In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas. During our survey, we found that a large number of regional FMCG B2B platforms have emerged in the market, further confirming the rapid development of the industry. Today, we have compiled the distribution of China's FMCG B2B platforms in 2017 for your reference. I. Current Status of FMCG B2B Development The years 2015-2017 were a period of rapid development for China's FMCG B2B industry, with 2017 being hailed as the first year of FMCG B2B development. In addition to native FMCG B2B platforms such as Diashang Interconnect and Zhanghe Tianxia, the entry of JD.com and Alibaba pushed industry attention on FMCG B2B to a boiling point. During the rapid development of the FMCG B2B industry, not only national platforms like Zhongshang Huimin and JD Zhanggui Bao focused on nationwide expansion, but more regional platforms rose like mushrooms after rain, such as Dianda in Jiangsu, Zhejiang, and Shanghai, Yi Shenghuo in Chongqing, and 1 Life in Guangzhou. These new e-commerce platforms, rooted in their regions and deeply cultivating the market, not only achieved good market penetration in their coverage areas but also received positive feedback from retail terminals. Since 2017, many distributors have gradually awakened and begun their digital transformation, such as Tao Daqing in Northeast China and Mei Yitian in Hubei. This further intensified competition among B2B platforms and, to some extent, promoted industry development. Amid overall homogenization, many platforms began seeking differentiated development paths. In addition to continuously improving services and enhancing their own competitiveness, more platforms began integrating supply chains, improving resource allocation efficiency, and striving to meet the increasingly diverse procurement needs of small stores to gain an advantage in the increasingly competitive environment. The rapid development of FMCG B2B has also driven its prosperity in the capital market. According to data from the China E-commerce Data Center, in the first half of 2017, there were 78 investment and financing events in China's B2B e-commerce industry, with a total amount of 13.277 billion yuan. Among these, FMCG B2B market financing events accounted for 12.8%, showing capital's favor for the FMCG market. II. Distribution of FMCG B2B Platforms by Province and City According to incomplete statistics from this official account, there are currently about 257 FMCG B2B platforms in China, 86 more than the number counted at the beginning of the year. The industry involves many sectors, covering FMCG, fresh food, seasonings, ingredients, alcoholic beverages, maternal and child products, stationery, and other fields. The distribution of B2B platforms across the country is as follows: From the above chart, it can be seen that FMCG B2B platforms are mainly distributed in North China, Central China, East China, and South China, while fewer are distributed in Northwest and Southwest China. In the economically underdeveloped Northwest region, Xinjiang, Qinghai, Tibet, Guangxi, and Ningxia have no local B2B platforms at all. From the above chart, the top six provinces in terms of registered platforms are Beijing with 46, Guangdong with 40, Shanghai with 29, Fujian with 16, Hunan with 16, and Zhejiang with 14, totaling 162, accounting for 63% of the total count. Among these, the platforms covering the most cities are JD Zhanggui Bao, Yijiupai, Best Dianjia, Alibaba Retail Link, Diashang Interconnect, Hui Xiadan, and Zhongshang Huimin. III. Detailed Industry Distribution of FMCG B2B Platforms by Province and City Beijing-Tianjin-Hebei:
FMCG: Zhongshang Huimin, Diashang Interconnect, JD Zhanggui Bao, Hui Xiadan, Zhanghe Tianxia, Zhongyan Xin Shangmeng, Lianshang Yougong, Yundian Interconnect, Benlai Market, Huoquan Quan, Taojinpai, Jiuxian.com, Wajiu.com, Woniu Kuacai, Mulan Cang, Wanchaobang, Benpao Ba Huodi, Shanghe Wang, Kuaixiao Hulian, 6524 Purchase and Sales Platform, Fencheng E-Gou, Yi Lian Wang Xin
Fresh, Seasonings, Ingredients: Gongxiao E-Jia, Dongpin Hulian, Kuailv, Shuhai Supply Chain, Rou Shengxian, Cai Jidi, Canguan Wuyou, Youpei Liangpin, Ai Caipu, Cui Xianyuan, Dongpin Youxuan, Jinxiu Shengxian, Lu Dada, Fenfenzhong, Liangren Wang, Shenzhou Liangpin, Shixun Wang, Tianping Pai, Zao Yidian, Weinong Hulian, Baichengyuan, Liangren Wang, Shixun Wang, Haixian Sheng, Daodao Mall, Xiao Cai Yi Die, Tongying Tianxia
Alcoholic Beverages: Yijiupai, 1919, Jiuxian Tuan, Jiu Kuaidao
Convenience Stores: Quanshi Hui
SaaS: Xiaoshou Yi, Shu Dongpo, Zhongke Shangruan, Dian Xiaohuo, Qianxi Software, Yongyou
City Distribution Logistics: Yunniao Technology, Lan Xiniu, 58 Suyun Heilongjiang, Jilin, Liaoning, Inner Mongolia: FMCG: Tao Daqing, San Sheng Lian Gou, Kuai Pifa, Le Pihui, Lianpin, Tianbao Yungou, Yi Shangniu
Fresh, Seasonings, Ingredients: Ya Shilian, Da Yu Wang, Hua Cai Zhao Yu Wang, Cai Yijia
Stationery: Wang Kai Wan Wu
Alcoholic Beverages: Ban Jiu Wang
Convenience Stores: Jia Jiahui Jiangsu, Zhejiang, Shanghai: FMCG: Alibaba Retail Link, Best Dianjia, Yun Mayi, Pin Bianyi, Wu Lian Dinghuo, Huo Suda, Kuaixiao Bang, Kuaixiao Guanjia, Food Business Network, Chaihuo Bang, Niu E-commerce, Zhai Yougou, 96 Dinghuo, Ding Dage, Quancheng Wang, 96 Dinghuo Wang, Xin Huolang, 51 Dinghuo Wang, Tiantian Mai, Dianda, RT-Mart e-Lufa, Bang Bianli, Youle Gou, Wan Dian Yigou, Bang Xiaodian, Baihuo Zhan, Tianxia Huo, Hou Liwang
Fresh, Seasonings, Ingredients: Baocai Lang, Jishi Bao, Song Xiaocai, Shixing Shengxian, Youcai Dao, A Youliao, Youcai, Meicai, Cai Guanjia, Mi Yibai, Jiuye Supply Chain, An Youtian, Bi Caijia, Cai Bushishou, Chu Yi Shidai, Hua Qin Wang, Ji Xian Wang, Shiwu Lian, Xian Shiji, Yuji Jipin Wang, Tiantou Cai E-commerce, Shiwu Lian
Alcoholic Beverages: Kuai Zhao Jiu, Jiu Bole
Maternal and Child Products: Hai Paike
Convenience Stores: Shizu/Zhishang, Kuai Ke, Haode/Kedi, Suguo/Haode
SaaS: Qianmi, Waiqin 365, Maidelin, Xiao Gongyi
City Distribution Logistics: Weijie Chengpei, Yijia Logistics, Feng Wang
Stationery: Chenguang Alliance Shaanxi, Gansu, Shanxi: FMCG: Dian Xiaodian, Jiayun Shishi, Dangzhen Bianli, Guanghuo Jie, Liuhe Supi, Baihui Wang
Fresh, Seasonings, Ingredients: Bai Nongma, Nongchang Hui, Haixian Sheng, Daodao Mall
Convenience Stores: Jinhu Bianli, Tangjiu Bianli Fujian, Guangdong, Guangxi: FMCG: Bianlibao, Youde Huo, Duocai Wang, Wanquan Supei, Zhijie Song, Bianlibang, Yafu Liangpin, Ajiu Zhushou-0890, Baihuo Tong, Pihuo Lianmeng, Qianhui Shangmao, Wanjia, Dadatong, Ajiu Zhushou, Caihua Shangmao, Meitian Hui, Xingliyuan, Zhangshang Kuaixiao, 1 Life, Hejiahuan, Zhidian Bao, Guo Qinqin, Kexi, Zhuanjiao, Shanghao, Xinwangfu, Chuangmei Chuanghao, Jialetong, Xiangjia, Kuashidai, Yi Dinghuo, Weikejia, Chuizhi Cai, Riméisheng, Yuhengle, Diandian Gou, Dinghuo Yi, Tao Huishi, Dianshengsheng (Pinshang Hui), Yiyatong, Lelai
Fresh, Seasonings, Ingredients: Chumai Wang, Baishu Zhen, Guoran You, Shicai Zaixian, Cai Tao, Xiaonv Sheng, Haoxian Sheng, Qiqi Shengxian, Xiao Cai Shen, Shengying Hui, Dongpin Zaixian, Ji Cai
Alcoholic Beverages: Jiuye Hui, Pinhui Yihao (Yinji), Yidian Dao
Convenience Stores: Meiyijia, Zuoen Jingxuan, Yizhan, Tianfu, Alizhi Men
SaaS: Chengyu Henghe, Kingdee, Hailian Tianxia
City Distribution Logistics: Huiben Supply Chain
Stationery: Jimai Me
Financial Support: Ping'an Guanjia Hunan, Hubei, Jiangxi: FMCG: Furong Xingsheng, Xingaoqiao, Bubugao, Wanshang Yizhan, Lili Yipi, Jinhe, Shangdaohang, Longyu E-commerce, Xin Jiayi, Diandan Jidao, Daxiang Gou, Zhangshang Gongxiao, Zhangshang Gong, Nongzhai Song, Zhuoer Gou, Dahuol Lianmeng, Zhangshang Hongcheng
Fresh, Seasonings, Ingredients: Cuncun Tao, Xiangcun Gou, Liannong, Hancai Wang, Shicai Wang
Convenience Stores: Keduo, today Shandong, Henan, Anhui: FMCG: Jiyoujia, Maimai Hui, Yunmei Xunmao, 1532, Wanshang Gou, Ai Bianli, Yu Bianli, Heizhizhu, Huabang Wanjia, Su De, Youmenlu, Pi Dianhuo
Fresh, Seasonings, Ingredients: Liecai Wang, Cai Ba, Hui Cai Tong, Yun Tiaowei, Liancai Wang, Gengxian Wang, Bang Xiaochu, Xianyi
Alcoholic Beverages: Tianxia Jiufang, Jingzhi, Jiu Bianli
Maternal and Child Products: Tangbei Wang
Convenience Stores: Hui Kelai, Beiquan
SaaS: Inspur
City Distribution Logistics: Yunbang, Yishang, Gongwu Logistics (Luo Jiesi Supply Chain) Sichuan, Chongqing, Yunnan: FMCG: Rongcheng Yigou, Hui Jinhuo, Yatang Xiaochao, Xingrenxing, Lanren Shenghuo, Qu Jinhuo, Xiaoma Linjia, Woniu Jun, Ding Baida, Chengbao, Yi Shenghuo, Shiji Longmao, Le Pifa, A Baoda, Zhigong Bao, Huida Wandian, Yaode 100, Qingli Yintai, Guishang Tong, Jimei Gou, Jiecang Wanggou, Yunshang Liu
Fresh, Seasonings, Ingredients: Zhao Dongpin Wang, Jin Funong Hui,
Alcoholic Beverages: Danlu Wang
SaaS: Dinghuo Bao, Guanjia Po, Laojiao Ke
City Distribution Logistics: Last Mile Cold Chain Logistics
Financial Support: Yi Jifu The above is the basic registration situation of FMCG B2B platforms in China. "FMCG B2B" will continue to provide in-depth analysis of financing and development models in the FMCG B2B industry. We welcome everyone to stay tuned. For more FMCG B2B content, follow the WeChat official account FMCG B2B: -END-