The billion-yuan soy milk market has entered a period of rapid growth
In 2017, the hottest beverage category in the FMCG industry was soy beverages. With the strong entry of first-tier brands such as Vitasoy, Dali, VV, and Tianwo, the once "calm" soy milk market began to stir. Recently, Yili also launched its soy milk brand --- Zhixuan to seize the market; at the same time, second- and third-tier enterprises are following suit with soy milk products, and both well-known and obscure brands are flooding in, eager to share in the dividends of the soy milk industry's growth phase. Currently, the "soy milk positioning battle" with billion-yuan opportunities is fiercely competitive. But for the entire soy beverage market, on one hand, consumers in the billion-yuan soy milk market have demands for consumption upgrade and quality improvement for branded soy milk, yet there are almost no products on the market that are made with real ingredients, high quality, good taste, and capable of leading consumption upgrades; on the other hand, the market is still in a very preliminary competitive state, with no particularly solid technical barriers, various brands of mixed quality, and a lack of systematic marketing plans, making it impossible to truly educate and guide consumers or form long-term purchasing habits. Currently, this traditional Chinese national drink, which has been popular for thousands of years, lacks a truly well-known leading brand. With many competitors vying for dominance, it is the best time to seize the position!
For distributors, big brands, good products, and high profits are the way to go!
The industry trend is so promising, with a billion-yuan scale market; seize it and you succeed, miss it and it's just scenery. Distributor friends may be dazzled by now, but don't panic—good products speak for themselves. Among the many soy milk brands, there is such a big player hidden!
What is a big brand?
**Brand strength endorsement From North America's No.1 plant-based nutrition leading brand Silk brand @ you Silk American Soy Milk, from WhiteWave, the largest plant-based nutrition company in the United States, has held over 50% market share in North America for consecutive years. Now, with the joint endorsement of the world's dairy giant Danone and China's dairy giant Mengniu, it has entered the Chinese market with a strong alliance. It challenges traditional soy milk and soybean milk, aiming to become China's best-tasting and most fashionable soy milk brand, leading the new trend of green plant-based nutrition. It is truly an international big brand! Silk American Soy Milk is making a strong comeback with its new delicious taste. Leveraging over 40 years of industrial production experience in the North American market and strong technical R&D capabilities, it presents a top-tier technical configuration with American standards and quality, yet it is a masterpiece of luxury in simplicity! If you want to truly satisfy consumers' picky palates and pursuit of quality, this is the one! In addition to meeting the current market's first-tier brand selling points of selected ingredients and nutritional health, Silk American Soy Milk uses its unique 8-second freshness-locking technology to maximize the freshness, deliciousness, and nutrition of soybeans, combined with micron-level grinding technology, a simple original recipe without additives, the outstanding flavor of almond, and a high-end, fashionable look, fully meeting Chinese consumers' demand for soy milk consumption upgrades.
What is a good product?
Loyal to the product, striving for perfection American-style deliciousness, unforgettable at first taste! Silk American Soy Milk, with North America's advanced craftsmanship and technology, forges even simple soy milk into a world-class outstanding taste, bringing consumers a memorable good flavor! American-style deliciousness, unforgettable at first taste!
What is the outstanding taste of Silk American Soy Milk?
Currently, Silk American Soy Milk has launched two flavors—original and almond—in various packaging. With carefully selected ingredients, non-GMO soybeans from high-quality global regions, and imported California sunshine almonds, Silk American Soy Milk's unique VTIS 8-second freshness-locking technology maximizes the freshness, deliciousness, and nutrition of soybeans, bringing a fresh and delicate new soy milk taste. It contains no added colors, preservatives, 0 cholesterol, and a low-sugar formula. The simpler, the more delicious original soy milk: Only four simple ingredients: water, soybeans, sugar, and salt. No preservatives, colors, stabilizers, thickeners, etc. The simple label represents Silk's over 40 years of industrial production experience in the North American market and strong technical R&D capabilities. Top-tier technical configuration, yet a masterpiece of luxury in simplicity. Relying solely on dry soybean grinding, micron-level grinding technology, and the unique 8-second freshness-locking technology, this soy milk is as delicate and silky as milk, while exuding the cleanest and freshest natural flavor. The unique American-style, unforgettable almond-flavored soy milk: Selected imported California sunshine almonds, ground to a micron-level silky liquid under 4°C ice water using the world's advanced ice-water grinding technology, then blended with soy milk to create a unique American-style soy milk on the market. After blind taste tests with nearly 2,000 consumers in 5 major representative cities in China, it stood out among a host of soy milk products, leaving an unforgettable impression! Coupled with Silk American Soy Milk's high-end, atmospheric, and fashionable packaging design, consumers can spot Silk American Soy Milk on the shelf at a glance and immediately feel the urge to try it. Especially after learning about Silk American Soy Milk's perfect cost-performance ratio, the desire to purchase becomes unstoppable. With such high-end, quality American soy milk, wouldn't you be tempted after seeing it?
How to create high profits?
Leading a new era of consumption Silk American Soy Milk helps you reach the top of the future market Since Silk American Soy Milk was launched on October 16, in less than two months, this big player in the soy milk industry has gained the favor of many distributors. As of now, the number of distributors nationwide who have made payments has exceeded 800, and the number of interested distributors continues to increase. Distribution rights in multiple cities have been snapped up. Silk American Soy Milk gives distributors confidence for many reasons:**** 1. High appearance, good taste, big brand—natural sell-through as soon as it hits the shelves 2. The conversion rate from soy milk to Silk American Soy Milk in the breakfast channel is as high as 60% 3. In the campus channel, high repurchase rate after trying, with the highest market reaching 50% Of course, big brands, good products, and high profits will surely make distributor friends more "profitable." Silk American Soy Milk's channel profits are among the top in the industry, with an affordable price of 3-3.5 yuan per pack. Coupled with Mengniu's professional product planning and down-to-earth sales promotion plans, from online brand promotion support, new media promotion support, word-of-mouth marketing support, to offline comprehensive professional product display guidance, vivid material display support, and promotional activity support, it is bound to become the industry's biggest hit and will surely become the leading brand in China's soy milk industry! Opportunity of the times, no second chance Billion-yuan market scale awaits Silk American Soy Milk is your most correct choice Nationwide hot recruitment is underway, with only a few blank markets remaining. Join in January for extra surprises!!! Recruitment hotline: 400 926 6660 For details, please consult: Shandong, Henan, Anhui regions Heilongjiang, Liaoning, Jilin regions Jiangsu, Zhejiang, Shanghai Inner Mongolia, Shanxi, Beijing, Tianjin, Hebei Guangdong, Hainan, Fujian Sichuan, Chongqing, Yunnan, Guizhou, Guangxi National regions -END-