Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends, gathering in Fuzhou to jointly explore the path of internet transformation for the FMCG industry. The terminal is where products meet consumers directly, where goods and currency are exchanged, where product sales conclude, and the most critical link in the entire industry chain. The terminal is a battleground for all food brands and the final battlefield for a company's sales strategy. Increasing the distribution rate can guide consumption, enhance brand image, and accelerate product flow, making products sell faster at terminal stores. With more sensitive market information and occupying more shelf space and capital at terminal outlets, you can effectively curb competition. Mastering the terminal allows you to secure better and more survival space and resources, increase competitive advantage, and stand out in the terminal positional warfare. Therefore, most FMCG companies create a big buzz before launching new products and then aggressively attack the terminal after launch. So, how can you improve the distribution rate of your products in terminal stores? 1. Distribution Gift Incentives: Directly reward terminal stores with physical gifts or products for placing orders, using profit to drive purchases. For example, in summer, buy 1 case and get 1 umbrella (Note: promotional items must be novel and unique as traffic drivers, and also consider practicality). Offering new products as gifts with purchases of best-selling old products can also increase the distribution rate of new products. 2. Small-Quantity Mixed-Case Shipments: Lower the entry threshold and risk for terminal stores, increase the variety of items they stock, and facilitate full-range ordering. For example, for beverages, combine a few bottles of each flavor into one case (suitable for new product launches and blank store distribution). 3. Limited-Time Rewards for Small Stores: The goal is to lower the threshold and quickly boost the distribution rate, but be careful to prevent salespeople from targeting large accounts. For instance, buy 6 bottles get 1 free. The company designs this promotion to reduce distribution difficulty and quickly increase terminal distribution rate, so prevent salespeople from finding big accounts and ordering 600 bottles with 100 free, leading to severe losses. 4. Terminal Display Incentives: Use profit incentives to expand product display space, enhance visual impact at the terminal, and create a trend. Only products that customers can see will be sold; product display determines the product's future. Therefore, many food brands now use counter displays and stack displays at terminal stores. 5. Box-Top Exchange: Within a specified time, implement a policy where each box top can be exchanged for cash or items. Profit attracts terminal stores to stock up, increasing the chances of products being placed on counters and display cabinets, and boosting terminal push. 6. Gift in Every Case: For old products, set up scratch cards in full cases, with prizes being new products. To facilitate consumer prize redemption, encourage terminal stores to order a certain quantity of new products, thereby increasing the distribution rate of new products. 7. Scratch Cards Included in Every Case: Set up grand prizes, fun prizes, and special prizes to attract terminal stores to participate in ordering. This strategy is like buying instant lottery tickets, leveraging people's pursuit of excitement and the psychology of "winning big with a small stake," using draws to win cash, products, or prizes to strengthen terminal stores' desire to order. 8. Employee Distribution Contest: Set a daily distribution target; exceeding it earns rewards, and the highest distributor gets extra rewards (top three rewarded). For example, set an account-opening reward: daily development must be at least 5 stores; for each store developed within 5, reward 5 yuan; for each store beyond 5, reward 8 yuan. The person with the most stores developed that day gets 100 yuan, second place 80 yuan, third place 50 yuan. 9. Leverage Distributors to Improve Distribution Rate: First, analyze the distributor's profit points and adopt appropriate terminal promotion methods and tactics, such as rewarding XX per store completed within a specified time, setting tiered rewards, and offering extra rewards for each additional store, to carry out planned promotional activities and improve the regional terminal distribution rate. Second, win over competitors' distributors: Analyze competitors' channel policies and after-sales service, and use superior promotional policies and services to win over their distributors. This is one of the main ways to attack competitors and seize terminals. However, during implementation, maintain industry stability and avoid unfair competition. Finally, enhance the distribution capabilities of existing distributors: On one hand, conduct comprehensive promotional publicity for the market and channels; on the other hand, strengthen support with personnel and vehicles to help distributors develop terminals, such as forming development teams to quickly improve distribution rates in a short time. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation Conference Agenda 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report — Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path — Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Transformation — Liu Zhao, CEO of Waiqin365 10:35-11:05 Reconstructing Distribution Channel System to Promote Urban Retail Upgrade — Tian Yuan, General Manager of Alibaba Retail Link Backend 11:05-11:25 Channel Efficiency in the Internet Era — Fu Xiaoyun, Vice President of Benlai Holding 11:25-12:00 Roundtable Forum — Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trends — Wang Qi, CEO of Weijie City Distribution 13:50-14:20 Roundtable Forum — Why Distributors Should Do Logistics in Transformation Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Can Take Off with the Internet — Wang Hui, E-commerce Operations Director of Xijiu 14:40-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy — Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:20 Category Value and B2B E-commerce Development Strategy — Wang Chaocheng, CEO of Yijiupi 15:20-15:40 Supply Chain Finance: The Lubricant for B2B Driving Traditional Business — Chen Xian, CEO of 51 Order 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain — Yang Lixiang, CEO of Zhanghe Tianxia 16:00-16:30 Integrating Micro Retail and Reconstructing Business Ecology — Miao Dong, Vice President of Quanshi 16:30-16:50 B2B Investment Principles and Ideas — Zhao Mingwei, Vice President of Junlian Capital 17:00-17:30 Roundtable Forum — Who Is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and distributors looking to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]