Hello everyone, we are a group of bosses in Sichuan who run traditional FMCG businesses. As you know, the FMCG industry is neither too good nor too bad compared to other industries, but it feels much harder to make money than in previous years. Rent, utilities, raw materials, and labor costs remain high, yet sales and profits are hard to grow.
Some of the better-performing companies among us are preparing to list on the New Third Board in response to the national call. When we contacted securities firms, we realized that our companies have too many things to optimize. Financial standardization, corporate governance, and other issues are overwhelming. What's more frustrating is that the capital preparing to participate in the share reform says our growth potential is limited. In reality, most of us have only expanded our dealer networks within the province. We want to grow bigger, and we have absolute confidence in our product quality. However, the biggest problem now is the lack of talent in related fields: marketing, finance, legal, e-commerce, planning, etc. If professional marketing experts could help us plan our brands, and e-commerce teams could operate on our behalf, selling products nationwide would definitely be no problem. Look at Lao Gan Ma—they've even gone abroad. Our Sichuan FMCG food products are no worse in taste.
To address these issues, we've tried to make changes and sought professional places and mentors for centralized guidance. But after touring the market, we found that there are various startup parks and industrial parks, mostly for college students or industrial logistics, but none specifically for helping companies like us with centralized upgrading and transformation.
Since there was none, we decided to build one ourselves. We gathered about a thousand business partners we usually deal with and rented a site of over 10,000 mu in a convenient location in the south of Chengdu, specifically establishing a dual-innovation base for upgrading services for small and medium FMCG enterprises. We hope this base will attract the right talent.
To not let talent down, we designed the base to be simple yet grand, with all public and supporting facilities complete: public display areas, rooftop gardens, themed meeting rooms, gourmet restaurants, etc., all built to high standards for everyone's convenience. To distinguish this base from ordinary industrial parks, shopping malls, and incubators, we gave it a high-sounding name: Industrial Accelerator!
This industrial accelerator is a platform for us to develop together. It is not internal to any leading enterprise among us but an alliance open to all. It can help companies achieve from drawings to prototypes, from prototypes to small batches, and also from small batches to mass production.
The government has given us considerable support. Many local governments have set up offices here and are helping us initiate exclusive industry funds. Partners in the base can enjoy priority investment assistance. They also helped us bring in multiple universities to set up points here for creative design. It's said that once you join, you can achieve full integration of industry, academia, and research.
Currently, we have started building an industry internet platform for B2B vertical integration of FMCG sub-industry chains. The platform will take the FMCG industry supply chain as the entry point and build a B2B+O2O docking platform. In the first year of operation, it is expected that the output value of enterprises participating in the industry chain will exceed 10 billion yuan. This will take a substantial step in the transformation and upgrading of Southwest FMCG and intelligent production, and play an important role in the nationwide FMCG industry's mutual support.
We want to invite: (1) Senior executives, sales, planning, marketing, and other related professionals in various FMCG industries; (2) Business owners, mid-to-large company executives, and wholesale market managers who have some accumulation and are considering or undergoing transformation; (3) Talents with experience in e-commerce, new media, community influencers, and internet marketing; (4) Professional consultants, advisors, professional investors, channel brand marketing planners, certified public accountants, lawyers, financial planners, human resource managers, etc.
In short: We welcome all friends who can provide intellectual, e-commerce, capital, or industrial resources to our entities.
But joining us has two requirements:
- Must have expertise, at least one relevant case, and a spirit of cooperation and contract;
- Must once provide unreserved support to other partners on this platform within their capabilities.
We invite elites to partner with us, provide better suggestions for our platform, help build our product brands, improve management, do marketing well, guide our operations, use your experience to optimize our sales, help us improve management and expand the market. If possible, you could even take over operations entirely.
Alternatively, you could organize training to improve our management level, especially in areas like venture capital and finance, which are completely unfamiliar to us. We urgently need your guidance.
But we must clarify: we need partners, people who can help and cooperate in business, who can work with us to make this cause bigger and stronger, and push this brand nationwide.
If you think your conditions meet our requirements and you are interested in joining us, we welcome you with open arms. There are many ways to cooperate: you can cooperate with us, partner with us, buy shares, or provide value-added services. The specific cooperation method depends on your own or your team's skills and service content.
But there is a premise: you must be our partner. We do not need vendors, nor do we need people with an employee mentality. Business with an employee mentality will not succeed.
The way to become our partner is simple: if your conditions are met, you can invest a small amount of capital (crowdfunding) to buy shares and join our big family, becoming one of us, providing crowdsourcing services to the more than 1,000 enterprises in our accelerator.
In addition to your normal income, you can also get the following returns:
- Partners can exclusively undertake crowdsourcing services for the industrial accelerator. You can get an equivalent shareholder membership card, which can be used in the accelerator. You can also order products and services at 30 star-rated hotels in Sichuan and over a thousand Sichuan specialty product e-commerce platforms in our alliance, enjoying shareholder member discounts (as low as 10% off);
- If you are an expert, master, or influencer, you are guaranteed to participate in at least one project per year and take away most of the project's equity returns;
- If you are another manufacturer, you can put your products in our market to test their popularity. We will help you close at least 3 customer deals per year. Specialty products certified by the industrial accelerator can also be listed and promoted at over 3,000 retail outlets in our alliance;
- Within the industrial accelerator, you get 1 free office space for a year (original rent 20,000 yuan each);
- Within one month, you get a shareholder member exclusive display cabinet. Your photos, projects, corporate culture, values, etc., can be displayed in the cabinet, showcasing brand strength in mainstream business districts in the Southwest, well-known universities, and various media, promoting business cooperation and reflecting corporate innovation;
- You will have the opportunity to receive priority investment from the accelerator's supporting fund for projects you initiate;
- You have one chance to ask other partners to provide unreserved support within their capabilities.
Here, we sincerely look forward to elites from all walks of life joining us.
[Contact Registration] You can add my WeChat (kldyhy) for further communication. Please note: Name + Expertise + Cooperation.
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