▶ Special Reminder: There's "a hundred million" at the end of the article! You'll regret missing it! Recently, discussions about the internet have grown louder. At the just-concluded 19th National Congress, General Secretary Xi Jinping emphasized the need to "promote the deep integration of the internet, big data, and artificial intelligence with the real economy." Many traditional enterprises, which were once indifferent to the internet, now want to use it to add momentum to their future development. The market is like a big cake; everyone wants to grab a piece. Some enterprises, after discovering that the internet can help them do so much, rush into it without careful thought or analysis, only to find that ideals are丰满 but reality is骨感. They encounter a series of new problems they can't solve and feel disappointed. Perhaps it's herd mentality. Behind the fervent pursuit, shouldn't we pause and think calmly: After building the internet fish pond, why haven't we seen abundant harvests year after year? What landmines have we stepped on? Copying Without Understanding: You Don't Always Get What You Sow Internet transformation is a familiar term. We've seen enterprises that embraced the internet early on, even spending heavily to move offline business online, yet they didn't profit, lost money, and sales declined day by day. We've also seen latecomers who, despite using internet platforms for a short time, have seen their business rise smoothly. It seems everyone uses the same internet platforms, but results are vastly different. This is because a large number of enterprises have deified the internet, thinking that having an internet platform solves everything. In reality, they still treat the internet merely as a tool, and at their core, they still have traditional thinking—this is not internet transformation at all. Objectively speaking, the internet is a powerful tool to improve operational efficiency and enhance transparent management, but a smart operator will never rigidly imitate; instead, they will use the internet to do more meaningful things. They use internet thinking plus internet tools to create more value, bringing new disruption to the company's development path, consumer market, and management structure. Blindly Worship Experts Rather Than Doing It Yourself You may be clearly aware that you need your own platform and your own internet talent team. You spare no expense to poach a marketing expert to train your team, but every time it's just chicken soup for the soul—you listen with enthusiasm, but when it comes to implementation, you don't know where to start, can't execute, and it's useless. The internet iterates rapidly, and every step requires careful consideration because a small change can affect the whole. So transformation must be clear about what you want to do. You'll find that in today's internet world, there's no lack of people who understand the internet, nor a lack of creativity; what's lacking is the selection and management of internet talent. It's not that your people are incompetent, but collaboration between people is no longer simple. How to break the fixed mindset of old employees not matching new business, and form a closed loop of internal communication with new employees? From top to bottom, inside and out, you need clear responsibilities and shared goals, and only then can you achieve results. Impatience and Blindly Seeking Help Sales performance is the lifeblood of a company. To boost sales, some enterprises, upon hearing that using a certain platform allows 24/7 operation without geographical or time constraints, flock to internet platforms. Then they find sales remain stagnant, and they hear they need to run some activity to sell products. Not knowing how to sell or to whom, companies resort to mobilizing everyone, using aggressive methods and exhausting all channels to sell products, yet results still don't improve. Under the open, equal, collaborative, and sharing spirit of the internet, internet marketing has its own logic, methods, and characteristics. It requires strategy, emotion, and personality. Avoid impulsive and blind actions. Marketing needs to be scenario-based, providing users with an experience that exceeds expectations, maintaining emotional communication and interaction with users at all times. Have you managed your users well? Can you predict user behavior? For example, if your user needs to buy something now, and you happen to push a coupon to them, it strengthens their purchase intention. Some Take Detours, Some Become Famous in One Battle Future competition will definitely be competition for talent and thinking. After all this talk, beautiful skins are always the same. How lucky you are to have found the one in a million—Dinghuobao. The internet not only upgrades business models but also revolutionizes the rules of marketing. For most enterprises, "We must have more sales to survive." On December 14th, A live online course with both style and substance Surprise gifts will be given during the live stream We will refuse theory, stories, and sentiment We will bring multiple real customer cases Deconstruct the routines and tricks behind success Teach you step by step the methods experts are good at Clear functions, learn and use immediately During the live stream, you'll see classic internet cases:

  1. Rongcheng Yigou: How did a 100-square-meter wholesale department achieve 5,000 square meters of warehouse space in 3 years and sales exceeding 200 million?
  2. Dashihui Distribution Center: How did a distributor mainly acting as an agent for branded snack products achieve terminal customers from 0 to over 1,000 in three months?
  3. Yibei Food: How did a frozen food distribution company operating locally manage to open two branch companies in one year while easily managing its business? Live sharing content: Registration Method: 1. Scan the QR code in the poster, note "Live" for quick registration;
  4. Add Dinghuobao Assistant on WeChat with ID "dinghuobao168", note "Live" for quick approval. Activity Description: This event is free to attend. Due to limited spots, participants must register in advance. To avoid missing the live time, successful registrants will receive a viewing reminder 30 minutes before the event starts. Click "Read Original"—missing it is like missing a hundred million! Quickly reserve your spot! -END-