“Customers don't buy your product because they don't trust you yet. ” Customers often don't purchase your product because you don't understand them, and they don't trust you, leading to failed deals. Facing the topic of "how to gain customer trust," today I want to share why customers don't trust you.

  1. Too Aggressive In China, there is a sales sect called "successology sales," which loudly encourages salespeople to have a persistent spirit, relentlessly tormenting customers, regardless of whether they are willing, pushing their products with unwavering perseverance. If once doesn't work, try twice; if twice doesn't work, try five times. As long as the customer hasn't beaten you to a pulp, you must keep going. What's more puzzling is that many sales managers encourage this spirit. With this kind of salesperson, do you think customers are willing to engage with them?
  2. Insincerity Sales consultants make the most common mistake of thinking all day about how to sell their products. That's not wrong, but the mistake lies in never thinking about the customer's needs, problems, and feelings, only about the product. As soon as you focus on your product, the customer immediately doubts your sincerity. This rule works every time: the moment a sales consultant pulls out their product is often the moment the customer walks away.
  3. Too Manipulative Senior sales consultants are most prone to this mistake. The cause is that senior sales consultants think they know the customer's thoughts and motivations, think they are smarter than the customer, and think everything will happen according to their past experience, forgetting that the customer is the dominant force in sales and the decider of success or failure. No matter how strong your sales ability, you cannot know the customer better than they know themselves. Customers easily detect your manipulative behavior, and once discovered, you are doomed, because no one likes being manipulated like a fool.
  4. Eager to Tell the Customer "This Is What You Want" This is the fastest way for a sales consultant to commit suicide. If you want to die, try this method. Whether the customer wants it is up to them, not you. What you have doesn't matter; what matters is what the customer needs. If you don't connect your product's features to the customer's needs, you're just talking to yourself, and the customer will think you only want to sell, not help.
  5. Not Listening or Asking In sales, there is an "18-month rule," which states that during the first 18 months of a new salesperson's career, performance generally trends upward, but after 18 months, growth slows or even declines. Many think this is due to a lack of passion. In reality, the true reason is that salespeople believe they already know their products, understand customer needs, and understand the industry. So, they stop listening and asking. Customer needs are diverse, especially personal needs; you can hardly guess them. Moreover, even if you do guess correctly, if you don't listen and ask, the customer still thinks you don't care about them.
  6. Lack of Professionalism Professionalism here doesn't refer to technical ability, but to your familiarity with the customer's business. If you sell cosmetics, you must understand how customers choose suitable products, help them analyze why they have various skin issues, how to choose suitable products, and how to use your products. Ultimately, you must make the customer understand the personal significance of your skincare products and the value of owning them. If you're not professional, the customer will think you're an outsider who doesn't understand them, making it hard to trust you. Other reasons can be listed, such as: the customer thinks you're exaggerating; the customer thinks you're too casual to entrust business; the customer thinks you're annoying, like a liar, etc. Customers may take a long time to decide to buy, but they only need 30 seconds to decide not to buy. Distrust is suspicion. Think carefully: what exactly is the customer suspicious of? In fact, no matter how many points are listed, in the end, there is only one thing the customer doubts: they think your motives are impure! You just want to sell, not care about their interests (including personal interests). Why should they trust such a selfish person? Conversely, if you shift from caring about your product to caring about the customer's difficulties, risks, and interests, trust can be established immediately. Because then you've stepped from your boat onto the customer's boat, which is called sharing weal and woe. Source: Internet -END-