AUTHOR ARCHIVE
Articles by New Distribution
新经销
Browse 3233 New Distribution articles by New Distribution.
Published articles
3233 articles · Page 52 of 135
How Heihei Light-Fat Beverage Innovates and Practices the New Retail Model for FMCG
More than a year after Jack Ma proposed the concept of 'New Retail,' it has moved from theory to practice, and the era of New Retail is now upon us. As major players across industries enter the fray, traditional FMCG companies are exploring ways to implement New Retail models. Meanwhile, traditional distributors are feeling anxious about various 'new species,' wondering whether New Retail will inevitably conflict with traditional distribution channels. Southern Black Sesame Group has charted its own path. In 2017...
New DistributionA Brief History of Milk (Collector's Edition)
Throughout human history, milk has been the beverage that has accompanied humanity the longest and is most inseparable from daily life, second only to water in importance. This article traces the global and Chinese development of milk, from early domestication to modern UHT processing.
New DistributionWhat Are Chinese Consumers Willing to Pay for Now?
Over the past decade or so, we have conducted annual and semi-annual surveys of Chinese consumers to gauge their pulse. In just this short period, we have witnessed significant changes in Chinese consumers, especially in their purchasing behavior and attitudes toward what and how they buy. A decade ago, people were focused on getting the most value from every hard-earned yuan. Now, with rapid income growth, Chinese consumers are increasingly favoring higher-quality, higher-priced products and are more willing to spend on services. However, with more money comes more choices, and today's Chinese consumers have a wider range of options than ever before.
New DistributionJD.com Announces Three Business Groups: Big FMCG, More Than Just a Business Group
On the afternoon of January 11, JD.com Group Chairman and CEO Liu Qiangdong sent an internal email announcing that JD Mall will establish three business groups: Big FMCG, Electronics & Entertainment, and Fashion & Lifestyle, appointing Wang Xiaosong, Yan Xiaobing, and Hu Shengli as presidents of the respective groups, who will also be promoted to Senior Vice Presidents of JD.com Group. Liu stated that in 2017, JD.com formally established its boundaryless retail strategy, actively transforming into a provider of retail infrastructure, moving from "integration" to "integrated openness."
New DistributionFrom Beer Distributor to Billionaire in 10 Years: The High School Dropout Who Built a Retail Empire
Zhang Xuansong, a high school dropout, started from manual labor and became a beer distributor, then opened a small grocery store. He defied the odds to become the head of China's hottest supermarket chain, Yonghui Superstores, with nearly 700 stores and annual profits of 36.7 billion yuan. He now owns a private jet worth 123 million yuan, with Jack Ma and Liu Qiangdong eager to partner with him.
New DistributionVitasoy Faces a 'Crisis Amid Prosperity': Beverages Repeatedly Denied Entry, High-Level Reshuffle Fails to Mask Channel Deficiencies
Recently, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) announced that in November 2017, a batch of Vitasoy soy milk drinks (480ml) was denied entry due to the excessive use of nutritional fortifier D-calcium pantothenate. This batch, totaling 2.2 tons, was imported by Shenzhen Yilingjiu Trading Co., Ltd. Prior to this, Vitasoy had also been denied entry on similar grounds, topping the 'blacklist' in September with 63 batches of substandard beverages.
New DistributionMaster Rebates, Case Pick-Up, Free Goods... Eight Channel Promotions to Win the Year-End Market!
In the food industry, there is a 'golden rule' that 'no promotion, no sales,' meaning that without promotions, channels and terminals will not proactively stock or push products, leading to reduced loyalty and lost market share. To counter this, food companies must employ effective sales promotions. This article outlines eight practical channel promotion tactics for the year-end market to help industry peers succeed.
New DistributionDu Guoying of Xiaoguan Tea: To Bring Chinese Tea Back to the World, Simplify the User Experience
Du Guoying, founder of Xiaoguan Tea, shares insights on tea, Chinese tea, and Xiaoguan Tea's design philosophy. He argues that Chinese tea's problems stem from a lack of standardization and branding, and that simplifying the user experience is key to making Chinese tea appealing to younger generations and the world.
New DistributionTop Ten Predictions for the Food and Beverage Industry in 2018
Benefiting from consumption upgrades, the food and beverage industry maintained significant growth this year, with 63 of 89 companies reporting year-on-year increases in net profit attributable to parent companies in the first three quarters. After the industry's recovery in 2017, Ping An Securities has proposed ten predictions for 2018, covering areas such as the closing of the upward channel for famous liquor, the expansion of dairy giant Yili into the soy milk market, and the acceleration of compound seasoning growth.
New DistributionUltimate Terminal Distribution Script! Manufacturer + Distributor + Salesperson + Secondary Wholesaler + Terminal + Distribution = 100% Success!!
Getting new products to the terminal and in front of consumers is key to a successful launch. Based on new product promotion experience, I've summarized common communication techniques and methods below, hoping to spark further ideas: 1. Store owner: "This new product isn't the best in your line, why should I stock it?" Salesperson: "Boss, not every product is the best in its category, but each tier has its own consumer base, and every product we offer can genuinely increase your profits. Just like cars: Mercedes has its buyers, but Santana still has plenty of riders—and more of them."
New DistributionWhy Is He the Boss and You the Employee? Terry Gou's Words Are an Eye-Opener
Terry Gou, founder of Hon Hai Group and its subsidiary Foxconn Technology Group, explains to an engineer why he is the boss and the engineer is an employee, highlighting three key differences: entrepreneurship vs. employment, choice vs. being chosen, and the weight of responsibility. He also provides self-assessment checklists for assistants, salespeople, and production supervisors to evaluate their work attitudes.
New DistributionJiajia Food's 'Mr. Bean': How to Achieve Differentiated Marketing in the Soy Sauce Category?
The soy sauce category, whether in the eyes of FMCG professionals or the general consumer, is the most 'traditional' and 'ordinary' product. Traditional products, traditional packaging, traditional image, like the air in people's lives, remain unchanged. Even when changes occur, they are often just 'old wine in new bottles.' However, on the last day of 2017, Jiajia Food seized the final opportunity of the year to launch a 'new era' soy sauce product—Mr. Bean. From product quality to packaging to brand image, Jiajia has endowed the soy sauce category with a completely new differentiated style from head to toe.
New Distribution2018's Most Comprehensive Display Principles and Techniques!
The display of terminal products directly affects product sales and image presentation. The author summarizes the nine-character policy for terminal display, ten display standards for stores, and eighteen display rules for beginner, intermediate, and advanced levels, systematically elaborating on the standards and details of terminal display, which are also the most basic requirements for display. Although there are many display rules, they are not 'restrictions' but rather 'guidance' accumulated from science and practical experience. 'The subtlety of application lies in the mind,' so they can be flexibly applied according to specific situations and should not be taken dogmatically.
New DistributionFollow the Right Leader, Roll Up Your Sleeves and Work Together!
Follow the right leader, choose the right platform, and without saying anything, just "work"! 1. Don't always think about changing jobs when things don't go smoothly; every enterprise has problems, and every company has advantages. No enterprise will 100% cater to you; only your parents will. Enterprises have their rules, and bosses have their difficulties. If you think from the boss's perspective, you'll understand their challenges. Eventually, you'll find that changing your mindset helps you. 2. Following the right leader is crucial; a leader who is willing to teach you and let you take charge is absolutely someone to cherish.
New DistributionAt 18! Zong Qinghou Goes to the Countryside, Tao Huabi Marries, Zhong Shanshan Works as a Mason, Zhang Liaoyuan Fails in Business... May You Wander Half Your Life and Return Still Young
The article reflects on the trend of people posting their 18-year-old photos, marking the adulthood of the last batch of the post-90s generation. It then profiles several FMCG legends at age 18, including Zong Qinghou, Tao Huabi, Zhong Shanshan, Zhang Liaoyuan, and Gao Qingyuan, highlighting their early struggles and achievements.
New DistributionWhich Employees Deserve a Raise, in the Boss's Eyes?
A raise is what every employee hopes for, but a salary corresponds to a position and ability. Only by contributing can one gain, and only by bringing high value to the company can one earn a high salary. When you meet the criteria for a raise, the boss will naturally give it; if you do well enough, even promotion is not a problem. The following six types of employees deserve a raise in the boss's eyes.
New DistributionCollection: Nine Models of Sales Commission, Each a Winning Strategy!
All commission methods are here. Currently, the industry commonly uses nine methods for calculating sales personnel compensation: 1. Pure Commission System, 2. Pure Salary System, 3. Basic System, 4. Sharing System, 5. Floating Quota System, 6. Year-on-Year Comparison System, 7. Lagging Punishment System, 8. Negotiation System, and 9. Ranking Remuneration Method. We will introduce these nine calculation methods in detail from aspects such as definition, calculation formula, applicable conditions, and advantages and disadvantages.
New DistributionDistributors Quit at Will: What's Behind This Caprice?
Nine out of ten distributors report that they didn't make money in 2016, and despite hopes for a better 2017, business hasn't improved as the year draws to a close. Products painstakingly distributed in the first half of the year suddenly stopped selling in the second half, leaving some distributors breaking even and others operating at a loss. With a poor macro environment and heavy pressure from manufacturers, many distributors are at their breaking point, willing to abandon manufacturers with no future prospects. Many distributors are open to taking on differentiated products. If this were an isolated case, it could be seen as an exception, but as this phenomenon becomes more widespread, it warrants deeper reflection.
New DistributionSoy Milk Industry Heats Up: Silk American Soy Milk Makes Waves
The billion-yuan soy milk market has entered a period of rapid growth. In 2017, soy beverages became the hottest drink category in the FMCG industry, with major brands like Vitasoy, Dali, VV, and Tianwo entering the market, stirring up the once-calm soy milk sector. Recently, Yili also launched its soy milk brand 'Zhixuan' to seize market share, while numerous second- and third-tier companies are jumping on the bandwagon to capitalize on the industry's growth. With a billion-yuan opportunity at stake, the 'soy milk positioning battle' is fiercely competitive.
New DistributionMoutai Raises Prices! Chairman Warns Distributors: Don't Speculate, Let Consumers Drink
Moutai has announced a price increase of about 18% starting in 2018, breaking its previous stance on price control. Chairman Yuan Renguo urged distributors not to drive up market prices, emphasizing that Moutai is for drinking, not speculation.
New DistributionThree Hurdles Distributors Must Overcome to Open New Markets
To gain a share of a new market, distributors must not only strategize their market development but also carefully plan product selection and promotion. Generally, developing a new market with a new product to forming a stable market requires three stages: single-product breakthrough, forming a product group, and establishing a product structure.
New DistributionYou're Just 5 Points Away from Being a Top-Earning Sales Master!
As a sales trainer, I'm often asked, 'How can I become a sales master?' This question led me to ponder what truly distinguishes top salespeople from average ones. The answer lies in five key traits: strong ambition, resilience under pressure, diligence, continuous self-improvement, and learning from everyone around you.
New DistributionHow to Break the Deadlock: What Else Can Traditional Distributors Do?
The new retail concept has swept across all retail-related industry chains, and some traditional FMCG brands well-known to consumers are also seeking transformation in the wave of new retail. Traditional FMCG brands often have a certain reputation among consumers and relatively complete systems in labor, materials, and channels. However, in the wave of new retail, with the changing proportion of online and offline consumption year by year, how to use the internet and information technology to unblock the traditional FMCG market's main channels, and how to use information and data to analyze and predict consumer demand, achieve intelligent allocation, reduce losses, and save costs through integrated inventory management, and meet picky consumers with flexible and fast services, has become a key issue for traditional FMCG brands transforming to new retail.
New DistributionHow Did These Food Industry Giants Get Their Brand Names? Do You Know?
As an intangible asset of a company, a name holds a pivotal position in the industry. Behind these well-known food brands lie fascinating stories that every food industry professional should know. From Wahaha's public naming contest to Master Kong's health and respect connotations, each name carries a unique tale.
New Distribution