Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends gather in Fuzhou to jointly explore the internet transformation path of the FMCG industry. With daily output of 2,000 tons of dried noodles and annual capacity of 600,000 tons, ranking first in the industry and holding one-tenth of the national market, Jinshahe proudly stands as the leading enterprise in the dried noodle sector... Who would have thought that these astonishing achievements originate from a 'humble' private enterprise? Over 20 years, Jinshahe, focused on the noodle industry, has grown revenue to 5 billion yuan, becoming the true 'King of Noodles'. When traditional manufacturing is walking on thin ice and peers are focusing on cost control, the 'King of Noodles' goes against the trend, insisting on purchasing high-quality wheat at high prices. Why? How can a few-yuan pack of dried noodles achieve annual revenue of 5 billion? Craftsmanship Spirit, Intelligent Production In Jinshahe's workshop, almost no employees are visible. (That's not right; noodle production should be labor-intensive and bustling!) But as everyone sees, in Jinshahe's production workshop, although the noodles on the production line flutter gracefully, it still feels somewhat 'cold'—because there are only noodles, almost no people. Tens of thousands of tons of wheat storage require only two people to manage. From milling flour to mixing and rolling dough, to drying, cutting, and packaging, everything relies on advanced automated equipment integrated into one process. Currently, Jinshahe has 6 flour production lines and 50 dried noodle production lines, yet only over 3,000 employees, which was unimaginable before. Of these 3,000, most are involved in early wheat procurement and later packaging, and Chairman Wei Haijin is also about to try intelligent production in these two 'labor-intensive' links. Unlike most peers who purchase flour for processing, Jinshahe believes that external flour quality is unstable, so it takes charge of wheat procurement and milling itself. True to Jinshahe's pride, 'The best wheat produces the best flour, and the best flour processes the best dried noodles.' Let the product speak for itself, compete with the product itself—this is the philosophy of 'King of Noodles' Jinshahe. In fact, product fundamentalism is that 'simple'; any flashy extras are redundant. For 20 years, even when the outside world did not particularly demand quality, Jinshahe has always insisted on the best supply. It can be said that this is the embodiment of the craftsmanship spirit. Consumers' health awareness is gradually increasing, but many consumers still do not pursue high quality. How can we call for good supply? In fact, the premise for the implementation of craftsmanship spirit and supply-side reform must be the improvement of demand on the consumer side. Therefore, the multiple dilemmas faced by traditional manufacturing are forcing products to change, otherwise they cannot adapt to market changes—this is the biggest insight gained by the entrepreneurs participating in this study tour. And Xiaoguan also sensed the craftsmanship spirit of focus, obsession, and perseverance at Jinshahe. The Boss is an 'Old Pao'er', Making the Company ≥ Home Home and company are indistinguishable. Some may ask what thoughts are instilled in Jinshahe's employees; are they brainwashed? Of course not. When Jinshahe's HR director told the visiting entrepreneurs about Jinshahe's 'family culture', Xiaoguan noticed that it was Jinshahe's own employees who nodded the most. Xiaoguan heard a story: Once, several Jinshahe employees were on a business trip and stayed at a hotel. When they learned the hotel cost 300 yuan per night, they were very unhappy and collectively demanded the leader change the place. They said, 'A few steps away is a hotel for over 100 yuan, why stay at such an expensive one?' They insisted until the leader changed the location. This sounds somewhat 'fantastical', but similar stories are numerous at Jinshahe. At Jinshahe, many employees have large families, and even entire families work there. However, in such a family enterprise, there has never been a situation where things are done through 'connections'. From employees to managers, everyone says they enjoy the highest wages and best benefits in all of Xingtai provided by Chairman Wei Haijin, so how could they ask for more? 'Family Culture' Produces Many 'Abnormalities' Every time Jinshahe raises wages, it is not because the HR department or employees request it, but because Chairman Wei Haijin proactively proposes it. Wei Haijin often says, 'Jinshahe employees are not easy; wages are still low now, and I haven't given enough to employees.' In fact, the average salary of 4,500 yuan for Jinshahe employees is already the highest wage level for the same education and region, but Wei Haijin still feels he should give employees more. He considers every aspect of clothing, food, housing, and transportation. To make it more convenient for employees and cheaper to buy things, he opened a staff supermarket in the factory, selling all goods at cost price, 'letting employees spend less is also a wage increase.' This is why everyone compares Boss Wei to a 'patriarch' and Jinshahe to home. Jinshahe's 'family culture' is 'planted' from within Jinshahe; making culture take root and exert its utmost requires the boss to lead by example. In fact, at Jinshahe, there are many 'abnormalities'. For example, travel expenses are reimbursed in real time. Here, all reimbursement expenses have no grade standards, no regulations; employees can declare according to their needs. This is unimaginable in ordinary enterprises. Such a mechanism is based on Jinshahe's unique 'family culture'. What is more glorious than the trust given by the boss? Put yourself in others' shoes. This is also the foundation of Chairman Wei Haijin's philosophy of 'selfish altruism'. 'To manage people, you must manage human nature; to study people, you must thoroughly study human nature. In fact, psychology ultimately is about changing yourself and influencing others. Only by benefiting others can you benefit yourself. Actually, those who are good to others are the most 'selfish', and the more 'selfish' people are, the better they treat others. Always consider others, and you will gain a lot.' Wei Haijin's dialectical words are worth pondering for managers. Jinshahe's management seems like a folk remedy, but it is very effective; it seems like a 'rustic' method, but it is quite down-to-earth. The happiness conveyed on the faces of Jinshahe employees shows that their trust and dependence on Jinshahe are sincere. Every employee is proud to be a Jinshahe employee, proudly supporting such a Boss Wei, and proud to maintain the 'beauty' of Jinshahe. New Food Era · New Distribution —— 2016 China 'FMCG + Internet' Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the general trend of Internet+ transformation Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report——Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path——Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform——Field 365 CEO Liu Zhao 10:45-11:25 Alibaba Retail Link All-round Empowerment——Alibaba Retail Link Guo Kunkun 11:25-12:00 Roundtable Forum——Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Distributor Transformation: City Distribution Trend Development——Weijie City Distribution CEO Wang Qi 14:00-14:30 Roundtable Forum——Why Should Distributors Do Logistics in Transformation? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's 'One Machine, Two Wings' Strategy——Zhongshang Huimin Vice President Su Xiaoxin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy——Zhanghe Tianxia Yang Lixiang (Content TBD) 15:30-16:00 Supply Chain Finance is the Lubricant for B2B Driving Traditional Business——51 Order CEO Chen Xian 16:00-16:30 2B Investment Principles and Ideas——Zhen Fund Founder Xu Xiaoping (Guest TBD) 16:30-17:00 Small Retail, Big Business Opportunities: China's Retail Transformation and Upgrading——Yurun Group E-commerce Division General Manager Wang Jianfeng 17:00-17:30 Roundtable Forum——Who is the King in FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner For manufacturer and distributor friends who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click 'Read Original' to register. Registration: Long press the QR code below or click 'Read Original' ↓↓↓ Click 'Read Original' [Register]