NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 121 of 125
Lactic Acid Bacteria Market: Products That Rely on Hype Have a Tough Road Ahead
Lactic acid bacteria beverages are becoming increasingly popular each year, with intense competition in recent years, and refrigerated displays of these drinks now dominate supermarket shelves in first-, second-, and third-tier cities. Meanwhile, room-temperature sterilized lactic acid bacteria beverages are also appearing more frequently in fourth- and fifth-tier cities and rural markets. The market is flooded with a wide variety of lactic acid bacteria drinks, all touting health benefits, but in the future, who will thrive and grow healthily, and who will be eliminated by consumers? As manufacturers educate consumers about the lactic acid bacteria market, it will naturally become more mature, and consumers will become increasingly knowledgeable, making it harder to fool them.
谭霁刚Opinion | The Vending Machine Industry Is Only Beautiful on the Surface
Yesterday's article about the vending machine trend was well received, but this piece aims to offer a cautious perspective, helping distributors considering a pivot to make prudent investment decisions. The author, Feiyu, draws on his long-term observation of the automated retail sector to outline four key risks: social civility, scarce locations, labor costs, and consumer habits.
肥鱼Standard Action Breakdown for Promoters in Supermarket Promotions
Supermarket channels have become one of the most important sales links in the circulation of goods in the market economy. Promotions, as a sales form, have been gradually recognized and accepted by consumers due to their versatility and direct benefits. However, as consumers become more savvy and competition intensifies, promotions have become a common tactic. This article explores how to quantify and break down promoter behaviors into a twelve-step process to improve sales execution and management.
王立岩Practical Sharing | Six Tips for Managing Supermarket Expenses
This article shares six practical tips for distributors to manage supermarket expenses effectively, including collaborating with manufacturers, tailoring policies to different supermarkets, deploying promotional staff, using payment offsets to increase inventory, focusing on process evaluation, and building strategic corporate relationships with supermarkets.
远景咨询项目团队Display Guidelines for RT-Mart Supermarkets
The display of terminal products directly affects product sales and image presentation. Daoyuan Xiaobian summarizes the nine-character policy, ten-point display standards for stores, and eighteen display rules for primary, intermediate, and advanced levels, systematically elaborating the standards and details of terminal display, which are also the most basic requirements for display. Although there are many display rules, they are not 'restrictions' but rather 'guidance' accumulated from science and practical experience. 'The subtlety of application lies in the mind,' so they can be flexibly applied according to specific situations and should not be dogmatic.
New DistributionPractical Sharing: Nine Traps and Countermeasures in Supermarket Negotiations
This article analyzes nine common traps in negotiations between suppliers and supermarkets, including sales discounts, new product placement, posters, end caps or floor stacks, festival fees, logistics conditions, product price adjustments, returns and exchanges, and promotional staff. It provides corresponding countermeasures to help suppliers avoid losses and improve negotiation outcomes.
远景咨询项目团队Tonight at 8 PM: Teacher Pan Wenfu's Live Micro-Course "Reengineering the Distributor Customer Management System" – See You There!
Teacher Pan Wenfu will launch the industry's first live training micro-course on distributor internal operations management on November 10 via WeChat public platforms, with this platform being one of the first to broadcast. Distributors who wish to improve their business management but lack time for on-site training should not miss this learning opportunity. The micro-course will be held on November 10 at 20:00, lasting about one hour.
JOJONongfu Spring 2015 Channel Classification: 10 Categories, 68 Types of Channels – How Many Does Your Product Cover? (Including File Download)
Nongfu Spring's annual sales reached 13 billion yuan in 2014, ranking first in bottled water sales nationwide. This success is attributed to its detailed channel segmentation. The article lists 68 channel types across 10 categories, and interested readers can reply with "channel" to download the classification details.
农夫山泉AliResearch: 9 Perspectives on Internet+ Traditional Industries
The connotation of 'Internet+' is the transformation and upgrading of traditional industries using the Internet. But why transform? What is the direction? How exactly? The core question is: for the same traditional industry transformation, what is the difference with and without the Internet? The following are some perspectives proposed by AliResearch.
New DistributionCrazy? Retail O2O Could Eat Taobao and JD
This article explores how a high-frequency shopping platform, built on community stores and an app, could potentially surpass e-commerce giants like Taobao and JD by leveraging the 'high-frequency beats low-frequency' principle, offering a new retail model that integrates online and offline channels.
紫藤院张陈勇Market Prophet: Six Walnuts, or on the Decline?
Yangyuan Company started selling beverages in 2002, leveraging its connection to Hengshui Laobaigan, but sales were lukewarm. Six Walnuts launched in 2005, achieving 30 million in sales by 2006, and after the melamine scandal in milk in 2008, sales growth accelerated rapidly. According to media reports, Yangyuan's total sales were 300 million in 2008, 1 billion in 2009, 1.5 billion in 2010, nearly 3 billion in 2011, nearly 6 billion in 2012, over 10 billion in 2013, and in 2014 sales growth was as high as 71%.
谭霁刚SF Express: Paying High School Graduates Master's Salaries to Do Elementary School Work!
A viral post revealed that an SF Express courier shouted, "I earn 15,000 yuan a month; would I risk my job for your 2,000 yuan gift?" This is true—SF Express is known for high pay, with couriers earning 5,000-6,000 yuan monthly, experienced ones 8,000-10,000, and top earners up to 15,000 or more. The article explores how SF Express motivates its couriers through a direct-operated model, performance-based pay, and fast service, and how founder Wang Wei built a logistics empire valued at over 30 billion yuan.
New DistributionKey Points, Examples, and Analysis of 26 Promotional Strategies
This article outlines 26 promotional strategies, each with key points, examples, and analysis. It covers methods such as discounts, gifts, cash rebates, coupons, loyalty points, joint promotions, free trials, sweepstakes, and more, providing practical insights for FMCG businesses.
New DistributionNo Doubt About It, Your Job Is to Execute!
A few days ago, a friend in domestic coffee sales asked me about the market prospects of cup coffee. I asked if he was at headquarters or field sales, and he said North China region; the product was already launched. I told him that since the company had decided, he just needed to execute. He persisted, and I found it hard to answer, recalling cases like Xiang Piao Piao and Yinmei Cola that succeeded despite doubts. The key is that execution-level staff should follow decisions, as trust and execution can produce miracles.
陈彦华Ouyang Qianli on Crowdfunding: My Wife Deserves the Credit
There is much talk about crowdfunding online, with large sums involved, but I prefer to trust stories from my own circle. I'd like to share my experience: I was deeply involved in Kaoshang Liquor, which went from having no brand, channels, or consumers to selling 300,000 bottles in a year. On August 20, 2015, I started a venture with my wife Xiaoyu, creating Crystal Gourd Wine (a fine liquor unavailable in stores).
欧阳千里Traditional Hypermarkets Are Dead, with a Two-Year Reprieve
Carrefour's third-quarter revenue fell 11.2% in China, nearly double the decline of 2014, while Walmart's stock suffered its biggest one-day drop in 15 years. As e-commerce reshapes retail, traditional hypermarkets face mounting losses and uncertain futures in their online transitions.
张陈勇He Zuqi: My Xianyu Jishen Sold Zero on Taobao, Why Is O2O So Popular?
My first lesson from entrepreneurship is: you must grasp the pulse of the industry, seize the chain of the market, and build the root of the product. Industry, market, and product are a trinity, not凭空而来 or taken for granted. In simple terms, it's about doing what you know. My second lesson is: you must try every possible way to do '+', various kinds of '+', not just the conceptual or superficial 'Internet+'. This is the key step to entering users' lifestyles and the demand chain. My third lesson: the essence of O2O is community thinking, tribe thinking, and the integration of production, supply, and consumption.
何足奇How to Create Effective End-Cap Displays in Convenience Stores
Convenience stores typically range from 40 to 100 square meters, with most being 40-50 square meters, and only those over 50 square meters can effectively use end-cap displays. Despite this, most stores rely on shelving rather than end-caps, leading to scarce resources on the topic. This article explores whether convenience stores need end-cap displays and how to execute them well, drawing on chain management principles. It highlights the benefits of end-cap displays, such as space utilization, convenience, sales stimulation, labor savings, and aesthetic improvement, and provides practical advice on product selection and display techniques, illustrated by a comparison between two stores with and without end-cap displays.
New DistributionFive Practical Ways to Quickly Boost Sales in Small Stores
This article offers five practical methods for increasing sales in small BC-type stores: helping organize displays, building strong relationships with store staff, selecting the right products for each store, conducting targeted promotions, and concentrating resources on key stores, brands, and products.
梁胜威Graphical Management of Small and Medium Outlets
Common problems with small outlets: 1) Low sales per outlet and high service costs; 2) Salespeople skilled at visiting these outlets are hard to manage; 3) Owners of small and medium outlets often have low education, making them seem difficult to deal with, and new salespeople often fear them, making it hard to recruit and train salespeople for these outlets. These factors severely limit distributors' enthusiasm for developing small and medium outlets, while manufacturers' salespeople, often more educated, lack experience in visiting small outlets and are even more fearful, offering little help. So how can distributors be assisted in developing small outlets? First, map out the distribution of small outlets.
New Distribution14 Demonstration Display Images to Show You How to Increase Average Transaction Value
The quality of product displays in hypermarkets significantly affects supermarket performance, as face-to-face selling allows staff to introduce products, while self-service shopping cannot. Therefore, how to make products displayed in the store tell customers their unique charm and drive sales has always been a major research topic in the retail industry. Most stores want to establish a low-price image to attract customers, but how can they create a low-price image that brings in crowds without meaning overall low prices? Our goal is to strengthen the price image while ensuring a high average transaction value and profit margin, so that customers unconsciously increase their purchase amount.
New DistributionStore Closures, Poor Performance, and a Downturn in the Overall Market: Carrefour's Transformation in China Faces Challenges
For Carrefour China, the most extensive reform in its 20 years in China continues to be accompanied by store closures, poor performance, and a downturn in the overall market. No one can yet say when Carrefour's efforts will translate into a resurgence.
New DistributionBasic Principles of Replenishment and Tidying
Replenishment must be done before stockouts, peak business hours, and closing time, following the order of display areas (stack base, end cap, shelf) and item priority (promotional, main, general). Tidying involves collecting scattered items, checking product quality and labels, and maintaining fixed display positions, with specific rules for handling damaged goods and cleaning.
New DistributionWhy Are Vending Machines in Japan So Advanced?
In Japan, vending machines that sell almost anything are as common as 24-hour convenience stores, but this familiar sight has become a photo opportunity for foreign tourists due to the sheer variety of products. According to the Japan Vending Machine Manufacturers Association, there were 5.03 million vending machines nationwide by the end of 2014, with beverage machines accounting for 51% of the total. Although the number of vending machines is declining, the total sales value still approaches 5 trillion yen, making vending machines a significant industry.
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