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A New Look Doubles Sales! From Yili, Wahaha, Wanglaoji to Xiaoming Classmate—Brands Get a Makeover
Unique packaging is the best expression of a product's personality. In a society where appearance matters, even classic products need innovative packaging upgrades. In 2017, many brands changed their looks, whether through design upgrades or color innovations, and re-launched with fresh images to capture attention.
New DistributionFrom 3,000 Cases a Year to 100-Fold Growth: How Wu Yonghong of Guizhou Achieved It in 12 Years with Red Bull
In June 2005, a visit from the head of Red Bull's Guizhou office changed the trajectory of Wu Yonghong, then general manager of Bijie Sugar, Tobacco and Alcohol Company. After an afternoon of talks and a night of consideration, he signed the contract the next day, driven by the sincerity of Red Bull's representative and his belief in China's functional beverage market. Over 12 years, he grew Red Bull sales in Bijie from under 3,000 cases to over 100 times that, overcoming initial hardships and eventually achieving remarkable success.
New Distribution7 Principles You Must Understand to Rise from Employee to Director!
To get promoted, you must first increase your value. Career success is never one-dimensional but multifaceted, involving ability, connections, mindset, character, and more. A full cup overflows, and a full moon wanes; for those who have achieved some success, maintaining an 'empty cup mindset' is crucial. In my three years as an employee, I received seven raises (many colleagues who joined at the same time got no more than two), and I rose smoothly from employee to director, making me the fastest-growing employee in the company. I am sure that among those who read this article, there are certainly people better than me. But for those friends who are more eager for help, I still hope to write down my experience and share it with you.
New DistributionFrom Scenic Spots to Residential Areas: Will Vending Machines Explode in the Chinese Market in 2018?
In Shaanxi's Taibai Mountain National Forest Park, visitors encounter Nongfu Spring vending machines selling water and beverages at reasonable prices. Meanwhile, in the ancient city of Xi'an, automated vending machines are just beginning to emerge. Despite their introduction to China in 2000, vending machines have not gained widespread attention until recently, with the market poised for potential growth in 2018.
New DistributionGlobal Overview of Natural Healthy Beverages: Where Is the Next Hot Spot?
Given current dietary trends, manufacturers are striving to find new ingredients for product development, seeking the 'next big thing' after the unstoppable coconut water. Growth categories include natural mineral water, which offers advantages such as suitability for various drinking occasions and excellent hydration, and is also used as a hydration substitute during and after exercise due to consumer concerns about sugar and artificial ingredients in sports and energy drinks. In fact, every natural mineral water brand has a specific and identifiable source, allowing brand owners to craft marketing stories that build trust and traceability.
New DistributionEmployees Lack Motivation? Try These 108 Ways to Motivate Them!
This article outlines 108 methods for motivating employees, organized into 12 categories including leading by example, setting goals, delegating authority, showing respect, communicating effectively, building trust, being tolerant, giving praise, appealing to emotions, fostering competition, cultivating corporate culture, and using discipline. Each method is presented as a practical tip for managers to inspire their teams.
New DistributionQianmi Network's Shi Zhengchuan: Empowering Distribution, Creating Products That Truly 'Speak' for Distributors
In the current internet environment, almost all distributors of a certain scale have begun to realize that they must embrace the internet to upgrade their businesses. Traditional distributors face challenges in internet transformation, including reluctance to abandon existing models and pressure from technology and capital. On December 19, 2017, Zhao Bo, chief editor of New Distribution, conducted a special interview with Shi Zhengchuan, founder of Qianmi Network, to analyze industry pain points and how distributors can leverage the internet to empower their businesses.
New DistributionChina's First Channel Marketing SaaS Platform Dinghuobao Secures 150 Million RMB in Series B Funding, Leading the New Blue Ocean of Internet Distribution
On December 18, Chengdu Ashang Information Technology Co., Ltd., operator of Dinghuobao, China's first SaaS-based internet channel distribution management platform, announced at a press conference in Beijing that it had completed a Series B funding round of 150 million RMB, led by China Digital Information Co., Ltd. The funding will be used to enhance product development, expand sales networks, and explore supply chain finance.
New DistributionTroubled by 'No Promotion, No Sales' During the Double Festival? Try These Three Strategies!
In the current market, there are too many competing products, and mainstream products require frequent promotions, while non-mainstream ones need even more. The prolonged price war has spoiled consumers. "Frequent promotions yield no profit, but once promotions stop, brand sales drop directly by 30%." This is a dilemma every distributor faces. To seize the peak sales opportunities during festivals, distributors have to intensify promotional efforts, hiring promoters and setting up displays, spending a lot but without significant sales improvement. Yet, not promoting is not an option, leaving distributors in a bind. How to solve the 'no promotion, no sales' problem? The experiences of three mainstream distributors from different regions, handling different products and channels, may offer some insights.
New DistributionData Distributors Must Know: Get It Right and Profit!
Distributors must know certain data to profit. Through refined management and comprehensive data analysis, distributors can gradually improve operations by starting with basic data. Understanding customer details, product information, warehouse status, receivables, and team performance enables informed decisions and reduces guesswork.
New DistributionThe Road to Empire: Mars' $33 Billion Annual Revenue
Dove, Snickers, M&M'S, Skittles, Extra, Pedigree, Whiskas... You've certainly heard of these brands, each valued at over $1 billion, but you may not know they all belong to Mars, Inc. It is the world's largest private company, steadfastly refusing to go public since its founding; it is also the world's largest candy manufacturer and chocolate producer. Yet it remains mysterious and low-key, rarely granting media interviews and unwilling to disclose financial statements, even to banks. Since its founding in 1911, how exactly has Mars built its candy empire?
New DistributionConvenience Store Landscape Reshuffling Again? 1,500 Suning Xiaodian Stores Coming in 2018! (With Convenience Store Power List)
Driven by the new retail concept, small retail formats like convenience stores are seeing new opportunities, with major players entering the field. Suning Xiaodian, launched by Suning Commerce Group, targets campus and community services, offering FMCG and fresh products. As of end-2016, 13 stores were open, mainly in Nanjing. Recently, media learned from Suning that 1,500 Suning Xiaodian stores will enter the domestic convenience store market in 2018.
New DistributionHow to Prepare for the Spring Festival Golden Season?
Have you made your plan? As the saying goes, preparation ensures success. The Spring Festival business war is undoubtedly fierce, and a single oversight could let competitors in. Therefore, thorough preparation is the first principle for cashing in during the festival. Your plan should consider factors such as product display, promotions, store inventory, competitor dynamics, and gift packs. Submit your promotional plan to stores early, negotiate for prime placement, and ensure adequate stock to avoid stockouts.
New DistributionWang Laoji to Open Offline Stores, First Four to Launch Mid-Month! Plans 5,000 Stores in Four Years
After launching new packaging, Wang Laoji is challenging 'Heytea' and 'Sang Tea' by opening offline stores selling freshly brewed herbal tea. According to Southern Metropolis Daily, Wang Laoji will officially enter the ready-to-drink tea market mid-month with four initial stores, planning to open 3,000-5,000 stores nationwide within four years.
New DistributionThe "Beijing Instant Noodles" Without a "Beijing Hukou"!
For those born in the 80s and 90s, "Beijing Instant Noodles" were a childhood favorite, a shared memory despite individual tastes. But it's not actually from Beijing; its real name is "Nanjiecun Brand Beijing Instant Noodles." This article explores the origin of the name and the brand's development, including its rise, fall, and challenges.
New DistributionOne Product, 82 Years, Priced at 2.2 Yuan, Selling Over 5 Million Bottles Daily in China...
Yakult's founder, Minoru Shirota, understood market dynamics and created a probiotic market without direct confrontation. While competitors rushed to develop new products and expand channels, he stuck to his production method: one bottle, one team, one limited market. This 'simple' approach, embodying solid commercial spirit, has not only kept Yakult alive for 82 years but also made its 100ml red bottle one of the world's most successful products, selling over 5 million bottles daily in China alone.
New DistributionWant Want finally makes its move, expanding thousands of vending machines nationwide—will you join?
Due to changes in the external environment and the near saturation of traditional FMCG channels, almost all FMCG companies have seen a downward trend. Channels that are self-built and directly controllable have attracted FMCG companies to focus on the vending machine industry. Since last year, many companies have started to stake their claims early, with industry giants like Nongfu Spring and Wahaha deploying vending machines. Recently, Food Board learned that Want Want Group has finally made its move, establishing a vending machine operations center and launching Want Want smart vending machines, with plans to expand to over a thousand machines nationwide this year.
New DistributionWith Only 2 Months to Spring Festival and Raw Material Prices Soaring, Distributors Should Stock Up Now—But Calculate Exactly How Much Before Acting!
As the 2018 Spring Festival approaches, distributors face not applause but a chorus of price increases: raw materials, logistics, and product prices are all rising, causing panic. Yet the 8000-billion-yuan festival market and tempting ordering policies are hard to resist. Distributors must stay calm, resist temptation, see trends clearly, choose reliable companies, understand policies, and ensure after-sales support—avoid falling for traps and think carefully before ordering.
New DistributionRide-Hailing, Taxis, and Buses Turn into Mini Convenience Stores? In-Car Convenience Stores Are About to Boom!
2017 seems to be the most turbulent year for retail formats, with convenience stores being hailed as the 'next big thing.' Their booming development has attracted innovative elements, such as in-car convenience stores. For instance, in the US, New York startup Cargo has introduced a new business model by setting up convenience stores in Uber drivers' cars. They persuade drivers to place a small box next to the driver's seat, typically where cups and other items are stored. The box contains various small items like gum, energy bars, and chocolate...
New DistributionDoubendou Exceeds 200 Million in Two Months, Xiaobai Milk Sells 3 Million Tons Daily, Yinlu Premium Porridge Annual Sales Reach 160 Million... How Did 2017's Hot Products Perform?
As 2017 draws to a close, the food industry has seen many significant new products. From Yinlu's premium eight-treasure porridge, to Dali's Doubendou soy milk, to Kedi's Xiaobai milk, these products have shown the industry's innovation. This article investigates their sales performance.
New DistributionNew Invoice Rules in December! Reimbursement Staff Beware: Careless Invoicing Could Mean Paying Out of Your Own Pocket!
As 2017 draws to a close, the strictest invoice policy has been in effect for five months, and new tax rules are rolling out this month. Starting next year, the national tax system will fully implement electronic management of fiscal receipts, discontinuing manual fiscal receipts.
New DistributionCoca-Cola: You May Not Have Realized How Much the 131-Year-Old Company Has Quietly Changed...
There was once a saying that if there is a brand more famous than the United Nations worldwide, it would be Coca-Cola. However, in an era of great change in the retail industry, even the world's largest beverage company is trying to become faster and lighter. Coca-Cola, the globally renowned 131-year-old company, is undergoing its own century-long transformation. For Coca-Cola, continuous innovation and capturing consumer trends and changing markets are essential to face today's strong competition.
New DistributionHow Well Distributor Employees Perform: It All Comes Down to Salary and Performance Assessment!
Regardless of the period, region, market conditions, or products being handled, salespeople are the foundation of sales work. Therefore, motivating sales staff while ensuring the implementation of senior leadership's strategic intentions has become a critical issue for manufacturers and distributors to solve. Among various solutions, adjusting the salary structure of sales personnel is the most direct and effective method. This article provides a detailed explanation of how to build a salary system for sales staff, hoping to assist corporate managers and distributor partners.
New DistributionAlibaba to Acquire RT-Mart Parent, Tencent Eyes Strategic Stake in Yonghui: Two Giants Rapidly Expand Offline Retail!
On December 8, according to an announcement by Sun Art Retail Group, Taobao China made a mandatory unconditional cash offer to acquire all issued shares of RT-Mart's parent company Sun Art Retail at HK$6.50 per share. The announcement also revealed that Alibaba Zetai signed a business cooperation agreement with Sun Art and its subsidiaries Auchan China and RT-Mart China on December 7, aiming to adopt the 'Taobao to Home' model in their stores.
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