Nongfu Spring's annual sales reached 13 billion yuan in 2014, ranking first in bottled water sales nationwide. This success is attributed to its detailed channel segmentation. Interested readers can reply with "channel" to download the classification details.

1 Modern Trade Hypermarkets: 1/ Hypermarket: Hypermarkets provide one-stop shopping services for consumers. They offer a wide range of products, including appliances, clothing, household items, fresh produce, and daily necessities, covering consumers' daily needs. Due to economies of scale, prices are often relatively low. The sales area is large, typically over 6,000 square meters, with a spacious and comfortable shopping environment, shopping carts and baskets for self-service, and numerous checkout counters. Hypermarkets attract crowds and often form shopping centers. 2/ Warehouse Club (e.g., Metro): A large self-service shopping venue providing wholesale services to members. These outlets have a large sales area, typically over 5,000 square meters, with numerous checkout counters. Products are mainly sold in bulk, with prices lower than regular retail points. Sam's Club and Metro belong to this channel. Supermarkets: 3/ Chain Supermarket: Chain supermarkets provide one-stop shopping services for consumers. They offer a wide range of products, including appliances, clothing, household items, fresh produce, and daily necessities, covering consumers' daily needs. Due to economies of scale, prices are often relatively low. The sales area is large, typically over 6,000 square meters, with a spacious and comfortable shopping environment, shopping carts and baskets for self-service, and numerous checkout counters. Chain supermarkets attract crowds and often form shopping centers. 4/ Large Independent Supermarket: Large independent supermarkets are individually operated with no other branches. They mainly serve surrounding consumers, offering self-service shopping. They primarily sell food, beverages, and daily necessities, with a certain proportion of fresh produce, meeting most daily needs of ordinary consumers. Most stores have a sales area of over 500 square meters, with a relatively spacious and comfortable shopping environment. They provide shopping baskets or carts for self-service and generally have multiple checkout counters. Prices are lower than traditional grocery stores or convenience stores. 5/ Department Store (including in-store supermarkets): Department stores operate as chains or independently, mainly selling general merchandise such as household items, clothing, or other non-food goods. Most department stores are multi-story, offering a wide range of consumer goods like cosmetics, sporting goods, and electronics. Some department stores have in-store supermarkets selling food, beverages, fresh produce, and daily necessities. Independent supermarkets within department stores also belong to this channel. Chain Convenience: 6/ Chain Convenience Store: Self-service small stores operated as chains, with uniform storefronts and layouts, and centralized purchasing and distribution. They mainly serve nearby residents with a limited range of packaged food, beverages, and daily necessities. All items are clearly priced, and they typically have freezers for frozen drinks. The area is generally small, usually under 100 square meters, with a checkout counter and dedicated cashier. Operating hours are usually extended.

2 Traditional Trade Traditional Grocery: 7/ Traditional Grocery Store: Traditional grocery stores are typically independent, family-run, non-self-service stores. They generally sell packaged food, beverages, daily necessities, toys, stationery, etc., with a larger proportion of food and beverages. 8/ Traditional Grocery Near Schools: Traditional grocery stores located within 100 meters of schools. 9/ Traditional Grocery Near Commercial Areas: Traditional grocery stores located within 50 meters of pedestrian streets, busy streets, commercial districts, or other high-traffic areas. 10/ Window/Mini Grocery Store: Window-style mini grocery stores are small, family-run stores with an area generally under 10 square meters. They have only a window facing consumers, or the store is so small that consumers cannot enter and must interact with staff. These outlets have a very limited product range, typically selling common snacks, beverages, cigarettes, and alcohol. 11/ Kiosk/Newsstand (including mobile water stalls): Small shops or stalls with fixed locations that primarily sell beverages, candy, snacks, newspapers, magazines, cigarettes, etc. This also includes seasonal mobile "water stalls." 12/ Independent Convenience Store: Independently operated self-service small stores with no other branches. They are relatively small, with a sales area generally under 100 square meters, offering a limited range of products, typically packaged food, beverages, and daily necessities for nearby residents. All items are clearly priced, and they typically have freezers for frozen drinks, a checkout counter, and a dedicated cashier. Operating hours are usually extended. 13/ Small Supermarket: Small supermarkets are located close to consumers and serve a relatively fixed customer base, usually community residents. They offer self-service shopping, primarily selling food, beverages, and daily necessities. They generally do not sell fresh produce, or if they do, the proportion is very low. The sales area is between 100 and 500 square meters. They carry a wider range of products than typical convenience stores or traditional grocery outlets. Small supermarkets are usually independently operated, and even if they have branches, they are few and lack centralized purchasing and distribution. Other Shopping Services: 14/ Bakery/Specialty Food: Bakeries or specialty food stores that primarily sell baked goods like cakes and bread. These outlets often also sell milk, juice, or other beverages. They generally do not have seating and do not encourage on-premise consumption. 15/ Tea Shop: Outlets primarily selling tea leaves, but also selling various beverages. 16/ Fruit and Vegetable Store: Stores primarily selling fresh fruits or vegetables, some also sell ready-to-drink beverages. 17/ Mother and Baby Store: Stores primarily selling products for pregnant women and infants, such as milk powder, and also selling large-packaged high-quality drinking water. 18/ Pharmacy: Operated as chains or independently, primarily selling medicines, but also selling packaged food or beverages. 19/ In-Hospital Retail Points: Stores within hospitals or other medical institutions that are not operated by the hospital, typically selling packaged food, beverages, daily necessities, etc.

3 Education Primary/Secondary Schools: 20/ Primary School: All retail points within primary schools. 21/ Secondary School Canteen: Canteens within junior or senior high schools that serve teachers and students, primarily providing food services, and also selling some packaged food and beverages. 22/ Secondary School Traditional Grocery/Kiosk/Other On-Campus Retail Points: All traditional grocery outlets within junior or senior high schools, excluding canteens and supermarkets, selling some packaged food and beverages. 23/ Secondary School Supermarket: Supermarkets within junior or senior high schools that offer self-service shopping to teachers and students, primarily selling packaged food, beverages, and daily necessities. They carry a wider range of products than traditional grocery outlets and have checkout counters and dedicated cashiers. Colleges and Universities: 24/ University Canteen: Canteens within colleges and universities, operated independently or as chains, providing food services to teachers and students, and also selling some packaged food and beverages. 25/ University Supermarket: Supermarkets within colleges and universities that offer self-service shopping to teachers and students, primarily selling packaged food, beverages, and daily necessities. They carry a wider range of products than traditional grocery outlets and have checkout counters and dedicated cashiers. 26/ University Traditional Grocery/Kiosk/Other Grocery Outlets: Grocery outlets within colleges and universities, primarily selling packaged food, beverages, and daily necessities. 27/ University Restaurant: Restaurants within colleges and universities that provide Chinese or non-Chinese food services, offering alcoholic and non-alcoholic beverages, primarily targeting students. Training: 28/ Social Training Institutions: Institutions with enclosed venues that provide training services; retail points within these venues that sell packaged food and beverages, primarily targeting trainees.

4 Transportation Transport Hubs: 29/ Long-Distance/Tourist Bus Stations (all types of retail points): Facilities providing medium- and long-distance bus passenger services. Stations typically have supermarkets, convenience stores, or grocery stores selling food, beverages, or souvenirs. Bus stops are not included in this channel. 30/ Railway Stations (all types of retail points): All retail points within railway stations (including station squares) belong to this channel. These outlets typically provide food, beverages, newspapers, etc., to meet the needs of travelers. Prices are generally higher than outside regular outlets. 31/ Ships and Docks (all types of retail points): All retail points within docks (including on ships) belong to this channel. These outlets typically provide food, beverages, newspapers, etc., to meet consumer needs. Prices are generally higher than outside regular outlets. 32/ Airports (all types of retail points): All retail points within airport terminals belong to this channel. These outlets typically provide food, beverages, etc., to meet the needs of passengers waiting or in flight. Prices are higher than outside outlets. Transport Providers: 33/ Railway Companies: Provide train transportation services. Typically, food, snacks, beverages, newspapers, etc., are sold on trains via dining cars and trolleys. Due to the closed, competition-free environment, prices are higher than regular outlets. 34/ Airlines: Provide air transportation services. Typically, food, snacks, beverages, newspapers, etc., are sold on planes via trolleys. 35/ Other Transportation Venues (e.g., highway rest stops): Other types of transportation venues, such as highway rest stops and docks, where all retail points belong to this channel. These outlets typically provide dining services and snacks, beverages, etc., to meet consumer needs during rest or travel. Fuel Stations: 36/ Independent Fuel Stations: Independently operated fuel stations primarily selling petroleum products. They have convenience stores or grocery stores that mainly sell food, beverages, etc., to drivers and passengers. 37/ Chain Fuel Stations: Chain-operated fuel stations primarily selling petroleum products. Some have convenience stores or grocery stores that mainly sell food, beverages, etc., to drivers and passengers.

5 Scenic/Leisure/Entertainment Nightlife: 38/ Nightclub/KTV: Entertainment venues such as nightclubs, KTVs, etc., that cater to consumers' nightlife needs. These venues primarily sell alcoholic beverages, but also soft drinks. They are high-consumption venues with prices far above regular retail outlets. 39/ Disco/Dance Hall: Nighttime venues with dance floors for dancing. They primarily sell alcoholic beverages, but also soft drinks. These are high-consumption venues with prices far above regular retail outlets. Internet Cafes: 40/ Internet Cafe: Operated as chains or independently, providing internet access, computer games, and other multimedia services. They typically charge by time and also sell beverages, snacks, cigarettes, etc. Scenic/Leisure/Entertainment: 41/ Other Leisure and Entertainment (including massage/bath/foot therapy): Leisure venues such as bathhouses, foot therapy, massage, and arcades, whose income mainly comes from providing their primary services. 42/ Teahouse: Primarily provide tea and beverages for on-premise consumption, also sell food or provide entertainment facilities, creating a leisurely and relaxed atmosphere. 43/ Bar/Leisure Club: Primarily provide beverages (including alcoholic drinks, tea, or coffee) for on-premise consumption, also sell food or provide entertainment facilities, creating a leisurely and relaxed atmosphere. Since revenue mainly comes from beverages (unlike restaurants), drink prices are generally higher. 44/ Cinema: Venues that screen films or provide drama and cultural performances. Entrances typically have retail points selling beverages, snacks, etc., for consumption during the show, with prices generally much higher than outside regular outlets. 45/ Scenic Spots/Amusement Parks/Parks/Tourist Attractions: Retail points located within amusement parks, theme parks, leisure parks, beach parks, picnic spots, zoos, museums, and aquariums. They provide food, beverages, or souvenirs for consumers during play or leisure. Prices are generally higher than outside regular outlets. 46/ Public Sports Venues (excluding school/institutional venues): Fixed venues open to the public for sports activities, such as gymnasiums, tracks, courts, and fitness centers. This does not include venues managed by schools or other institutions.

6 Hotels Hotels: 47/ Four-Star and Above High-End Hotels or Resorts: Provide high-end accommodation, dining, and leisure services, with luxurious decoration and a separate lobby. They are four-star or above or are resorts, operated as chains or independently. 48/ Budget Hotels: Provide economical accommodation services, with simple decoration, generally not offering dining/leisure services, operated as chains or independently. 49/ General Hotels: Ordinary hotels providing low-end accommodation services, with average decoration, typically operated as guesthouses or farm stays.

7 Foodservice Casual Dining: 50/ Chinese Casual Dining: Low-end Chinese restaurants/fast-food outlets provide convenient, inexpensive Chinese food. These restaurants have simple decoration, limited menu items, generally do not offer free tea, and do not charge service fees. 51/ Non-Chinese Casual Dining: Provide non-Chinese food such as burgers, hot dogs, sandwiches, pizza, Thai, and Japanese/Korean fast food to meet consumers' quick dining needs. Examples include McDonald's, Burger King, Dicos, and Ajisen Ramen. Mid-Range Dining: 52/ Mid-Range Chinese Restaurant: Mid-to-high-end Chinese restaurants require significant investment, have elaborate decoration, and offer a wide variety of Chinese dishes. Prices are higher, with high per-capita consumption, but service is attentive. These restaurants typically have uniformed waitstaff and greeters. 53/ Non-Chinese Mid-Range Dining: Restaurants, eateries, and hotels operated as chains or independently, with waiter service, offering Western, Japanese, Korean BBQ, Southeast Asian cuisine, and beverages other than Chinese food. High-End Dining: 54/ High-End Chinese Restaurant: Mid-to-high-end Chinese restaurants require significant investment, have elaborate decoration, and offer a wide variety of Chinese dishes. Prices are higher, with high per-capita consumption, but service is attentive. These restaurants typically have uniformed waitstaff and greeters. 55/ Non-Chinese High-End Dining: Restaurants, eateries, and hotels operated as chains or independently, with waiter service, offering Western, Japanese, Korean BBQ, Southeast Asian cuisine, and beverages other than Chinese food.

8 Workplaces/Industrial and Mining Industrial and Mining: 56/ Factory Canteen/Restaurant: Within industrial or mining sites, providing dining services to employees, and also selling packaged food and beverages. 57/ Factory Supermarket: Within industrial or mining sites, primarily selling packaged food, beverages, daily necessities, etc., offering self-service shopping, with checkout counters and dedicated cashiers, and a wide range of products. 58/ Factory Traditional Grocery/Kiosk/Other: Within industrial or mining sites, selling packaged food, beverages, daily necessities, etc., in a non-self-service manner. Military: 59/ Military and Police Institutions: All retail points within military departments and related facilities, including canteens, dining, and grocery outlets, with welfare nature. Workplaces: 60/ Office Buildings/Commercial Buildings: All office buildings and workplaces of private institutions. Some buildings have convenience stores, grocery stores, restaurants, cafes, or canteens primarily serving office workers (including retail points within 50 meters of the building). 61/ Government Institutions: Government agencies and office premises, which often have canteens or retail points due to the large number of staff. These outlets generally sell only to internal employees at relatively affordable prices, with welfare nature. 62/ Hospitals: Public or private hospitals providing medical services, with canteens or retail points operated by the hospital or franchised by the hospital, selling packaged food, beverages, daily necessities to staff, patients, and their families. 63/ Auto 4S Shops: Provide car sales, maintenance, and other services, operated as chains or independently.

9 Intermediaries Wholesalers: 64/ Wholesaler: Outlets engaged in wholesale of packaged food and beverages, with retailers or other wholesalers as customers. 65/ Wholesale-Retail Store: Outlets that evolved from wholesalers or grocery stores near residential areas, engaging in both wholesale and retail. Prices depend on purchase quantity, with lower prices for larger quantities. Retail prices are basically consistent with surrounding grocery stores.

10 Third Party Contract Services: 66/ Banquet and Reception Service Providers (providing services only, not venues): Intermediaries that provide beverage services for various banquets and receptions, mainly selling in bulk. 67/ Third-Party Vending Machines: Intermediaries that purchase or lease vending machines to sell packaged food or beverages as their main business. They centrally purchase and regularly restock the machines. 68/ Third-Party E-Commerce Trading Platforms: Network platforms that provide online shopping, business-to-business transactions, online electronic payment, and various business, trading, financial, and related comprehensive services for buyers and sellers via the Internet, based on browser/server applications.

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