Entering 2016, many people find it harder to make money than before, but in fact, the logic of making money has changed. Now China has entered a higher-level era of "capital economy." What is the era of "capital economy"? In short, it adds a "lever" to the market economy. In physics, a lever uses an "arm" to amplify "force," allowing it to lift heavier objects. With this lever in the economy, its space for activity and flexibility are greatly enhanced, which is also called "capital thinking." In the future, Chinese people must deeply understand and use this tool of "capital thinking." Capital Thinking To learn "capital thinking," you must first deeply understand what "capital" is. Does "capital" only mean money? No. Capital is the "right to control" resources. Using resource control to bring more control is called "capital operation." Through "capital operation," optimizing and allocating social wealth to achieve maximum social efficiency is the social value of "capital operation." Because capital has profit-seeking and value-adding properties, it pursues profit maximization. This will promote the allocation of social resources towards the direction of maximum efficiency and benefit. Social resources will flow in turn to the most efficient countries and regions, the most efficient industries, the most efficient enterprises, the most efficient projects, and the most efficient individuals. The profit-seeking of capital promotes the optimization of resources, and the optimization of resources generates new capital, and continuously creates new opportunities, thus cycling and expanding. For example, in physics, graphite and diamond are allotropes; they are both simple substances formed by carbon elements, but their physical properties are very different, and their values are vastly different, because their composition structures are different. So the essence of capital thinking is structural reorganization. That is, adjusting the space-time and structure of resource molecules, thereby producing the value-added effect from "graphite" to "diamond." Macro-level capital operation is the reorganization of resources for the whole society, such as China's state-owned enterprise restructuring, which will greatly change the structure of China's economy and improve the operational efficiency of the entire society. When a social economy relies on "capital operation" to operate, it steps into the era of "capital economy." From an economic perspective, in the future, there will only be three types of people in society: First, resource owners. They are the most direct owners of resources, relying on selling their own resources to survive, such as farmers relying on farming, workers on physical strength, doctors on skills, writers on writing, as well as teachers, lawyers, etc. Second, allocators. It doesn't matter who owns the resources; the key is to have the right to allocate resources. This type of person earns money by allocating resources, engaging in the work of resource input-integration-operation-output, mainly entrepreneurs, and startups also belong to this category. Third, capitalists/investors. They are farthest from resources, but all resources are controlled by them; they only play operational games behind the scenes. Venture investors belong to this category, such as Masayoshi Son investing in Jack Ma, and Alibaba's listing made him very successful. Capitalists have no national boundaries; they can control the flow of global resources; they can dominate many other people's assets through the financial system. So, resources are nominally owned by resource owners, but in reality, they are owned by capitalists. To see how much energy a person has, the key is how many resources he can allocate. According to these three different roles, how will individuals obtain wealth in the future? There are only three channels: selling resources, allocating resources, and mastering capital. 1. Resource owners (ordinary people) "Resource owners" survive by selling their own resources, that is, their skills, namely: time + physical strength, which is also the most widely distributed group in society. So ordinary people can only find a job in a company and sell themselves to gain wealth. However, ordinary people's time and physical strength are similar; the resources they can sell are similar. Therefore, to sell their resources at a good price, they can only improve their skill level and proficiency. At this time, a common practice is to study, which is why parents hope their children study well, and why graduates from Tsinghua and Peking University generally have higher starting salaries than those without education. But now the skill gap brought by diplomas is getting smaller and smaller. There is no essential difference between an ordinary first-tier university student and a second-tier university student; instead, they are not as valuable as those who have learned excavator operation well at Lanxiang, because the former are numerous, the latter are few, and the latter pay more attention to practice. Supply and demand determine the price of resources, so the theory that "studying is useless" has long been popular. So, if you are just an ordinary person, either obtain higher and rarer skill value through studying; or improve your practical ability through thinking, being a good person, and a lot of practice. In addition, for "resource owners," there are also naturally scarce resources, such as appearance. Ordinary people who are good-looking can obtain a lot of extra wealth in daily marriage, work, and life; if they are good-looking and lucky, they can enter the entertainment industry. Once they become stars, their resources become scarce resources, and the price of resources is far higher than ordinary people! But appearance generally cannot change the essential situation of "resource owners," only slightly improve it. Even if Wang Baoqiang does fitness + maintenance + professional styling design, he cannot surpass Andy Lau in appearance, so he is a fool, and Andy Lau is a master thief. Moreover, appearance as a resource is not necessarily the prettier the better; Wang Baoqiang and Huang Bo's appearance traits are also an indispensable part of their success. All ordinary workers, white-collar workers, professional managers, and even the former "working emperor" Tang Jun and major stars belong to "resource owners." The characteristic of this type of person is that their wealth is limited. Sometimes they work hard all their lives, but if a family member gets seriously ill, they almost collapse. Some have to work three jobs to support their children or patients, which is very sad. Professional managers earn as much as they can, but it is limited; past-their-prime stars live worse than ordinary people, etc. Of course, some people are born with scarce resources. For example, rich second-generation can inherit a legacy of scarce resources at birth. Another example is the children of stars, who are born with the scarce resource of media attention; another example is someone living in a broken courtyard in the city center, who can get a large fortune as long as demolition occurs; they are born with the scarce resource of location, or if you are very lucky and win the lottery, you also enjoy the scarce resource of "good luck." This kind of wealth is rare and can only be obtained by luck. Moreover, these lucky "resource owners" often do not know how to manage resources; their wealth is not sustainable, cannot appreciate or expand, and is often wasted. Stars and rich second-generation may take drugs when lonely, inheritances may be squandered, lottery prizes may be spent lavishly, and demolition money is often used for gambling... Of course, there is one last thing not mentioned: selling risk. If you are willing to take the risk of prison or death, to steal, rob, or cheat. I once saw a news article about someone who robbed a bank and got millions, then fled, changed his name, and started a real estate business. A few years later, his family assets exceeded 100 million, but at the same time, the crime was exposed. So if you make money through this channel, your wealth will increase, but the risk you bear will also increase, and in the end, it is not worth it. 2. Allocators (business owners) This type of person is not the direct owner of resources; they often use their brains to design resource allocation and earn money by optimizing resources. Entrepreneurs belong to this category. In slave society, the most important productive force was "human labor" (i.e., slaves); in feudal times, the most important productive force was "land," and in the capital era, the most important productive force is "capital," and the essence of capital is resource allocation. By definition, entrepreneurs are people who organize, manage, and bear operational risks. The income of entrepreneurs is proportional to their allocation efficiency, with no upper limit. But at the same time, they must bear the risk for their resource allocation, with the lower limit being bankruptcy. Why do many people want to start a business? It is because they want to climb from the first type to the second type. Once they upgrade from "resource owner" to "allocator," it means they no longer have to sell their skills, but start to operate their thoughts and wisdom, achieving personal and economic freedom, and thus achieving freedom of personality. But not all "resource owners" are suitable for entrepreneurship. They must have certain culture, vision, courage, innovation, opportunity, and capital. Allocators are the most important group in a society; their quality and quantity determine the efficiency of resource allocation in a society and represent the level of productive forces. Allocators very much need innovative spirit; so-called innovation is their control and allocation of new products, new markets, new production methods, new organizations, and new sources of raw materials. Here we need to mention the generational change of Chinese entrepreneurs. More than 30 years ago, China began its first reform and opening up. At that time, the whole country was in ruins, and the big environment was the best opportunity. As long as you boldly came out to explore, even without culture or insight, you became an entrepreneur. This was caused by the environment at that time. But now, China is deepening its reform and opening up. At this time, China has undergone earth-shaking changes, and higher requirements are placed on the quality of entrepreneurs. For example, in Europe, America, and Japan, entrepreneurs are always the elite class of society. In the coming China, without certain cultural literacy, ideals and pursuits, and a deep understanding of innovation, it will be difficult to become a "allocator" of society. Therefore, Chinese entrepreneurs are undergoing generational change. Some post-90s entrepreneurs have come into our view, and many old entrepreneurs have voluntarily withdrawn from the historical stage. This is the development of the times and an inevitability! Of course, these qualities can also be created through acquired efforts. Bill Gates had been a programmer for 7 years before he became rich. With all acquired efforts, "resource owners" can completely transform into "allocators." However, obtaining wealth is only one of their signs of success; loyalty to the cause and responsibility to society are the "peak experience" and inexhaustible motivation of entrepreneurs. 3. Capitalists/investors (behind-the-scenes controllers) The wealth of this society seems to belong to the scattered "resource owners," but in fact, it is enjoyed by "allocators." But in essence, it belongs more to capitalists! The definition of a capitalist is: a person who engages in capital operation as a profession. After the second industrial revolution, entrepreneurs who mastered technology and applications could quickly accumulate huge wealth. Their enterprises had a great impact on a country. These enterprises formed the economic lifeline of the country. In order to obtain high profits, enterprises manipulated and controlled the production, sales, and prices of goods in one or several sectors through mutual agreements or alliances, thus forming monopolies. At this time, "entrepreneurs" began to sit behind the scenes and manipulate all this, evolving into "capitalists." The biggest difference between "capitalists" and "entrepreneurs" is that capitalists do not directly participate in the operation and management of enterprises, but manipulate the macro thinking of enterprises behind the scenes. The products of enterprises are various consumer goods, while the products of capitalists are various enterprises. Through investment, shareholding, mergers and acquisitions, and restructuring, they control the future of an enterprise in their hands. Masayoshi Son invested in Jack Ma and made Alibaba successful. Jack Ma is an entrepreneur, and Masayoshi Son is a capitalist. Masayoshi Son has N Jack Mas in his hands and became the richest man in Japan. Another example is Buffett, who sits in his hometown and makes investments to manipulate his layout; he is also a capitalist. The United States is a free market economy, but why is it called a "capitalist" society? Why not a "free market" society? Because in such a society, "capital" is the standard that measures and determines everything. In ancient China, it was useless to be wealthy; officials could confiscate your property at any time. If you had money, you had to bribe officials and buy official positions. But as long as you had power, even if you were penniless, you could live a rich life with food and clothing. So that was an official-oriented society. A certain company once said that it never does R&D, letting small companies in the market do R&D. If they succeed, they buy it; if they don't sell, they spend money to poach the core people of that company. This is capitalism. (Of course, ignoring intellectual property is problematic; the correct approach is to buy it.) If you have 100 million yuan in capital, you can spend 10 million to hire the smartest people in the country to turn your capital from 100 million to 200 million, and you earn 90 million while lying in bed. And all this is because you are engaged in capital operation. You only need to be smart and bold; you don't need strength, time, or good looks. We need to understand: the third type of person earns more than the second type, and the second type earns more than the first type. Therefore, the first type is trying to evolve into the second type, and the second type is desperately evolving into the third type. In China, very few people are born with capital. Most of the third type evolved from the first or second type. Although this evolution is becoming more and more difficult, it is not hopeless, because it will be even harder in the future. This is the solidification of class and the reduction of mobility between classes. Everyone is desperately exploring methods; some succeed, some fail. There are only two reasons: How smart is your mind? Or how much capital have you accumulated? You think of an idea to improve a mobile phone, and you think this idea can make a lot of money. Then you have to ask yourself, do you have the funds to operate this idea? The same idea, Samsung and Huawei can allocate more funds, hire better engineers, and promote better. Are you sure you are not clearing mines for these capital owners? Or are you walking down a dead end that countless people have already walked? For example, if you do software development, will an angel investor ask you: "What if a giant copies you?" You want to open an online store. Do you have the capital to promote it? To stock up? If your strength is insufficient, either you can't sell at all, or if you can sell, more powerful sellers will knock you out with the same product in minutes. At the same time, this also answers another question: There are thousands of ways to make money, why choose "working"? The answer is: If you don't work, what can you do? Do you think you can make money doing something else? A few years ago, there was a frenzy online about how delivery drivers make a lot of money. I scoffed at it. An industry without barriers cannot make a lot of money. If you are willing to do this for 10,000, I can find someone who will do it for 9,000 in a minute, and then someone for 8,000. In the end, whether you deliver packages or set up a stall, whether you sell roujiamo or do IT, you will be pulled to an average income for the barrier. Because IT requires learning, it pays more; delivery is hard, so it pays less than IT, but still more than cleaning. That's how it is. So how exactly do you evolve from the first type to the third type? Step one, you need to accumulate capital. Whether you are willing to work or make your own products (some people think they are starting a business), first complete capital accumulation. This step is the most important, and it's time to use your imagination and strength. Set up a stall, open a Taobao store, make a website, make an APP, speculate in stocks, do overseas purchasing, open a design studio, sell roujiamo, take photos for kindergartens, etc. There is no best, only better. In one sentence, this step is to sell your personal resources. It depends on whether you can sell them at a good price. Study more, even if not for a diploma; work hard, as long as it's not selling your health. Step two, make good use of capital, use capital to make money. How to use capital to make money? Ask yourself a question and you'll understand. If your family has a small restaurant that earns 10,000 a month, but you need a chef. Your cooking skills are very good. If you are the chef, the restaurant nets 10,000 a month; if you hire a chef for 8,000 a month, the restaurant nets 2,000. How do you choose? Answer: Hire a chef! This way, you can use a loan with 1,000 monthly interest to take over another restaurant, and that restaurant can also net 1,000. (Supplement: This restaurant earns 2,000, pays 1,000 interest, nets 1,000. Those bad at math, don't leave me messages again, okay? Is Zhihu the same level as Weibo?) And you, just take over 100 restaurants like this, and you can net 100,000 a month. At this time, you are traveling abroad, becoming the third type of person. Many people have been working all along; they haven't become the third type, which is easy to understand. But after the reform and opening up, many people who did business still have no money, because they themselves are the chef, their sister is the waitress, and their mother is the cashier. That's all. So, in the future, ask yourself how to become the third type of person. It's one sentence: "Don't cook yourself, hire a chef." If you can use capital to earn 1 yuan, it is more in line with financial thinking than selling your physical strength to earn 100 yuan. In addition, if you only have one of intelligence and capital, remember to find someone with the other to cooperate. They are also waiting for you! Furthermore, even people with the same characteristics have differences in wealth. Those who sell their labor or have the same capital, but with different mental and physical efforts, will have different returns. That is, two identical workers or super rich second-generation, one thinks hard and is willing to work hard, the other plays games and sleeps all day. The former will have more wealth than the latter. But a smart and hardworking worker comparing himself to a super rich second-generation who plays games and sleeps is just adding trouble to his life. Improvement for Ordinary People At the same time, I want to emphasize again: if you are an ordinary person, or consider yourself ordinary, but have ambition, it's better to be pragmatic and move forward steadily. There was a PR manager in a company whose son was already 5 years old. She had to go to work, do housework, and take care of the child every day. But she had a second-level interpretation certificate from the personnel department, had conference interpretation tasks from all over the country every month, and also served as a tutor at the interpretation center. Open her blog; it has been updated with more than 500 pages and over 2,000 posts, all of which are articles she practices interpretation every day, averaging two long and one short per day. She has been doing this for nearly 10 years. She is not a professional, but she has been working hard because she loves English. She said that 10 years ago, she saw a survey report that a person needs to practice a skill continuously for 10,000 hours to master it and become an expert. At that time, she calculated that if she practiced 5 hours a day, 300 days a year, it would take 7 years for a person to master this skill. She said: "Fortunately, I know what skill I want to master. I just need to start doing it immediately. I don't have 5 hours a day; I can only study 3 hours a day. It's been almost 10 years now, and I think I have almost mastered this skill." Another example: The Beatles had already performed 1,200 shows before they became famous. But why have you been a civil servant for 10 years and still a small clerk? Why have you been cooking at home for 7 years and not become a top chef, but instead found that your marriage has hit the seven-year itch? That's because you haven't invested energy and enthusiasm to practice a skill. Going to work every day just to read newspapers, surf the internet, and deal with trivial tasks; cooking every day just to keep the family running, not looking at it with a professional eye. Stop lamenting that you lost your major after graduating from university. If you count from junior high school, 12 years of school education, even if you study a skill for 2 hours a day, 300 days a year, you only have 7,200 hours, with a gap of 2,800 hours; even if you practice 1 hour a day after graduation, you need 10 years. Why are science and engineering people more likely to succeed? As long as they work in their field after graduation, doing the same thing, they are practicing 8 hours a day. This 2,800 hours can be filled in just over a year. But many of us, our work content is not practicing skills; most of it is dealing with trivial people and things. In fact, we are wasting our lives. Maybe you will say, I am an ordinary person, I don't want to become an expert, I just want to live a peaceful life. That's just your illusion. Time is passing. The behaviors you repeat day after day are shaping you. You don't want to become someone, but you are destined to become someone. If you spend 5 hours a day watching Korean dramas, playing with your phone, or playing games, then after 7 years, you will become a bystander of life. Your best skill is to talk about others' successes and failures in detail, but you can't find anything to say about yourself. Take 1 minute to think about what you most wanted to do, and then do it every day. After 7 years, you will find that you can rely on this to make a living. Even if you like shopping, try setting a rule to shop for 3 hours a day? At first, you may be happy, but doing it every day, you will find it boring. If you persist, you will start to think: What else can I discover while shopping? What new tricks can I come up with? Persist, and after 7 years, you may become a fashionista, image design expert, street photographer, clothing buyer... How do you plan to spend the next 7 years of your life, the next 10,000 hours? vcpema comment: Capital thinking is beneficial to everyone. Ordinary people, even if they cannot become "capitalists" with great wealth, can become excellent individual investors, thus achieving a counterattack. In the future, per capita wealth will continue to increase, and everyone should become an investor. The main content of this article is selected from "Cross-Border War" (published) Note: Please indicate the author and WeChat ID when reprinting; some content in this article comes from Zhihu; if you understand this article, you should know what to do. If you want to deeply grasp the logic of this society and stand at the top of the times, please read the book "Cross-Border War." -END- The best FMCG distributor learning platform in China Focusing on providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operation | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement skills | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operation management | 010 Team management | 011 Efficient distribution skills | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new sales | 015 Internet, brand | [Long press QR code to follow] Join QQ/WeChat group: click: Read original text