As December arrives, 2017 is coming to an end. Over the past year, the food industry has continued to see many heavyweight new products. From Yinlu's premium eight-treasure porridge, which injected new vitality into instant porridge at the beginning of the year, to Dali's Doubendou soy milk, which sparked a soy milk craze, to Kedi's Xiaobai milk, which became a new internet sensation, various new products have appeared at different times, reminding everyone of the industry's innovative vitality. So, how have the sales of this year's key products from food companies actually performed? Let's take a look at the results of our reporter's investigation and compilation. Doubendou Sales Exceed 200 Million in Two Months When it comes to the most attention-grabbing heavyweight new product this year, Dali's Doubendou certainly qualifies. From rumors at the end of last year that Dali would launch a soy milk product, to its official disclosure in Dali's 2016 annual report, to the product launch in April, every move of Dali's soy milk new product has been closely watched, creating a soy milk whirlwind in the industry. According to data released by Dali, in the first half of this year, sales reached 213 million yuan in just two months, making it a star product in the soy milk category. Furthermore, a distributor in Zhengzhou stated that Doubendou's monthly sales reached over 600,000 yuan in the early stages, performing impressively. Xiang Piao Piao's Lan Fong Yuen and "MECO" Milk Tea Combined Sales of 148 Million in 5 Months, Contributing Over 11% of Revenue On November 30, Xiang Piao Piao officially listed on the Shanghai Stock Exchange, becoming the "first milk tea stock" in China. After listing, the company plans to increase investment in liquid milk tea. The two new liquid milk tea products launched this year have also performed exceptionally well. In April 2017, Xiang Piao Piao launched two liquid milk tea products: "MECO" milk tea and Lan Fong Yuen stockings milk tea. According to the prospectus, as of September 30, five months after launch, with improved distribution and consumer acceptance, the two products achieved combined sales of 147.4112 million yuan, accounting for 11.13% of sales revenue. Yinlu Premium Porridge Exceeds 100 Million in Half a Year, Expected to Reach 160 Million for the Full Year In December last year, Yinlu launched its premium eight-treasure porridge series, including brown sugar longan eight-treasure porridge and rock sugar lily white fungus eight-treasure porridge. With the concept of "moisturizing and nourishing," the products received positive market feedback. Through steady market promotion, the series exceeded 100 million yuan in sales within six months of launch, becoming another strong product in Yinlu's porridge line. According to Yinlu, the premium eight-treasure porridge is expected to exceed 160 million yuan in sales for the full year of 2017. This also solidified Yinlu's position in the instant porridge market. Nielsen YTD 2017 data shows that Yinlu's porridge products hold nearly half of the instant porridge market share, continuing to be the number one brand in instant porridge. Ambrosial (Anmuxi) Sales Continue to Soar, Becoming a New 10-Billion-Yuan Product Since its launch, Ambrosial has been a highly anticipated product from Yili. This year, it introduced three new products: premium drinking type, yellow peach oatmeal, and strawberry flavor. Notably, these three new products have shown strong sales and have become star products for Yili. Recently, our reporter learned that by May this year, Ambrosial's market share had reached approximately 42%. From January 1 to October 14 this year, in less than a year, Ambrosial's single-product sales exceeded 10 billion yuan, making it a new 10-billion-yuan product. From launch to annual sales of 10 billion, Ambrosial took only four years, demonstrating remarkable growth that has drawn industry attention. Kedi Xiaobai Milk Daily Sales of 3 Million Tons, New Internet Sensation with Great Appeal "Xiaobai milk" is definitely a hot term in the dairy industry this year. After Kedi launched its "transparent pillow" (also known as "Xiaobai milk") product, sales continued to rise, making it a new internet sensation among consumers. Major dairy companies have also followed suit, launching their own "Xiaobai milk" products. The sales of the popular Kedi Xiaobai milk are indeed impressive. According to our reporter's investigation, the repurchase rate for Kedi Xiaobai milk is very high, and most supermarkets proactively call to order supplies. It is understood that in the Jiangsu-Zhejiang region, daily sales reach 10,000 boxes, while in Shanghai, monthly sales reach 100,000 boxes. Some stores can sell dozens of boxes in just two hours. In the second half of the year, Kedi Xiaobai milk continued to show strong momentum, with current daily production and sales of approximately 300 tons, a 50% increase from six months ago. Dongpeng Tequila (Dongpeng Special Drink) Completed Annual Target in 8 Months In March this year, leveraging the Spring Sugar and Wine Fair, Dongpeng Tequila officially launched its gold can new product. Subsequently, in July, it introduced a 500ml large PET bottle, using the slogan "Seize displays, boost sales, grab share, emphasize execution" to capture market share and strengthen its position. Combined with market strategies, Dongpeng Tequila also carried out various marketing activities, steadily increasing product sales. It is reported that by August this year, Dongpeng Tequila had already achieved its annual sales target, with a growth rate of 40%, moving toward even higher goals. Amway XS Beverage Achieved 100 Million Yuan Sales Target in 29 Hours This year can be described as the year of functional beverages, with many new players entering the market to compete for share. In September, Amway officially entered the functional beverage field with the launch of its new product XS. The new product attracted attention not only because of Amway's reputation but also due to its astonishing official sales figures. On September 4, 2017, at 10 a.m., XS beverage officially began distribution. Shortly after, the XS team publicly announced that XS beverage had sold over 10 million cans in just 29 hours, achieving sales of 100 million yuan, a "small goal." The speed at which it broke the 100 million mark has made the industry pay even more attention to XS beverage's future development. Xinnongge Paowo 100,000 Cups in 3 Days, 1 Million Cups in 2 Months Under the health trend, daily nut products are quite popular among consumers. Against this backdrop, Xinnongge creatively launched "Paowo," a daily nut product that can be eaten after soaking, which quickly gained many fans after its launch. "Paowo" is a fruit, grain, nut, and oat flake product containing eight ingredients such as crispy oats and walnut kernels, providing consumers with various beneficial elements. In April 2017, "Paowo" made its debut on Xinnongge's Tmall flagship store and achieved the impressive feat of selling out 100,000 cups in three days. Subsequently, major e-commerce platforms requested to stock the product, leading to temporary stockouts, and ultimately achieving sales of 1 million cups in two months. Mondelez Milka Gained 2.5% Market Share in Half a Year, Surpassing Other Brands' 5-Year Achievements In September last year, Mondelez's $1 billion chocolate brand Milka officially entered China. As a strategic new product, Mondelez invested considerable effort in Milka. Mondelez stated that within six months of launch, Milka achieved a 2.5% share of the Chinese chocolate market, and in the key tablet or large block chocolate market, its share was 6%. It took only six months to achieve what other chocolate brands accomplished in five or six years. Recently, Milka upgraded its product concept and brand experience. After announcing Zhang Yixing as the brand's first Chinese spokesperson, Milka also launched new products such as Milka Oreo chocolate series and Xuanmiao Cup. -END-