30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry.
The BCG Matrix is a qualitative analysis method. The BCG Matrix (also known as the market growth rate-relative market share matrix) was pioneered by Bruce Henderson, the renowned American management expert and founder of the Boston Consulting Group, in 1970. It is a method used to analyze and plan a company's product portfolio.
The BCG Matrix posits that two fundamental factors determine product value: market share and market growth potential.
Based on these two dimensions, the BCG Matrix classifies a company's products into four categories:
Cash Cow Products: High market share but slow growth. Star Products: New products rapidly capturing market share. Question Mark Products: High growth potential but low market share. Dog Products: Low in both growth rate and market share.
If you plot these four product types on a coordinate axis, it looks like this:
For example, if we fill in mobile phone brands into these four quadrants, we can roughly see the development trends of the mobile phone market.
For instance, if your company wants to invite a Japanese adult film actress to the annual party, who should you invite?
Another example: when you need to analyze your team members, you can adjust the coordinate dimensions to clearly see the hierarchy.
Yet another example: when you need to help your sister choose a boyfriend, you can adjust the coordinate dimensions again to know who to choose.
So, now you can take out a piece of paper and find your next direction of effort.
New Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum ——
This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation.
Conference Agenda 09:00-09:30 Registration 09:30-09:35 Host opening 09:35-10:05 2016 China FMCG Industry Trend Analysis Report — Zhao Bo 10:05-10:25 FMCG Enterprise Transformation Strategy and Path — Liu Chunxiong 10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Reform — Liu Zhao, CEO of Field 365 10:45-11:25 Alibaba Retail Link All-Around Empowerment — Guo Kunkun, Alibaba Retail Link 11:25-12:00 Roundtable Forum — Brand Transformation: Improvement vs. Reconstruction? (Guests TBD) 12:00-13:30 Lunch 13:30-14:00 Dealer Transformation: Urban Distribution Trends — Wang Qi, CEO of Vcity 14:00-14:30 Roundtable Forum — Why Should Dealers Transform into Logistics? 14:30-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy — Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy — Yang Lixiang, Zhanghe Tianxia (Topic TBD) 15:30-16:00 Supply Chain Finance: The Lubricant for B2B to Drive Traditional Commerce — Chen Xian, CEO of 51 Order 16:00-16:30 2B Investment Principles and Approaches — Xu Xiaoping, Founder of ZhenFund (Guest TBD) 16:30-17:00 Small Retail, Big Opportunity: China's Retail Transformation and Upgrade — Wang Jianfeng, General Manager of E-commerce Division, Yurun Group 17:00-17:30 Roundtable Forum — Who Will Be the King of FMCG B2B Models? (Guests TBD) 18:00-20:00 Dinner
For manufacturer friends who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register.
Registration: Long-press the QR code below or click "Read Original"
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