I. 7 Principles for Closing Deals

  1. Customers don't want cheap; they want to feel they got a bargain.
  2. Don't argue about price with customers; discuss value.
  3. There are no wrong customers, only poor service.
  4. What you sell doesn't matter; how you sell it does.
  5. There is no best product, only the most suitable one.
  6. There are no unsellable products, only people who can't sell them.
  7. Success is not luck; it's because there are methods.

II. Use "At the Same Time" Less, "But" More Customer asks: What advantages do you have compared to Company A? If you start talking endlessly, you're falling into the trap! Suggested response: "Since you ask, you must know about Product A. What aspect of it do you find most satisfying, and why?" After they answer, you can calmly say: "I understand completely. We also have these features, and in addition..."

III. Who is the Customer? Who am I? In a Wal-Mart supermarket in the U.S., beer and diapers were placed together for sale, which increased sales of both. The reason is that American women would ask their husbands to buy diapers for the children after work, and after buying diapers, the men would pick up their favorite beer. This created a magical sales effect, which is cross-selling and associated selling...

IV. 5 Principles in Price Bargaining

  1. Never quote a price first; whoever quotes first dies first.
  2. Never accept the other party's initial conditions; whoever accepts loses.
  3. Bargaining must be below the other party's expected target; not bargaining is foolish.
  4. Use the "change color at the mention" tactic to make the other party feel their price is too shocking.
  5. Be ready to walk away at any time, forcing the other party to make a hasty decision.

V. The Most Profitable Personality is "Persistence" Surveys show that 80% of salespeople close a deal only after the fifth call to the same person. 48% of salespeople lose a customer source after the first call. 25% give up after the second call. 12% give up after the third. 10% continue calling. These 10% who don't give up are exactly the ones with the highest income.

VI. Build Shared Beliefs and Values Initially, black pearls didn't sell well; many thought their color was poor, gray and dull. Later, a merchant placed black pearls in a Fifth Avenue window display with an incredibly high price, and simultaneously ran continuous advertisements, placing the black pearls against diamonds and precious gems. In this way, something of unknown value was overnight elevated to a rare treasure.

VII. Powerful Subconscious Beverage ads often show beaches, friends, and other positive, enthusiastic scenes. Once in such a scene, you suddenly decide: I need a drink. Professor Bach of Yale University says: Sitting in a hard chair makes you more ruthless in bargaining; holding a hot coffee makes you more likely to think others are generous and friendly; interviewers think candidates with thick folders are more serious... The point is that people are completely unaware of what influences them.

VIII. 13 Things Successful People Do Every Week

  1. Aim at one direction;
  2. Motivate the team;
  3. Spread values;
  4. Spend at least 75% of time on products;
  5. Analyze data;
  6. Strengthen the body;
  7. Absorb feedback and suggestions;
  8. Leave the office to touch the real world;
  9. Make friends on Weibo;
  10. Master cash flow;
  11. Measure your work from the investor's perspective;
  12. Stay happy;
  13. Love everything around you.

IX. 3 Things to Do When Visiting Customers

  1. Pay attention to letting the customer speak; for every 45 seconds you speak, you must get the customer to speak for 15 seconds. Keep the same pace as the other party.
  2. After 3 minutes, find the customer's interest range and guide the topic to their hot zone.
  3. Strive to make the customer remember your unique characteristics, not the company's, not the product's. Pay attention to the other party's psychological expectations, personality traits, quality, and experience.

X. The Pie in the Convenience Store

  1. The best-selling drinks are placed at the back of the store: to make you browse more;
  2. Related items are placed together: to stimulate your needs and make you buy more.
  3. There are always snacks at the checkout: to make you buy things you didn't originally plan to buy. The store layout is carefully designed to induce customers to spend more money. Have you noticed these secrets?

XI. Master Communication Skills to Handle Customer Complaints Calmly

  1. Use empathy and listen carefully to the complaint content;
  2. Express gratitude and explain why you value their complaint;
  3. If wrong, apologize for the matter; if not wrong, apologize for the mood;
  4. Promise to handle it immediately and actively make up for it;
  5. Propose solutions and a timeline, and ask for confirmation;
  6. Follow up to confirm satisfaction after the matter.

Source: Internet -END-