TOPIC ARCHIVE
Management & Methods articles
管理/团队/方法论
Browse 3961 New Distribution articles about Management & Methods.
Published articles
3961 articles · Page 102 of 166
Boss, What You Lack Is Not Talent, but Management!
In the movie 'A World Without Thieves', Ge You famously said, 'What is the most important thing in the 21st century? Talent!' Even a thief knows the importance of talent, let alone business owners. However, if you constantly seek various talents, it's time to reflect on whether your strategy is flawed. This article argues that the real issue is often a lack of strategy and management, not a lack of talent.
刘润How Distributors Can First Make Money, Then Become Valuable: Starting with Product Portfolio
Making money and becoming valuable are two different mindsets, strategies, and tactics for a company. As the bridge and link in the traditional F2B2b model, distributors will play different roles, undertake different functions, shoulder different missions, and achieve different fates in the past, present, and future of manufacturers' business activities. The traditional relationship among manufacturers, merchants, and customers is contradictory: manufacturers focus on efficiency, customers on utility, and merchants on profit.
刘金伟Lao Zhang's Reading Selections 20161023
Zhang Chenyong shares insights on retail management, emphasizing that while execution is crucial, flexible innovation and networked organizational structures are increasingly important. He also discusses managing mature versus growth markets, and improving communication efficiency through flat management and digital tools.
张陈勇Five Methods for Building a Distributor Team and Six Main Measures to Avoid Team Management Pitfalls
This article outlines five methods for building an effective team, including aligning goals, focusing on core priorities, defining tasks, listing priorities, and establishing participation rules. It also discusses six main measures to avoid common team management pitfalls, such as enhancing development capabilities, learning from mistakes, avoiding short-sightedness, making decisive decisions, addressing resistance, and balancing work focus and capabilities.
New DistributionField 365 Liu Zhao: In the Internet Era, Improving Efficiency Is the Way for Enterprises to Survive
At the '2016 China FMCG + Internet Summit' held on October 16, Liu Zhao, CEO of Field 365, delivered a keynote speech titled 'The Survival Path for Traditional Enterprises in the Internet Era.' He emphasized that efficiency is the lifeblood of enterprises, yet due to low domestic labor costs, traditional enterprises generally neglect efficiency, leading to problems such as low personnel management efficiency, low order processing efficiency, and low warehousing and logistics efficiency.
刘昭Latest Trends in the Snack Food Industry: 900 Billion Yuan Market, 16.70% Annual Growth, 4 Major Trends
With over 30 industry experts, 100 B2B platform founders, and 800 manufacturer friends gathering in Fuzhou to discuss the internet transformation of the FMCG industry, this article analyzes the current situation of China's snack food industry from four perspectives: industry, channels, consumption, and competition. The market is expanding at an average annual growth rate of 16.70%, with the annual output value reaching 905.018 billion yuan in 2014 and projected to hit 1,992.528 billion yuan by 2019.
New DistributionMarketing Executives Talk (IX) - How to Handle Low Repeat Purchase Rate After Product Launch?
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The article discusses how to handle a low repeat purchase rate after a new product launch, offering five strategies including effective communication, adjusting price systems, strengthening distribution, countering competitor attacks, and organizing themed activities.
谭长春From P&G's 'Old Three Classes': Unveiling the Thrilling 'Entrepreneurial History' of P&G China
There is a friendship called 'P&G's Old Three Classes.' As a generation of foreign enterprise employees, we are unfamiliar with the concept of a 'work unit,' especially one from which you can retire. So you can imagine my surprise when I personally met the 'Old Three Classes' seniors who had retired from P&G. I had never thought that anyone would retire from a big foreign company like P&G, or that they would still gather weekly to chat and climb mountains, or that they would have such deep affection for a foreign company.
麦青MandyAggressively Attacking Retail Terminals and Rapid Distribution: 9 Methods to Boost Your Terminal Distribution Rate!
This article outlines nine practical methods for FMCG companies to increase product distribution rates at retail terminals, including gift incentives, mixed-case shipments, limited-time rewards, display incentives, box-top exchanges, scratch cards, employee contests, and distributor strategies. It also promotes an upcoming industry summit on FMCG internet transformation.
师顺宽Marketing Supervisor Talk (7) – What to Do When Employees Complain About Too Many Reports?
Report management is one of the most important management tools, but frontline employees often complain that there are too many reports, they are too complex, and lack practical content. A sales manager, after observing and analyzing the situation, made bold reforms by using flexible methods like case-based training, business meetings, and linking reports to key performance indicators, reducing unnecessary reports and improving management effectiveness.
谭长春The Space for Innovation in FMCG Channels Is Dead
Recruiting distributors is becoming increasingly difficult as distributors have become more mature and rational. The era of grand marketing is over, and channel construction now requires meticulous, down-to-earth efforts. The best products are those that are marketable, and the best companies are those that are unpretentious and focused on execution.
尚域董事长郭成林The Brutal Business Model Behind Lao Gan Ma: This Price Range Is Mine, Trespassers Die!
The original 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Read the original text to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gather in Fuzhou to discuss the internet transformation path of the FMCG industry. Change-makers have always been interested in how to monopolize a local market, and Lao Gan Ma is undoubtedly a very good example. Today, Change-makers will discuss how Lao Gan Ma's business model achieves local monopoly, revealing how the warm-hearted old mother rules a market with iron fist.
New DistributionHow Did 3G Capital, Founded by Three Brazilians, Completely Disrupt the Global Beer Industry?
Before introducing today's story, let's introduce two old men. On the left is the founder of 3G Capital and Buffett's close friend: Brazil's richest man, Lehman. On the right is Buffett, whom everyone knows. Lehman is the founder of the famous 3G Capital and currently Brazil's richest man. Buffett and Lehman are old acquaintances, having met at a Gillette board meeting and become friends. Buffett once called Lehman "the best businessman in the world." Last year, after Buffett and Lehman jointly acquired Heinz, management control was given to 3G Capital.
强盗逻辑How Should FMCG Manufacturers and Distributors Navigate Internet Transformation?
Since China's GDP first fell below 7% in 2015, most FMCG companies have reported declining sales, facing both market volatility and the impact of e-commerce. Traditional marketing models like intensive distribution have failed, and while new Internet B2B platforms are rising, traditional companies and distributors are struggling to adapt. This article introduces a summit held to discuss the transformation path for FMCG companies in the Internet era.
赵波Corporate Success: 70% Depends on Employee Execution!
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. In management, do you often face issues where tasks require multiple reminders or days for a response, or where company policies are ignored? These are fundamentally execution problems. Insufficient execution indicates management issues. For a team or enterprise, without execution, there is no competitiveness.
子墨Master These Three Moves and Sales Will Be a Breeze
The former 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Salespeople often ask how to sell and if there are any tricks. There are no special tricks, but there are general ones. We often see salespeople talking endlessly about our brand, our company, our philosophy, our capital, our products, and so on, but the customer is not moved. Why? Because we talk too much about ourselves, not what the customer cares about. Sales is not about 'us' but about 'you'. Clarify the following three points, and your deals will not be a problem.
梁胜威Employee Performance Depends on How Salary and Performance are Evaluated
The article discusses how to build an effective salary system for sales staff in the FMCG industry, covering components, objectives, and linking methods, with steps for implementation. It also promotes an upcoming industry summit on FMCG and Internet transformation.
New DistributionDealers Are Not Obedient and We Don't Know How to Manage Them. What Should We Do?
The former 'FMCG Dealer Professional Management Consulting' has been renamed to New Distribution. Long press the QR code or click 'Read Original' to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Introduction: More and more clients are giving up their agency rights, saying that the company's pressure to stock up is too heavy and they can no longer bear it. Originally, the company treated clients as partners and imported concepts and systems to help them grow and develop. Now, various disharmonies with clients have emerged. What is wrong with channel construction in the current environment?
谭长春How to Tackle the Chronic Problem of Secondary Distributors Privately Cutting Prices?
Some secondary distributors, in order to meet sales targets set by dealers and leverage dealer policies to drive volume for other products, repeatedly cut prices, sometimes even below the factory price, causing headaches for many beverage dealers. This article analyzes the harms, underlying causes, and solutions to this issue.
New DistributionMove Your Meetings to the Frontline Market!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturers and distributors gathered in Fuzhou to discuss the internet transformation of the FMCG industry. This article shares a tactic: 'meeting at the frontline market'—sales managers hold meetings at the location of market problems to solve them on the spot, improving efficiency, boosting team morale, strengthening customer relations, and motivating salespeople.
New DistributionFuture-Oriented Management: Companies Can Change Their Stride
Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. The article emphasizes that in the mobile internet era, companies must change their approach to management and embrace future-oriented strategies to stay competitive.
李政权Basic Ideas, Standards, Strategies, Techniques, and Methods for New Product Launch Distribution: If Your Distribution Isn't Going Well, Memorize These One by One!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. Distribution is the first step for new products to enter the market, and it is crucial. This article details the basic ideas, standards, and strategies for new product launch distribution, including the four key characteristics, three standards, and seven strategies for effective distribution, along with a practical case study.
New DistributionHow Did Maxwell House Squander Its Winning Hand?
The article analyzes why Maxwell House, a major instant coffee brand, is struggling in China despite holding a strong position, attributing it to a lack of focus, poor brand strategy, and failure to adapt to market trends. It suggests that the brand should reposition itself as a premium product with compelling storytelling and experience to revive its fortunes.
蒋军Marketing Executives Talk (Part 5) – New Product Launch: What to Do When Employees Say the Price Is Too High?
The article discusses why salespeople fear new product launches, especially when prices are high, and provides five strategies for salespeople to successfully promote high-priced new products, including broad distribution, developing visit guides, finding selling points, securing distribution policies, and adding value through services.
New Distribution