AUTHOR ARCHIVE
Articles by New Distribution
新经销
Browse 3233 New Distribution articles by New Distribution.
Published articles
3233 articles · Page 48 of 135
Hua Bin Joins Forces with All Sectors to Promote Innovation and Development of China's Functional Beverage Industry
On April 2, 2018, Hua Bin Fast-Moving Consumer Goods Group held the 'China Functional Beverage Innovation and Development Conference' at the Great Hall of the People. The conference brought together industry associations, experts, government officials, and partners to release a joint initiative promoting innovation and development in China's functional beverage industry.
New Distribution3 Strategies to Solve Regional Market Dumping Problems!
Small and weak distributors often feel helpless when facing market dumping. They can't rely on manufacturers, who tend to ignore their complaints, and retaliating against the dumpers often leads to mutual destruction. This article presents three effective strategies through case studies: retreating to advance, attacking the mind, and leveraging the manufacturer's power.
New Distribution3.78 Million Yuan 'Sky-High' Moutai Goes Viral Online: Who Authenticates It?
A recent online listing of a 3.78 million yuan bottle of aged Moutai on a major e-commerce platform has sparked widespread attention and debate, with netizens questioning its authenticity and who would verify it. Experts from the China Collectors Association warn consumers that the aged Moutai market is fraught with counterfeits, and advise against entering the collection field without professional knowledge to avoid financial losses.
New DistributionThe Highest Level of Sales = Chatting: These 10 Top Scripts! Remember 3 and You're Set!
Thinking determines the way out, attitude determines altitude. 1. True sales is a pleasant chat process: talk about the other's wishes, worries, how to fulfill their wishes, and how to remove their worries. 2. True sales has no opposing positions, no buyer, no seller. 3. True sales is to solve problems for the other party in unity. 4. True sales does not need to persuade the other party. 5. True sales has no pressure between each other. 6. True sales is that we say what the other wants to hear, and we sell what the other wants. 7. True sales is full of value and meaning. 8. True sales, after the deal, the other party will say thank you.
New DistributionBy-Health also launches functional drinks! Why are healthcare companies flocking to this market?
By-Health confirmed that its new functional drink F6 was developed and produced by the company itself, not just a brand endorsement. As one of China's largest health product companies, By-Health recently acquired Australian probiotic leader Life-Space for 3.5 billion yuan. The company is not the first healthcare firm to enter the functional beverage market, but experts note that while the market has huge potential, industry standards are still lacking.
New DistributionWelinkData and CICC Pay Co-host 'Create Better Cash Flow' Launch, Making Credit Sales Simpler Than Ever
On March 29, WelinkData and CICC Pay co-hosted the 'Create Better Cash Flow' enterprise series launch and strategic partnership signing ceremony in Beijing. Industry leaders and financial experts, including Zhang Jingqiang, Executive President of China Association of Small and Medium Enterprises, and Zhong Shengjiu, CEO of WelinkData, attended and spoke at the event.
New DistributionMengniu Fully Enters the 'Lu Minfang Era': Mengniu Must Win, or Die; Behind Second Place Is a Cliff!
On the evening of March 27, Mengniu released its 2017 annual results: total revenue was RMB 60.1556 billion, up 11.9% from RMB 53.7793 billion in 2016; net profit was RMB 2.0478 billion, compared with RMB -751.2 million in 2016. This means that in China's dairy industry's 600-billion club, Yili is no longer the only dominant player. Mengniu once set records as the first domestic dairy company to break through 20 billion and 30 billion in revenue, surpassing Yili, which had over 30 years of history, to become the champion of China's dairy industry. But since 2009, Mengniu's growth rate began to lag behind Yili, and in 2011, Yili's revenue surpassed Mengniu, returning to the top position. In 2012, Mengniu was again embroiled in a food safety incident, widening the revenue gap between the two.
New DistributionCOFCO's Mixed-Ownership Reform Shows Early Results: China Foods Net Profit Surges 205% to Record High
On March 27, China Foods Limited, a subsidiary of COFCO Group, released its annual results for the year ended December 31, 2017. The report shows that the group's continuing operations achieved total revenue of HK$15.461 billion, up 37%, and net profit of HK$2.27 billion, up 205%, a record high since the company's listing. Net profit from continuing operations was HK$1.83 billion, up 232%. This is the first financial report from China Foods after its parent company COFCO initiated mixed-ownership reform and restructuring. Industry insiders say that based on these results, China Foods has made a significant contribution to COFCO's goal of exceeding 10 billion yuan in overall performance for 2017.
New DistributionThe Situation Escalates: Rumors That Yili Chairman Was Taken for Investigation, One Suspect Arrested
A media report claimed that Yili Chairman Pan Gang was taken away by authorities for investigation, based on his absence from public appearances for nearly six months. Yili responded that the rumors were false, and the company has filed a police report, with one suspect already arrested.
New DistributionPractical Tips | Three Aspects and Four Reasons Why Distributors Can't Break Through Sales
Profit is the core of business operations and the most concerning issue for distributors. Every distributor tries to make their products popular, sustain business growth, and achieve profitability. However, in actual operations, many things fall short, and most distributors face the dilemma of stagnant sales. When facing a difficult situation, it's necessary to think comprehensively about where the problem lies.
New DistributionIn Sales, There Are No Miracles—Only Hard Work!
Have you ever seriously planned your work, or are you just coasting? Performance cures all ills, and big orders solve all worries. If you need your leader to supervise you to hit targets, then sales isn't for you—maybe an assembly line suits you better. In sales, we rely on self-discipline, self-awareness, and self-learning, because no one will teach you proactively in the workplace. If you're excellent, you won't need constant supervision.
New DistributionPractical Guide for Salesmen in Township Distribution: 8 Key Points for Development, 8 Steps for Distribution
With a population of over 1.3 billion, of which 900 million are rural residents (70% of the total), the rural market in China holds immense potential, akin to a vast treasure awaiting exploration. The new era has spurred the growth of China's new rural economy, significantly boosting farmers' income and consumption demand. The resurgence of the rural market has opened up broader development opportunities for enterprises. How to enter township markets and capture a share of rural development is an urgent issue. Rather than envying fish in the deep water, it's better to retreat and weave a net. After thorough research of all weak county and township markets, a systematic township market development plan has been proposed, following the four-step approach of 'building a team, setting standards, creating models, and ensuring implementation,' to foster a healthy, harmonious, and sustainable development of township markets. Below, we share an example of a brand distributor's development of a township market, and welcome your feedback.
New DistributionCoca-Cola Launches Cosmetics, Luzhou Laojiao Sells Perfume: The Craze of Food Industry Crossovers!
Coca-Cola's 2017 annual report showed an 81% drop in performance, marking its fifth consecutive year of decline. In response, the beverage giant partnered with Korean beauty brand The Face Shop to launch a full cosmetics line, including cushion foundations, eyeshadows, and lipsticks. This article also reviews other food industry crossovers into beauty, such as M&M's lip balms, Oreo hand cream, Yakult face masks, KFC nail polish and bath additives, Pizza Hut and Burger King perfumes, and Luzhou Laojiao's perfume.
New DistributionChina Shengmu Projects Loss of 1 Billion Yuan; Reasons Behind Yao Tongshan's Resignation Found, Modern Dairy Loses 900 Million, Huishan Bankrupt
China Shengmu (01432), the third-largest pasture enterprise, announced an expected loss of approximately 1 billion yuan for 2017, a sharp reversal from a profit of 680 million yuan in 2016. Founder Yao Tongshan resigned as chairman and CEO amid the unprecedented loss, which he had not anticipated.
New DistributionEmployees Don't Execute Well: Change People or Change the System? Profound!
This article uses five stories to illustrate the power of systems over individual effort, showing that changing the system can lead to dramatic improvements in performance and outcomes.
New Distribution10 Key Points for Effective Distribution in Retail Outlets, or You'll Never Make Money!
When it comes to distribution, many distributors say, "What's so hard about it? We do it every day!" But in reality, achieving "effective distribution" is not simple. Through exchanges with numerous distributor friends, the reporter has summarized ten key points for effective distribution, hoping to provide reference and help for distributors.
New DistributionHeihei Light-Fat Beverage Wins 'Star New Product' Award at 2018 Spring Sugar & Wine Fair, Continuing to Lead the Light-Fat Category
At the 2018 Spring Sugar & Wine Fair, Heihei Light-Fat Beverage won the 'Star New Product' award. Made from a scientific ratio of black sesame, oats, and black beans, plus other healthy light-fat ingredients, it offers a unique formula for a lighter diet and body. As the pioneer of light-fat beverages, Heihei is produced by Southern Black Sesame and endorsed by national film star Fan Bingbing.
New DistributionSuning's 'Smart FMCG' Revolution: Investing Hundreds of Millions in 'Smart Brands'
After integrating Suning Online Supermarket, Su Xiansheng Premium Supermarket, Suning Red Kids, and Suning Xiaodian, Suning.com's FMCG business group made its first public appearance on March 21 in Chengdu, unveiling its 'Smart FMCG' strategy. Vice President Bian Nong announced plans to become China's No.1 in convenience stores and mother-and-baby sectors within three years, and to excel in fresh food. Suning will also open inclusive policies to brands and launch a 'Smart Brand' incubator.
New DistributionPractical Tips for Peak Season Distribution | 95% of Products 'Die' During Distribution! A Profound Lesson!
Everything has multiple facets. It is often said that 'slow sales in the off-season are a chronic disease,' so distributors and their channels focus on 'how to stimulate sales' through various promotions. This leads to the dilemma where products sell only during promotions and not otherwise. However, when we look back at the root of the problem, we find that a major cause of poor sales across the entire chain is failed distribution. There are eight common manifestations of failed distribution: 1. Consignment leads to slow sales, and products quietly die. When new products enter the market, because retail outlets are uncertain about future sales and fear overstocking and tying up capital, they lack the desire to stock up, making distribution extremely difficult. Many salespeople, to meet company targets or expedite distribution, may agree to consignment, but this often leads to products being ignored and eventually dying at the outlet.
New DistributionMajor | Master Kong Releases 2017 Financial Report: Instant Noodles Slap Back at Food Delivery, Beverages Maintain Position Through Promotion
According to New Distribution, on March 20, Master Kong Holdings, listed in Hong Kong, released its 2017 results, with annual revenue of 58.953 billion yuan, up 6.07% year-on-year; net profit attributable to shareholders of 1.819 billion yuan, up 56.59%; basic earnings per share of 32.45 cents; proposed dividend of 2.49 US cents per share. The instant noodle business recovered, countering food delivery, while the beverage business relied on promotional activities to maintain its market position.
New Distribution"Spring Sugar" | China Craft Beer Hotel Exhibition Opens Today at Sofitel Chengdu
The annual Chengdu Sugar Fair in spring is the most important economic event in the national food economy, known as the "No.1 Meeting under Heaven." This year marks the third time China Craft Beer participates in the Sugar Fair. Due to funding constraints, many emerging members of the China Craft Beer Association (CBAC) cannot afford to independently participate in the traditional hotel exhibition, missing out on brand exposure and omnichannel opportunities. Therefore, led by Master Gao Beer and with the help of Sichuan Wenbo Advertising, the "Spring of China Craft Beer" event was held. Currently, the "Spring of China Craft Beer" hotel exhibition is ongoing at Sofitel Hotel.
New DistributionSales Is About Results, Not Effort!
In sales, only by delivering results can you speak with confidence and secure your position, your team, and your subordinates; otherwise, many things become difficult. Sales is a profession aimed at achieving results, and effort without results contributes nothing to the company.
New DistributionHeiniu Food Pushes into Ready-to-Drink Soy Milk: Why and How? A 'Small Goal' of Several Hundred Million?
Chen Gengcheng, a veteran in the FMCG industry with 18 years at Heiniu Food, is leading the company's push into the ready-to-drink soy milk market. After successful market operations since 2017, Heiniu is launching an upgraded bottled soy milk product in 2018, aiming for over 200% sales growth.
New DistributionDistributors: Without Strong Customer Relationships in Sales, Nothing Gets Done!
Good customer relationships can generate greater sales. Terminal customer relationships are more important than competing for terminals. Without good terminal relationships, various terminal tasks are difficult to carry out, some terminal investments may not yield returns, and good relationships can maximize investment benefits. Moreover, good relationships themselves have direct promotional power at the terminal, making it easier to achieve twice the results with half the effort.
New Distribution