---
title: "2017 China FMCG B2B Distribution Detailed Analysis"
description: "In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas. The survey found a large number of regional FMCG B2B platforms emerging, further confirming the rapid development of the industry. This article compiles the distribution of China's FMCG B2B platforms in 2017 for reference."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2017-12-06"
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---

# 2017 China FMCG B2B Distribution Detailed Analysis

> In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas. The survey found a large number of regional FMCG B2B platforms emerging, further confirming the rapid development of the industry. This article compiles the distribution of China's FMCG B2B platforms in 2017 for reference.

In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas.
During our survey, we found that a large number of regional FMCG B2B platforms have emerged in the market, further confirming the rapid development of the industry. Today, we have compiled the distribution of China's FMCG B2B platforms in 2017 for your reference.
**I. Current Status of FMCG B2B Development**
The years 2015-2017 were a period of rapid development for China's FMCG B2B industry, with 2017 being hailed as the first year of FMCG B2B development. In addition to native FMCG B2B platforms such as Diashang Interconnect and Zhanghe Tianxia, the entry of JD.com and Alibaba pushed industry attention on FMCG B2B to a boiling point.
During the rapid development of the FMCG B2B industry, not only national platforms like Zhongshang Huimin and JD Zhanggui Bao focused on nationwide expansion, but more regional platforms rose like mushrooms after rain, such as Dianda in Jiangsu, Zhejiang, and Shanghai, Yi Shenghuo in Chongqing, and 1 Life in Guangzhou. These new e-commerce platforms, rooted in their regions and deeply cultivating the market, not only achieved good market penetration in their coverage areas but also received positive feedback from retail terminals.
Since 2017, many distributors have gradually awakened and begun their digital transformation, such as Tao Daqing in Northeast China and Mei Yitian in Hubei. This further intensified competition among B2B platforms and, to some extent, promoted industry development. Amid overall homogenization, many platforms began seeking differentiated development paths. In addition to continuously improving services and enhancing their own competitiveness, more platforms began integrating supply chains, improving resource allocation efficiency, and striving to meet the increasingly diverse procurement needs of small stores to gain an advantage in the increasingly competitive environment.
The rapid development of FMCG B2B has also driven its prosperity in the capital market.
According to data from the China E-commerce Data Center, in the first half of 2017, there were 78 investment and financing events in China's B2B e-commerce industry, with a total amount of 13.277 billion yuan. Among these, FMCG B2B market financing events accounted for 12.8%, showing capital's favor for the FMCG market.
**II. Distribution of FMCG B2B Platforms by Province and City**
According to incomplete statistics from this official account, there are currently about 257 FMCG B2B platforms in China, 86 more than the number counted at the beginning of the year. The industry involves many sectors, covering FMCG, fresh food, seasonings, ingredients, alcoholic beverages, maternal and child products, stationery, and other fields. The distribution of B2B platforms across the country is as follows:
From the above chart, it can be seen that FMCG B2B platforms are mainly distributed in North China, Central China, East China, and South China, while fewer are distributed in Northwest and Southwest China. In the economically underdeveloped Northwest region, Xinjiang, Qinghai, Tibet, Guangxi, and Ningxia have no local B2B platforms at all.
From the above chart, the top six provinces in terms of registered platforms are Beijing with 46, Guangdong with 40, Shanghai with 29, Fujian with 16, Hunan with 16, and Zhejiang with 14, totaling 162, accounting for 63% of the total count. Among these, the platforms covering the most cities are JD Zhanggui Bao, Yijiupai, Best Dianjia, Alibaba Retail Link, Diashang Interconnect, Hui Xiadan, and Zhongshang Huimin.
**III. Detailed Industry Distribution of FMCG B2B Platforms by Province and City**
**Beijing-Tianjin-Hebei:**
> **FMCG:** Zhongshang Huimin, Diashang Interconnect, JD Zhanggui Bao, Hui Xiadan, Zhanghe Tianxia, Zhongyan Xin Shangmeng, Lianshang Yougong, Yundian Interconnect, Benlai Market, Huoquan Quan, Taojinpai, Jiuxian.com, Wajiu.com, Woniu Kuacai, Mulan Cang, Wanchaobang, Benpao Ba Huodi, Shanghe Wang, Kuaixiao Hulian, 6524 Purchase and Sales Platform, Fencheng E-Gou, Yi Lian Wang Xin
>
> **Fresh, Seasonings, Ingredients:** Gongxiao E-Jia, Dongpin Hulian, Kuailv, Shuhai Supply Chain, Rou Shengxian, Cai Jidi, Canguan Wuyou, Youpei Liangpin, Ai Caipu, Cui Xianyuan, Dongpin Youxuan, Jinxiu Shengxian, Lu Dada, Fenfenzhong, Liangren Wang, Shenzhou Liangpin, Shixun Wang, Tianping Pai, Zao Yidian, Weinong Hulian, Baichengyuan, Liangren Wang, Shixun Wang, Haixian Sheng, Daodao Mall, Xiao Cai Yi Die, Tongying Tianxia
>
> **Alcoholic Beverages:** Yijiupai, 1919, Jiuxian Tuan, Jiu Kuaidao
>
> **Convenience Stores:** Quanshi Hui
>
> **SaaS:** Xiaoshou Yi, Shu Dongpo, Zhongke Shangruan, Dian Xiaohuo, Qianxi Software, Yongyou
>
> **City Distribution Logistics:** Yunniao Technology, Lan Xiniu, 58 Suyun
**Heilongjiang, Jilin, Liaoning, Inner Mongolia:**
> **FMCG:** Tao Daqing, San Sheng Lian Gou, Kuai Pifa, Le Pihui, Lianpin, Tianbao Yungou, Yi Shangniu
>
> **Fresh, Seasonings, Ingredients:** Ya Shilian, Da Yu Wang, Hua Cai Zhao Yu Wang, Cai Yijia
>
>
>
>
> **Stationery:** Wang Kai Wan Wu
>
> **Alcoholic Beverages:** Ban Jiu Wang
>
> **Convenience Stores:** Jia Jiahui
**Jiangsu, Zhejiang, Shanghai:**
> **FMCG:** Alibaba Retail Link, Best Dianjia, Yun Mayi, Pin Bianyi, Wu Lian Dinghuo, Huo Suda, Kuaixiao Bang, Kuaixiao Guanjia, Food Business Network, Chaihuo Bang, Niu E-commerce, Zhai Yougou, 96 Dinghuo, Ding Dage, Quancheng Wang, 96 Dinghuo Wang, Xin Huolang, 51 Dinghuo Wang, Tiantian Mai, Dianda, RT-Mart e-Lufa, Bang Bianli, Youle Gou, Wan Dian Yigou, Bang Xiaodian, Baihuo Zhan, Tianxia Huo, Hou Liwang
>
> **Fresh, Seasonings, Ingredients:** Baocai Lang, Jishi Bao, Song Xiaocai, Shixing Shengxian, Youcai Dao, A Youliao, Youcai, Meicai, Cai Guanjia, Mi Yibai, Jiuye Supply Chain, An Youtian, Bi Caijia, Cai Bushishou, Chu Yi Shidai, Hua Qin Wang, Ji Xian Wang, Shiwu Lian, Xian Shiji, Yuji Jipin Wang, Tiantou Cai E-commerce, Shiwu Lian
>
> **Alcoholic Beverages:** Kuai Zhao Jiu, Jiu Bole
>
> **Maternal and Child Products:** Hai Paike
>
> **Convenience Stores:** Shizu/Zhishang, Kuai Ke, Haode/Kedi, Suguo/Haode
>
> **SaaS:** Qianmi, Waiqin 365, Maidelin, Xiao Gongyi
>
> **City Distribution Logistics:** Weijie Chengpei, Yijia Logistics, Feng Wang
>
> **Stationery:** Chenguang Alliance
**Shaanxi, Gansu, Shanxi:**
> **FMCG:** Dian Xiaodian, Jiayun Shishi, Dangzhen Bianli, Guanghuo Jie, Liuhe Supi, Baihui Wang
>
>
>
>
> **Fresh, Seasonings, Ingredients:** Bai Nongma, Nongchang Hui, Haixian Sheng, Daodao Mall
>
> **Convenience Stores:** Jinhu Bianli, Tangjiu Bianli
**Fujian, Guangdong, Guangxi:**
> **FMCG:** Bianlibao, Youde Huo, Duocai Wang, Wanquan Supei, Zhijie Song, Bianlibang, Yafu Liangpin, Ajiu Zhushou-0890, Baihuo Tong, Pihuo Lianmeng, Qianhui Shangmao, Wanjia, Dadatong, Ajiu Zhushou, Caihua Shangmao, Meitian Hui, Xingliyuan, Zhangshang Kuaixiao, 1 Life, Hejiahuan, Zhidian Bao, Guo Qinqin, Kexi, Zhuanjiao, Shanghao, Xinwangfu, Chuangmei Chuanghao, Jialetong, Xiangjia, Kuashidai, Yi Dinghuo, Weikejia, Chuizhi Cai, Riméisheng, Yuhengle, Diandian Gou, Dinghuo Yi, Tao Huishi, Dianshengsheng (Pinshang Hui), Yiyatong, Lelai
>
> **Fresh, Seasonings, Ingredients:** Chumai Wang, Baishu Zhen, Guoran You, Shicai Zaixian, Cai Tao, Xiaonv Sheng, Haoxian Sheng, Qiqi Shengxian, Xiao Cai Shen, Shengying Hui, Dongpin Zaixian, Ji Cai
>
> **Alcoholic Beverages:** Jiuye Hui, Pinhui Yihao (Yinji), Yidian Dao
>
> **Convenience Stores:** Meiyijia, Zuoen Jingxuan, Yizhan, Tianfu, Alizhi Men
>
> **SaaS:** Chengyu Henghe, Kingdee, Hailian Tianxia
>
> **City Distribution Logistics:** Huiben Supply Chain
>
> **Stationery:** Jimai Me
>
> **Financial Support:** Ping'an Guanjia
**Hunan, Hubei, Jiangxi:**
> **FMCG:** Furong Xingsheng, Xingaoqiao, Bubugao, Wanshang Yizhan, Lili Yipi, Jinhe, Shangdaohang, Longyu E-commerce, Xin Jiayi, Diandan Jidao, Daxiang Gou, Zhangshang Gongxiao, Zhangshang Gong, Nongzhai Song, Zhuoer Gou, Dahuol Lianmeng, Zhangshang Hongcheng
>
>
>
>
> **Fresh, Seasonings, Ingredients:** Cuncun Tao, Xiangcun Gou, Liannong, Hancai Wang, Shicai Wang
>
> **Convenience Stores:** Keduo, today
**Shandong, Henan, Anhui:**
> **FMCG:** Jiyoujia, Maimai Hui, Yunmei Xunmao, 1532, Wanshang Gou, Ai Bianli, Yu Bianli, Heizhizhu, Huabang Wanjia, Su De, Youmenlu, Pi Dianhuo
>
> **Fresh, Seasonings, Ingredients:** Liecai Wang, Cai Ba, Hui Cai Tong, Yun Tiaowei, Liancai Wang, Gengxian Wang, Bang Xiaochu, Xianyi
>
> **Alcoholic Beverages:** Tianxia Jiufang, Jingzhi, Jiu Bianli
>
> **Maternal and Child Products:** Tangbei Wang
>
> **Convenience Stores:** Hui Kelai, Beiquan
>
> **SaaS:** Inspur
>
> **City Distribution Logistics:** Yunbang, Yishang, Gongwu Logistics (Luo Jiesi Supply Chain)
**Sichuan, Chongqing, Yunnan:**
> **FMCG:** Rongcheng Yigou, Hui Jinhuo, Yatang Xiaochao, Xingrenxing, Lanren Shenghuo, Qu Jinhuo, Xiaoma Linjia, Woniu Jun, Ding Baida, Chengbao, Yi Shenghuo, Shiji Longmao, Le Pifa, A Baoda, Zhigong Bao, Huida Wandian, Yaode 100, Qingli Yintai, Guishang Tong, Jimei Gou, Jiecang Wanggou, Yunshang Liu
>
> **Fresh, Seasonings, Ingredients:** Zhao Dongpin Wang, Jin Funong Hui,
>
> **Alcoholic Beverages:** Danlu Wang
>
> **SaaS:** Dinghuo Bao, Guanjia Po, Laojiao Ke
>
>
>
>
> **City Distribution Logistics:** Last Mile Cold Chain Logistics
>
> **Financial Support:** Yi Jifu
The above is the basic registration situation of FMCG B2B platforms in China. "FMCG B2B" will continue to provide in-depth analysis of financing and development models in the FMCG B2B industry. We welcome everyone to stay tuned.
For more FMCG B2B content, follow the WeChat official account FMCG B2B:
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