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Exposing FMCG Salespeople's Tricks to Profit from Company Loopholes—You'll Relate
Recently, many FMCG salespeople complain about poor market conditions, low sales, and low income; others blame strict management, tight commission and travel expense policies, and lack of perks. Some also say marketing management is too rigid, with satellite tracking, daily reports to headquarters, and work logs. The central theme is low income and strict management, making sales jobs seem unprofitable. According to industry reports, salesperson incomes are declining, careers are shortening, and only a few truly profit, while most barely make ends meet. As the saying goes, 'No matter how careful, there's always a loophole.' Despite companies' marketing rules, there are still marketing black holes. Many salespeople exploit these management flaws to get rich, some even amassing millions. Here are ten common tricks used by FMCG salespeople to profit from company loopholes.
New DistributionReflections on Transformation: The Landmines We Stepped On Were All Fatal; The Tricks We Learned Over the Years Are All Effective
This article discusses the pitfalls traditional enterprises encounter when transitioning to the internet, emphasizing the need for strategic thinking rather than blind imitation. It highlights common mistakes such as treating the internet as a mere tool, over-relying on external experts, and rushing into marketing without a plan, and offers insights on how to avoid these traps.
New DistributionHow Distributors Can Manage: Drivers, Assessments, Territory Division, Salaries, and Vehicle Sales Issues?
Distributors often work on the front lines, resembling "warrior" leaders. Many small and medium distributors are versatile, handling delivery, payment collection, negotiation, and unloading, but they may be trapped in a "money-focused" mindset, reluctant to hire or retain staff. To improve their business level, they must focus on team management, including vehicle sales visits, business processes, salary structures, territory division, assessment results, commission orientation, bottle return commissions, and driver-salesperson salary composition.
New DistributionZhong Shanshan's Surprising Attitude: Without a Good Product, the Faster You Market, the Quicker You Die!
Zhong Shanshan, chairman of Nongfu Spring, is known for his maverick marketing style. With unique concepts and fresh angles, he has created numerous hit products over his 30-year career, such as 'Nongfu Guoyuan' juices, 'Scream' functional drinks, and 'Tea π'. Recently, his new move has stirred the food industry: the 'farmer' who sells water is now selling 'water for the skin'.
New Distribution2017 China FMCG B2B Distribution Detailed Analysis
In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas. The survey found a large number of regional FMCG B2B platforms emerging, further confirming the rapid development of the industry. This article compiles the distribution of China's FMCG B2B platforms in 2017 for reference.
New DistributionThe Ultimate Collection of Sales "Tricks"!
This article compiles essential sales principles and techniques, including the 7 rules for closing deals, communication tips like using "at the same time" instead of "but," strategies for handling price negotiations, the importance of persistence, and methods for building customer relationships and handling complaints.
New DistributionThree Cases Tell You How Distributors Can Become Regional Kings
Rather be a big fish in a small pond than a small fish in a big pond. Small fish are always easy to be eaten by big fish. Only kings and leaders have the right to speak and have more resources and opportunities. Distributors concentrate their strength (customers, channel networks, reputation, capital, government and public sector relations, etc., while internal management and external market management levels gradually reach or even exceed some production enterprises) in a certain region, or focus on becoming a 'distribution tycoon' in a certain type of channel, setting up an insurmountable moat for upstream manufacturers in the monopoly of local resources.
New DistributionWhat Have We Experienced in This Year's Consumption Upgrade?
With waves of express deliveries, the 2017 Singles' Day shopping spree has officially concluded. Data from major e-commerce platforms shows that in its ninth year, consumers remain enthusiastic with increasing purchasing power. Among the 167 brands in the '100 Million Club', Apple led in sales, while domestic brands like Midea and Xiaomi each exceeded 2 billion yuan in daily sales. This reflects an upgrade in consumption attitudes, quietly driving changes in business consumption patterns and business models.
New DistributionToday, Xiangpiaopiao, After Three IPO Attempts in Six Years, Finally Lists!
Xiangpiaopiao milk tea, which sells hundreds of millions of cups a year and could circle the earth several times, finally listed on the A-share market (stock code: 603711) after three IPO attempts, with an issue price of 14.18 yuan. The company issued 40.01 million new shares, planning to raise 748 million yuan for two projects: liquid milk tea construction and automatic production line for cup milk tea. Compared with its first IPO attempt six years ago, the milk tea industry is now a red ocean, squeezed by internet-famous milk tea shops like Heytea and Yidiandian...
New DistributionUnleashing New Brand Power: Chinese Companies Sweep Three Global Awards
At the annual event hosted by the China Advertising Association on November 28, industry leaders discussed how Chinese brands can win globally. Focus Media became the first Chinese media company to win top awards at the New York, Busan, and London advertising festivals, signaling China's rising influence in global advertising.
New DistributionCutting 407 SKUs and Focusing on Big Single Products: Can Great Wall Solidify Its 'National Wine' Foundation After Short-Term Pain?
On November 13, COFCO Wine's Great Wall Wine Division issued a notice to eliminate 407 SKUs under the Great Wall brand, aiming to streamline its product line and focus on key products. This is the first major move by new general manager Li Shiyi, who took office nearly two months ago, and it is expected to cause short-term pain but may help the brand recover in the long run.
New DistributionMaking the "Off-Season" Hot and the "Peak Season" Hotter: A 360-Degree Guide for Distributors in the Off-Season
Every season, various data points stimulate distributors, but many new products disappear from the market shortly after. Experts say that less than 1% of the tens of thousands of new products launched each year survive, not because they are better, but because their sales teams know how to adjust product layout and structure. In the off-season, mastering these practical strategies can help you boost your business.
New DistributionCity Distribution: Billions Invested, No Visible Effect—Is It Viable?
City distribution, an industry long favored by external observers, has yet to demonstrate its power and remains on the periphery of the market. Is the problem inherent to the industry, or are expectations too high? Since 2013, the government has heavily promoted city distribution with policies and over 10 billion yuan in incentives, yet the industry remains fragmented and in its 'primitive development stage,' though it holds immense potential.
New DistributionFrom Mengniu Salesman to Alibaba's Hupan University First Cohort, How Did He Build a Chain of Over 300 Convenience Stores?
Today convenience stores are now as ubiquitous as hot dry noodles in Wuhan. In July 2014, Today began enriching the city's convenience landscape. On November 20, Today announced the completion of its Series B financing, led by China Equity Group, with Sequoia Capital China increasing its stake, and Taihe Capital serving as exclusive financial advisor. Founder Song Yingchun, a former Mengniu employee, shares his entrepreneurial journey and the keys to Today's success.
New DistributionA Rundown of Popular Beers: If You Haven't Tried More Than Half, You Can't Claim to Know Beer!
People often say that wine varieties and flavors are dazzlingly diverse, while beer, a common drink on streets and alleys, gets far less discussion. In fact, beer, as a more down-to-earth alcoholic beverage than wine, offers various tastes due to different recipes and brewing methods. We've gathered 15 best-selling beers from 15 countries, each with distinct flavors and nationalities, but all sharing a notable label: famous, tasty, and affordable.
New DistributionAt 18, She Managed a Company, Rivaling Laoganma; With a Box of Lozenges, She Turned a Loss-Making Factory into an 800 Million Yuan Annual Revenue Business!
Jiang Peizhen, founder of Guangxi Golden Throat, overcame a difficult childhood to become a factory director at 18, transformed a candy factory into a pharmaceutical company, and led it to become an industry leader with annual sales exceeding 800 million yuan. In July 2015, at age 69, she took the company public on the Hong Kong Stock Exchange, making it the second Liuzhou enterprise to do so after Guangxi Automobile Group.
New DistributionPanel Discussion: How Can Distributors Leverage Centralized Warehousing and Distribution for E-commerce Transformation?
At the 3rd FMCG + Internet Conference hosted by New Distribution on November 8-9, 2017, in Chongqing, industry leaders discussed how distributors can use centralized warehousing and distribution (统仓统配) to transform their businesses for e-commerce. The panel, featuring logistics and software executives, debated whether distributors should build their own logistics capabilities or partner with specialized providers, emphasizing cost reduction, efficiency, and the importance of trust and scale.
New DistributionThe "Convenience Hotpot" That Many People Love Was Sent to the Fire Department...
Do you love hotpot? Nine out of ten people would say yes, and hotpot holds an unshakable place in foodies' hearts. A thoughtful inventor designed this "convenience hotpot" that requires no fire or electricity—just one person and a cup of cold water to enjoy hotpot. However, a young man in Chengdu who loves hotpot had his glass table shatter because of this self-heating "convenience hotpot," and recently, Xinhua News Agency's official WeChat account also reported on the dangers of this product.
New DistributionXinjiang Tycoon Wang Yifang Stops Being a Distributor: Turns Out This Way Makes More Money!
In the leisure baking circle, Wang Yifang is widely known for his active presence. Despite being based in the remote northwest, he stays engaged with the mainland through frequent visits, earning a reputation for being innovative and daring. Now, he has established multiple branch companies and terminal experience stores in Xinjiang, and has turned Urumqi Jinyibo Trading Co., Ltd. into a strong supplier for major supermarkets, with annual sales nearing 200 million yuan. Recently, he has pioneered a new model: transforming from a traditional distributor into a channel service provider.
New DistributionExpert Discussion: How to Empower Small Stores in the New Retail Era?
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was held grandly at Chongqing Yuelai International Conference Center on November 8-9, 2017, attracting thousands of industry distributors, manufacturers, and internet companies from across the country. The following is the roundtable forum discussion on the afternoon of November 8, featuring Qiu Hao (founder of Dianchi), Zhao Wen (general manager of YeePay's industry line), Zhang Jiabo (sales director of Heading), Wang Jun (retail expert specially invited by New Distribution), Chu Zheng (general manager of Yunmei's cloud warehousing division), and Zhang Li (founder of Jianfu convenience stores), on the topic 'How to Empower Small Stores in the New Retail Era?'
New DistributionWhy Are Infant Formula Prices Still Rising in China After the New Policy?
Over a year after the implementation of the so-called 'strictest infant formula policy,' over 600 formulas have been approved. Despite this, prices continue to climb, with many products now retailing at 300-400 yuan per can. Industry data shows a significant shift toward high-end and ultra-high-end products, driven by factors such as parenting attitudes, distribution channels, brand proliferation, and demographic trends.
New DistributionWhy Can't Master Kong and Uni-President Grab the Chinese Consumption Upgrade Cake That Japan's Instant Noodles Can?
Nissin Foods, the Japanese company that invented the world's first instant noodles, is now targeting the mainland market with full force. On November 14, its subsidiary Nissin Foods submitted a listing application to the Hong Kong Stock Exchange. While Master Kong and Uni-President have seen their performance decline for four consecutive years, Nissin's revenue has grown steadily, and it aims to capitalize on the consumption upgrade trend in China's high-end instant noodle market.
New DistributionSales, Why Don't Customers Trust You?
Customers don't buy your product because they don't trust you yet. Often, the failure to close a deal stems from your lack of understanding of the customer and their lack of trust in you. This article explores why customers don't trust you, listing reasons such as being too aggressive, insincere, manipulative, and not listening or asking questions.
New DistributionJuneyao Dairy Joins Forces with This Year's Hottest Minions to Aggressively Enter the 100 Billion Yuan Children's Lactic Acid Bacteria Market!
In the mobile internet era, new marketing is redefining the 4Ps and the industry. Juneyao Dairy has successfully partnered with the globally popular Minions IP to launch the Qimengxing series of lactic acid bacteria drinks, aiming to capture the 100 billion yuan children's market with innovative products, packaging, and marketing strategies.
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