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2016 Chengdu Spring Sugar & Wine Fair Guide: Dealers, Save This Now!
With about 20 days to go before the 94th National Sugar and Wine Fair, this WeChat account will periodically share tips and strategies for attending the spring fair. Known as the 'barometer' of China's food industry, the fair is a must-attend event for food professionals.
New DistributionA person's earnings: 12.5% from knowledge, 87.5% from relationships.
In your 'life bankbook,' besides money and professional knowledge, how many connections do you have? How strong is your 'network competitiveness'? A Stanford Research Center report concluded that a person's earnings come 12.5% from knowledge and 87.5% from relationships. This data may shock you. In Taiwan's securities investment circle, Yang Yaoyu is a case of maximizing network competitiveness. Having left the workplace a year ago, he serves as a financial advisor to friends and as a director of five electronics companies. It is estimated his net worth is nearly NT$100 million.
New DistributionSeven Verbal Habits to Avoid Before You Can Excel in Sales
In communication with customers, salespeople must not only use polite language and maintain a humble attitude but also pay attention to details in the way they converse. There are seven verbal habits to avoid when talking with customers.
New DistributionWhat Makes a Truly Great Boss?
In your career, you will encounter all kinds of bosses. Some complain daily, while others act as if the world owes them. But great bosses do exist. They are humble, share resources, lead by example, admit their shortcomings, make transparent decisions, delegate without interference, value attitude over experience, decide decisively, manage people rather than numbers, treat employees fairly, teach prioritization, stay calm under pressure, and trust their employees' instincts.
New DistributionSalespeople, Stop Complaining! Dedicated to Yourself in 2016!
Complaining is widespread in the workplace, but it can become a habit that erodes responsibility and happiness. Instead of complaining, take action to change your situation, improve your skills, and adopt a positive attitude to achieve success.
New DistributionThe Most Comprehensive Guide to Operating the Foodservice Channel
The foodservice channel is a window for brand display and direct consumption, making it one of the primary channels for baijiu brand promotion. For high-end products, the foodservice channel mainly serves the functions of creating brand atmosphere and introducing taste; for mid-to-low-end baijiu brands with rapid circulation capabilities, it is an important sales window directly facing consumers. In detail, A and B class restaurants are the main venues for consuming high-end baijiu, where the store manager and owner are core elements for gaining sales momentum in the foodservice channel. Strategies such as tasting events, VIP customer consumption, wedding and birthday banquets, store manager commissions, brand consultant setups, and red tourism programs can be used to turn the store into a group-buying promotion partner and maintenance customer, and to build good relationships with store management to secure stable, high-quality VIP customer resources.
New DistributionTen Comprehensive Profit Models for Distributors
The article outlines ten profit models for distributors, including contracting sales to employees for zero-cost efficiency, forming alliances with other distributors, leveraging manufacturers' expansion, focusing on niche markets, expanding into new regions, relationship marketing, vertical integration, corporatization, branding, and industrialization. Each model is illustrated with examples and practical advice.
New DistributionChina 2016 Herbal Tea Industry Development Analysis Report (Abridged)
Despite sluggish overall growth in food retail sales, the herbal tea industry has made notable progress. Two herbal tea brands ranked among the top ten in comprehensive market share in the non-carbonated beverage market, with Wang Laoji, the originator of herbal tea, particularly outstanding, holding a 40.75% market share by sales and leading the herbal tea market. In 2014, the top five companies in non-carbonated beverage market share were Uni-President, Master Kong, Huiyuan, Minute Maid, and Wang Laoji, with market shares of 18.69%, 14.34%, 8.46%, 8.21%, and 7.58%, respectively.
New Distribution7 Simple Terminal Visit Tips Summarized by Sales Elites: Classic, Practical, and Better Than a Hundred Trainings!
This article shares seven practical tips for terminal visits, including stating your purpose directly, standing out to gain attention, reading the customer's mood, identifying the right contact, highlighting benefits, breaking through resistance, and maintaining a positive attitude. These tips are based on real-world sales experience and are designed to improve visit effectiveness and build better customer relationships.
New DistributionReason for Success: Endurance; Reason for Failure: Escape.
Why does a boss never give up easily no matter how hard things get, while an employee wants to flee when things go poorly? Why do a married couple not easily divorce despite big conflicts, while a dating couple often breaks up over trivial matters? Ultimately, how much you invest in a matter or relationship determines how much pressure you can bear, how much success you can achieve, and how long you can persist. Feng Lun said: Greatness is forged through endurance. Why endurance? Because you must endure grievances that ordinary people cannot bear; you lack the understanding, comfort, and encouragement that ordinary people need; while ordinary people vent emotions through confrontation, negativity, and blame, you must see love and light and learn to transform and digest everything; ordinary people need a shoulder to lean on when weak, but you are the shoulder others lean on.
New DistributionEvaluating Distributor Staff Performance: The Key Lies in Salary and Performance Assessment
Regardless of the period, region, market conditions, or products, salespeople are the foundation of sales work. Therefore, motivating sales staff while ensuring the implementation of strategic intentions from senior leadership is a critical issue for manufacturers and distributors. Among various solutions, adjusting the salary structure of sales personnel is the most direct and effective method. This article provides a detailed explanation of how to build a salary system for sales staff, hoping to assist leaders in the liquor industry and distributor partners.
New Distribution13 Key Points Account Managers Must Focus on in Distributor Management
Distributors play a dominant role in local markets by delivering products to retail outlets. The following are 13 key details that account managers must pay attention to in their daily management of distributors, including sales growth analysis, payment collection, policy compliance, inventory management, and more.
New DistributionBoost Sales in Peak Season: Up, Up, Up!
To significantly increase peak-season sales, companies must not only work hard in the off-season but also excel in the peak season. This article outlines a three-stage approach: 'Fill the Channels' (ensuring maximum distribution), 'Add Fuel to the Fire' (shifting from trade promotions to brand building), and 'Add Flowers to the Brocade' (focusing on consumer promotions and terminal execution).
New DistributionTransformation Struggles: Haoxiangni Records Worst Performance in Four Years
After acquiring emerging snack brand Baicaowei for 960 million yuan, Haoxiangni, China's leading jujube brand, reported a 14.4% increase in revenue but a 92.99% decline in net profit for 2015. The company's expansion into supermarket channels raised costs, and the ongoing transformation is causing growing pains.
New DistributionWhat Distinguishes One Distributor from Another?
This article analyzes the differences between failing and successful distributors. Failing distributors are characterized by passivity, lack of after-sales capability, waiting for opportunities, complaining, procrastination, talking without action, price sensitivity, and confused thinking. Successful distributors, on the other hand, build sales teams, set clear goals, focus on store image, understand profit sources, persist in partnerships, and work diligently without fanfare.
New DistributionIf You Have These 10 Traits, You're No Longer Fit for Sales: Change or Get Out!
Sales is a war without gunpowder in peacetime, a game of gladiators. Sales personnel aging manifests in many aspects: outdated marketing concepts, corporate aging, personal emotional aging, professional ethics aging, interpersonal relationship aging, professional capability aging, mindset aging, and mental state aging. The factors causing aging include changes in marketing environment, personal life issues, bad habits, over-reliance on experience, loss of passion, diminishing returns, neglect of brand management, lack of career planning, corporate operational aging, and interpersonal relationship aging.
New DistributionReview of 2015 | Annual Reports of Food and Beverage Companies: Rio, Master Kong, Chacha, Heinong...
This article reviews the 2015 annual performance reports of several major Chinese food and beverage companies, including Sanquan, Master Kong, Rio, Chacha, Jiajia, Huangshi, Shuangta, Kedi, and Heinong, highlighting key financial figures such as revenue, profit, and growth rates.
New DistributionHow Far Can the Convenience Store Model, Widely Favored by the Industry, Go in China?
At the end of 2015, the domestic retail industry was optimistic about the development of small formats, especially with China Resources launching Tesco Express convenience stores. However, in early 2016, two news events raised doubts: the departure of China Resources CEO Hong Jie and a People's Daily article about Taiwan's convenience stores facing a 'midlife crisis.' This article analyzes the current state of the convenience store industry in mainland China, arguing that it is still in its infancy with vast market potential, and that the so-called crisis in Taiwan does not apply to the mainland.
New DistributionThe Terrifying Cost of Employee Turnover: Bosses Are in Tears
Employee turnover is a common occurrence, but is there a pattern? This article outlines the three most common resignation peaks (probation period, after two years, and after eight years), the '232 phenomenon' (two weeks, three months, two years), and the staggering costs of replacing employees, urging companies to treat their staff, especially top performers, well.
New DistributionTo the Sales Warriors on the Frontline: Sales Is a Job to Be Proud Of!
For those in sales, the sky is always blue and forever out of reach; even if you close ten deals today, there are still tomorrow and the day after. But when you stop visiting customers, your sky turns black, filled with loss, confusion, depression, and pain. So never stop, never give up, and your sky will remain blue, full of hope. A real man must hold up his own sky!
New DistributionWhat Kind of Salesperson Do Supermarket Buyers Like Most?
Manufacturers and suppliers, especially in FMCG, must deal with supermarkets and hypermarkets. Salespeople need to sell themselves before selling products. Buyers prefer salespeople who are highly trustworthy, professional, well-organized, methodical, and able to build personal rapport.
New DistributionTop 10 Reasons Why New Product Launches Fail!
For FMCG companies, new product development is increasingly important due to diverse consumer demands. Many companies prioritize this, yet most new products fail to achieve expected success. The reasons include: product claims far from consumer needs, insufficient analysis of target consumer behavior, misalignment with company positioning, weak brand awareness, simple imitation, excessive novelty, monotonous promotion methods, unfair channel profit distribution, poor channel service, and lack of persistence.
New DistributionAfter Product Distribution, Learn Step by Step How to Achieve Sell-Through!
The most direct and important indicator of a distributor's performance in operating a product is the terminal sell-through after distribution. Since the terminal is the final point where consumers decide to purchase and the ultimate realization of the distributor's profit, solving the terminal sell-through problem is crucial for increasing sales, especially in the competitive baijiu industry.
New DistributionIs Haitian's Dominance Really Unshakable? Where Do Its Challenges Come From?
In 2001, a series of mergers and acquisitions in the seasoning industry revealed foreign companies' determination to capture the Chinese market. For instance, Heinz acquired Guangzhou Meiweiyuan, Danone added the old brand Haiou, Nestlé bought 60% of Sichuan Haoji, and Unilever's brands expanded in Shanghai. Despite this, Haitian's growth has continued, but it faces challenges such as thin distributor margins, outdated multi-distributor models, and competition in modern retail channels.
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