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E-commerce & Instant Retail

Want a Monthly Salary of 30,000? Ask Yourself What You're Doing in the 2 Hours Before Bed!

For most people, the routine is: get off work around 6 PM, fall asleep around midnight, leaving about 6 hours of waking time after work. After accounting for commuting, chores, and personal care, about 2 hours remain. Your lifetime achievements may hinge on these 2 hours. What are you doing with them?

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Industry Trends

Nielsen's Latest '2016 China FMCG Forecast Report' Analysis

According to Nielsen's forecast for 2016 market size and sales data, the overall FMCG market will continue its stable growth; however, with consumption upgrading and consumers' pursuit of high-end new products, sales value will grow faster than volume in many categories. Growth will be strongest in non-food categories as consumers buy more expensive, higher-quality daily necessities. For food categories, this means safer, more natural, and healthier products will further drive sales growth.

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Dealer Operations

Inside the Making of a 15-Yuan High-Speed Rail Meal (Photos)

During the 2016 Spring Festival travel rush, high-speed rail meals became a hot topic again, with passengers generally complaining about their high prices. Although these meals are meant to be a temporary convenience, a reporter's visit to Beijing Jingtie Train Service Company revealed the complex preparation and production process behind them. The company has a dedicated procurement team that selects every vegetable, bypassing dealers to buy directly from production bases, ensuring pure green vegetables.

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Management & Methods

This Year, Bosses Only Want This Kind of Employee

The article outlines 12 key qualities that bosses look for in employees, including loyalty, dedication, initiative, responsibility, efficiency, results orientation, communication, cooperation, continuous improvement, humility, frugality, and gratitude. Each quality is accompanied by specific behaviors that demonstrate it, emphasizing that these traits are more important than technical skills alone.

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Retail Formats

The Most Successful Mineral Water Packaging: Selling Only Half a Bottle, Yet Sales Increased by 652%

If a bottle of mineral water were sold at full price but only half full, would you still buy it? Most people wouldn't, but Life Water did exactly that, and it became hugely popular, boosting sales by 652%. The company noticed that after meetings, parties, and casual chats, people often waste mineral water they've barely drunk, so it decided to sell half bottles and donate the other half to children in water-scarce regions.

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Dealer Operations

The Ultimate Realm of Distributor Operations

Distributors who are respected by peers, have monopoly power in their region, provide good services to downstream customers, offer strategic advice, have strong market expansion capabilities, possess network advantages, come from big company sales backgrounds, are promising large secondary wholesalers, are new-generation, or are cross-industry with strength are all ideal partners. The article details these ten types of distributors and common mistakes in selecting them.

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Retail Formats

Six Nuts Binzhou General Agent Flees, Over 200 Small and Medium Supermarkets Report to Police

Supermarkets in Binzhou are trying to recover over one million yuan in payments for undelivered goods. More than 180 small and medium supermarkets have been affected after the general agent for Six Nuts in Binzhou disappeared with their order payments.

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Capital, Earnings & M&A

Performance Is Your Dignity (For All Salespeople)

This article outlines the iron rules of the workplace, emphasizing that performance is the ultimate measure of an employee's value. It stresses that employees are hired to solve problems, not create them, and that only by delivering results can they earn respect and rewards.

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Distribution & Channels

Eight Reasons Why Salespeople Have No Customers

1. Having too few potential customers. Customers are the ones who place orders with salespeople; the more customers a salesperson has, the more solid the foundation of their business. Top salespeople can continuously sell products because they have a sufficient number of customers. Research shows that salespeople with poor performance have few customers because they often make one or more of the following three mistakes: (1) not knowing where to find potential customers; (2) not identifying who potential customers are; (3) being too lazy to develop potential customers.

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Management & Methods

Grassroots Look at Ability, Middle Management at Virtue, Top Management at Vision

Enterprise management is about managing people, and the key to managing people is using them well. The article outlines standards for hiring and promoting: grassroots staff are judged on ability, middle managers on virtue, and top executives on vision. It emphasizes a people-oriented approach, treating valued subordinates as the 'first God,' and offers practical advice on compensation, emotional engagement, and career development to retain talent at all levels.

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Brand Marketing

A 7-Year Veteran Salesperson's Resignation Advice: Impatient Young People, Please Read This!

If you work hard enough, you can become a 'spiritual soul.' Every company and community needs more than one 'soul figure.' What does it take to be a 'spiritual soul' in a company? The answer is traits. These are the things deep inside you, like responsibility, attitude, attention to detail, perseverance, and values. Your inner strength determines how far you can go. Many people change jobs frequently, but such people can never achieve great things.

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Management & Methods

Why the More the Boss Values Personal Connections, the Worse the Subordinates' Execution?

In enterprise management, personal connections and execution are inversely proportional: the more you emphasize personal connections, the worse the execution; companies with strong execution inevitably downplay personal connections. When execution meets personal connections, if execution suffers, even the best strategy cannot work.

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Distribution & Channels

Master the Golden Rules and Data of Terminal Display to Not Lose Sales at the 'Final Kick'!

As the 'final kick' of sales, product terminal display is a highly technical practical operation. The following key points are intended to help improve the professional level of frontline staff and store efficiency.

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Brand Marketing

Third-rate salespeople sell price; second-rate sell service; first-rate sell...

1% of sales are completed over the phone, 2% after the first contact, 3% after the first follow-up, 5% after the second follow-up, 10% after the third follow-up, and 80% after the 4th to 11th follow-ups! Follow-up work makes your customers remember you, so when they take action, they think of you first. The biggest gain in sales is not the commission, not the promotion, not the capital for showing off, not completing tasks; the biggest gain is that you have one more person in your life who trusts you!

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Consumer & Categories

2016 China Dairy Market Outlook

By Feng Weifang, Strategy Director of Shanghai Mingtai Mingguan Dairy Marketing Consulting Co., Ltd. Reviewing 2015, the Chinese dairy market experienced weak growth and companies sought breakthroughs. Market growth across all categories was lower than the same period in 2014, with some companies seeing declines; high-end white milk saw frequent cash rebates, gifts, and price cuts; low-end white milk sold at a loss; even the low-temperature fresh milk category, once a growth leader, saw negative growth; flavored milk, children's, and middle-aged/elderly categories also declined. Looking at breakthroughs: key categories grew for major companies like Yili, Mengniu, and Bright; yogurt innovation continued; giants invested heavily in entertainment programs; and the internet became a composite of promotion and channels. Grasp the trends, master the future! Where will China's dairy industry go in 2016? Based on the current domestic situation, this article proposes ten major market trends.

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General Commentary

Finishing Matters More Than Speed

How many times have you told yourself, "Alas, I don't have the talent, so I'd better give up" when learning something you were interested in? This phrase often marks the end of a failed effort and closes a door, leading you back to an old path with fewer setbacks but no new scenery. Is talent really that important? Have you overestimated its influence? I once interviewed a cellist who was called a child prodigy at age four and achieved considerable success in music later. He denied being a genius from the start, saying that talent accounted for less than 20% of his success, and his mother, who forced him to practice and didn't let him play outside, contributed more than 15% of that 20%.

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Management & Methods

Why Do Bosses Want Results but Prefer to Hear the Process?

After a leadership change at Company Q, channel director Xiao A believes his results-driven approach will finally be recognized. Despite delivering a 30% sales increase, he is passed over for promotion while those who frequently report to the boss are rewarded, revealing that process communication matters as much as results.

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Capital, Earnings & M&A

Sales Success: Four Persistences That Pay Off for Life!

What is the most important quality in sales? Different people have different answers. The author argues that persistence is the key, manifested in four areas: staying in the same industry, staying with the same company, persisting in customer follow-up and maintenance, and continuous learning.

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Brand Marketing

How a Taiwanese Brand Swept the Mainland Market? Three Truths Behind the Success of 'Zhang Junya'!

Since 2009, the cartoon brand image of Zhang Junya, with her puffy hair and red bow, has entered the public eye. Within a few years, this imported crumbled noodle snack, priced at nearly 10 yuan, became a sensation in mainland China. According to preliminary statistics, Zhang Junya's turnover in the mainland reached nearly 1 billion yuan in 2014. In the current imported food market, a hit product may emerge only once every 5 to 10 years, and Zhang Junya, created by Taiwan's Wei Lih Foods, is undoubtedly one of the lucky ones.

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Capital, Earnings & M&A

Reflections on P&G's Lost Way in the Chinese Market

Once a model for Chinese companies, P&G has seen its organic sales in China drop 8% in the first quarter of fiscal 2016. This reflects a broader trend where foreign brands are losing ground to local competitors across FMCG, home appliances, autos, finance, and internet sectors, as Chinese consumers increasingly favor domestic brands.

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Dealer Operations

Facts, Data, and Attitude: The Three Core Elements to Persuade Distributors

Manufacturers and distributors have always been both partners and adversaries. In this dynamic, salespeople often struggle to persuade distributors to wholeheartedly promote their products. This article outlines three practical methods—using facts, data, and the right attitude—to effectively convince distributors and foster cooperation.

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Dealer Operations

Import Food Distributors Have Selling Skills! Tackle Five Major Challenges One by One!

In recent years, imported food has accounted for an increasing proportion of domestic consumers' dietary consumption, which puts more pressure on importers and distributors to sell. This article provides a comprehensive analysis of several major problems that distributors may encounter in actual operation. 1. How large should the first order be? Factors to consider include: whether the product has a market; who it will be sold to (for example, if the company has 800 sales outlets, how many can sell it and how many cannot); how long it will take from initial distribution to volume sales; and whether there is sufficient financial support for turnover.

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Capital, Earnings & M&A

12 Bad Habits That Are Killing Your Productivity

This article outlines 12 common bad habits that hinder productivity, such as multitasking, starting the day with emails, not delegating, and failing to disconnect. It emphasizes the importance of breaking these habits to achieve a balanced, productive life and career.

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E-commerce & Instant Retail

Nestlé Signs Strategic Cooperation with Alibaba, Global Food Giant Begins Taking Sides Online

Everything is as expected, but it happened sooner than anticipated, and it was Nestlé, the world's number one food brand, that made the first move. Ha, 2016 is getting more and more interesting. Yesterday, I was talking about 1688, and a classmate told me that 1688 only handles cross-border goods distribution domestically and won't have much impact on traditional channels, at least not in the short term. I told him, do you really believe 1688 will only deal with imported food and leave mainstream products alone? Today, this blockbuster news came out and I immediately tagged him. He finally believed that we can't have侥幸心理 towards giants; self-consolation can't escape reality.

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