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No Display, No Sales! 4 Steps + Display 43521 Formula: Have You Mastered These Essentials?
The quality of product display directly affects the success of brand cultivation. Research shows that most consumer purchases are unplanned, and eye-catching displays can stimulate purchase intent. This article introduces the 'Display 43521 Formula' and four key steps for effective shelf placement.
New DistributionComprehensive Layout in WeChat Market, JD.com Proposes a Package of Social E-commerce Solutions
JD.com, as one of the first retail platforms to enter the WeChat ecosystem, has proposed a comprehensive set of social e-commerce solutions based on its unbounded retail blueprint for the WeChat social ecosystem, aiming to help brands connect social traffic with retail and achieve traffic precipitation, operation, and conversion.
New DistributionEmployees Who Don't Care About Income Are the Most Terrifying!
In the internet age, the relationship between people has been restructured, and the relationship between bosses and employees is no longer one of employment but of cooperation. The boss provides the platform, and employees provide their talents and time. Therefore, bosses must also change traditional practices and choose to stand on the same side as employees. A cleaner at a company, usually the most overlooked role, fought desperately with a thief when the company safe was stolen one night. When asked about his motivation, his answer was unexpected: "The general manager always praised me for sweeping clean when he passed by."
New DistributionDistributors Who Can't Launch New Products Will Never Grow Big!
A distributor who only sells mature products won't succeed. Under the banner of big brands, distributors can generate volume without much effort. What truly demonstrates your capability is when you're given a new product. With a similar market starting point, how do you perform compared to other distributors? Conversely, a distributor skilled at launching new products must excel in strategy, management, execution, and competition, leading to more growth opportunities! 01 Launching new products gains manufacturer policy support. When operating new products, companies often provide incentives; companies that don't understand incentives are also misguided in new product promotion. P&G's launch of Runyan shampoo spared no effort in consumer activities, with continuous advertising, new product launches, and promotions, but without special support for channel profits, which was one of the main reasons for P&G's failure.
New DistributionHow Can Distributors Avoid Being Busy While Others Are Idle?
Many managers often encounter situations where employees come to them with problems that should have been resolved independently, leading to wasted time and unresolved issues. The key lies in the 'monkey management' principle, which emphasizes that each person should take responsibility for their own tasks, and managers should train subordinates to solve problems themselves rather than relying on superiors.
New Distribution2018 Ranking of China's New First-Tier Cities Released: Where Is Your Ideal City?
Cities are products of human aggregation. As people flock into cities, these spatial entities gain immense power. Yet, growing environmental and social issues remind urban planners, operators, and citizens to ponder: what makes an ideal city? Using increasingly rich urban data, an evaluation system can be built to outline the ideal city. Based on the latest year's commercial data from 170 brands, user behavior data from 19 internet companies, and big data from data institutions, CBN's New First-Tier Cities Research Institute ranked 338 cities at or above prefecture level in China.
New DistributionWang Sicong's EROS GABA New Product 'Ji Yin' Makes a Splash at Shanghai EDC Music Festival
In recent years, the consumer base for functional drinks has shown a trend toward younger demographics. With the rapid rise of the young 'nouveau riche' group, how to communicate with these young people who enjoy various pan-entertainment cultural forms such as music, e-sports, nightclubs, and live streaming, and create exclusive functional drinks for them, has become a top priority for many beverage brands. On April 29-30, EDC CHINA, one of the world's largest music festivals, grandly debuted at Shanghai International Music Village. As the official designated energy drink, the young trendy vitality drink EROS, created by 'National Husband' Wang Sicong, also appeared at the electronic music festival, not only serving as the 'vitality charging station' for the 'ten-thousand-person rave' but also using electronic music to present this 'unique' trendy vitality drink to everyone.
New DistributionNews Flash | Another Price Hike Wave in May! Many Food Companies Release Q1 Reports; Black Tech! Nestlé's First Sugar-Reduction Technology Chocolate Bar Launches; Avengers × Coca-Cola Promotes Character Bottles...
Today's headlines: Paper prices surge, leading to another round of price hikes in the food industry in May. Wahaha's former executive takes helm at Carabao China with a target of 10x growth in three years. Fonterra partners with Alibaba for blockchain traceability. Liu Qiangdong donates 200 million yuan to Tsinghua University. Qiaqia Food faces transformation challenges. New products: Avengers × Coca-Cola character cans, Calbee coffee-flavored chips, Nestlé's first sugar-reduction chocolate bar. Financial reports from Moutai, Bright Dairy, PepsiCo, Weiwei, Yanjing Beer, Chongqing Beer, and Gongxiao Daji. Industry news: UK companies sign plastic reduction pact, Suning opens new retail format, and mandatory environmental disclosure for listed companies by 2020.
New DistributionAfter Years as a Distributor, Do You Really Know How to Plan Routes? Do You Really Understand Your Outlets?
Although the straight line between two points is the shortest, it is not necessarily the fastest. In a broad sense, the outlet is the last link in the chain from manufacturer to consumer; in a narrow sense, it is the retail location where consumers purchase goods, where products meet consumers and exchange for money. Outlets have significant commercial value, such as shortening distance, providing convenience, offering speed, and promoting purchases.
New DistributionMilk Powder Registration System Implemented, Distributors' Lives Seem Harder
Distributors in any industry play a crucial yet awkward role, and the maternal and infant sector is no exception. An industry insider points out that distributors are key links between channels and manufacturers, helping distribute products. However, with the implementation of the milk powder formula registration system, distributors face higher requirements, increased competition, and greater risks, prompting many to transform their business models.
New DistributionNews Flash | Q1 2018 Huabin Sales Exceed 7.8 Billion; Beingmate Faces Delisting Crisis? JDB's New President Makes First Public Appearance..
Today's top stories: Huabin FMCG Group's Q1 sales exceeded 7.8 billion yuan; JDB's new president Li Chunlin made his first public appearance, announcing a strategic plan for a strong comeback; Yanghe denies adjusting retail prices amid rumors of price increases; PepsiCo upgrades Quaker; Beingmate faces delisting risk after two consecutive years of losses; Lotte reportedly plans to sell 22 Beijing stores to Wumart.
New DistributionMajor News: Coca-Cola Invests in Internet-Famous Yogurt Brand LePur!
New Distribution has learned that LePur, a popular internet-famous yogurt brand in China, has received a strategic investment of several hundred million RMB led by Coca-Cola, making Coca-Cola its second-largest shareholder, with existing investors IDG Capital, ZhenFund, Dahe Capital, and Maixing Investment all following the round. This marks Coca-Cola's first strategic investment and partnership with a startup in Asia. LePur is an internet-driven FMCG company that has gained a loyal following through digital marketing and user-centric operations.
New DistributionTsingtao Brewery Q1 Revenue 7.25 Billion Yuan; Yanghe Raises Prices for First Time in 2018; Nissin Diversifies into Fruit Juice Drinks in China; Nestlé Pure Life Launches New Packaging...
Today's top stories: Tsingtao Brewery reports Q1 2018 revenue of 7.25 billion yuan, up 3.0% year-on-year; Yanghe raises prices for its main products for the first time in 2018; Nissin partners with Kagome to sell vegetable and fruit juice drinks in China; Nestlé Pure Life launches new packaging; and more.
New DistributionYili Reports 2017 Financial Results: Impressive Data, Yet Stock Nearly Hits Limit Down!
Last night (April 26), dairy giant Yili released its 2017 annual report and 2018 first-quarter report, showing significant growth in both revenue and net profit. In 2017, revenue reached 68.058 billion yuan, with a 2018 target of 77 billion yuan. According to New Distribution, Yili's 2017 total operating revenue was 68.058 billion yuan, up 12.29% year-on-year; net profit reached 6.003 billion yuan, with non-GAAP net profit growing strongly by 17.70%. In the first quarter of 2018, operating revenue was 19.753 billion yuan, up 25.1% year-on-year; net profit was 2.106 billion yuan, up 21.3%.
New DistributionJD New Channel Officially Launches Joint Warehouse and Distribution System
Recently, Zheng Hongyan, Vice President of JD Group and President of JD Mall's New Channel Business Unit, announced that JD New Channel will launch a new joint warehouse and distribution system to comprehensively upgrade channel efficiency. As the only company in the world with six logistics networks covering small/medium items, large items, cold chain, B2B, cross-border, and crowdsourcing, JD Group accelerated the deployment of its fourth logistics network—B2B logistics—in 2017 to better meet B-end order demands. To adapt to the rapid growth of small B business, under the principle of 'integrated openness' and with the goal of restructuring the 'cost, efficiency, and experience' of the channel, JD New Channel is introducing a new warehouse and distribution solution, co-building a 'joint warehouse and distribution' system with brand owners and channel distributors as a supplement to JD's existing B-end exclusive logistics.
New DistributionDistributors, Where Did Your Profits Go?
In the industry, many distributors work hard all year round, only to find that their efforts seem to be in vain. Where have their profits gone? Not to the manufacturers, nor to the consumers, but still in the hands of the distributors themselves! However, to secure these profits, distributors need to strive for excellence, manage diligently, and continuously explore profit-making paths that suit their own circumstances.
New DistributionFMCG Terminal Channel Classification Overview! Understand 10 Major Categories and 60 Segmented Markets in 3 Minutes!
Multi-channel distribution has always been at the forefront of the FMCG market. This article details the 10 major categories and 60 terminal channels in the FMCG sector, providing a comprehensive reference for sales and distributor teams.
New DistributionImpressive! China Completed in Just 20 Years What Took European and American Countries 80 Years in Beverage Development!
The beverage market is a key goldmine in China's food industry, with frequent dark horse successes. Starting in the 1980s, China's beverage industry took only 20 years to nearly complete the entire development process that took European and American countries 80 years.
New DistributionAfter New Product Distribution, Why Do Nine Out of Ten Fail? Have You Considered These Reasons?
In the process of introducing new products to regional markets, the effectiveness of the initial distribution and whether it meets expectations are often key factors determining success or failure. Many distributors can distribute quickly, but market activation is slow. Once products don't sell, it leaves a bad impression on retail stores, affecting long-term relationships and making future distribution difficult.
New DistributionPoor Performance Has Nothing to Do with Price!
1% of sales are completed over the phone, 2% after the first contact, 3% after the first follow-up, 5% after the second follow-up, 10% after the third follow-up, and 80% after the 4th to 11th follow-ups! Follow-up work makes your customers remember you, so when they take action, they think of you first. The biggest gain in sales is not the commission, not the promotion, not the capital for showing off, not completing tasks, but...
New DistributionTo Distributors: New Opportunities in the Beverage Market
Despite a sluggish beverage market in recent years, there are still opportunities, with one or two products becoming hits annually. In 2017, lemon tea gained popularity, and VV Group, leveraging its strong brand and distribution network, is launching its own lemon tea with high profit margins for distributors.
New DistributionDon't Look Down on Small Brands: In a Distributor's Product Portfolio, Third-Tier Products Are the Most Profitable!
This article analyzes the characteristics of first-, second-, and third-tier FMCG brands and calculates the returns on investing in each tier. It concludes that while third-tier brands offer the highest profit margins, a balanced portfolio with a sales weight of 40% first-tier, 40% second-tier, and 20% third-tier yields the best overall profitability and stability.
New DistributionThought-Provoking: Another Counterfeit Baby Formula Incident in Spain - How Much of the Cross-Border Purchased Formula Is Real? How Much Is Fake?
The infant formula industry is never peaceful. Today, news of counterfeit formula spread across social media. According to Spain's Interior Ministry, Spanish authorities, in coordination with Europol, raided a black factory in Girona, Catalonia, seizing 8 tons (about 13,000 boxes) of poor-quality counterfeit formula. Criminals bought low-quality formula at 1 euro per kilogram and repackaged it as popular brands for sale in China. The raw materials were mainly imported from China via a Polish website at 1 euro per kilogram.
New DistributionGlass Bottle Prices Rise! Beer May Usher in a New Wave of Price Hikes
Recently, a price hike notice from a glass bottle manufacturer has stirred up the beer industry again. Due to environmental pressures, raw materials such as quartz sand, cullet, and cartons have risen by more than 50%, plus increased production costs, all glass bottle prices will increase by 6% from April 15. After the Spring Festival in 2018, several leading paper companies also announced price increases, with significant rises in cultural paper and packaging paper. According to incomplete statistics, 28 paper mills have announced price hikes since the Spring Festival. The entire first half of the year will adjust prices according to changes in raw material costs...
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