Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer friends, gather in Fuzhou to discuss the Internet transformation path of the FMCG industry.

  1. Company Mission: Provide customers with fresh, cheap, comfortable, convenient, and one-stop shopping environment, be a good neighbor of the community, and a procurement representative worthy of consumer trust.
  2. Company Positioning: Membership-based international chain discount shopping plaza.
  3. Service Attitude: Welcome, smile, assist, thank you.
  4. Team Spirit: Service support, open to discussion, mutual learning, and self-reflection.
  5. Organizational Climate: Grateful heart, smiling face, applause everywhere, joyful team.
  6. Our Appeal: Fresh, cheap, comfortable, convenient.
  7. Our Goal: Customer satisfaction.
  8. Work Attitude: Willing to do, happy to receive.
  9. Our Responsibility: Enhance customer shopping pleasure.
  10. RT-Mart Principles for People: Colleagues—siblings; customers—bosses; suppliers—partners; officials and journalists—friends.
  11. Ruentex Group (RT-Mart parent company) Basic Philosophy: Benefit society, stabilize people's livelihood, people-oriented, customer-respected.
  12. RT-Mart Basic Philosophy: Integrity and pragmatism, service support, customer satisfaction, participatory management, mutual growth, profit sharing.
  13. RT-Mart Management Philosophy: Fair and clear, lead by example, numbers as the key, performance as the discipline.
  14. RT-Mart Values: Care for colleagues, serve customers, strive for excellence.
  15. Company Vision: Become the most loved and trusted retailer by customers, a company employees are proud of, and a world-class retailer.
  16. Four Don'ts for Sales Associates: Never say "I don't know," never over-promote your own products, never disparage other products, never move or expand your product display without permission.
  17. Corporate Culture: Honesty, enthusiasm, innovation, teamwork.
  18. RT-Mart Business Policy: Sell more and more quality products at lower and lower prices to more and more customers.
  19. RT-Mart Pricing Policy: EDLP + Satisfaction Guarantee (EDLP means Every Day Low Price, product prices are always <= market lowest price).
  20. RT-Mart Entrepreneurial Spirit: Diligence and frugality (Diligence: be on-site, lead by example; Frugality: save every penny for customers).
  21. How to Improve Progress Rate: Maintain entrepreneurial spirit, have execution, execution without excuses.
  22. Satisfaction Guarantee: Quality assured, after-sales service, price difference refund if bought cheaper elsewhere, unconditional return or exchange.
  23. Our Job: Service personnel assisting customers in shopping.
  24. Four Persistences: Quality, price, service, efficiency.
  25. Purpose of Business: Bring happiness and joy to employees and customers. Happiness: Through our efforts, reduce customers' regular expenses, continuously improve the living standards of customers and employees. Joy: Reasonable working environment and treatment, good working climate, fair promotion opportunities and learning environment.
  26. F, D, S: Fashion Discount Store (time difference: fashion items lag behind specialty stores but lead the industry; price difference: EDLP, everyday cheap, everyday low price).
  27. F, C, C, A: Full, clean, clear, commercial atmosphere.
  28. 6W: WHAT: what, WHEN: when, WHERE: where, WHO: who, WHY: what purpose, WHICH: which choices.
  29. 3H: HOW: how, HOW MANY: how many, HOW MUCH: how much cost.
  30. P, D, C, A: P: (PLAN) plan, D: (DO) execute, C: (CHECK) check, A: (amendment) correct and re-execute.
  31. 3S: Specialization, simplification, standardization.
  32. 5S: Sort, set in order, shine, standardize, sustain.
  33. Twelve-Character Truth (the two most important concepts in retail): Understand customer needs and satisfy customers.
  34. Core Competitiveness: Irreplaceable, inimitable (progress rate, replication capability).
  35. Three Tensions: Promotion tension, display tension, visual merchandising tension; Four Charms: Good products, good prices, good publicity, good service.
  36. Five Appeals: Fresh quality, ultra-low prices, one-stop shopping, self-service shopping, free parking.
  37. Main Structure of RT-Mart Corporate Culture: Built on sibling-like relationships, care for colleagues, serve customers, strive for excellence, create an honest, enthusiastic, innovative, healthy, and happy team.
  38. Retail management is detail management (RETAIL DETAIL), competitiveness is details executed.
  39. Procurement Mission: We are in the service industry, finding value-for-money products for customers, to meet customer needs, achieve customer satisfaction, and make customers return.
  40. Principle of Work: Today's work, today done.
  41. Key to Retail Success: Right timing: enter at the right time; right place: unchallengeable location; harmony: customers, colleagues, suppliers, officials, journalists.
  42. Two Spirits of Company Vision: Create a trustworthy store, a company employees are proud of.
  43. Operation Mode: Separation of operations and procurement, team cooperation.
  44. Reason for Enterprise Existence: The products and services provided meet customer needs.
  45. Breadth and Depth of Products: Breadth: customer needs; depth: customer choices of products.
  46. Connotation of Service: Pre-sale service, in-sale service, after-sale service, cultivate a group of loyal customers.
  47. Five Key Points to Improve Performance: 1. Communication, 2. Promotion, 3. Seasonality, 4. Inventory, 5. Service.
  48. How to Optimize Products: 1. Item number control, 2. Full load rate (shelf utilization), 3. Slow-moving product removal function, last-place elimination function, 4. MPI contribution rate = gross margin * selling price * DMS.
  49. Company's Five Appeals: 1. Fresh quality, 2. Ultra-low prices, 3. One-stop shopping, 4. Self-service, 5. Free parking.
  50. What Customers Need: Good quality and low price, complete assortment, convenient and guaranteed.
  51. RECARD HOLD: price strip, RUN: daily settlement.
  52. C, I, S: Corporate Identity System.
  53. Private Brand Emergency Contact System: "ART" group---"Oufa" group. RT-Mart: Manager Pan, Auchan: Batu. Quality issues with Thumb products must be reported to the "Oufa" group.
  54. We basically do a "wide but shallow" industry.
  55. Chairman Huang's Three Wishes: Everyone becomes an expert in each field; each store becomes the leader in each city; continuously promote corporate culture and become a century-old enterprise.
  56. RT-Mart Supervisor Conditions: Good moral character; dedicated and responsible; leadership ability (planning, execution, communication).
  57. RT-Mart's Three Shares: Share knowledge, share power, share wealth.
  58. Abnormal Management: Quantity abnormalities (out-of-stock, slow-moving, high inventory, etc.), price abnormalities (negative gross margin, market research, initial pricing at store opening, etc.), quality abnormalities (six gates of receiving, inspection system, attention to short-shelf-life products), customer complaint abnormalities, employee abnormalities (employee voice), equipment abnormalities (maintenance, repair), store abnormalities (display, product grade, back room).
  59. Five Work Principles: 1. Rationalization, 2. Specialization, 3. Simplification, 4. Standardization, 5. Replication.
  60. Principles for Selecting Products: 1. National brand products, 2. Regional products, 3. Local brands, 4. Private brands, 5. Imported products (battle brands or fortress products), 6. Entry price products; other factors to consider: price range, functionality, fashion, material, specification, gender, customer segment, taste, packaging (high, medium, low), life cycle.
  61. H108: This month's performance; DR: represents department or section; SGM: represents the whole store; S: represents Sunday, W: represents Wednesday. Sales amount: refers to the daily performance of each section, department, or the whole store, and calculates the total and average listed below; sales amount is expressed in "selling price." Proportion: refers to the performance proportion between sections and departments or departments and the whole store. Average proportion: refers to the percentage of each section's performance to the department's total performance or the department's performance to the store's total performance, not the average of the proportions. Gross margin % (normal, promotion, stamp): refers to the average gross margin rate generated by each department, divided into normal products, promotional products, and stamp products (gross margin % = cumulative gross margin of each item ÷ section's daily performance × 100%). Performance proportion % (normal, promotion, stamp): refers to today's normal product performance ÷ each department's performance × 100% is the normal product performance proportion; the sum of normal, promotional, and stamp product performance proportions is 100%. Receiving amount: refers to the amount of goods received by each department on that day (including returns to suppliers), accumulated daily without averaging. Inventory amount: refers to the total amount of current inventory in each department (cost excluding tax), daily inventory amount = beginning inventory amount of the day + receiving amount of the day - daily sales amount × (1 - gross margin %). Inventory adjustment: mainly helps department heads understand the difference in inventory amount due to inventory adjustments; there are 9 causes: 0 inventory count, 1 fresh inventory count, 2 repackaging, 3 inventory adjustment, 4 broken packages, 5 theft, 6 warehouse correction, 7 scrapping, 8 bonus gifts, 9 DDR (DC inventory adjustment difference). Shrinkage: refers to the loss generated between the discount label and the original selling price (use of discount labels: handling broken packages, clearance products). Customer return: customer returns, refers to the amount of customer returns handled by the return/exchange center daily (retail price total excluding tax). Product count: ID1: slow-moving 1 refers to products with status "1, 2, 3, 5, 7" and DMS>0, inventory ≠ 0, food/general merchandise not sold for more than 20/30 days; IS2: slow-moving 2 refers to CDs, tapes, books, cosmetics, color cosmetics with status "1, 2, 3, 5, 7" not sold for 60 consecutive days (including) or more. IG1 (>7): refers to clothing section products with status "1, 2, 3, 5, 7", inventory not 0, slow-moving days greater than 7. IG2 (>21): refers to clothing section products with status "1, 2, 3, 5, 7", inventory not 0, slow-moving days greater than 21. IH1 (>4): refers to shoe section products with status "1, 2, 3, 5, 7", inventory not 0, slow-moving days greater than 4. IH2 (>21): refers to shoe section products with status "1, 2, 3, 5, 7", inventory not 0, slow-moving days greater than 21. Negative inventory: refers to the number of items with product inventory <0 (excluding raw materials and packaging materials). Out-of-stock: refers to the number of items with product status "1, 2, 3, 5, 7" and DMS>3 or 1 (food/general merchandise) and inventory ≤ 2DMS (excluding fresh face-to-face products, raw materials, packaging materials, and counter products). NF (OS): D general merchandise (out-of-stock) refers to the number of items with general merchandise status "1, 2, 3, 5, 7" and inventory ≤ 1/2 DMS (note the categories to remove). GR (OS): grocery (out-of-stock) refers to the number of items with grocery status "1, 2, 3, 5, 7" and inventory ≤ 1/2 DMS (note the categories to remove). Negative gross margin: refers to the number of items with product sales profit <0. SKU: the number of items with product status "1, 2, 3, 5, 7" (with purchase, sales, and inventory records). FR: refers to fresh SKU count, NF: refers to general merchandise SKU count, GR: refers to grocery SKU count. (S2, S3, S5, S7, S6, S8): refers to the number of items with product status 2, 3, 5, 7, 6, 8. Customer count: refers to the number of invoices consumed by customers on that day, not the number of people entering, and is accumulated and averaged. Average transaction: refers to the average daily consumption amount per customer (in that section, department, or store), unit is yuan. SL (service level): SL = 1 - (number of items with inventory ≤ 1/2 DMS) / SKU * 100%, FR (SN): FR (SL): FC (SN): FC (SL): FR: represents fresh, FC: represents fresh counter, fresh SN = number of items sold on the day, fresh SL = number of items sold on the day / fresh SKU * 100%. M-T-D, Y-T-D performance: refer to MONTH TO DATE daily performance and YEAR TO DATE annual performance respectively. Budget: the monthly or annual budget of the head office. Achievement rate to date: M-T-D: refers to monthly performance * days in the month / (monthly budget performance * days to date in the month), Y-T-D: refers to annual performance * days in the year / (annual budget performance * days to date in the year). Last year's performance, progress rate: refers to the same period last year's monthly and annual performance, progress rate = (this year's month/year to date performance - last year's month/year to date performance) / last year's month/year to date performance * 100%. Pre-adjustment gross margin %, gross margin $: gross margin %: the total average gross margin % mentioned earlier, gross margin $ = performance * gross margin %. Invoice difference: refers to when the supplier delivers goods and then requests payment, usually there are some unclear accounts, resulting in quantity or amount differences forming invoice differences. Inventory adjustment: mainly helps department heads understand the difference in inventory amount caused by inventory adjustments. Cost adjustment: refers to the adjustment of product costs by the head office. Post-adjustment gross margin %, gross margin $: post-adjustment gross margin $ = pre-adjustment gross margin $ + inventory adjustment + cost adjustment + invoice difference, post-adjustment gross margin % = post-adjustment gross margin $ / performance * 100%. Budget gross margin %, gross margin $: the gross margin rate and gross margin amount set by the head office. Achievement rate to date: here refers to the achievement rate of the adjusted gross margin amount. Inventory days: inventory days = inventory amount / daily average sales cost. Inventory adjustment %: inventory adjustment % = total inventory adjustment amount / total performance * 100%. Return proportion %: M-T-D return proportion % = total customer return amount for the month / (total customer return amount for the month + total sales amount for the month) * 100%, Y-T-D return proportion % = total customer return amount for the year / (total customer return amount for the year + total sales amount for the year) * 100%. Shrinkage proportion %: (2, repackaging, 6, receiving correction) refers to the percentage of inventory adjustment amount (excluding 2, 6, and packaging materials) to sales amount. Shrinkage proportion % (excluding bonus gifts): (2, repackaging, 6, receiving correction, 8, bonus gifts) refers to the percentage of inventory adjustment amount (excluding 2, 6, and packaging materials) to sales amount. Q: number of pieces purchased by section, department, or store, P: selling price purchased by section, department, or store, PQ: average transaction price of section, department, or store, C-L: number of customers on the day for section, department, or store, C-M: average number of customers this month for section, department, or store, C-Y: average number of customers year to date for section, department, or store. Q%: average number of pieces purchased by this section, department, or store / average number of pieces purchased by this section, department, or store in the same month last year * 100%. P%: average selling price of this section, department, or store / average selling price of this section, department, or store in the same month last year * 100%. P*Q%: average transaction price of this section, department, or store / average transaction price of this section, department, or store in the same month last year * 100%. C-M%: average number of customers of this section, department, or store / average number of customers of this section, department, or store in the same month last year * 100%.
  62. MOC: (supplier) minimum delivery condition (amount or quantity), MOP: (item) minimum order multiple (quantity).
  63. Symbols on reports: S147: shelf card inspection list "#" represents comparable products, S809: slow-moving product detail list: "!" represents new items, S146: promotional product plan list, S133: promotional product sales trend list, S151: OPL report "!" represents late orders, "" represents multiple orders, S197: damaged product detail list "!" represents new items, S111: out-of-stock product list "!" represents new items from yesterday, "" represents products out of stock for 14 days, S170: possible out-of-stock product detail list "★" represents best-selling products. S215: private label products, Thumb weekly inspection and sales report "!" represents products with inventory not zero and not sold for 7 days.
  64. OPL suggested quantity formula: Suggested quantity = K * suggested days (2D-1P) * DMS - inventory + non-regular items - pending receipt + safety stock (A, B categories: safety stock = K * (N+R+Z) * DMS, C category: safety stock = 1/2 full shelf quantity + K * (N+R) DMS, D category: safety stock = 1/4 full shelf quantity + K * (N+R) DMS, E category: safety stock = 1/6 full shelf quantity + K * (N+R) * DMS.)
  65. A3 POP types: stamp, special price, everyday cheap, new product launch, Thumb, clearance products.
  66. Shelf card placement requirements: single white double yellow; place to the bottom; lower left end; shoulder to shoulder; nod to see (vertical); reduce the use of shelf cards, no more than 6 shelf cards per shelf; the first shelf card of each shelf should be placed as far left as possible.
  67. A4 POP types: stamp, special price, everyday cheap, new product launch, Thumb, clearance products, good news.
  68. Hanging sign/small round sign types: stamp, special price, new product launch, Thumb, imported products, good news, private label products.
  69. Shelf card types: blue normal shelf card / all yellow / yellow with white reverse promotional shelf card; large/small. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report - Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path - Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform - Liu Zhao, CEO of Field 365 10:45-11:25 Alibaba Retail Link All-round Empowerment - Guo Kunkun, Alibaba Retail Link 11:25-12:00 Roundtable Forum - Brand Transformation, Improvement vs Reconstruction? (Guests to be confirmed) 12:00-13:30 Lunch 13:30-14:00 Dealer Transformation and City Distribution Trend - Wang Qi, CEO of Weijie City Distribution 14:00-14:30 Roundtable Forum - Why Do Dealers Need to Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's One Machine Two Wings Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy - Yang Lixiang, Zhanghe Tianxia (speech content to be confirmed) 15:30-16:00 Supply Chain Finance is the Lubricant for B2B to Drive Traditional Business - Chen Xian, CEO of 51 Order 16:00-16:30 2B Investment Principles and Ideas - Xu Xiaoping, Founder of ZhenFund (guest to be confirmed) 16:30-17:00 Small Retail, Big Opportunity, China's Retail Transformation and Upgrade - Wang Jianfeng, General Manager of E-commerce Department, Yurun Group 17:00-17:30 Roundtable Forum - Who is the King of FMCG B2B Models (guests to be confirmed) 18:00-20:00 Dinner For manufacturer friends who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration Method: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]