In the mobile internet era, new marketing is redefining the 4Ps and the industry! A couple of years ago, Xiao Ming Tong Xue (Little Mister) redefined new tea drinks with a comic IP, becoming a 2 billion+ yuan super product in just two years. Last year, the biggest dark horse in tea drinks, Nongfu Spring's Tea π, joined forces with Korean boy band Bigbang, leveraging a powerful IP to exceed 1 billion yuan in sales in just seven months—a stunning achievement that created a myth in the beverage new product circle. In this era of IP marketing, in the 100 billion yuan lactic acid bacteria market, how can companies seize the high ground? IP marketing will be the best weapon! Juneyao Dairy accurately seized the hottest international IP of the moment, passed the strict third-party review of Universal Pictures, and successfully partnered with "Minions" to create this year's trendiest hit product—the Qimengxing series lactic acid bacteria drinks. The Despicable Me series of four films has a global box office total of $3.5528 billion, making it the highest-grossing animated film series in history. The "Minions" have become a global sensation and a "super internet celebrity." A good product, successfully combined with a popular IP, is equivalent to having its own traffic and publicity. Whether in convenience stores and supermarkets in big cities, small supermarkets in second- and third-tier cities, or even in township markets, through the internet and movies, no consumer doesn't recognize the silly, cute "Minions." Qimengxing lactic acid bacteria drinks, though new, sell well on their own thanks to the "super internet celebrity" Minions. This is something ordinary products can't match. Distributors should seize this opportunity! Juneyao Group is a diversified conglomerate spanning aviation, finance, education, commercial retail, and IP cultural creativity. Its subsidiary Juneyao Culture links top international events, activities, and cultural brands to the consumer sector. It is a top domestic IP brand licensor, a Beijing 2008 Olympic Games licensee and retailer, one of the first senior sponsors of the Shanghai 2010 World Expo, and now has in-depth cooperation with Disney, DreamWorks, and Universal. It holds IP licenses for Disney, Pixar, Marvel, Star Wars, Minions, Kung Fu Panda, and more. After successfully selling "Wei Dong Li" (Flavor Power), Juneyao Dairy has initiated its main board listing process. The raised funds will be invested in the food industry layout to further promote the development of the health sector. This will be the fourth listed company of Juneyao Group, following Juneyao Airlines, Aijian Group, and Dadongfang. Shanghai Qimengxing Company is a newly invested company jointly established by Juneyao Dairy and Juneyao Culture. It focuses on building the "Qimengxing" brand, specializing in developing children's leisure foods and beverages featuring top international IP cartoon characters, thereby achieving multi-sector operations in dairy drinks and leisure foods. Qimengxing is committed to the four strategic layouts of "new creativity, new IP, new channels, and new marketing" to provide exclusive food and convenient shopping scenarios for children and adolescents aged 3-15 in China! Leveraging Juneyao Culture's creative design and R&D strength, strong group resources, integrated first-class product quality, and the hottest "Minions" IP image, we will carve out a distinctive path in children's cartoon food. The company plans to introduce at least one international hit IP each year to create a large family of children's cartoon foods! Qimengxing lactic acid bacteria products, with their yellow-dominant bottle body, are absolutely eye-catching on the shelf and highly recognizable. Combined with the cute and funny Minions image, they are more suitable for children's choices. Additionally, Juneyao Group has applied for a packaging patent, creating a differentiation barrier against similar products. To create a product more suitable for children's tastes, Qimengxing lactic acid bacteria drinks are enriched with 100% fermented concentrated fruit juice for better taste. Considering children's growth and development, the product also includes trace elements such as calcium, iron, and zinc, as well as multiple probiotics, making the nutrition more balanced and beneficial to intestinal health. All production factories have passed Universal's third-party factory inspection, with dual domestic and international standards, ensuring dual quality assurance. Many children used to habitually buy Xiaowanxiong crispy noodles continuously, often to collect complete sets of cartoon cards. Qimengxing lactic acid bacteria patented bottle caps have the same magic. The 188ml patented bottle caps of Qimengxing lactic acid bacteria can be assembled into toys and have been shortlisted for the China Good Design Award and the Taiwan Golden Pin Design Award. The 100ml series includes a 3D Minions puzzle, which not only helps develop children's intelligence but also enhances interaction between the product and consumers, attracting repeat purchases. With strong consumer pull, terminals naturally won't lack sales; coupled with a strong profit margin, it releases huge channel push, enough to ignite the market! At the 2017 Spring Sugar and Wine Fair, the Minions product made its debut and was favored by distributors nationwide. From first-tier markets to second-, third-, and fourth-tier markets, there was an endless stream of interested cooperative distributors. Channel partners also showed great favor, such as Shanghai Lawson international convenience chains and Dennis local mainstream supermarkets. At the same time, due to the Minions' brand power and the product's own appeal, Minions products have rapidly advanced in special channels such as education, campus, maternal and child, baking, and catering, creating one market highlight after another. Among students in schools across the country, a craze for assembling toys from bottle caps has emerged, making it a rare hit among this year's new products! Distributors everywhere have responded strongly! Of course, we will also innovate with the currently hot "new retail" channel concept to build a win-win new channel model! Qimengxing Gift Set The hottest Minions + toy eggs loved by children + Juneyao's first-class product quality + appropriate pricing: Qimengxing will create a 100 billion yuan blue ocean market for children's gifts. It will become the biggest dark horse in the children's gift market, and this virgin land will be the happiest wealth paradise for brand owners and distributors! If you rank children's favorite snacks, potato chips are definitely in the top three. Qimengxing also has a series of "Minions" leisure potato chips. With a huge consumer market, Qimengxing invites distributors to share. Our potato chips are made from potatoes grown at 42 degrees north latitude, sliced fresh. The product is crispy and thin, retaining high vitamin content; zero trans fats (acids), healthier than market chips, and more suitable for the children's market. Qimengxing "Minions" potato chips come in both box and bag packaging, with five flavors and three specifications (90g/box, 65g/bag, 40g/bag). Multiple specifications and flavors facilitate distribution in different channels. Juneyao Qimengxing has formed a new marketing team, leveraging IP marketing, content marketing, new media marketing, and KOL marketing matrix to precisely target consumer groups and give away 10 million bottles of Qimengxing lactic acid bacteria products to ignite the market, completely solving terminal sell-through and expanding the children's lactic acid bacteria market! In addition to strong brand endorsement, big IP support, a systematic new marketing matrix, and precise consumer activation, Qimengxing can also offer distributors higher channel gross margins and greater policy support: ** Partial media cooperation Unified consumer activity support:

  1. Based on analysis of pain points in many companies' promotional activities, Qimengxing lactic acid bacteria series will launch a sensational cash red envelope activity nationwide from December 2017 to December 2018, with a winning rate as high as 50%!
  2. Potato chip products include multiple 3D Minions puzzles; collect the full set for surprises, fully stimulating children's purchase desire!
  3. Major terminals will also have large quantities of toy giveaways from time to time! National and regional recruitment meeting support: Participation in national professional exhibitions to expand recruitment, and regional recruitment meetings in key areas to help distribution; Full media advertising support: National online media support, CCTV Children's and local children's channel support, and regional specific media support; Comprehensive terminal marketing activity planning support: All-round "land, sea, and air" three-dimensional sales aids for terminal vivid display support, various forms of regional terminal promotional activity planning support to ignite terminals, and professional channel promotion planning to help with distribution; Systematic combat templates + Professional market special forces + Three-dimensional media matrix placement + Big IP, big traffic! Terminal hot scenes! Terminal hot scenes! Those who act first can seize the opportunity! The 100 billion yuan children's market is rising again, and the 100 billion yuan lactic acid bacteria market presents huge opportunities! Today, Juneyao Dairy's Qimengxing "Minions" series products, with strong IP + strong brand power + strong new marketing team + strong product power + huge product profit margins, will ignite the lactic acid bacteria market, redefine the industry's status, and in three to five years, it will become the new version of Six Walnuts in the Chinese market! This is the self-traffic good product that product operators and distributors have always dreamed of. East China (Jiangsu, Zhejiang, Shanghai, Anhui) South China (Guangdong, Guangxi, Hainan) Northeast and North China (Henan, Hebei, Shanxi, Shandong, Liaoning, Jilin, Heilongjiang, Inner Mongolia) Central China (Hubei, Hunan, Jiangxi, Fujian) Southwest China (Sichuan, Yunnan, Guizhou, Chongqing) Northwest China (Shaanxi, Gansu, Qinghai, Ningxia, Xinjiang, Tibet) -END-