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Counterfeit Exhibitors at Sugar and Wine Fair Withdraw Overnight; More Frightening Than Fakes...
The food and drug administration has acted overnight, making this year's Sugar and Wine Fair cleaner. After CCTV aired the report, a brand exhibitor in Chengdu told the author that counterfeit beverage manufacturers on their hotel floor began packing up and leaving during the broadcast, with some returning deposits and others moving products. Additionally, some small and medium exhibitors were notified by the organizing committee to ban the display of copycat products.
New DistributionTo Succeed in New Product Launch, You Must Use These 7 'Hard Measures'!
Every new thing's birth attracts criticism. When entrepreneurs promote new products, they often face salespeople's lack of confidence and distributors' disinterest. At this point, entrepreneurs must use 'hard measures' to 'force' salespeople and distributors to promote new products. A senior FMCG industry veteran shared a story: an old distributor complained to the board about being forced to distribute new products, and when he refused, his shipments were stopped. The distributor argued that consumers in his area preferred old products, but the veteran noted that consumer needs can be guided. Many distributors only sell bestsellers and miss new trends, leading to decline when old products fade. To help employees and distributors grow with the company, seven 'hard measures' can be used during new product promotion.
New DistributionHow Should FMCG Companies Choose a Logistics Service Provider?
In recent years, the internet has had an increasing impact on all industries. Taking FMCG as an example, consumers now can buy goods online or at convenience stores near their homes, making products closer to consumers and requiring higher distribution efficiency. Data shows that products are moved an average of 7 times before reaching end consumers, adding over 10 percentage points to costs, with 95% of distribution time spent in logistics. Some large FMCG companies are improving efficiency and reducing costs in logistics, as illustrated by the cases of Yihuodi serving Coca-Cola, Boniya, and Zhiweiguan.
New DistributionBaijiu Sales from 61.26 Billion in 2016 to 56.54 Billion in 2017: What the National Bureau of Statistics Says: Growth of 14.42%
The data changes reveal the truth behind 'squeezing water' from the baijiu economy? According to the National Bureau of Statistics, in 2017, the baijiu industry saw a 14.42% increase in sales revenue, but compared with 2016 data, there are apparent contradictions in production and sales figures, suggesting possible data adjustments.
New DistributionHeavyweight | Ready-to-Drink Soy Milk Sparks a New Appearance Revolution, Black Bull's New Bottled Product Hits the Market to Fuel 2018!
In 2017, Black Bull soy milk entered the ready-to-drink market and added over 4,000 high-quality potential distributors in just half a year, covering most provinces across China, and created a classic case of monthly sales of 20,000 cases in county-level markets. Now, entering 2018, Black Bull soy milk continued its strong performance, achieving a good start in the gift market during the Spring Festival. According to New Distribution, Black Bull's new PET bottled soy milk is about to hit the market on March 20, launching a vigorous appearance revolution.
New Distribution9 Strategies and 29 Tips for Distributors to Adjust as Peak Season Turns to Off-Season
The off-season is the best time for distributors to adjust product portfolios, expand distribution, develop new channels, maintain brand presence, and strengthen market relationships. Internally, it's crucial to manage staff retention, set clear compensation and assessment criteria, and provide training to prepare for the next peak season.
New DistributionBeer Prices Rise Again: Budweiser Wholesale Price Up 50%, Harbin Plans April Increase
Following the halt of the baijiu price surge, beer prices are now rising. Budweiser, under AB InBev, has increased its wholesale price from 57 yuan to 85 yuan per case, a nearly 50% jump, effective March 10. A distributor also revealed that Harbin Beer plans to raise prices in April.
New DistributionHeavy Punch, Aiming at 100 Million, Four Beverage Blockbusters Ignite 2018!
As 2018 arrives, distributors reflect on 2017—some struggled with unsold inventory, while others envied neighbors who found hot new products. A good market starts with a good product, especially for small and medium trading companies where product selection determines survival. Beijing Hongruixuan Health Industry Development Co., Ltd. (Beijing Hongruixuan) has upheld product quality and market investment for three years, gaining distributor recognition. In 2018, they launch four blockbuster beverages targeting 100 million yuan in sales.
New DistributionThese Adjustments by 19 Retailers in 2018 Are Closely Related to You!
As an important channel, the development of the retail industry is closely related to the food industry. In recent years, hypermarkets have shrunk, e-commerce retail has risen, and new formats such as unmanned convenience stores and unmanned shelves have flourished. New retail is becoming the vane of retail development. What will 2018 look like? By sorting out the financial reports and other news of 19 retail enterprises, we hope to provide a clear picture.
New DistributionLotte Mart's Struggling China Business: A Sale to Liqun?
Liqun Group, a major retailer in Shandong, announced on March 2 that it was planning a major strategic cooperation agreement, leading to a trading halt. Speculation arose that the move was linked to acquiring Lotte Mart's China operations, though Liqun denied the connection. Lotte Mart, suffering heavy losses due to the THAAD dispute, has been seeking a buyer for its Chinese stores.
New DistributionChen Qian of Ubrew: How to Build a Craft Beer Brand with New Strategies
Chen Qian, co-founder of Ubrew (China) Craft Beer Co., Ltd. and founder of Xianzha Shansong, is a post-90s returnee. Craft beer culture originates from Europe and America, where it accounts for 12% of the U.S. market, but less than 0.1% in China. Chen and her team built Ubrew, a high-end craft beer factory and brand, and launched Xianzha Shansong to deliver fresh craft beer within 30 minutes, targeting young consumers seeking individuality.
New Distribution2017 Liquor Merchant Profit Survey: Behind the Industry's Boom, Are Distributors Really Making Money?
Despite the apparent recovery in the liquor industry, with 12 of 16 listed liquor companies reporting positive earnings forecasts, a survey of over 60 distributors across 13 provinces reveals that more than half are dissatisfied with their profits during the 2018 Spring Festival. The gap between high-profile brand performance and distributor earnings highlights the challenges faced by traditional small and medium-sized distributors.
New DistributionDecoding the Logic Behind Wahaha's 'Open and Shared' Vending Machine Strategy
As China's economy undergoes a unique transition, the high costs of traditional FMCG models are pressuring companies, making vending machines a cost-effective way to control terminal channels. Wahaha has been exploring this avenue for years, and through Zongsheng Technology, it is now promoting an open platform to share costs and enhance consumer experience.
New DistributionKey Takeaways: 5 FMCG Keywords from the Two Sessions Government Work Report
The 2018 Government Work Report, released during the Two Sessions, outlines key directions for China's socio-economic development, with five keywords directly impacting the FMCG industry: consumption upgrading, supply-side structural reform, Internet+ integration, food and drug supervision innovation, and the Healthy China strategy. These keywords signal both challenges and opportunities for FMCG companies as they navigate transformation and upgrade.
New DistributionWhy Did Buffett Buy Coca-Cola in 1988?
In the fall of 1988, Coca-Cola's president Donald Keough noticed someone was buying large amounts of the company's stock. After the 1987 stock market crash, Coca-Cola's share price was 25% below its pre-crash high, but it had hit bottom as "some mysterious buyers were gobbling up shares through block trades." When Keough discovered all the buy orders came from Midwestern brokers, he thought of his friend Warren Buffett and decided to call him. "Hello, Warren," Keough began, "You wouldn't happen to be buying Coca-Cola, would you?"
New DistributionPrice Hikes, Shortages: Toilet Paper Price Increases May Spread Globally; Milk, Beer, and Beverages All Affected!
Taiwan is experiencing a toilet paper shortage, and the situation on the mainland is also grim. The saying 'Better to speculate in paper than in property or stocks' is no longer a joke, as even selling waste paper can earn more money. Paper products are about to see price increases, already affecting household paper. So, are you ready to stock up on toilet paper? Paper companies have issued price hike notices.
New DistributionSpring Sugar Fair is Coming, Here's Your Guide!
As a major event in the sugar, wine, and food industry, the Sugar and Wine Fair attracts distributors from all over the country every year. Today, New Distribution presents a guide to the 2018 Chengdu Spring Sugar Fair. Please keep it! Spring Sugar time and location: Hotel exhibition: March 15-21, at various hotels in Chengdu (detailed list below). Convention center: March 22-24, at Western China International Expo City (new convention center). Preparation: buy tickets in advance, check weather, etc.
New DistributionPractical Tips | 11 Pitfalls for Food Distributors When Choosing Small Brands!
Many company executives understand that in today's market, where products are largely oversupplied and competition is fierce, those who control distribution channels may win the market. In China, the role of distribution channels has never been more emphasized. Distributors are a crucial part of the channel. Opening a well-known financial newspaper or magazine, one sees various sizes of recruitment advertisements. Companies use every means to attract distributors, from strong corporate strength and R&D capabilities to comprehensive marketing support from marketing experts, to promises of strict market protection mechanisms, prevention of channel stuffing, generous year-end rebates, and完善的 return and exchange policies, among others.
New DistributionConfirmed! The Two New Products Coca-Cola Will Bring to Its First Chengdu Sugar & Wine Fair Appearance
In 2018, Coca-Cola will participate in the Chengdu Sugar & Wine Fair for the first time in its history, but this is not surprising news. What is noteworthy is which products the world's No.1 beverage seller will bring. According to reports, Coca-Cola will focus on promoting two products: Monster energy drink and Sprite Plus (Sprite Fiber+), which will be showcased at the Western Expo City with a 288-square-meter outdoor booth.
New DistributionA Major Distributor Who Cooperated for 6 Years Was Scared Away by the Manufacturer's Salesman!
During visits to distributors, some distributors share experiences of being deceived by manufacturer salesmen. These black sheep not only cause losses to distributors but also damage the manufacturer's reputation. The following incident serves as a warning to manufacturers. Today, a friend said he gave up a company and brand he had worked with for six years. He had invested so much effort and had built the product's local market quite well, so it was hard to let go, but he had no choice. He...
New Distribution2018 Hurun Global Rich List Released: Who Is Still the Richest in the Food & Beverage Industry?
On February 28, the Hurun Research Institute released the 2018 Hurun Global Rich List. A record 2,694 billionaires were listed, an increase of 437. Ma Huateng became the richest Chinese person globally with RMB 295 billion, followed by Xu Jiayin, while Li Ka-shing dropped to sixth. In the food and beverage industry, Zong Qinghou of Wahaha remained first, with Yan Bin of Reignwood and the Xu Shihui family of Dali Foods in second and third, respectively.
New DistributionRio Cocktail's Comeback: Parent Company Baorun Group's Net Profit Surges 224% to 183 Million Yuan!
On February 27, Rio Cocktail's parent company, Shanghai Baorun Group (hereinafter referred to as Baorun Group), released its 2017 performance report. The report shows that in 2017, Baorun Group achieved operating revenue of 1.172 billion yuan, an increase of 26.64%, and net profit attributable to listed company shareholders of 183 million yuan, a year-on-year increase of 224%. After a series of adjustments, the parent company of Rio finally turned losses into profits, following the slowdown in beverage sales due to macroeconomic slowdown since the second half of 2015, and a loss of up to 142 million yuan in 2016.
New DistributionDo You Know the Core Differences Between Outstanding and Ordinary Employees?
This article outlines ten key differences between ordinary and outstanding employees, covering aspects such as initial job focus, problem-solving, execution, personality, after-hours habits, work priorities, customer communication, perspective, handling criticism, and career planning. Outstanding employees prioritize learning and experience, proactively solve problems, maintain good relationships, plan their work, understand customer needs, think strategically, accept feedback, and have clear career goals.
New DistributionOld Distributors Are Increasingly Trapped, New Distributors Are Getting Trapped Too!!
Yesterday, I talked with distributor Jia, who deals in condiments, and realized we both have a noose. For condiments, the noose is 5 million yuan. Below that, the business is your own; above it, the manufacturer controls you, forcing you to stock up, promote, and give gifts. Cross that line, and you lose control.
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