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The Most Skillful Way to Handle Things (Profound Insights)
What constitutes a skillful approach to handling matters? It involves persistence in goals, methodical execution, efficiency, and attention to detail. This article outlines nine key principles, including immediate action, proper rest, categorization, focused concentration, iterative improvement, rhythmic work, planning, time management, and effective delegation.
New DistributionAs Weather Warms, How to Arrange Beverage and Food Displays? Remember These 9 Characters!
This article provides nine key principles for product display in retail stores, emphasizing quantity, concentration, ease, completeness, cleanliness, association, timeliness, brightness, and color coordination to enhance store image and boost sales.
New DistributionNongfu Spring Shows How to Do the Most Cost-Effective Marketing with a Limited Budget
In an era where entertainment trumps seriousness, Nongfu Spring's sentimental marketing, featuring documentary-style ads and a 'skip after 5 seconds' option, has won widespread acclaim. By respecting consumers and being authentic, the brand achieved high engagement and cost-effective exposure through a partnership with Youku.
New Distribution10 Key Questions You Care About, Now Answered!
At this year's National People's Congress and Chinese People's Political Consultative Conference, officials addressed many pressing economic and livelihood issues, including China's economy, GMOs, personal income tax reform, birth policy, healthcare, delayed retirement, housing prices, school zoning, food safety, and smog control.
New DistributionWhy Busy Bosses Can't Grow Their Business?
Small business owners often find their businesses not growing because they are extremely busy, handling every task themselves. This habit stems from their role as a model for employees, their problem-solving mindset, and being led by their subordinates, ultimately limiting their ability to think strategically and grow.
New DistributionWhat Gives a Sales Manager the Right to Be Obeyed? 15 Lessons from a 10-Year Veteran!
Managing salespeople effectively has no fixed rules, but there are basic principles. A good sales manager must know the business, understand the market, build relationships, set clear goals, and lead by example. The key is to adapt to changing circumstances and treat management as a service, not just control.
New DistributionWho Will Tap China's 200 Million Youth Beverage Market? Can This Drink Break the Miracle of Shi Yuzhu's Naobaijin?
Shi Yuzhu is arguably China's top marketing genius. His product Naobaijin has been a bestseller for one to two decades since its launch in 1997, with the catchy slogan 'This year, no gifts; if you give gifts, give Naobaijin' becoming household. By 2014, Naobaijin had been the top-selling health product for 16 consecutive years. Known for improving sleep and digestion, its main consumers are middle-aged and elderly. However, in the second half of 2015, a new beverage targeting students and teenagers appeared on the market, attracting much attention.
New DistributionI Agree with Liu Qiangdong's Judgment: The Internet Dividend Is Fading, the Next Trend Is Traditional Industries
I basically agree with Liu Qiangdong's judgment that in the next five years, the 'windfall' will appear in traditional industries rather than the internet, with better high-quality Chinese brands emerging in fast fashion and food. In a broader view, the super dividend of the internet industry is fading, and more internet companies are becoming heavier; meanwhile, traditional enterprises that have successfully transformed and mastered internet tools, methodologies, and values are bursting with vitality. China's consumption is upgrading significantly.
New DistributionThe Way to Make Money in China Has Completely Changed
Entering 2016, many people find it harder to make money than before, but in fact, the logic of making money has changed. Now China has entered a higher-level era of "capital economy." What is the era of "capital economy"? In short, it adds a "lever" to the market economy. In physics, a lever uses an "arm" to amplify "force," allowing it to lift heavier objects. With this lever in the economy, its space for activity and flexibility are greatly enhanced, which is also called "capital thinking." In the future, Chinese people must deeply understand and use this tool of "capital thinking."
New DistributionWhen 'Execution' Meets 'Personal Connections'...
This article discusses the inverse relationship between personal connections (人情) and execution in Chinese enterprises, emphasizing that strong discipline and strict adherence to rules are essential for successful strategy implementation. It uses examples from Haier, Lenovo, Huawei, and Vanke, as well as military academies like West Point, to illustrate how rigorous systems and execution drive business success.
New Distribution3 Key Approaches and 6 Criteria for Selecting Distributors
For distributors, the external market is where the manufacturer's direct sales policy cannot reach, making it the easiest place to retain exclusive distribution rights. When developing external markets, distributors and sub-distributors become closely linked. Since most distributors lack the resources to bypass sub-distributors for channel refinement and external market development, all sales plans and strategies rely on sub-distributors for execution. Thus, the success or failure of selecting sub-distributors often determines the success or failure of market development. Key approaches include viewing sub-distributors as employees, adopting a global perspective, and taking a long-term view.
New DistributionOver 1,000 Business Owners Here Want to Invite You to Come and See for Yourself
We are a group of traditional FMCG business owners in Sichuan. Compared to other industries, FMCG is neither too good nor too bad, but making money has become much harder than before, with high costs and stagnant sales. We are building an industrial accelerator to attract talent and partners to help us upgrade, expand nationwide, and transform digitally.
New DistributionFrom Yili Low-Temp to Mengniu Ambient, This Distributor Controls 'Near-Expiry' Products to Keep Shelves Fresh!
For dairy distributors, pressure is evident: sensitive quality issues, frequent returns, and persistently high inventory levels are common. How should distributors address these challenges? Wu Lijun, a Mengniu distributor in Shangyu, Zhejiang, believes that whether dealing with low-temp or ambient milk, controlling near-expiry products is paramount. Only then can product quality be assured, distributors profit, and the market progress smoothly. Since entering the industry in 2003...
New DistributionDistributor Product Selection: "First-Tier Brands Have Thin Margins, Second-Tier Brands Have Weak Terminal Presence, Third-Tier Brands Die Fast!" How to Choose Products to Make Easy Money?
How can distributors optimize their product mix to maximize profits with ease? This article analyzes the characteristics of first-, second-, and third-tier brands, calculates the returns of investing in each, and recommends an optimal combination model: 40% first-tier, 40% second-tier, and 20% third-tier in sales weight, with 1-2 first-tier, 4-6 second-tier, and 5-8 third-tier brands.
New DistributionAdversity Is the Best Opportunity to Hone Sales Leadership Skills
Adversity is the best opportunity to hone sales leadership skills. When you first start in sales, good performance is often due to the broader environment or even luck, not your true ability. This is why many salespeople fail when they leave their company platform and go to another company; they haven't actually mastered real skills or accumulated genuinely valuable experience. This is even more true for managers: a well-functioning team with stable performance doesn't require much intervention from the manager; just doing the basic work is enough. What truly tests you is adversity.
New DistributionChina's City Population Ranking (Latest)
The latest ranking of China's cities by population, with Chongqing leading at 28.8462 million people, followed by Shanghai and Beijing. The list includes 339 cities and regions, with a total population of 1,323,447,200.
New Distribution70 Principles for High-Efficiency Sales Operations
This article outlines 70 principles for sales efficiency, organized into seven sets of ten covering intelligence gathering, planning, proposal-based selling, and post-complaint activities, emphasizing practical, actionable advice for sales professionals.
New Distribution'Monster' Successfully Completes Trial Production in China, Expected to Launch in Q2; Red Bull's Rival Has Truly Arrived!
Monster Beverage, a rival to Red Bull, has made new progress in entering the Chinese market. At a recent analyst meeting on Monster's 2015 results, Chairman and CEO Rodney Sacks discussed the latest developments. Monster is expected to launch in China in the second quarter of this year, with trial production already successful.
New DistributionA Good Attitude Makes Good Sales; Full of Negative Energy, Nothing Will Succeed!
Attitude is paramount, as everyone knows. It is often said that attitude determines behavior, behavior forms habits, habits shape character, and character decides destiny. For ordinary people, a good attitude is essential for success in any endeavor. To achieve outstanding sales performance, one needs many positive attitudes, including confidence, positivity, persistence, tolerance, willingness to give, an empty cup mindset, humility, gratitude, good karma, and self-reflection.
New DistributionDistributors' High Internal Friction: For Every 10 Yuan of Profit, 9 Yuan Is Wasted by Themselves...
Due to my work, I have come into contact with a large number of food distributors, many of whom have become my WeChat friends. Yesterday, I noticed I had 5,037 friends, including over 3,600 distributors from across the country. Scrolling through my Moments, I found that in just half a year, many manufacturer salespeople had left the food industry, and 85% of distributors were still in food but with declining business, while 15% were thriving and expanding. The article analyzes why business is poor, attributing it not to lack of demand but to distributors' own issues, such as lack of professionalism, complacency, and failure to understand the market and customers. It concludes that the future requires distributors to become professional, understand marketing, management, and finance, and adapt to changes, as 95% of distributors will fail due to their own mistakes.
New DistributionTwo Marketing Experts: Ten Trends and Four Major Changes in the Condiment Industry in 2016
This article presents insights from two marketing experts on the condiment industry in 2016. Zhang Feng, Chief Consultant of Musen Enterprise Management, outlines ten trends including industry consolidation, capital influx, brand concentration, and the rise of compound seasonings. Hou Junwei, General Manager of Shanghai Ruinong Enterprise Management Consulting, discusses four changes: a shift towards mid-to-high-end products, a return to natural and traditional methods, accelerated e-commerce adoption, and the importance of scenario planning.
New DistributionJianlibao Rides the Wave of 'Trend Marketing' and Soars During Spring Festival
As the most important traditional festival for Chinese people, Spring Festival has always been a key marketing battleground for FMCG brands. In the Year of the Monkey, everything related to 'monkey' was leveraged for marketing, and one national-level old beverage brand made a big splash with the character 'monkey'. Jianlibao, a local sports drink with over 30 years of history, created the #猴年猴赛雷# topic on Weibo during the Spring Festival, which reached 110 million reads—a remarkable achievement given the declining user engagement on Weibo today. The topic also attracted participation from many large blue V and yellow V accounts, including Teacher Cang. The online attention generated by the brand and celebrity lineup is not to be underestimated.
New DistributionMajor! 100 Things China Will Do in the Next Five Years
The 13th Five-Year Plan outline reflects China's strategic intentions. Xinhua reporters extracted 100 major projects and programs China plans to implement in the next five years from the full text of the draft outline submitted to the National People's Congress for review on the 5th. They cover science and technology, equipment manufacturing, agriculture, environmental protection, transportation, energy, talent, culture, and education, and will have a profound impact on China's economy, society, and people's livelihoods, as well as bring significant opportunities to the international community.
New DistributionWhy Are You Still a Sales Rep After Two Years? It's Not Laziness in Your Legs, but Laziness in Your Mind!
In the same company, why do some salespeople become supervisors or managers after two years, while others remain veteran sales reps after ten years? The only difference is the willingness to learn and the ability to summarize. Positive people continuously summarize, learn, think, and quickly improve their professional skills from their work practice. Negative people just muddle through their days, and after many years, they still have no skills, watching their former subordinates become leaders. How to improve learning and summarizing abilities? The simplest and most direct way is to keep a work diary...
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