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Consumer & Categories

COFCO Packaging Eyes Goat Milk Powder After JDB Investment, Plans 70 Million Can Capacity

A notice from Long County, Shaanxi, reveals that COFCO Packaging, which recently invested heavily in JDB, is also eyeing the domestic goat milk powder industry. The company, China's largest milk powder can producer under COFCO, plans to invest 50 million yuan to build a milk powder can production line in Shaanxi, which has been approved by local authorities. The project is expected to generate 21 million yuan in revenue in its first year of operation.

New Distribution
Capital, Earnings & M&A

Big News! Eternal Asia Announces 2017 Financial Report: Revenue of 68.515 Billion Yuan, Net Profit of 595 Million Yuan

Eternal Asia, China's first listed supply chain company, released its 2017 financial report, revealing key insights for the FMCG industry. The report highlights the 380 distribution platform's dominance, the low-margin challenge in FMCG, the strategic push into convenience stores, and the high profitability of its supply chain finance arm.

New Distribution
Capital, Earnings & M&A

News Flash | Major! 23 Wuliangye Distributors Become Shareholders; Shocked! Business Licenses for Express Delivery of 15 Companies Including Suning Cloud Commerce Revoked; Danone Q1 Revenue Up 4.9%...

Highlights: 01 Wuliangye's 1.85 billion yuan private placement completed, with 23 liquor distributors including Yinji, Song Ning, and Jia Guangqing becoming shareholders. 02 Wahaha denies that share buyback is for IPO preparation. 03 Business licenses for express delivery of 15 companies including Suning Cloud Commerce revoked. 04 First industry standard for aged liquor to be released. 05 Kongfujia adjusts prices for three products in Shanghai. 06 Gatorade launches sugar-free G Zero. 07 Suguo fully launches on JD Daojia. Financial reports: Danone Q1 revenue up 4.9%; Heineken Asia sales up 11%; Jialebao 2017 loss of 54.29 million; COFCO Sugar 2017 net profit up 43.69%; Hengshun Vinegar 2017 revenue up 6.52%; Yantang Dairy 2017 revenue up 12.58%.

New Distribution
Dealer Operations

Anxious Distributors!

In 2018, anxiety is the buzzword, and distributors are no exception. They worry about product selection, price wars, employee retention, and profits. The article explores the causes of distributor anxiety and offers solutions such as effective management, motivation, vision, and continuous learning.

New Distribution
Capital, Earnings & M&A

News Flash | Nongfu Spring Invests Another 500 Million Yuan in Tea Beverage Project; Luzhou Laojiao to Phase Out a New Round of Distributors; Walmart Continues Store Closures...

Highlights include Tao Li Bread launching a new 'dirty bread' product, Coca-Cola entering Japan's soda wine market, Quan Shi convenience stores expanding to Nanjing, Sanyuan introducing a new yogurt, Qinqin shrimp crackers launching crayfish-flavored snacks, Luzhou Laojiao potentially eliminating distributor brands, Nongfu Spring investing 500 million yuan in a tea beverage project, Walmart closing three stores in less than a month, Shuangta Food releasing its 2017 annual report, Schwarzkopf recalling defective hair dyes, and experts defending instant bird's nest products.

New Distribution
Management & Methods

9 Months, 80 Square Meter Tobacco and Alcohol Store Sales Increase 300%, It's Not So Easy for the Times to Abandon You

Tobacco and alcohol stores are the most common retail outlets for alcohol near urban residential areas and communities. They used to be our first choice for purchasing cigarettes and alcohol. In recent years, their business has been declining. E-commerce has taken away a large portion of customers online, as seen by the couriers from SF, ZTO, and YTO coming and going at the community gates, indicating where previous sales have gone; offline, Alibaba and JD's retail platforms and convenience stores are also encroaching step by step, forcing some struggling stores to 'sell out'; additionally, franchise chains like 7-11 and Quanshi are expanding, leveraging brand and supply chain advantages.

New Distribution
Capital, Earnings & M&A

From 3,000 Yuan to a Fortune of 13 Billion: Why Does Chen Kaixuan's Liby Group Insist on Not Going Public?

Liby Group founder Chen Kaixuan, who started with 3,000 yuan, has built a fortune of 13 billion yuan. Despite the company's success, he has consistently refused to take it public, a stance shared by other private enterprises like Huawei and Wahaha. This article explores the reasons behind this decision, including the company's strong brand recognition, sufficient cash flow, and the founder's cautious approach to capital markets.

New Distribution
Management & Methods

Unilever Strategically Partners with Retail Link to Boost New Retail, Creating a Record-Breaking Super Brand Week

In the context of new retail, how can brands seize the opportunity to take off? Alibaba's Retail Link offers a new direction for many brands. As a one-stop purchasing platform serving millions of small retail stores, Retail Link is a key partner for brands expanding into lower-tier markets. Through precise channel marketing, Retail Link provides a shortcut for brands to embrace new retail and overtake competitors. Against this backdrop, an increasing number of leading brands are choosing to collaborate with Retail Link, with frequent in-depth cooperation.

New Distribution
Dealer Operations

Distributors: Seven Key Points for Distribution Before You Understand Them!

Distribution is a daily task for every distributor, but effective distribution is not as simple as it seems. The following tips on distribution are intended to help distributor friends. 01 Don't distribute blindly; set goals to be effective. Distribution tests a distributor's basic skills. An effective distribution can expand the number of sales outlets and bring sales, which almost every distributor can anticipate. However, which distributor has clearly defined how many retail outlets to add, how much to increase the distribution rate, how much to increase monthly sales, what gross profit point to control, what the fixed cost ratio is, and to what extent terminal visualization should be achieved before distribution?

New Distribution
Industry Trends

Gionee's Debt of 10 Billion: The Layoff Notice Reveals a Company's Character!

In his endorsement, Xue Zhiqian claimed Gionee phones were 'absolutely great,' but in 2018, Gionee couldn't seem to get better. According to Southern Metropolis Daily, Gionee is facing an unprecedented cash flow crisis, with suppliers taking it to court, assets frozen, and debts reaching 10 billion yuan. Of course, as is often the case, when a company is in crisis, it must cut its losses, making 'layoffs' the HR department's most important task. Gionee is laying off 50% of its staff, but its final act of kindness is a dignified separation.

New Distribution
Dealer Operations

A Salesman Fired His Distributor Boss, and His Reason Won Millions of Likes from Peers!

Remember the saying, "The world is so big, I want to see it"? A resignation letter citing that reason once sparked heated discussion. Not long after, a salesman decisively fired his boss with just a few words. His resignation reason was even more thought-provoking, earning admiration from peers. The endless stream of resignation reasons has left many bosses overwhelmed, and "too embarrassed to chase payments" has stirred up waves, bringing dual pressures of personnel costs and bad debt losses to food industry bosses, sparking a heated debate about debt collection.

New Distribution
Brand Marketing

Hongmao Medicinal Wine Incident Continues to Escalate: When Will Food and Drug Regulatory Capabilities Be Strengthened?

Guangzhou doctor Tan Qindong was arrested by police in Liangcheng County, Inner Mongolia, for posting online that "Hongmao Medicinal Wine is poison." Inner Mongolia Hongmao Guoyao Co., Ltd. claimed that Tan's article caused over 1.4 million yuan in return losses and seriously damaged the company's reputation. According to relevant inquiry records, due to the post, two pharmaceutical companies and seven citizens in Shenzhen, Hangzhou, and Changchun requested returns. The two companies are Jilin Province Haishan Pharmaceutical Co., Ltd. and Hangzhou Xiaoshan Baokang Pharmaceutical Co., Ltd., which returned 14,000 and 43,200 bottles respectively.

New Distribution
General Commentary

Latest | Zhang Jianqiu, Executive President of Yili Group, Attacks Former Chairman Zheng Junhuai

The turmoil at Yili is far more complex than we imagined. Recently, the reporter learned from Yili's certified public account that Zhang Jianqiu, Executive President of Yili, responded to the lawyer's statement of former chairman Zheng Junhuai, listing multiple 'crimes'. The article points out that Zheng Junhuai instructed relevant personnel to conduct long-term illegal investigations on Yili executives and their families, obtaining a large amount of personal information, which provided substantial material for a series of subsequent rumor cases. Relevant receipts were attached as evidence. Subsequently, Zhang Jianqiu further pointed out Zheng Junhuai's various misdeeds during and after his imprisonment. Finally, at the end of the article, Zhang Jianqiu earnestly requested the National Supervisory Commission and procuratorial organs to intervene as soon as possible to ascertain the facts, restore the truth, and bring the criminals to justice!

New Distribution
Consumer & Categories

Lin Muqin: Creating the 4 Billion Yuan Dongpeng Special Drink!

Lin Muqin, chairman of Dongpeng Beverage Group, has a habit of checking trash bins at highway service areas to count empty bottles of his product, keeping him vigilant. By 2017, he transformed Dongpeng from a failing state-owned factory into a leading functional beverage company with annual sales exceeding 4 billion yuan. On February 27, he met with reporters in Beijing, sharing his journey of focus and innovation.

New Distribution
General Commentary

Sales = Talking? 80% of Salespeople Get It Wrong!

Salespeople should first be good listeners, and only then eloquent speakers. 80% of salespeople believe that the key to sales is a silver tongue, so they chatter endlessly at clients, but most clients reject them before they finish. The author has met many sales experts across industries, and they all agree that in sales, ears are more important than mouths! Communication starts from the heart, and the first step is learning to listen. In sales, 80% of deals are closed by ears, and only 20% by mouth.

New Distribution
Retail Formats

Liu Qiangdong: Aiming to Open 1,000 Convenience Stores Daily by Year-End, with One Every 300 Meters on Streets

At the 2018 China 'Internet+' Digital Economy Summit held yesterday, Liu Qiangdong, Chairman and CEO of JD.com, set a goal to open 1,000 JD convenience stores daily by the end of this year. Two years after launching the convenience store plan, JD opens 1,000-1,200 new stores weekly as of March, receiving 50,000 applications daily. Liu stated that through a franchise model, JD convenience stores will be located every 300 meters on streets, ensuring no counterfeit goods, with JD Finance providing loans, and store owners earning around 8,000 yuan monthly.

New Distribution
Distribution & Channels

What to Do When Terminal Owners Refuse to Stock Up? 10 Core Distribution Strategies to Motivate Salespeople to Hit the Market

When launching new products or conducting routine visits, persuading terminal customers to stock up is a headache for many salespeople, especially newcomers who speak bluntly and often hit walls. In actual sales, we need to employ certain strategies and master sales techniques to effectively stimulate terminal customers' enthusiasm for stocking, increase the probability of orders, and lay a solid foundation for later sell-through.

New Distribution
Dealer Operations

Unconventional Path: 20-Year Distributors Survive Thanks to These 6 Ruthless Tactics!

Using poison as an antidote: When a competitor maliciously dumps products, a wine distributor colludes with the manufacturer to plant defective goods and report the competitor for selling fakes, effectively curbing the dumping. This is one of six unconventional tactics detailed in the article, each with a real-life case and commentary.

New Distribution
Capital, Earnings & M&A

Plot Twist: Former Yili Chairman Zheng Junhuai Denies Allegations, Sues Zhang Jianqiu for Defamation!

On April 9, in response to Yili's Zhang Jianqiu's accusation, Caixin reported that Zheng Junhuai had commissioned lawyers to issue a statement denying the allegations. The statement claims Zheng had no knowledge of the rumors about Pan Gang's disappearance and threatens legal action against Zhang for defamation. On the same day, Yili issued another announcement stating that Chairman Pan Gang is receiving treatment abroad and that the company's operations are normal.

New Distribution
Capital, Earnings & M&A

Yurun Food, Claimed to Be the Largest Meat Products Company, Lost HK$1.9 Billion—How Much Longer Can It Last?

Yurun Food recently released its 2017 annual results, reporting revenue of approximately HK$12.057 billion, down 27.8% year-on-year, and a net loss of HK$1.915 billion, narrowing from the previous year's loss of HK$2.342 billion. Industry insiders point out that the sluggish pork market in 2017 led to a decline in Yurun's processed meat market. Additionally, years of declining performance have left the company battered, and the fact that Yurun's chairman, Zhu Yicai, is under residential surveillance at a designated location have all impacted Yurun's development.

New Distribution
Distribution & Channels

Can't Sell Products? Check If Your Salespeople Have These Five Misconceptions!

Distribution channels are customers, and terminals are the market. This is a tune that marketers have been singing frequently and loudly in recent years. Indeed, as a link in the sales channel, retail terminals face consumers directly, serving as a dragon gate for products to become consumer goods and the source of actual sales for manufacturers. To make their products leap over this dragon gate and generate actual sales, manufacturers compete in terminal work. However, in actual terminal work, many terminal marketers fail in their business due to misconceptions. 1 In content, emphasizing sales over...

New Distribution
Capital, Earnings & M&A

Yili in Turmoil: Former Chairman Zheng Junhuai's Equity Claims, 2017 Annual Report Delayed...

Yili is facing a series of troubles. Ten days after a rumor about Chairman Pan Gang's disappearance, the 2017 annual report has not been released as scheduled. Executive President Zhang Jianqiu publicly accused former chairman Zheng Junhuai of being the mastermind behind the rumors.

New Distribution
Distribution & Channels

Winning Hearts: 10 Psychological Tactics for Terminal Distribution!

Salespeople often face difficult questions from channel customers during distribution, such as being asked if a neighboring wholesaler has taken the product. This article explores the complex psychology behind such questions and provides 10 psychological tactics to effectively handle channel customers, from their pursuit of discounts to their fear of competitors, helping salespeople respond appropriately and succeed in distribution.

New Distribution
Capital, Earnings & M&A

A Salesperson Who Doesn't Call, Visit, Message, or Follow Up—Why Should You Have Results!

What is the most important quality for a salesperson? Different people have different answers. Some say professionalism, some say communication skills, some say affinity, etc. The author does not deny the importance of these qualities in sales; they are necessary conditions for success but not sufficient conditions. The most important quality for sales is persistence; without persistence, a salesperson will not achieve great success!

New Distribution