Click 'Read Original' for details Recently, Brand Finance, a UK-based professional consultancy specializing in brand valuation, released its 2017 Global 500 list. We've compiled some key highlights for your reference. Key Highlights Google overtakes Apple to claim the top spot, with Amazon in third place Google's brand value this year is $109.5 billion, up 24% year-on-year, ranking first. Apple's brand value is currently $107.1 billion, ranking second. Compared to last year's $145.9 billion, Apple's brand value has plummeted by 27%. Among Chinese brands, ICBC (Industrial and Commercial Bank of China) broke into the global top 10 with a brand value of $47.8 billion, followed closely by China Mobile at $46.7 billion. Besides the state-owned banks and listed central enterprises leading the way, internet and technology companies have shown significant momentum. Alibaba successfully enters the global top 25, ranking 4th among Chinese companies. Alibaba ranks 23rd globally and 4th in China, with brand value up 48.5% year-on-year, soaring from $18 billion to $32.9 billion. Following behind, Huawei, Tencent, JD.com, and WeChat also showed substantial growth, with brand values increasing by 21.4%, 55.3%, 31.3%, and 50.7%, respectively. In the food and beverage industry, international brands like Coca-Cola, Pepsi, Red Bull, and Budweiser made the list. Only three Chinese food and beverage brands—Yili, Moutai, and Yanghe—were included. In the baijiu (Chinese liquor) sector, only Moutai and Yanghe were selected. Moutai ranked 118th, Yanghe 398th, while the industry's second-largest player, Wuliangye, failed to make the cut. Yili became the only Chinese dairy company to be included. Food and Beverage Brands in the Top 500 Brand | 2017 Rank | 2016 Rank Coca-Cola | 27 | 16 Nestlé | 61 | 38 Pepsi | 67 | 55 Moutai | 118 | 184 Danone | 186 | 155 Red Bull | 227 | 205 Budweiser | 278 | 328 Kraft | 285 | 235 Lotte | 300 | 260 Heinz | 312 | 334 Heineken | 317 | 350 Burger King | 329 | 310 Tyson Foods | 338 | 310 Yili | 396 | 366 Unilever | 397 | 335 Yanghe | 398 | / Chinese Brands in the Top 100 Full Top 500 List In the 2017 Global Brand Value 500 list, only 55 Chinese brands made the cut. Entrepreneurs need to keep pushing forward! Compiled by from: Zhiyan Consulting, TEDAHAO -END-