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Keming Noodles' Acquisition of Wugu Daochang Results in 10 Million Yuan Loss in First Half Year; Turnaround Still a Long Way Off!
In June 2017, Keming Noodles acquired 100% equity and creditor's rights of Wugu Daochang for a total of 106 million yuan, renaming it Keming Wugu Daochang Food Co., Ltd. According to the company's latest financial report, operating profit in 2017 declined sharply, with a loss of 10 million yuan in the first year of acquisition.
New DistributionMarketers, What Can You Still Do After 35? This Is the Best Advice I've Ever Seen
This article addresses the '35-year-old crisis' in the workplace, emphasizing that while age can be a barrier, it's not the end of career prospects. It advises that by age 30, one must tackle three major issues—family responsibility, skill-age alignment, and knowledge structure—and then build a solid foundation before 30, and after 30, focus on professional branding, becoming a good middle manager, and joining a growing company.
New DistributionTencent Isn't Really Trying to Play New Retail—What's Behind Ma Huateng's Massive Spending Spree?
In the 2016 China FMCG Chain Top 100 list by the China Chain Store & Franchise Association (CCFA), six of the top ten companies have already been acquired by Alibaba or Tencent. Tencent, unlike Alibaba, is not rooted in retail, but has rapidly built a new retail empire in just two months with investments exceeding 40 billion yuan, aiming to seize a super entry point to connect people with consumption, not to directly compete in new retail.
New DistributionYonghui, Renrenle, Xinhua Department Store and Other Nearly 10 Retailers Release 2017 Performance Results!
Performance forecasts for 10 listed retailers in 2017 have been released. Yonghui Supermarket's net profit in 2017 was 1.801 billion yuan, up 45% year-on-year; Zhongbai Group's net profit is expected to increase by 918%-967%; Renrenle is expected to lose 500-600 million yuan.
New DistributionPepsiCo Beats Q4 Revenue Expectations, Yet to Cut Over 1,000 Jobs
PepsiCo reported fourth-quarter results on Tuesday, showing a decline in carbonated beverage sales but cost-cutting measures helped protect profits. The company's North American beverage revenue fell to $5.9 billion from $6.3 billion a year earlier, yet beat analyst expectations. PepsiCo also announced it will cut about 1,100 U.S. corporate jobs as part of its ongoing cost-reduction plan.
New DistributionSix Walnuts Rings the Bell for Its IPO Yesterday! It Got the Gift It Wanted, but the Road Ahead Still Depends on Itself
On the morning of February 12, 2018, the parent company of Six Walnuts, Hebei Yangyuan Zhihui Beverage Co., Ltd., held a bell-ringing ceremony at the Shanghai Stock Exchange, officially listing on the A-share market. The company, with securities code 603156, issued 43.05 million new shares for trading starting that day.
New DistributionWhat's the Secret Behind Red Bull's Annual Sales of 20 Billion? Five Major Distributors Share Their Insights
Red Bull, as the most successful energy drink in China, has grown into the country's best-selling beverage product over the past two decades. This article compiles the market operation experiences and insights of five major Red Bull distributors, revealing how the brand achieved its remarkable success.
New DistributionMengniu, Yili, Nongfu, Qiaqia, Glico and Others All Change Packaging—A Sneak Peek at the New Looks
As the Spring Festival approaches, major companies are launching new products and changing packaging to win over consumers. A review of products with refreshed packaging in 2018 shows that leveraging celebrity endorsements, sports events, mobile game IPs, popular variety shows, and offline activities has become an effective marketing strategy for the festive season.
New DistributionA Bowl of Instant Noodles: Countless People's 'Spring Festival Travel Memories'
As the 2018 Spring Festival travel rush begins, instant noodles remain the top choice for passengers on trains, evoking nostalgic memories of past journeys. From the green train era to the high-speed rail age, instant noodles have been a staple for travelers, though their dominance is now challenged by improved dining options and delivery services.
New DistributionChina's Most Expensive Cigarettes, Liquor, and Tea: Exclusive to the Wealthy! If You've Seen 5, You're Impressive!
This article lists China's top ten most expensive cigarettes, top ten most expensive liquors, and five most expensive teas, with prices ranging from thousands to millions of yuan, highlighting their rarity and luxury status.
New DistributionOreo Cookies: The World's Most Amazing Knockoff, Became Number One by Copying
Oreo cookies, born in 1912 with 106 years of history, have become the representative of sandwich cookies, with the classic slogan 'Twist, Lick, Dunk' brainwashing countless people. But few know it's a knockoff—indeed, the world's most successful one, built entirely on copying, yet copying to such a level that it became the industry leader. So who did Oreo copy? It was a cookie born in 1908 named 'Hydrox'...
New DistributionA Good Manager's Daily, Weekly, and Monthly Work Schedule: How Many Have You Done?
Click 'Read Original' to sign up. Being good at interpersonal skills and doing things well can advance your career. As a manager, what must you do to be both a good person and a good manager? What qualities are most important for success and longevity? Daily must-dos include summarizing your day's tasks, planning tomorrow's key work, understanding at least one department's sales progress, and identifying company weaknesses.
New DistributionDistributors, Do You Master the Control Methods for Product Inventory and Turnover Days?
Click the image to sign up. Regarding inventory, every distributor has something to say. Besides year-end factory stock pressure, there are various promotional discounts throughout the year, so most distributors fill their warehouses with goods. However, some distributors find that their products sometimes sell fast and sometimes slow. If they don't stock up, they see others selling while they don't. If they do stock up, sales move slowly. What should they do? We generally assume that all sales data comes from the peak season because sales move fast then, especially for distributors of ice cream and frozen foods.
New DistributionIn Sales, You Need Deep Thinking More
The time you invest determines your results; if you abandon time, time will abandon you. In sales, the biggest fear is constantly thinking about how to 'change others.' This article explores the knowledge, attitude, skills, and self-management required for sales success.
New Distribution2017 Food & Beverage Industry Performance Forecast Roundup! Modern Dairy Losses 900 Million, Black Sesame Up 941.67% Year-on-Year!
Performance is a key measure of a company's success. As February arrives, listed companies are entering the peak season for releasing their 2017 annual reports. So far, dozens of food companies have issued performance forecasts, with some like Haoxiangni showing impressive results and others like Modern Dairy experiencing significant declines. This article compiles the 2017 performance forecasts and express reports from companies in the food and beverage sector, offering a first look at how these listed food companies performed over the past year.
New DistributionBlinded by Greed! 14,473 Cans of New Zealand Goat Milk Powder Had Dates Altered in Fraud Scheme...
A total of 3,213 cases (13,776 cans and 697 bags) of expired Kanglelai goat milk powder had their production and expiry dates altered before being sold on a large scale. The case was disclosed by the Shenyang Administration for Industry and Commerce, and those responsible have been referred for judicial prosecution.
New DistributionFive New Column | Is the Power of Brands Still Worth Believing?
This article discusses the changing consumer demands and the evolution of communication in the FMCG industry, emphasizing the shift from material scarcity to abundance and the need for brands to adapt to new communication methods, including social media and community engagement.
New DistributionDistributors: Still Doing Useless Work at Year-End? Do You Know What You Should Be Busy With?
As the year draws to a close, distributors must not only follow the pace of their companies, handling product ordering, stocking, and Spring Festival promotion schedules, but also summarize their business performance over the past year and look forward to new plans and goals for the coming year, bridging the past and future to lay a solid foundation for a better start. So, what should distributors be busy with? Have you achieved these goals by year-end? 1. Sales targets: Have the annual sales targets set at the beginning of the year been met? Have the sales targets assigned by the manufacturers you distribute or represent been met, and at what completion rate?
New DistributionForget It! In the Future, It's Still the Top Big Brands That Will Bring Profits to Distributors!
Recently, the author has noticed many media outlets are pessimistic about big brands, with articles like 'Big brand distributors quit without hesitation' and 'Big brands will gradually be abandoned by distributors.' However, in the author's view, it is still the big brands that will truly bring profits to distributors in the future! The industry is currently in an adjustment period, and it is expected that improvements may come as early as 2018. Let the author explain in detail: Currently, distributors want to eliminate big brands because these brands have high industry visibility and transparent profits, coupled with high sales targets set by manufacturers. Although distributors bear great pressure, they do not receive corresponding returns, resulting in low profits.
New DistributionWhy Is Mengniu Continuously Trying to Deepen Its Internet Channels?
The internet and new retail are profoundly impacting the dairy industry. Mengniu, which rose from a traditional offline distributor system, has never stopped trying to transform itself, continuously adapting to channel changes and making innovative attempts. It launched a WeChat-exclusive product 'Slow Burn' and signed a three-year, 10 billion yuan deal with JD.com.
New DistributionProduct Has No Market, How Can Marketing Save It?
If you're in an interview and given a bizarre drink with five times the sugar, you might think it has no market. But there are ways to market such products, such as targeting niche audiences, changing the product's use, or attaching labels to create a purchase reason. Real cases like Edward Bernays' 'Torch of Freedom' campaign for women's cigarettes and Airbnb's cereal sales during the 2008 election demonstrate the power of labeling.
New DistributionAfter Brutal Expansion, Where Is the Direction of Unmanned Retail?
With the development of internet technology and e-commerce, China's physical retail industry has been increasingly impacted. In this context, commodity circulation channels have become more dispersed, consumer demands have become more diverse, and the need for instant consumption has grown stronger. Unmanned retail emerged in response. Since last year, many white-collar workers have noticed one or two snack-filled shelves suddenly appearing in their offices, even offering fresh food like boxed meals, salads, and yogurt, allowing consumers to purchase food without leaving the office, greatly satisfying instant consumption needs.
New DistributionThe Formidable Nestlé Empire
Nestlé's 'formidable' nature lies in its products being everywhere in your life. In the 2017 Fortune 500, Swiss-based Nestlé retained the top spot in the food and beverage industry, ranking 64th overall, with 2016 revenue of CHF 89.5 billion (approximately USD 93.796 billion), making it a true behemoth. With 151 years of history, Nestlé owns over 2,000 international and local brands, operates in 191 countries, and its product lines span dairy and ice cream, beverages, prepared foods and cooking products, pet care, and nutritional health skin products.
New DistributionWhich Consumer Goods Will See a 'Drop' in Prices This Year?
As the year-end traditional sales peak season approaches, many categories including baijiu, milk, and beverages are seeing price increases. However, due to social upgrades and changing consumption habits, previously popular industries are now experiencing slow growth or even decline. A review of statistics by Nandu reporters found that high-sugar beverages, instant noodles, biscuits, and beer were among FMCG products that saw declining consumption trends and production volumes last year. Industry experts point out that these changes are prompting related FMCG companies to adjust their strategies, including product upgrades and price adjustments.
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