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Browse 3961 New Distribution articles about Management & Methods.
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3961 articles · Page 103 of 166
Bosses Are Forged Through Hardship: Building a Business Is Trading Life for Success! Countless Distributors Are Moved to Tears
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. Scan the QR code or click 'Read Original' to register. Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Many people dream of becoming bosses, but most bosses are forged through hardship, each with their own tale of tears and sacrifice.
New DistributionHow Can Traditional Enterprises Transform to E-commerce Without Digging Their Own Graves?
The article discusses why traditional retail enterprises often fail in their e-commerce transformation, identifying common pitfalls such as blind, anxious, and hasty approaches, as well as market, cost, and talent traps. It offers practical advice on how to avoid these mistakes and highlights a successful case study of Bestore (Liangpin Shop) to illustrate effective strategies.
New DistributionTotal Retail Sales of Consumer Goods Up 10.3% Year-on-Year in Jan-Aug
From January to August, total retail sales of consumer goods reached 21.0505 trillion yuan, up 10.3% year-on-year, with a slight slowdown of 0.2 percentage points. Online retail growth remained strong but slowed, while offline physical stores showed signs of stabilization and recovery.
New DistributionSmall Distributors Can Grow Big, Big Distributors Must Become Strong, Strong Distributors Must Go Beyond! Here's How...
This article discusses strategies for FMCG distributors at different stages: small distributors can grow by choosing suitable products, expanding networks, and investing in delivery and sales; big distributors can become strong by optimizing product mix, improving channel and inventory management, and training staff; strong distributors can go beyond by moving into manufacturing, private labeling, or retail. It also promotes an upcoming industry summit on FMCG and internet transformation.
陈彦华Regional Market Operations Manual! A Must-Read for Regional Heads
This article provides a practical guide for regional market operations, covering four core strategies for regional layout, key points for channel management, and consumer promotion tactics, with a focus on the principle that 'strategy + execution = market effectiveness.' It also promotes an upcoming summit on FMCG internet transformation.
徐涛Ries Category Strategy: Why Are FMCG Giants Plunging Off a Cliff?
In 2008, traditional FMCG sectors like daily chemicals, food, and beverages maintained double-digit growth despite the financial crisis, earning the label of essential goods. By 2015, Chinese consumer incomes had tripled from a decade earlier and were expected to keep rising. Yet, a strange phenomenon emerged: once-thriving companies began a collective decline. In the first half of 2016, Master Kong's revenue fell 13.9% year-on-year to 27.99 billion yuan, with net profit down 64.8%. Wahaha's revenue dropped from 72 billion to 49.4 billion yuan, its worst performance in years. Procter & Gamble, a century-old giant, saw global sales fall 12% in Q1 2016, the steepest drop in seven quarters.
里斯品类战略Marketing Supervisor Talk (Part 4) – How to Praise and Motivate Salespeople?
This article discusses how sales supervisors can effectively praise and motivate their salespeople. It emphasizes classifying salespeople into four types based on ability and willingness, and using sincere, frequent, and appropriately delivered praise and incentives to maximize effectiveness.
谭长春Marketing Executives Talk (Part 3) - What to Do When Distributors Refuse to Deliver Orders Obtained by Salesmen After Deep Distribution?
This article discusses the common problem in deep distribution where distributors refuse to deliver orders obtained by company salesmen, causing terminal dissatisfaction. It analyzes possible causes from the perspectives of the company, the distributor, and the terminal, and proposes solutions such as adjusting the distribution model, improving communication, and providing support.
谭长春Is the Explosive Growth of Imported Beer Sustainable?
According to data from the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products, beer imports totaled 375 million liters in the first seven months of 2016, up 26.73% year-on-year, with a total value of $384 million, up 19.34%. Industry experts attribute the surge to the rise of novelty-seeking consumers and a perception that imported equals quality, but predict growth will moderate as domestic products adapt.
New DistributionDouble Festival Deals! How Zhanghe Tianxia Leads the Future of Supermarkets
Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer partners gathered in Fuzhou to discuss the internet transformation of the FMCG industry. As a supermarket owner, you can't miss the '3.18 Ordering Carnival' and '8.18 (China) Supermarket Festival', which have achieved daily sales exceeding 100 million yuan and monthly sales nearly 1 billion yuan.
New DistributionArctic Ocean Soda: How Far Is the Big White Bear from the 10 Billion Yuan Goal?
As a native of Beijing Yiqing, Li Qi took over Yili Bread in 2002 and achieved a 20-fold increase in bread sales over ten years. In 2010, he took full management of several state-owned enterprises including Yili Food and Arctic Ocean Food, proposing 'Three Musts' to revive the old brands. In 2011, Arctic Ocean soda made a comeback, but despite its nostalgic appeal, it faces challenges in a changing beverage market and modern distribution channels.
小镇青年朱迪What to Do When the Market Is Tired of Promotions?
With over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathering in Fuzhou to discuss the internet transformation of the FMCG industry, this article addresses the issue of promotion fatigue by outlining the essence, purpose, theme, target, timing, location, personnel, and differentiated methods of effective promotions, along with after-sales service support.
New DistributionMarketing Executives Talk (Part 1) - What to Do When Distributors Bypass You and Report Directly to Your Boss?
This article discusses how sales representatives can handle distributors who bypass them and report directly to their supervisors or bosses to gain more favorable terms. It provides two sample dialogues and five basic principles for dealing with such situations, emphasizing understanding the reasons, standing firm, communicating with superiors, proving oneself through market results, and being a valuable member of both teams.
谭长春Is the 'Wolf Culture' Really Effective?
The 'wolf culture' is a popular management concept in China, but its effectiveness varies greatly. Successful companies like Huawei use it to promote crisis awareness, teamwork, and ambition, while many others misuse it to demand blind obedience and sacrifice, leading to negative outcomes. True success lies in the leader's own commitment, not in the external symbol.
苗庆显Warning! AB InBev Channel Crisis: How to Resolve the Manufacturer-Dealer Ecosystem Dilemma?
On August 3, one of AB InBev's first nine distributors, Dalian Jinyi Group, blocked the company's Shanghai office to demand payment of 6.17 million yuan, highlighting tensions in the beer terminal channel. The dispute reflects the deteriorating beer industry environment and the survival difficulties of distributors, with experts calling for adherence to contractual spirit and improved cost verification systems.
中国经营报 黄荣Boss, What You Need Is Not Loyal Employees!
A marketing manager complains about training new employees who leave, prompting a discussion on employee loyalty. The article argues that loyalty is a false concept in modern business, advocating for a professional, mutually beneficial relationship instead.
小娄How to Become a Sales Master: The Art of Strategic Maneuvering with Key Account Buyers
Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Is there a magic rule for sales success? The answer is both yes and no, as different situations require different strategies. Sales veteran Lao Cai, from a blank slate to a regional leader, eventually became a legend, and his journey may offer insights for salespeople at different levels.
码姐69 Management Rules of RT-Mart Supermarket
This article lists 69 management rules of RT-Mart supermarket, covering its mission, positioning, service attitude, team spirit, and operational guidelines. It also includes a registration notice for the 2016 China FMCG + Internet Summit.
New DistributionHow Can Early-Stage FMCG Distributors Stay Steady and Successful?
This article offers practical advice for early-stage FMCG distributors, covering sources of distributors, initial operational strategies, consumer engagement, mental preparation, and family considerations, concluding with five key recommendations for entrepreneurial distributors.
New DistributionHow to Speak in Sales? Tips for Improving Eloquence, Must-Read!
Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gather in Fuzhou to discuss the internet transformation of the FMCG industry. Key tips include speaking gracefully, listening patiently, and being confident when communicating with the opposite sex.
New DistributionAnnual Sales of 5 Billion Yuan: What Management Tricks Does 'King of Noodles' Jinshahe Have?
With daily output of 2,000 tons of dried noodles and annual capacity of 600,000 tons, Jinshahe ranks first in the industry, holding one-tenth of the national market. Over 20 years, this 'humble' private enterprise has achieved revenue of 5 billion yuan, becoming the undisputed 'King of Noodles'.
New DistributionThe Best Way to Work: Hold Yourself to Your Boss's Standards!
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. In any company, two types of people benefit the most: those who are bold and enterprising, and those with an open mind who are humble and receptive to others' views, leading to faster success and greater rewards.
廖青Explosive: Former Employee Reveals JDB's Major Turmoil - Executives Leaving and Factory Production Halted
JDB is facing a crisis as former employees reveal that production lines in Fujian, Zhejiang, Beijing, and other locations have been halted, with nearly half of its senior managers leaving. The company is also dealing with declining sales, heavy debts, and internal conflicts.
袁芳The Magical BCG Matrix
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. The BCG Matrix is a qualitative analysis method that classifies products into four categories based on market share and growth potential.
New Distribution