant coffee. 33 years later, it was reported that Maxwell House's production plant in Guangzhou, China, had suspended production with employees on leave. Jacobs Douwe Egberts (JDE), the trademark holder of Maxwell House, publicly responded that starting from 2017, the Guangzhou plant would cease production, and the Greater China market would be supplied by its production base in Bangkok, Thailand.
陆兴元Behind 'Premium Milk': How Long Can the Winning Formula Last?
Premium milk satisfies the needs of consumers with higher purchasing power, but from an industry perspective, it is more of a 'transitional product.' The biggest challenge for Chinese dairy companies remains the strong competition from imported milk.
New DistributionLactic Acid Bacteria Water Emerges as a New Star, 2017 Battle on the Horizon!
Lactic acid bacteria water emerged as a new category in 2016, with products from major players like Uni-President, Junyao, and Suntory. The market is expected to see intense competition in 2017 as companies vie for dominance in this new segment.
New DistributionAsahi Breweries Wants to Talk with Tsingtao Brewery: Can They Deepen Cooperation?
Asahi Breweries Group President Akiyoshi Koji said the company will review its investments in China, including its minority stake in Tsingtao Brewery, due to dissatisfaction with the current investment relationship. In 2016, Asahi became the most active buyer after the Anheuser-Busch InBev and SABMiller merger, acquiring several European beer brands for nearly 10 billion euros.
钱睿荪2016 Beverage Satisfaction Report: Packaged Water Most Popular, Carbonated Soft Drinks Preference Only 7%
On January 17, the China Quality Association User Committee released the "2016 Beverage Industry Satisfaction" report, showing that consumers prefer packaged water, while carbonated soft drinks have low preference. The survey covered six major categories including packaged water, functional drinks, tea drinks, protein drinks, juice drinks, and carbonated drinks, involving over 12,000 consumers and more than 10,000 valid samples.
任震宇Lehu, Zhanma, Monster: The Undercurrents Reshaping China's Energy Drink Rankings in the Next Three Years
In 2015, China's functional beverage (energy drink) market reached 60.6 billion yuan, up 15.16% year-on-year, with consumption volume of 1.368 billion liters, up 25%, making it the fastest-growing country in sales and second globally. Per capita consumption is only 0.5 kg annually, far below the global average of 7 kg, indicating huge potential. The market is dominated by Red Bull with over 20 billion yuan in sales, while Lehu, Dongpeng, and Tizhi Nengliang compete fiercely.
New DistributionYu Jianmin: The Truth Behind JDB's Success
In the history of China's beverage business, and even in the Chinese business world, JDB is destined to leave a significant mark. Since its rapid growth over a decade ago, it has expanded the Chinese herbal tea market by a hundredfold and become one of China's beverage giants. Despite external changes and fierce competition, it remains the king of herbal tea with a leading market share, achieving impressive results in the 2017 opening.
于建民Matchmaking vs. Self-operated: Which B2B Model Is More Efficient?
The essence of B2B is to improve supply chain efficiency through internet transformation. However, many B2B platforms have not improved efficiency through technological transformation or compressing levels; instead, their operating costs remain high. This article analyzes the relationship between different products and models, and which operational model is most efficient, based on the underlying logic of supply chain: products, warehousing and logistics, and models.
赵波What FMCG Products Do Henan Residents Prefer Most During Spring Festival? -- 2017 Spring Festival Shopping Trends
A retail industry saying goes: one month of Spring Festival equals three months of sales. This report analyzes data from Henan supermarkets for the Spring Festival months and the preceding months in 2015 and 2016, revealing that snacks surpassed beverages as the top category in 2016, with beverages still showing strong growth. It provides insights for retailers preparing for the 2017 Spring Festival shopping rush.
芥末数据What Trends Shaped the Beverage Industry Over the Past Year? It's Not Just About 'Consumption Upgrade'
In 2016, social media could already create 'hit drinks'; traditional beverage companies and internet brands took different paths in 'consumption upgrade'; beverage 'customization' began to emerge; and innovative marketing on small packaging became increasingly diverse. Even niche markets like NFC juice are being seen as 'windfalls' by some companies. For many, 'what to eat today' is an eternal problem. In comparison, 'what to drink' also seems to be gradually becoming a question that is not easy to answer.
何承轩Trends in China's Condiment Industry in 2017
In his New Year address for 2017, President Xi Jinping encouraged the nation to 'roll up our sleeves and work hard,' signaling strong central government support for the real economy, which bodes well for China's condiment industry. With favorable policies, growing consumer demand for quality and healthy products, and increasing capital inflows, the industry is set for significant growth and transformation in 2017.
New DistributionLaocunzhang: A Price Upgrade Driven by Costs
During the National Day holiday, the author noticed a green train with Laocunzhang's advertisement, highlighting the brand's ubiquitous presence. Despite skepticism about low-end bottled liquor, Laocunzhang's sales reached 6.5 billion yuan in 2014, and the article argues that the current price increases in this segment are primarily a monetary phenomenon driven by rising costs, not consumer demand, presenting both challenges and opportunities for brands like Laocunzhang.
钱学林