As a major event in the sugar, wine, and food industry, the Sugar and Wine Fair attracts distributors from all over the country every year. Today, New Distribution presents a guide to the 2018 Chengdu Spring Sugar Fair. Please keep it!
Spring Sugar Time and Location
Hotel Exhibition Time: March 15-21 Location: Various hotels in Chengdu (detailed list below)
Convention Center Time: March 22-24 Location: Western China International Expo City (new convention center), Chengdu
Preparation
Buy Tickets in Advance Every year, the Spring Sugar Fair is a mass migration, with FMCG professionals from all over the country converging on Chengdu from March 16 to 24. Please buy tickets in advance. It is reported that some popular train routes to Chengdu have already been restricted in sales. If you haven't got a suitable ticket, don't worry; keep an eye on the ticket release times.
March 22 is the opening day of the convention center. Since most forums and hotel exhibitions are held before the opening, it is best for FMCG professionals to arrive in Chengdu on the 16th, giving ample time for planning and balancing work and rest.
Weather Conditions Compared to previous years, the temperature in Chengdu during this year's Spring Sugar period is about 5°C higher than the historical average. After checking the weather from March 16 to 24, New Distribution suggests that besides suitable clothing, you should also bring a thick coat and an umbrella to cope with the complex and changeable weather.
Exhibition Information
Exhibition Halls The convention center will be open from March 22 to 24 (8:30-17:30). It will use all indoor exhibition halls of Western China International Expo City except Hall 9 (15 in total) and some outdoor exhibition areas, covering an exhibition area of 200,000 square meters, making it the largest in the history of the Sugar and Wine Fair. This edition plans about 1,200 special booths and 2,500 standard booths, setting a new record.
Western China International Expo City (No. 88, Fuzhou Road East, Tianfu New District, Chengdu, Sichuan Province)
Hotels In addition to the main venue, a hotel exhibition is held in the week before the convention center opens. The hotel exhibition lasts longer and is larger (about 20+ hotels). In recent years, the hotel exhibition has become a new platform for food manufacturers and distributors to close deals.
Food, Beverage, and Condiment Zones
Tibet Hotel (Comprehensive Zone): No. 1, Section 1, Renmin North Road, Chengdu. The hotel has an "L"-shaped layout. It is a benchmark hotel for exhibitions, the best for corporate recruitment and negotiation, with the highest popularity and the highest quality distributor groups. It is a comprehensive hotel.
Chengdu Hotel (Comprehensive Zone): No. 29, Section 2, Renmin North Road, Jinniu District. Located directly opposite the railway station exit. This hotel mainly serves small wine and beverage clients, but since the expansion of North Railway Station, it has become more homogeneous and is now basically out of the hot exhibition hotel range.
Railway Hotel (Comprehensive Zone): No. 9, Section 2, Renmin North Road, Jinniu District, Chengdu. This hotel is next to Chengdu Hotel. The layout is "L"-shaped. It has two elevators and three staircases.
Liyuanxiang (Comprehensive Zone): No. 1, Section 1, Renmin North Road. Close to Tengyunlou Hotel. Positioned like Tengyunlou, it is a gathering place for small clients. This hotel is relatively comprehensive, with food, beverages, and some packaging.
Jinyuan Hotel (Food Zone): No. 22, Section 3, Renmin Middle Road, Qingyang District, Chengdu.
Rongjing Tianhao Hotel (Food Zone): No. 23, Section 1, Renmin North Road. The building has 7 floors, located across the street from Tibet Hotel. It is a small client concentration area, relying on the popularity of Tibet Hotel.
Disheng Junhao Hotel (Food Zone): At the exit of Luomashi Station on Metro Line 1. A five-star exhibition hotel, located in the middle of Renmin Road, surrounded by 5 other exhibition hotels. You can take the metro directly to the convention center. It is a dual core location for exhibition and transportation.
Fusida Hotel (Snack Food Zone): No. 2, Chenghua West Street, Jinniu District. Located next to Tibet Hotel, this hotel mainly focuses on snack foods. It is the most professional snack food exhibition hotel at the Chengdu Sugar Fair and one of the earliest to sell out every time.
Golden Unicorn Hotel (Food and Beverage Zone): No. 25, Section 1, Renmin North Road, Jinniu District, located at the exit of Renmin North Road Metro Station. Floors 1 to 6 are all exhibition halls. Floors 13 to 16 are room exhibitions. Floors 7 to 12 are gaps, not for exhibition.
Xiduhui (Branded Beverage Zone): No. 29, Section 2, Renmin North Road, Jinniu District, the first stop after North Railway Station. In 2018, Xiduhui beverage zones include: purified water theme area, alcoholic beverage theme area, plant protein theme area, instant drink theme area, functional beverage theme area, dairy product theme area, imported beverage area, and fruit juice theme area.
Jiuzhou Hotel (Condiment Zone): No. 361, Section 3, Second Ring Road North, Jinniu District, Chengdu, Sichuan Province. Located at the railway station exit, it is a condiment brand hotel. For many years, it has been one of the preferred places for condiments.
Xidu (Condiments): No. 396, Section 3, Second Ring Road North, Jinniu District, Chengdu, Sichuan Province.
Key Focus Most Anticipated Activities for FMCG Professionals
2017 was a year of rapid development for new retail. The entire FMCG industry entered an unprecedented period of upheaval. Original channels are gradually being dismantled, and the relationship among people, goods, and places is being reconstructed by the internet. New business models and entities that fit the mobile internet era are emerging in large numbers. New formats such as Alibaba's Hema Fresh, Yonghui's Super Species, and JD's 7FRESH were all the rage in 2017. Concepts like B2B, B2C, unmanned retail, office unmanned shelves, social e-commerce, and content e-commerce are emerging endlessly. From front end to back end, the entire supply chain is constantly innovating and disrupting.
Against the backdrop of new situations and opportunities, the digital transformation of FMCG industry channels in 2018 will inevitably be a key topic that everyone must discuss.
Time | Forum | Location March 17 morning | Sub-forum: Regional King Special Session | Chengdu Palm Springs Fairmont Hotel Conference Room March 17 evening | Private Board Dinner: B2B & Brand Owner Matching Salon | Chengdu Palm Springs Fairmont Hotel Conference Room March 18 morning | 2018 China FMCG Brand Owner Channel Digital Upgrade | Chengdu Palm Springs Fairmont Hotel Conference Room March 18 afternoon | B2B Midfield: Regional Kings vs. Internet Giants | Chengdu Palm Springs Fairmont Hotel Conference Room March 19 morning | City Distribution 2.0 under New Logistics | Chengdu Palm Springs Fairmont Hotel Conference Room March 19 afternoon | Innovative Retail Scenarios (Unmanned Retail, Content E-commerce, etc.) | Chengdu Palm Springs Fairmont Hotel Conference Room March 22 sub-venue | 2018 China Sugar & Wine Brand and Channel Innovation Summit | Western China International Expo City Multi-function Hall
Chengdu Palm Springs Fairmont Hotel is located in the core area of the High-tech Zone, in the emerging international shopping and entertainment cluster, adjacent to the Century City New International Convention Center. The hotel is in the center of the bustling business district, only 25 minutes' drive from Chengdu Shuangliu International Airport, and just a step away from Century City Metro Station, with very convenient transportation.
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City Transportation The exhibition hotels are basically distributed around Metro Line 1. Food professionals can take the metro or taxi very conveniently.
In March this year, Phase 3 of Chengdu Metro Line 1, which leads to the Expo City, will officially open for trial operation, providing visitors from all over the country with direct metro access to the Expo City.
Chengdu Metro Map - the blue part is the newly opened Phase 3 of Line 1
During this Sugar Fair, the Expo City Metro Station will have 6 exits open. Visitors for food and beverages, imported food, food machinery, international beer, financial services, e-commerce, forest food, and snack food should get off at "Expo City" station; visitors for alcoholic beverages, wine and international spirits, condiments, and franchise should get off at "Guangzhou Road" station, and enter in an orderly manner.
Chengdu Leisure and Entertainment
Nine Major Shopping Districts
Six Major Characteristic Streets
Jinli Du Fu Thatched Cottage Wangjiang Tower ...
Chengdu, see you there!
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