In recent years, the overall beverage environment has been poor, but even in these tough conditions, there is still vitality, with one or two products becoming market sensations each year.

The Lemon Tea That's Bound to Be a Hit

In 2017, the hot products were soda water and hawthorn juice, both characterized by health benefits. At the same time, in 2017, Kuaishou sparked a lemon tea craze, leading to a wave of user-generated promotional copy, such as "Drink lemon tea, forget your girl" and "Drink lemon tea, forget about money," and other humorous phrases.

Lemon tea has a sales history of over sixty years in Hong Kong, China, but it was only introduced to mainland China in the past year or two. It is definitely a product that has stood the test of time. Because there are not many companies producing lemon tea, the product has been in short supply in the market.

Some small companies also produce lemon tea, but they cannot control the taste or distribution. Products always follow the law of two: the top two players together can expand the market. Because having competitors creates topics, and topics create traffic. So who will become the number one in lemon tea?

Although competing brands have been making lemon tea longer, VV is not far behind, especially since this market has just opened up. VV's years of experience in the Chinese market and its team's execution capabilities are unmatched by competitors. It's truly uncertain who will come out on top.

In 2017, lemon tea sales reached 5 billion yuan, with boxed sales at 2 billion. According to data, since 2016, this brand's lemon tea sales have accounted for over 60% of its total product sales. This shows that the future market capacity for lemon tea is immeasurable, and it is precisely this that made VV see the huge market potential of lemon tea!

About the Brand

VV Group was established in October 1992. After more than 20 years of hard work, it has become a large cross-industry, cross-regional enterprise group with total assets of 20 billion yuan. The group has over 30 soy milk and milk production bases, and more than 100 modern food production lines. It is the largest soy milk food production enterprise in the country, listed among "China's Top 500 Enterprises" and "China's Top 10 Largest Food Manufacturing Enterprises."

In 2016, it achieved sales revenue of 50.018 billion yuan and profits and taxes of 5.179 billion yuan. VV has been honored as one of China's Top 10 Food Safety Enterprises, China's Most Socially Responsible Food Safety Enterprise, a Food Safety Demonstration Unit, and a National Leading Food Industry Enterprise.

VV is remembered for its advertising slogan: "VV Soy Milk, Joyful and Cheerful." VV pioneered the packaging and channel standards for soy milk beverages. Packaging must be bottled, and channels must be small restaurants. This standard has proven to be effective, as many later challengers who tried to break the rules did not achieve good results. Most other companies have to strive to get close to VV to get a share of the market.

VV is both the standard-setter and the beneficiary. Currently, VV controls over 100,000 retail outlets, including more than 20,000 image stores. Its strong channel control allows VV Lemon Tea to quickly reach consumers and interact with them.

Professional Marketing Team

This time, VV Group has established a new lemon tea business division to handle packaging positioning and market pre-sales. Lemon tea uses two cute packaging designs: "He" and "She." Beverages have gender, full of youthful flavor, with real tea and real lemon. In addition to the regular Tetra Pak packaging, a 310ml can is also introduced. In terms of market segmentation, lemon tea targets young students aged 15-25, who chase fashion, pursue individuality, and are sunny and lively, as well as love sharing and being playful.

In 2018, internet celebrities on Douyin and Kuaishou will definitely spark a new wave of sharing VV Lemon Tea, and VV Group will also vigorously promote lemon tea.

Previously, product promotion relied on TV ads, but now with the rise of young people and the arrival of the post-90s generation, it's time for new media. VV is also adapting to the times and shifting its promotional platforms. WeChat official accounts, Weibo, Toutiao, Kuaishou, and Douyin will all become VV's promotional platforms. VV has its own set of operational methods in this regard.

In sales, VV has formed a professional and efficient team, with members having years of beverage operation experience, making them an elite group. They can promptly solve various market problems for distributors, and based on different market characteristics, create different consumer activities, using a push-pull strategy to alleviate distributors' concerns.

High Profit is the Key

Whether a product is good or not, profit is the key. We see that the reason FMCG sales have declined in the past two years is mostly due to lack of profit. Manufacturers pressure distributors to stock up heavily, and when managers meet distributors, they don't care about your inventory levels; they just tell you to stock up, otherwise, they won't solve previous problems. This creates a vicious cycle that traps distributors.

VV Lemon Tea guarantees distributors a 30% profit margin, giving them enough motivation to promote and display the product. VV also promises that distributors will never have to advance various fees. When market managers meet you, they are there to solve sales issues. As for payment, you only need to pay for the first batch; based on market response, you will naturally continue to pay. VV is confident and decisive.

With such strong support, VV Lemon Tea has been widely praised upon launch, with over 300 customer inquiries per day. After receiving samples, more than 10% of customers immediately paid and obtained agency rights.

Across the country, there is a busy scene of shipments, with countless vehicles from all over lining up at the factory. VV Lemon Tea has fired the first shot.

With VV's team coordination, it's only a matter of time before the product enters the national market. This time is the best opportunity for distributors to seize; once missed, it will never return. After missing so many good products, are you going to let hesitation be your biggest obstacle this time?

Product is the innate gene, brand is the growth environment, and team is the nutrition for growth. VV Group has meticulously crafted this lemon tea from every aspect, and its popularity is a foregone conclusion.

The strength of the team has been proven by the results of franchise recruitment, the strength of the brand is evidenced by the reputation at the retail level, and the strength of the product needs to be experienced by yourself... Hesitation is worse than trying, and action speaks louder than desire. Agency opportunities are limited; grab them fast!

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