Today, JD's official account announced a strategic cooperation between Mondelez and JD New Channel. Let's first look at the specific report, then analyze the impact of this event on distributor friends: Source: JD Official Account JD Mall CEO Shen Haoyu and Mondelez Asia-Pacific E-commerce VP Ganesh Sign Strategic Agreement Today, JD New Channel welcomed a new strategic partner—Mondelez China, a market leader in the snack industry. At JD's headquarters in Yizhuang Economic and Technological Development Zone, Beijing, JD Mall CEO Shen Haoyu and Mondelez Asia-Pacific E-commerce VP Ganesh Kashyap signed a strategic cooperation agreement. Soon, products from Mondelez China's classic brands such as Oreo, Belvita, Chips Ahoy, Ritz, Pacific, Trident, and Stride will be listed on JD's Zhangguibao, leveraging JD New Channel's business platform to quickly reach terminal markets in 3-6 tier cities. As a global leader in snacks, Mondelez International's products cover biscuits, chocolate, gum, candy, and powdered beverages, with numerous billion-dollar iconic brands sold in 165 countries and regions. Its annual sales in China exceed RMB 7 billion. Mondelez China regards JD New Channel as a high-potential growth channel. With its strong channel expansion capabilities and advantages in logistics and services, JD New Channel can help Mondelez integrate online and offline resources, improve product circulation efficiency, enhance product accessibility, and release channel value. In this cooperation, JD New Channel will provide Mondelez China with a full set of supply chain services, from warehousing and distribution, field services, store marketing to real-time terminal data sharing, forming an effective value loop. JD's massive logistics network covers 2,493 districts and counties nationwide, with over 85% of orders achieving same-day or next-day delivery. The field service team of New Channel will help brand owners conduct joint marketing, promote new products, train terminals, post posters, and achieve terminal visualization. The full-value-chain multi-dimensional data will provide brand owners with frontline terminal store data, helping them accurately understand market demand, efficiently plan product layouts, and increase market share. As a service-oriented team, JD New Channel aspires to grow together with brand owners. In the future, New Channel will partner with more powerful brand owners to bring a rich variety of quality-assured and competitively priced products to consumers in 3-6 tier cities, co-creating new value with manufacturers and offering new choices to consumers. This event did not cause much stir in the FMCG circle because JD did not widely publicize it, but several conclusions can be drawn:

  1. The JD New Channel team has the capability to handle national sales for top domestic brands.
  2. Compared to Alibaba's Retail Link, international brand manufacturers are more willing to cooperate with New Channel, which has standardized management and services.
  3. Companies choose partners not based on deep feelings but on efficiency and cost; whichever is better depends on how manufacturers calculate the accounts.
  4. The Mondelez cooperation is just the beginning; with this demonstration, more international brands will cooperate with JD in the future.
  5. Once JD New Channel breaks even, it will dominate upstream and downstream, extend left and right, and sweeping the supply chain is only a matter of time.
  6. As B2B platforms gradually strengthen, distributors will slowly become marginalized. JD's big moves will increase. Distributor friends, what moves do you have? - END- The best domestic learning platform for FMCG distributors Focusing on providing professional, practical, and actionable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent Article Selection | 002 Distributor Market Operations | 003 Terminal Visit Management | 004 Sales Supervisor Skills | 005 Sales Volume Improvement Tips | 006 Channel Expansion | 007 Managing Distributors | 008 Distributor Development | 009 Distributor Internal Operations Management | 010 Team Management | 011 Efficient Distribution Techniques | 012 Sales Manager's Eighteen Skills | 013 KA Operation Methods and Strategies | 014 First Lesson for New Sales | 015 Internet, Brands | 016 Distributor B2B Transformation | [Long press QR code to follow]