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Laiken Cloud Business and Zhanghe Tianxia Reach Strategic Cooperation to Jointly Drive Information-Based Transformation and Upgrading of the FMCG Industry
On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business signed a strategic cooperation agreement in Chengdu. The two parties will join forces in supply chain innovation services to jointly promote the development of the FMCG industry supply chain services into a new stage.
New DistributionConfused Small Shop Owners in Mom-and-Pop Stores
From 24-hour chain convenience stores to unmanned convenience stores, from O2O to office unmanned shelves, consumer touchpoints in first-tier cities are everywhere. However, the consumption environment in third-tier and below cities is not as ideal. Small shops face difficulties in sourcing goods and slow sales, while new platforms face challenges in role transformation and subtle games among participants.
New DistributionCollection | SWOT, PDCA, 6W2H, SMART, WBS, Time Management, Pareto Principle!
This article introduces seven essential management tools: SWOT analysis for strategic planning, PDCA cycle for continuous improvement, 6W2H for thorough task definition, SMART criteria for goal setting, time management matrix for prioritization, WBS for task decomposition, and the Pareto Principle for focusing on key drivers. Each tool is explained with its components and significance, providing a practical guide for improving work efficiency and effectiveness.
New DistributionBlockchain: The Next Revolution in the Food Supply Chain
The food industry has long relied on inefficient paper-based record systems, leading to low transparency and poor traceability. Blockchain technology offers solutions by providing transparent, tamper-proof data sharing, but its adoption faces barriers such as lack of education, unclear regulations, and the need for collaboration across the supply chain.
New DistributionAnnual Work Report: A Comprehensive Guide for Seasoned Sales Professionals
The annual summary report for sales positions demands your full attention. This guide covers the unique challenges of sales reporting, from presenting key data and handling tough questions to addressing unmet targets and setting next year's goals, ensuring you deliver a concise, complete, and logical presentation that impresses your boss.
New Distribution2017 GDP Data for 31 Provinces Released: Guangdong, Jiangsu, Shandong Top Three; Chongqing Surpasses Tianjin
On the 27th, with the opening of the first session of the 13th Liaoning Provincial People's Congress, all 31 provinces disclosed their 2017 economic data. The top three GDP rankings are Guangdong, Jiangsu, and Shandong. In 2017, many regions' economic aggregates reached new milestones: Jiangsu's GDP crossed the 8 trillion yuan mark for the first time, Shandong exceeded 7 trillion, Zhejiang surpassed 5 trillion, Fujian and Shanghai broke 3 trillion, Shaanxi, Jiangxi, and Guangxi exceeded 2 trillion, and Xinjiang surpassed 1 trillion.
New DistributionUp to 30% Price Hikes! Yili, Mengniu, Bright, Biostime... Dairy Industry Price Increase Wave Hits!
According to field research, leading companies such as Master Kong, Uni-President, and C'estbon have already put price increases on the agenda, and the dairy industry leaders have also taken collective action. Research reports from Guojin Securities, CICC, and CITIC Securities show that since the end of 2017, Bright Dairy, Yili, and Mengniu have raised prices on some products in their advantageous regions. Bright Dairy first raised prices on home-delivered pasteurized milk by about 5% at the end of 2017, and in January the increase covered all channels. Due to the short shelf life and fast turnover of pasteurized milk, the price increase has already been reflected at the retail level.
New DistributionThe Core Issue for Salespeople: Customer Needs
Sales is about understanding and leveraging needs to boost performance. While it seems obvious that customers must have needs, many salespeople struggle because they misunderstand needs, relying on customers to define them. The key is that professional salespeople, not customers, are the judges of needs, and they must build 'benefit-for-them' solutions to convert desire into purchase.
New Distribution2017 Total Retail Sales of Consumer Goods Released! Online Retail Sales Exceed 7 Trillion Yuan, Up 32.2%
The e-commerce transformation of traditional brand sales channels indirectly led to high growth in online retail. In the future, the impact of the demographic dividend stage will diminish, and consumption upgrading will bring greater growth space. Under the background of 'Internet+', online consumption continues to heat up. On January 18, data from the National Bureau of Statistics showed that in 2017, total retail sales of consumer goods reached 36.6262 trillion yuan, up 10.2% year-on-year. Among them, retail sales of consumer goods above designated size were 16.0613 trillion yuan, up 8.1%. National online retail sales...
New DistributionFrom a Small Vinegar Factory Twenty Years Ago to an Annual Output of 100,000 Tons: This Aged Vinegar is Now Aiming for an A-Share Listing
Shanxi Zilin Vinegar Industry Co., Ltd. (Zilin Vinegar), a vinegar producer, is preparing for an A-share IPO. The company, located in Qingxu County, Shanxi Province, known as the 'Capital of Vinegar in China,' is a high-tech enterprise in the brewing industry with microbial fermentation as its core technology. Its products include brewed vinegar, health vinegar, fruit vinegar, vinegar drinks, compound fruit juice drinks, and brewed cooking wine. It is a national key leading enterprise in agricultural industrialization with brewed vinegar as its main industry, and a standing director unit of the China Condiment Association.
New DistributionRT-Mart Chairman Huang Mingduan: Beat All Rivals but Lost to the Times
Huang Mingduan, the chairman of RT-Mart, built a retail empire that defeated all competitors, but his late entry into e-commerce and the rise of new retail forced him to ally with Alibaba. Despite his success, he acknowledged that he had lost to the times.
New DistributionSmart Retail Has Arrived! Amazon Go Cashierless Store Officially Opens to the Public Today
After a 14-month beta test, Amazon's cashierless store Amazon Go has finally opened to the public. Located under Amazon's headquarters in Seattle, the store allows customers to grab items and walk out without waiting in line or paying with cash. The store uses cameras and sensors to track purchases and charges customers' Amazon accounts automatically.
New DistributionDistributors: If You Wait for the Market to Mature, Where Will Your Opportunity Be?
A fisherman, seeing bubbles that suggested a school of carp, hesitated and jumped into the water to verify before casting his net, only to find the fish had fled. The story illustrates that waiting for perfect conditions means missing opportunities; successful people act boldly on partial information, as conditions only mature through action.
New Distribution2017 Beverage Brand Reputation Research Report Released: Did Your Favorite Brand Make the List?
Recently, the Big Data Laboratory of the China Statistical Information Service Center released the "2017 Beverage Brand Reputation Research Report." Based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, the report selected 20 prominent brands from 135 in the beverage category, including Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, and more.
New DistributionZhanghe Cloud Warehouse: Deepening Traditional Supply Chains, Empowering Sharing, and Following the Trend
In recent years, with the development of mobile internet technology and e-commerce, the traditional FMCG distribution sector has faced increasing impact. On one hand, brand owners have raised channel prices due to rising raw material costs; on the other, distributors struggle with rough internal management, recruitment difficulties, high warehousing and logistics costs, and poor delivery experiences. Traditional distributors increasingly demand cost reduction, efficiency improvement, and refined operations. Against this backdrop, Zhanghe Supply Chain emerged, leveraging HNA Group's resources and Zhanghe Tianxia's national FMCG trading platform to deploy offline supply chains, with Zhanghe Cloud Warehouse as the entry point to provide internet solutions for the entire FMCG industry chain.
New DistributionJD Convenience Stores Enter Unmanned Shelf Market in First Move of 2018
On January 20, JD Convenience Stores entered the unmanned shelf market and began expanding the business nationwide. The project is led by JD New Channel, which integrates small and medium stores into brand owners' sales terminal system, providing one-stop solutions including warehousing, distribution, ground services, store marketing, and data sharing. Each shelf costs about 500 yuan, with options to purchase or self-make shelves, and products are directly supplied by JD, supported by JD's Zhanggui Bao app.
New DistributionDistributors: What Kills You Is Not Stockpiling, but 'Near-Expiry Products'!
The biggest threat to distributors today is near-expiry products, not stockpiling. While some argue that near-expiry products result from stockpiling, the author partially disagrees. The severity is widespread across FMCG categories, with 5% exchange rates being normal and 10% or higher not uncommon, especially for short-shelf-life products. Handling losses are significant, often requiring 'buy one get one free' promotions or even destruction, further squeezing already thin profit margins.
New DistributionNew Marketing Thinking in the New Retail Era: Heihei Light-Fat Drink Kicks Off the 2018 Spring Festival Sales Battle!
The concept of 'New Retail' was hot in 2017, with internet giants laying out offline retail stores as a mainstream trend, while traditional food and beverage companies also explored their own 'New Retail' paths. 'New Retail' combines the diversity of online purchasing with the advantages of scenario-based experience and instant gratification of offline consumption, with efficiency as its core to reduce customer acquisition costs. 2017 was a year for traditional food companies to explore New Retail, and 2018 may be the first year of explosive New Retail layout. The significance of New Retail layout for traditional food and beverage companies lies in efficiency first...
New DistributionAfter Auchan, Will Carrefour Also Be Acquired by Alibaba?
Speculation has been rife that Carrefour intends to sell its China business. On January 18, French media reported that Carrefour proposed selling its China operations to Auchan and Alibaba, but Carrefour quickly denied the news. Earlier, on December 21, 2017, French media Capital reported that Carrefour CEO Alexandre Bompard had authorized three investment banks to study the sale of its China, Argentina, and Poland businesses, though Carrefour also denied this.
New Distribution68-Year-Old 'Lulu' Is Restless
68-year-old Chengde Lulu is striving for 'self-rescue,' but turning things around seems difficult. Despite launching new products and restructuring, its performance continues to decline, and it faces challenges from brand limitations and legal disputes.
New DistributionDistributors: Only Those Who Eliminate Can Make Money!
A recent survey of FMCG distributors in Guizhou and Chongqing revealed that successful distributors grow by eliminating outdated products, personnel, and channels. This article discusses the directions, methods, and strategies for elimination at the upstream, midstream, and downstream levels, emphasizing that elimination is essential for healthy development and profitability.
New DistributionHow Distributors Manage Their Teams, Vehicles, Warehouses, Finances, Assessments, and Territories
Distributors often work on the front lines, resembling mountain-bandit-style warriors. Many small and medium distributors are versatile, handling delivery, payment collection, negotiation, and unloading, but they often struggle with management. This article outlines eight key aspects for improving distributor management, including vehicle sales visits, business processes, salary structures, territory division, assessment results, commission orientation, bottle return commissions, and driver-salesperson wage structures.
New DistributionThe Upgrade Challenge of Liquid Milk
The milk powder formula registration system has standardized the infant formula industry, while another dairy category, liquid milk, is also undergoing upgrade challenges. The melamine incident not only affected milk powder products but also drastically reduced consumer favorability towards domestic liquid milk, allowing imported liquid milk to enter and capture market share. Currently, imported brands continue to flow in, while recovering domestic brands aim to regain lost ground, with 'upgrade' becoming a common goal for both sides. From ambient milk to low-temperature milk, and from regular milk to organic milk, categories are expanding. How to cultivate consumers...
New DistributionAs Long as You Take It Seriously, No KPI Can't Bring Down a Company
Why does Wang Shi say that performanceism is the pus of an enterprise? This article tells the story of a small company owner, Zhang, who faces the dilemma of implementing KPI assessments. Initially, he avoids KPIs, but after problems arise, he adds more and more indicators, leading to a situation where the company's revenue stagnates while sales managers' performance scores increase. The article explores the pitfalls of KPI-driven management and suggests that high pay might be a better alternative.
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