Everything is as expected, but it happened sooner than anticipated, and it was Nestlé, the world's number one food brand, that made the first move. Ha, 2016 is getting more and more interesting. Yesterday, I was talking about 1688, and a classmate told me that 1688 only handles cross-border goods distribution domestically and won't have much impact on traditional channels, at least not in the short term. I told him, do you really believe 1688 will only deal with imported food and leave mainstream products alone? Today, this blockbuster news came out and I immediately tagged him. He finally believed that we can't have侥幸心理 towards giants; self-consolation can't escape reality. Now let's review the official news from Nestlé on the afternoon of the 19th: _(Hangzhou, January 19, 2016) - Nestlé China and Alibaba have established a strategic cooperation relationship, carrying out multi-faceted strategic cooperation to enhance the distribution and sales of Nestlé products through Alibaba's online platforms, providing greater convenience for consumers and achieving greater win-win results. Representatives of Nestlé and Alibaba signed the cooperation agreement in the fourth quarter of 2015. _The letter of intent mainly includes online sales of Nestlé products, brand building, cross-border e-commerce retail, and rural market development. As a mechanism for mutual benefit, Nestlé and Alibaba will use "Tmall Supermarket", "Tmall", "Tmall Global", "Cun Tao", and "Juhuasuan" to jointly promote the achievement and growth of both parties' business goals. Nestlé will use "Tmall" as the launch platform for some new products in the Chinese mainland market, and will incorporate elements of Alibaba's platform into some product advertisements to enhance brand appeal. In cross-border e-commerce retail, through "Tmall Global", Nestlé will recommend its rich overseas products to domestic consumers. At the same time, Nestlé Group's nutrition, coffee, candy, dairy, cereal, and seasoning products will be deeply distributed through the 'Cun Tao' platform to expand the rural market. _A Nestlé representative said: "Developing e-commerce business is one of Nestlé's key strategies. Nestlé and its joint venture partners have a wide range of products and strong brand advantages. Through in-depth cooperation with Alibaba and using its effective sales platform, we can present Nestlé's high-quality, nutritious, and healthy products to more consumers in a timely and convenient manner." _Alibaba, on the other hand, expressed great pleasure in partnering with Nestlé, an international brand. This cooperation shortens the distance between products and consumers; more importantly, it ensures that consumers are provided with high-quality genuine products. Currently, hundreds of millions of consumers log onto Taobao and Tmall every day. With the rollout of village store outlets next year, it can achieve omni-channel transactions, thereby providing consumers with higher service and enabling Nestlé to have more efficient operating costs. As initial results of the cooperation, Nestlé Coffee DOLCE GUSTO BMW MINI customized Italian espresso capsule coffee machine, Nestlé Damak chocolate imported from Turkey, Nestlé Nido whole milk powder produced in the Netherlands, Wyeth and Nestlé infant nutrition products produced in Switzerland, the UK, and Germany, and Nestlé Pro Plan cat food produced in Australia have been launched in the Chinese market as Alibaba first-launch products. This news was officially released by Nestlé. As of the time of writing by Feiyu, Alibaba Group had not publicly announced this news. Let's think about the timing of Nestlé's release of this news. The agreement was actually signed in December 2015. Why choose to release it today, and why is the release party Nestlé rather than Alibaba? Yesterday, after self-media exposed JD.com's B2B strategic plan, no one doubted that the giants would fully attack the traditional commodity circulation field. The two giants will again engage in a bloody market battle in this field, and taking sides is inevitable. Nestlé, as the world's largest food group, naturally becomes the focus of public attention. So Nestlé's release of this news will definitely bring a signboard effect to Alibaba, seizing the psychological high ground in the future offline B2B market battle. The effect and impact of this news are obvious. So why is Nestlé endorsing Alibaba? The reason is Gong Wanren, a current member of Alibaba Group's board of directors, independent director, and member of the group's audit committee. Who is Gong Wanren? She is currently Nestlé Group's Executive Vice President, in charge of market business in Asia, Oceania, and Africa. Awesome, right? Now everyone understands why Alibaba is eager to have Nestlé endorse them. With Nestlé endorsing Alibaba, this event will accelerate the penetration of internet e-commerce giants into the offline commodity circulation field. For distributors, opportunities and threats will coexist. For traditional FMCG practitioners, there will be more opportunities. You will become the target of competition among internet companies. Be prepared. The editor reveals that Alibaba will recruit a large number of FMCG industry talents after the Chinese New Year. The current vacancies are more market-oriented, with an annual salary of 300,000+ RMB, but the requirements for applicants are a bit high. First, they need market management personnel from international first-line brands, and they must be young. Well, that's all I know for now. When the complete information comes out, the editor will announce it in the Moments as soon as possible. If you meet the conditions, you can add me, and I'll help with an internal recommendation. Ah, the editor is a bit excited, like a wolf smelling blood... Editor Feiyu 2016/1/19 19:20 Facing the giants like JD.com and Alibaba entering the traditional supply and marketing field one after another, as the object of "disintermediation," where should distributors go? At 9 PM on January 20, we will invite a group of FMCG industry big shots: well-known self-media person Zhao Bo, SME internal management research expert Pan Wenfu, Associate Professor at Zhengzhou University and B-end e-commerce investor Liu Chunxiong, and Suning Tesco supermarket strategic planning head Zhang Chenyong to hold a roundtable meeting in the community to discuss this topic! -END- Content Selection Reply with the following keywords to categorize and read related articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Stagnation, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Channel Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Forcing Orders, Market Visit and Inspection, Baijiu, Beer, Sales Increase, Agency Products, Cross-region Sales, KA, Terminal Activation, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, New Salespeople, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Appraisal, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Inventory Pressure, Holidays, Distributor Cost Control Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report.